What SoftTruck does

SoftTruck, founded in 2005 by Brian Rayle — a Purdue Mechanical Engineering graduate — and headquartered near Tampa, Florida, develops and sells CargoWiz, a Windows desktop load-planning application for shipping containers, trucks, and pallets. The software, built on more than 64,000 lines of code, simulates cargo placement, computes axle weights and center of gravity, recommends optimal container mixes based on shipping cost rather than space alone, and supports ERP/WMS-style data import via an Excel-friendly wizard and a programmer-mediated file-transfer interface. It runs on Windows XP through Windows 11, is available in nine languages, and offers both a visual drag-and-drop editor and a one-click "Spread My Cargo" rebalancing feature described as exclusive to the product.

The company operates a product-led growth model anchored by a fully featured 30-day free trial, with sales conducted primarily through email and phone to a small Tampa support team, supplemented by a software reseller channel. Revenue comes from per-user one-time perpetual licenses or annual/multi-year subscriptions at prices starting around $315/user/year; electronic software delivery via a customized setup executable is the standard fulfillment mechanism. CargoWiz has accumulated over 6,600 users across 104 countries over 20+ years, supported by three flagship YouTube demonstration videos exceeding 88,000 cumulative views since 2005 and a customer testimonial base spanning freight forwarding, logistics, manufacturing, importing/exporting, crating, customer service, and government procurement.

SoftTruck is privately held, founder-owned, and bootstrapped — there is no disclosed venture or institutional investment, parent company, or subsidiary structure. The company is actively operating with a 6,600+ user base, no documented service failures across two decades of sales, and an employee count in the 11–50 range. It holds a registered trademark on the CargoWiz brand, offers no public API, and discloses no AI/ML capabilities in the source material.

Name

SoftTruck

Legal name

Soft Truck

Website

https://softtruck.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftTruck, founded in 2005 and headquartered near Tampa, Florida, develops CargoWiz, a Windows desktop container and truck load-planning application that optimizes mixed cargo placement, axle weights, and cost-based container mixes for SMB importers, exporters, freight forwarders, manufacturers, and customer service teams across 104 countries on a bootstrapped, per-user licensing model.

Ownership category

akta.pro rank

Product category

Cargo Load Planning Software

NAICS

Freight Transportation Arrangement (48851), Marine Cargo Handling (488320)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Breakbulk & OOG Container Management (Flat Racks/Open Tops) (TLACAIAI)

akta.pro secondary industry

Industrial Plants & Process Equipment (EPC/Turnkey Projects) (TLACAIAA)

Keywords

• Container loading software
• Cargo load planning
• Freight optimization tools
• Shipping calculator software
• Truck loading software

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. One-Time Perpetual License: Users purchase a one-time perpetual license for CargoWiz with no ongoing costs. The purchased version can be used indefinitely. Licensing is per named user, not per concurrent session.
2. Annual Subscription: Annual subscription option where users pay a yearly fee and receive the latest version of CargoWiz each year. New multi-year subscription options are also available, locking in pricing for multiple years.
3. Multi-Year Subscription: New convenience offering allowing users to prepay for multiple years at the current annual rate, locking in costs and avoiding annual price increases. Eliminates need for annual renewal and reinstallation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SoftTruck develops and sells CargoWiz, a Windows desktop container loading calculator and cargo load planning application that simulates loading mixed-size cargo into shipping containers, trucks, and pallets. The software calculates how many items or boxes fit per container, determines optimal container size or mix based on shipping cost, computes axle weights and center of gravity, and outputs PDF load reports and dock-friendly step sequences. It is licensed per named user via one-time perpetual licenses or annual/multi-year subscriptions.

Product overview

SoftTruck offers CargoWiz, a single unified desktop software product for shipping container loading calculations and cargo load planning. The product functions as a visual container loading calculator with drag-and-drop editing capabilities, supporting mixed cargo sizes, multiple container shipments, and optimization for container mix based on shipping costs. The software is available via one-time purchase or annual subscription licensing models.

Differentiator

Problem solved

Functional benefit

Products and services

• CargoWiz CargoWiz is a Windows desktop container loading calculator and cargo load planning application that simulates loading mixed-size cargo into shipping containers, trucks, and pallets. It calculates optimal container size or cost-based container mix, computes axle weights and center of gravity, generates PDF load reports and step sequences for loading docks, and includes a visual drag-and-drop editor, Excel bulk import wizard, ERP/WMS data transfer, multi-language support, and freight cost share calculation. It is licensed per named user via one-time perpetual license or annual/multi-year subscription and is targeted at SMB and mid-market importers, exporters, freight forwarders, logistics providers, manufacturers, warehousers, customer service teams, and crating/packing services.

Quantifiable outcome

• Potential savings of $900 in shipping costs per shipment example, when Container Advisor optimizes from 8x 40ft HQ containers ($27,000) to 2x 40ft HQ + 6x 40ft standard containers ($26,100). In this case, the savings paid for the CargoWiz purchase in a single use.
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Descartes Systems Group: Descartes is a large logistics technology vendor offering a broad TMS and transportation management portfolio that often includes or competes with standalone load planning tools, representing the enterprise incumbent alternative to CargoWiz for larger freight forwarders and 3PLs.
• CargoSmart: CargoSmart is a container shipping and logistics software platform serving ocean carriers, freight forwarders, and shippers with broader booking and visibility tools that overlap with the freight forwarder segment CargoWiz serves.

Direct peers

• MaxLoad Pro (Mentor Engineering): MaxLoad Pro is a truck and container loading optimization tool that competes head-to-head with CargoWiz for fleet operators, freight forwarders, and manufacturers needing mixed-cargo load planning and visualization.
• OptiLoad Solutions: OptiLoad provides 3D container and truck load planning software aimed at freight forwarders and shippers, with overlapping visual loading and container optimization functionality versus CargoWiz.
• PackPlanner: PackPlanner offers 3D load planning for boxes, pallets, and containers with a similar horizontal SMB and manufacturer target market as CargoWiz, including visual editor and multi-container optimization features.
• LoadPlanner (Berclain): LoadPlanner is a 3D load planning software for trucks, containers, pallets, and rail cars that targets the same logistics, manufacturing, and freight forwarding use cases as CargoWiz with comparable visual editor and container optimization features.
• Magic Logic (Cube-IQ): Magic Logic's Cube-IQ is one of the longest-standing container and truck load planning software products, serving freight forwarders, manufacturers, and logistics providers with similar mixed-cargo optimization and pallet/container loading capabilities as CargoWiz.
• EasyCargo: EasyCargo is a 3D container and truck load planning software that directly competes with CargoWiz in the same SMB and freight forwarder customer segment, offering visual load optimization, multi-container planning, and Excel import features with comparable ease-of-use positioning.

Emerging players

• Loadsmart: Loadsmart is a digital freight brokerage and logistics platform that incorporates load optimization into its broader truckload and intermodal offering, representing the modern, well-capitalized, cloud-native category competitor to CargoWiz's desktop load planning niche.
• Flexport: Flexport is a digital freight forwarder offering a technology-forward import/export and container shipping platform with built-in planning and optimization capabilities that increasingly compete with standalone load planning tools like CargoWiz for SMB shippers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftTruck