What Mr. Tire Auto Service Centers does

Mr. Tire Auto Service Centers is a national retail chain of company-owned automotive service and tire centers operating as a brand within the Monro, Inc. family of brands (parent listed on NASDAQ: MNRO). The company runs more than 1,115 service locations across 28 U.S. states, employs approximately 4,000 certified automotive technicians, and installs roughly 3 million tires per year. Revenue is generated primarily through one-time transactional service and product sales at retail price points, including tire sales and installation, Valvoline oil changes, brake repair packages starting at $229.99, alignments, batteries (Duracell), shocks/struts, exhaust, A/C, tune-ups, state inspections, filters, wipers, and extended warranty claim processing.

The company's go-to-market combines a direct-to-consumer retail motion (walk-in, online appointment scheduling via mrtire.com and a mobile app, and a toll-free contact center) with an enterprise fleet sales motion served by a dedicated Strategic Accounts team. Customer segments span individual vehicle owners, local businesses with six or more vehicles, government fleets (including GSA), national fleet management companies (Enterprise Fleet Management, Element, Holman, Merchants, Wheels, BBL, EMKAY, Union, CarAdvise, Fleetio), and rental car operators (Hertz Fleet). Authorized national-account partnerships with Goodyear, Michelin/BFGoodrich, Continental, Hankook, Yokohama, Pirelli, Nexen, and Cooper support the tire offering, and an exclusive Valvoline partnership supports oil change services. Key differentiating mechanisms include the free ConfiDrive 32-point multi-point inspection delivered on every visit, a 30-day price guarantee on tires, and lifetime warranties on parts such as brake pads and mufflers. The mobile app introduces a license plate OCR scanning feature that pulls vehicle information from third-party providers to streamline booking. Mr. Tire is legally organized as Mr. Tire, Inc., a privately held subsidiary whose financial results roll into Monro, Inc.'s consolidated reporting.

Name

Mr. Tire Auto Service Centers

Legal name

Mr. Tire, Inc.

Website

https://mrtire.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mr. Tire Auto Service Centers is a Monro, Inc. subsidiary operating 1,115+ company-owned tire and auto repair locations across 28 U.S. states, serving individual consumers and enterprise/government fleet customers with tires, oil changes, brakes, and general maintenance.

Ownership category

akta.pro rank

Product category

Automotive Tire and Repair Services

NAICS

Tire Dealers (441340), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

General Automotive Repair & Maintenance (TLAKAAAA), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive tire sales
• Auto repair services
• Vehicle maintenance
• Brake services
• Fleet vehicle servicing

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tire Sales and Installation: Retail sale and installation of tires from major brands including Continental, Pirelli, Nexen, Cooper, Yokohama, Goodyear, Michelin, Hankook. Includes mounting, balancing, TPMS inspection, alignment check, and lifetime rotations/rebalances.
2. Brake Services: Brake repair packages starting at $229.99 including pad replacement, rotor replacement, caliper replacement, and brake fluid exchange. Multiple service tiers with 12-month/12,000-mile and 24-month/24,000-mile labor warranties.
3. Valvoline Oil Changes: Oil change services using Valvoline products including Daily Protection Synthetic Blend, Synthetic Blend High Mileage, and Full Synthetic options. Includes multi-point inspection, tire rotation, and brake assessment.
4. General Auto Maintenance and Repair: Additional services including wheel alignment, shocks and struts, battery replacement, exhaust services, A/C system services, tune-ups, state inspections, wiper blades, and filters.
5. Extended Warranty Claims Processing: Partnered with national warranty companies to process claims and service warranty-covered vehicles. Handles America's Car Mart, American Auto Shield, Assurant, CarShield, Endurance, and 14+ other warranty providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mr. Tire Auto Service Centers is a national retail chain selling and installing tires from major brands and providing automotive maintenance and repair services including oil changes, brake repair, wheel alignment, exhaust work, battery replacement, state inspections, fluid services, and A/C system service. The company operates 1,150+ company-owned service locations across 28 U.S. states staffed by 4,000 certified technicians, serving individual consumers as well as fleet and government accounts.

Product overview

Mr. Tire Auto Service Centers is a national automotive service and tire retail chain operating as part of the Monro, Inc. family of brands with over 1,115 locations. The company operates as a single unified service offering combining tire sales and installation with comprehensive automotive repair and maintenance services. The core product portfolio includes tires (with installation, mounting, balancing, TPMS inspection, alignment check, and lifetime rotations/rebalances), Valvoline oil changes (offering appointment-free synthetic, synthetic blend, and full synthetic options with free tire rotation and multi-point inspection), and brake services (with packages starting at $229.99 including free brake inspection and written estimates). Supporting services include exhaust repair with lifetime muffler warranty, engine tune-ups, wheel alignments, shocks and struts replacement, Duracell battery services with up to 36-month warranty, state inspections, fluid services (coolant, transmission, power steering, brake), A/C system services, scheduled maintenance following manufacturer schedules, filter replacement (oil, engine, cabin air), wiper blade replacement, extended warranty claim processing, and Tow To Auto Service roadside assistance. The company also offers dedicated Fleet Services for fleet management companies, local fleets, government agencies, and rental companies, and operates the Monro Mobile app for appointment scheduling and vehicle identification via license plate scanning. A 30-Day Price Guarantee differentiates the company by refunding the difference if customers find lower advertised prices at local competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires Retail sale of passenger, performance, crossover/SUV, and light truck tires from brands such as Continental, Pirelli, Nexen, Cooper, Yokohama, Goodyear, Michelin, and Hankook, with mounting, balancing, TPMS inspection/reset, alignment check, and lifetime rotations and rebalances.
• Valvoline Oil Change Oil change service using Valvoline Daily Protection Synthetic Blend, Synthetic Blend High Mileage, and Full Synthetic products, including up to five quarts, multi-point vehicle inspection, tire rotation, and chassis lube. Available as appointment-free walk-in service.
• Brake Services Brake repair and replacement including Brake Service 12K and 24K packages and Total Brake Package with pad replacement, rotor replacement, caliper replacement, and brake fluid exchange. Packages start at $229.99 with free brake inspection and written estimate.
• Exhaust Services Muffler, exhaust pipe, and catalytic converter inspection, repair, and replacement with lifetime warranty on parts and 30-Day Price Guarantee.
• Engine Tune-Up Engine performance services including spark plug replacement, ignition timing adjustment, fuel system service, air filter replacement, and comprehensive engine analysis.
• Wheel Alignment Professional wheel alignment services to correct wheel angles, improve vehicle handling, extend tire life, and enhance fuel efficiency with free alignment check.
• Shocks and Struts Shock absorber and strut replacement services with OE quality parts and lifetime warranty to protect tires and maintain ride control.
• Duracell Battery Services Duracell car battery testing and replacement with free battery testing, free installation, and up to 36 months free replacement warranty.
• State Inspections Motor vehicle safety inspections and auto emissions testing at authorized facilities across New England and Mid-Atlantic states.
• ConfiDrive Performance Review Free 32-point multi-point vehicle inspection following AMRA/MAP standards covering brakes, tires, suspension, fluids, battery, and other vehicle systems, delivered with a written report on every visit.
• Fluid Services Automotive fluid maintenance including coolant flush and fill, transmission fluid replacement, power steering fluid service, and brake fluid replacement.
• A/C System Services Air conditioning inspection, maintenance, and repair including compressor, evaporator, condenser, and dryer service with certified refrigerant handling.
• Extended Warranty Services Extended warranty claim processing and vehicle maintenance services honored for multiple warranty providers including CarShield, Endurance, America's Car Mart, American Auto Shield, Assurant, and 14+ other warranty companies.
• Towing and Roadside Assistance Tow To Auto Service roadside assistance including flat tire repair, battery jump/replacement, fuel delivery, lockout assistance, winch-out services, and vehicle towing to the nearest Monro location.
• Fleet Services National fleet management services including maintenance, repairs, and tire services for fleet management companies, local fleets with 6+ vehicles, government fleets, and rental car companies at 1,115 locations, supported by a dedicated Strategic Accounts team.

Quantifiable outcome

• 3 million tires installed annually
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GoodyearcoreChannel Partner/ Reseller/ DistributorMonro family of brands is an authorized Goodyear retailer through national account programs. Goodyear tires are available at all Mr. Tire locations with government contracted pricing honored.
• Michelin/BFGoodrichcoreChannel Partner/ Reseller/ DistributorMonro is an authorized Michelin and BFGoodrich tire retailer through national account programs, servicing fleet automotive and tire needs.
• ContinentalcoreChannel Partner/ Reseller/ DistributorMonro is an authorized Continental tire retailer with national account program partnership for fleet services and government contracted pricing.
• HankookcoreChannel Partner/ Reseller/ DistributorMonro is an authorized Hankook tire retailer through national account programs for fleet automotive and tire services.
• YokohamacoreChannel Partner/ Reseller/ DistributorMonro is an authorized Yokohama tire retailer with national account program for fleet services and government contracted pricing.
• ValvolinecoreStrategic or Co-development PartnerMr. Tire exclusively uses Valvoline motor oils for all oil change services including Daily Protection Synthetic Blend, High Mileage Synthetic Blend, and Full Synthetic options.
• DuracellcoreChannel Partner/ Reseller/ DistributorMr. Tire uses and installs Duracell car batteries with up to 36 months free replacement warranty and free battery installation.
• Enterprise Fleet ManagementcoreChannel Partner/ Reseller/ DistributorEnterprise Fleet Management is a preferred fleet customer of the Monro family of brands, utilizing end-to-end fleet maintenance services.
• Hertz FleetcoreChannel Partner/ Reseller/ DistributorHertz rental car fleet is serviced by Monro stores nationwide at airports and local markets.
• GSA (General Services Administration)coreChannel Partner/ Reseller/ DistributorMonro is an authorized automotive service provider for federal government fleet vehicles including GSA fleet and other federal departments.
• Roadside Assistance PartnerminorImplementation/ SI/ Consulting PartnerThird-party towing and roadside assistance partner handles vehicle towing to Monro locations, flat tire repair, battery services, lockout assistance, fuel delivery, and winch-out services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Belron (Safelite AutoGlass): Global vehicle glass and repair services company operating Safelite. While not a direct tire competitor, Belron/Safelite operates in the same vehicle-claims/warranty-claims ecosystem where Mr. Tire processes 14+ extended-warranty relationships through a similar insurance-mediated service model.

Direct peers

• Discount Tire (Discount Tire/America's Tire): Largest U.S. independent tire retailer operating over 1,000 stores in 38 states, focused on consumer tire sales, installation, and rotations. Direct competitor on national retail tire volume (Mr. Tire installs ~3M tires annually vs. Discount Tire's larger volume).
• Goodyear Auto Service: Goodyear's network of company-owned and franchised retail/service locations combining tire sales with full mechanical service. Mirrors Mr. Tire's national-account model where Goodyear is one of the major tire brands carried at Mr. Tire stores.
• Pep Boys: Owned by Icahn Automotive Group, Pep Boys operates ~900 service centers offering tires, maintenance, and repair. Comparable broad-service retail model with similar customer demographic and national-store footprint strategy.
• Valvoline Instant Oil Change: Spun off from Valvoline (Mr. Tire's exclusive oil supplier), VIOC operates ~1,700 quick-service oil-change locations. Direct competitor on the oil-change trip-frequency business and same convenience playbook as Mr. Tire's appointment-free oil service.
• Firestone Complete Auto Care (Bridgestone): Owned by Bridgestone, this is one of the largest U.S. tire-and-full-service auto-care chains (~1,700+ locations). Directly comparable to Mr. Tire on full-service offering (tires, brakes, alignments, oil changes) and bundled-mobility strategy, with OEM-backed national scale.
• Midas: Major franchised auto-service chain (~2,000+ locations) specializing in brakes, tires, and general maintenance. Closely comparable on the maintenance/light repair side of Mr. Tire's business, including fleet national-account programs.
• Meineke Car Care Centers: Franchised chain of ~900+ auto-service centers offering tires, brakes, oil changes, and general repair. Comparable full-service neighborhood model serving the same consumer/fleet customer segments as Mr. Tire.
• Jiffy Lube: The largest quick-service oil-change chain (~2,000+ U.S. locations), recently combined with tire and adjacent mechanical services at certain sites. Direct competitor for Mr. Tire's appointment-free oil-change and adjacent maintenance service.

Broad incumbents

• Tire Rack: Online-only tire and accessory retailer partnering with installer networks; broadly comparable as a major U.S. tire retailer but operates without physical retail/service locations. Disrupts the front-end tire-purchasing funnel that Mr. Tire monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MrTireAuto
• Facebookfacebook.com/MrTire
• Instagraminstagram.com/mr.tireautoservicecenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Tire Auto Service Centers