Clever Publishing
Clever Publishing is a New York-based children's book publisher producing physical board books, picture books, educational titles, activity books, and seasonal titles for ages 0-7, distributed exclusively through an Amazon Storefront to parents, caregivers, and gift-buyers.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clever Publishing does
Clever Publishing is a New York-based children's book publisher founded in 2010 that produces physical printed books for children ages 0-7. The company's catalog spans five product categories: Board Books (in Classic, Shaped, Lift-the-flap, and Interactive sub-formats), Picture Books, Educational titles (Encyclopedias, Early Concepts, Bilingual), Activity Books (Activity Books, Look & Find), and Seasonal books covering occasions such as Valentine's Day, Easter, Halloween, Christmas, birthdays, family celebrations, and zodiac signs. Featured products include the 'Guess What's' lift-the-flap series, with titles such as 'Guess What's in Space' and 'Guess What's for Christmas'. The catalog is organized by age band (0-3, 3-5, 5-7) and book type for shopper navigation.
The company's go-to-market is entirely Amazon-channel dependent: Clever Publishing operates an official Amazon Storefront and distributes exclusively through Amazon.com, with products eligible for Prime shipping. There is no evidence of a direct-to-consumer website, wholesale to physical retail, educational/institutional sales channels, or international distribution beyond Amazon's global marketplace reach. The company employs between 101 and 250 people and is structured as a private, for-profit entity with no disclosed ownership, funding, M&A, or leadership information in the available data.
The business model is straightforward unit-pricing e-commerce: one-time purchases of physical books priced in the $9.19-$20.75 range, with revenue generated through Amazon's marketplace. No subscription, licensing, or recurring revenue streams are evidenced. End customers are parents, grandparents, and caregivers seeking age-appropriate, interactive, and educational reading material, plus gift-buyers purchasing seasonal titles for holidays and birthdays. No AI, software, digital, or platform technology components are associated with the product line.
Clever Publishing firmographics
Firmographics- Name
- Clever Publishing
- Website
- https://clever-publishing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clever Publishing is a New York-based children's book publisher producing physical board books, picture books, educational titles, activity books, and seasonal titles for ages 0-7, distributed exclusively through an Amazon Storefront to parents, caregivers, and gift-buyers.
- Ownership category
- akta.pro rank
Clever Publishing industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Activity & Workbook Publishing (MPAJAFAG)
- akta.pro secondary industries
- Picture Book Publishing (MPAJAFAA), Children’s Nonfiction Publishing (MPAJAFAE), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where Clever Publishing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Clever Publishing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Book Sales: One-time purchase revenue from selling physical children's books through Amazon marketplace. Products include board books, picture books, educational books, and activity books priced between $9-20.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard picture books and board books |
| Unit Pricing | Pay-as-you-go | Premium/larger format books |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Clever Publishing product offering
Product offeringCore offering
Clever Publishing designs, produces, and sells physical printed children's books aimed at ages 0–7, including board books (Classic, Shaped, Lift-the-flap, Interactive), picture books, educational titles (Encyclopedias, Early Concepts, Bilingual), activity books (Activity, Look & Find), and seasonal/holiday-themed books. The full catalog is distributed to consumers through the company's Amazon Storefront, with titles priced on a per-unit basis between roughly $9 and $21.
Product overview
Clever Publishing is a children's book publisher offering a portfolio of physical printed books. Their product lineup includes Board Books (with sub-formats: Classic, Shaped, Lift-the-flap, Interactive), Picture Books, Educational titles (Encyclopedias, Early Concepts, Bilingual), Activity Books (Activity Books, Look & Find), and Seasonal books (Valentine's Day, Easter, Halloween, Christmas, Happy Birthday, Family Celebrations, Clever Zodiac Signs). Products are organized by age range (Ages 0-3, Ages 3-5, Ages 5-7) and are distributed through Amazon's retail platform. Featured titles include the 'Guess What's' lift-the-flap series such as 'Guess What's in Space' and 'Guess What's for Christmas'.
Differentiator
Problem solved
Functional benefit
Products and services
- Board Books Physical children's books in sub-formats including Classic, Shaped, Lift-the-flap, and Interactive, designed for young readers. Sold through Clever Publishing's Amazon Storefront.
- Picture Books Illustrated story books for children featuring visual storytelling paired with text narratives, for ages roughly 0–7. Distributed via the Amazon Storefront.
- Educational Books Learning-focused children's books including Encyclopedias, Early Concepts, and Bilingual titles intended to support early childhood educational development. Sold through Amazon.
- Activity Books Interactive and engaging children's books including general Activity Books and Look & Find titles intended to keep children entertained while learning. Sold via Amazon.
- Seasonal Books Holiday-themed children's books covering Valentine's Day, Easter, Halloween, Christmas, Happy Birthday, Family Celebrations, and Clever Zodiac Signs titles, positioned as gift and occasion-specific reading. Distributed through Amazon.
- Guess What's in Space A lift-the-flap board book in which children guess what objects found in space are hiding beneath the flaps on every full-page spread; a featured Clever Publishing title priced at $20.75 on Amazon.
- Guess What's for Christmas A holiday-themed lift-the-flap book in which each full-page spread introduces a new Christmas theme, from exploring Santa's workshop to baking festive treats; a featured Clever Publishing title priced at $9.19 on Amazon.
Companies that use Clever Publishing
Customer profileSegments1 record
Ideal customer profiles1 record
Clever Publishing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clever Publishing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazonprimaryClever Publishing operates an Amazon Storefront, distributing their entire children's book catalog through Amazon's marketplace platform. Amazon serves as the primary distribution channel, providing retail presence, fulfillment infrastructure, and access to Amazon's customer base. Products are listed with Prime eligibility and inventory tracking.
Recent moves3 records
Expansion highlights3 records
Clever Publishing competitors and assessment
Company assessmentDirect peers
- Cottage Door Press: Cottage Door Press is an independent children's book publisher specializing in board books, picture books, novelty formats, and seasonal children's titles distributed heavily through Amazon. Closely mirrors Clever Publishing's product strategy of age-segmented, interactive, and seasonal children's books.
- Usborne Books: Usborne is a UK-based children's book publisher with a strong catalog of board books, lift-the-flap books, activity books, and educational titles for ages 0-7. Closely overlaps with Clever Publishing's category structure (age groupings, interactive formats, educational content) and price points.
- Workman Publishing: Workman Publishing is an independent publisher known for children's activity books, puzzle books, calendar/seasonal titles, and educational references. Overlaps with Clever Publishing's activity, seasonal, and educational categories, particularly in the gift/stockable-stuffer segment.
- Barefoot Books: Barefoot Books is an independent children's publisher focused on picture books, bilingual titles, and educational content for young children. Comparable to Clever Publishing's picture book, bilingual, and educational subcategories within the 0-7 age range.
- Highlights for Children: Highlights publishes children's activity books, puzzles, and educational content aimed at young children (typically ages 2-12). Directly comparable to Clever Publishing's Activity and Look & Find categories, with overlap in the activity-and-workbook publishing segment.
- Walter Foster Jr. Walter Foster Jr. publishes children's activity, art, and how-to books for young readers, including the popular 'How to Draw' and activity formats. Highly comparable to Clever Publishing's activity book category for ages 3-7.
- Sequoia Children's Publishing: Sequoia Children's Publishing produces illustrated children's books, activity books, and novelty formats, primarily distributed through mass-market retail and Amazon. Directly competes in board books, activity books, and seasonal children's titles.
Emerging players
- Insight Editions: Insight Editions is a specialty publisher producing high-quality, gift-oriented, novelty, and interactive books across categories including children's titles. Comparable to Clever Publishing's premium ($20.75) interactive and lift-the-flap titles where price and format drive the value proposition.
Broad incumbents
- Scholastic: Scholastic is the largest children's book publisher in the US, producing picture books, early readers, activity books, and educational titles across age groups. Highly comparable to Clever Publishing's product mix, but substantially larger and operating across multiple channels including schools, book fairs, and direct-to-consumer.
- Penguin Random House (Children's Division): Penguin Random House is the world's largest trade publisher with a major children's division producing board books, picture books, activity books, and educational titles. Same product categories as Clever Publishing but vastly broader portfolio, distribution, and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Clever Publishing social profiles
Digital presenceClever Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clever Publishing leadership team
Management profileNumber of profiles
Clever Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clever Publishing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clever Publishing
What does Clever Publishing do?
Clever Publishing designs, produces, and sells physical printed children's books aimed at ages 0–7, including board books (Classic, Shaped, Lift-the-flap, Interactive), picture books, educational titles (Encyclopedias, Early Concepts, Bilingual), activity books (Activity, Look & Find), and seasonal/holiday-themed books. The full catalog is distributed to consumers through the company's Amazon Storefront, with titles priced on a per-unit basis between roughly $9 and $21.
When was Clever Publishing founded?
Clever Publishing was founded in 2010. It employs 101 to 250 people.
Where is Clever Publishing based?
Clever Publishing is headquartered in New York, United States, in the North America region.
How does Clever Publishing make money?
One revenue line is on record: book Sales.
Who are Clever Publishing's main competitors?
Direct peers on record are Cottage Door Press, Usborne Books, Workman Publishing, Barefoot Books, Highlights for Children, Walter Foster Jr. and Sequoia Children's Publishing. Insight Editions is listed as an emerging player. Broad incumbents are Scholastic and Penguin Random House (Children's Division).
Does Clever Publishing have an API?
No public API is recorded for Clever Publishing.
What industry is Clever Publishing in?
Clever Publishing's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAG, Children’s Activity & Workbook Publishing, with a secondary code of MPAJAFAA, Picture Book Publishing. Its NAICS code is 513130 and its SIC code is 2731.