What Copycat does

CopyCat is a privately held Norwegian printing and profiling company headquartered in Lysaker, Norway, operating 12 physical branch locations across the country - including three franchise partners (CC Partner Lillestrøm AS, CC Partner Follo AS, CC Partner Drammen AS). Founded in 1997, the company employs 51-100 staff and provides a full-stack commercial print, large-format, design, finishing, and branded merchandise service to Norwegian enterprises, event organizers, sports federations, artists, and a long tail of SMB and student customers. Its operational footprint is anchored by a Svanemerket (Nordic Swan Ecolabel)-certified production facility at Lysaker and supported by local-pickup, electric-vehicle delivery in Oslo and Trondheim, and national Posten/Bring parcel distribution.

Core capabilities span large-format digital printing, UV-flatbed printing, screen printing, in-house transfer printing for apparel, roll-fed label production, and a comprehensive finishing suite (cutting, die-cutting, folding, gluing, spiral binding, lamination, framing, mounting). The company also runs dedicated digital publishing, market-portal, and variable-data services alongside a Hahnemühle-certified Fine Art department for Giclée and ChromaLuxe reproduction, plus in-house graphic and construction design services.

CopyCat operates a hybrid revenue model combining transactional per-unit print sales through its e-commerce storefront, custom quote-based enterprise accounts with 20% discounts for credit-approved business customers on multi-year invoicing terms (14-day net, NOK 70 admin fee, NOK 150 minimum order), franchise revenue from its three partner branches, and broader value-added services spanning trade-show/event materials, profile merchandise, fine-art reproduction, and vinyl application. Named enterprise customers include Orkla Foods Norge (described internally as the third-largest account), Norges Friidrettsforbund, Fornebu Fotballklubb, Pride Art, Compilo, and Ekre Kantine. Ownership is concentrated under CopyCat AS (org.nr. 976 814 630 MVA), managed by Geir (Daglig leder), Per Utne (Markedssjef since founding), Eirik Rasmussen (Driftsansvarlig), and Ole Petter Hindrum (Økonomisjef), with no disclosed institutional investors or external funding.

Name

Copycat

Legal name

CopyCat AS

Website

https://copycat.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

CopyCat is a privately held Norwegian printing and profiling company operating 12 branches nationwide. It offers digital and large-format printing, trade-show materials, profile merchandise, fine-art reproduction, and finishing services to B2B enterprises, event organizers, sports federations, and artists across Norway.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)

akta.pro secondary industry

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

Keywords

• Commercial printing services
• Large format printing
• Promotional merchandise
• Trade show displays
• Fine art printing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Print products sales: One-time purchase of printed materials including business cards, brochures, posters, banners, labels. Custom quote-based pricing for specialized items.
2. Profile merchandise: Branded merchandise with company logos: t-shirts, water bottles, bags, jackets, pens. Short-run production available.
3. Large format and event products: Beach flags, banners, exhibition walls, rollups, signs for events and trade shows.
4. Fine art printing: Art reproduction services including Giclée prints, ChromaLuxe, UV-flatbed printing for professional art production.
5. Franchise network revenue: Revenue from franchised locations: CC Partner Lillestrøm AS, CC Partner Follo AS, CC Partner Drammen AS.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

CopyCat is a Norwegian printing and profiling company that produces printed materials (business cards, brochures, labels, books), large format and event products (banners, rollups, exhibition walls, beach flags), decorative printing on rigid and flexible media (acrylic, aluminum, vinyl), custom promotional merchandise (t-shirts, bags, jackets), fine art reproduction (Giclée, ChromaLuxe), binding and finishing services, scanning, and graphic design. The company operates 12 physical branches across Norway, an online e-commerce store, and offers in-house production enabling 1-2 day delivery for many items.

Product overview

CopyCat is a Norwegian printing and profiling company offering a comprehensive suite of print, large format, design, and branding services. The core offering spans printed materials (trykksaker) including brochures, books, labels, flyers, business cards, and posters; trade show and event products such as banners, beach flags, exhibition walls, rollups, and promotional items; decorative printing on various media including acrylic, aluminum, vinyl, and specialty materials like ChromaLuxe and Giclée; custom finishing services including die-cutting, framing, lamination, and mounting; binding options (limfres, wire-o spiral, softcover perfect binding); art scanning and reproduction; and corporate branding/profilartikler including apparel, bags, and promotional merchandise. The company also offers distribution services via electric vehicles in Oslo and Trondheim, and holds Svanemerket (Nordic Swan Ecolabel) certification at its Lysaker facility for environmentally conscious printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Trykksaker (Printed Materials) Traditional printed materials including brochures, books, labels, flyers, business cards, posters, catalogs, menus, reports, and promotional printed goods in various formats and paper qualities.
• Messe og event (Trade Show & Event Products) Complete range of exhibition and event materials including banners, beach flags, exhibition walls, rollups, light boxes, pop-ups, portals, press walls, event carpets, and display solutions.
• Dekor og medier (Decor and Media) Decorative printing on various rigid and flexible media including acrylic (plexi), aluminum, vinyl, PVC, lightweight boards, construction cardboard, canvas, paper, and specialty materials like skyddsfilm and noise-reducing panels.
• Fine Art High-quality art reproduction services including Giclée fine art printing, ChromaLuxe prints, UV-flatbed printing on various substrates, and professional art scanning and photography services. The company is Hahnemühle-certified.
• Foliering (Vinyl Application) Vinyl application services including wall graphics, floor graphics, door wraps, window films, frosted glass film, and specialty decorative foils for interior design and branding applications.
• Profilartikler (Promotional Items) Branded promotional merchandise and apparel including t-shirts, hoodies, jackets, bags, backpacks, water bottles, exercise gear, cycling jerseys, notebooks, USB drives, and custom promotional items with company logos. In-house transfer printing enables 1-2 day delivery.
• Innbinding (Binding) Book and document binding services including softcover perfect binding (limfres), wire-o spiral binding, adhesive tape binding, and fold-and-staple binding for various document types.
• Skanning (Scanning) Document and artwork scanning services including document scanning, large format scanning, OCR processing, art reproduction scanning, and high-resolution photography of artwork.
• Ferdiggjøring (Finishing) Post-print finishing services including die-cutting, framing, lamination, mounting, hanging systems, and adhesive mounting for finished printed products.
• Design Services Graphic design and construction design services for developing visual concepts, brand materials, exhibition booth designs, and custom print solutions.
• Distribusjon (Distribution) Environmentally friendly delivery services including electric vehicle delivery in Oslo and Trondheim areas, parcel shipping via Bring/Posten, and mass mailing/distribution services throughout Norway.

Quantifiable outcome

• 25th anniversary year (2022) achieved all-time high revenue record
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Norges FriidrettsforbundcoreStrategic or Co-development Partner · 19 March 2025CopyCat as official supplier of printed materials for Norwegian Athletics Federation events including NM i friidrett. Provides rollups, start numbers, signs, and telescopic walls. Federation representative Ingrid Varden stated CopyCat is an invaluable partner with high-quality tailored solutions and fast delivery.
• Fornebu FotballklubbcoreStrategic or Co-development Partner · 30 September 2024Proud partner for Meny Fornebu Cup 2024 - the largest youth football tournament in the area with over 2000 children and 206 teams. Provided banners, flags, posters, and signage. Customer satisfaction quote: 'VELDIG fornøyd og vi hadde aldri klart å gjennomføre arrangementet på en god måte uten CopyCat.'
• Pride ArtminorStrategic or Co-development Partner · 26 June 2024Produced 57 artworks printed on foam boards for Pride Park 2024 - 60 meters of fence exhibition. Network of 900 LGBTQ+ artists with 40 exhibitions yearly nationwide. Customer quote: 'CopyCat er rå på ideutvikling, designarbeid og kreative prosesser.'
• The Professionals (Dancing Stars)minorStrategic or Co-development Partner · 24 January 2024Produced all promo materials for Dancing Stars show at Christiania Theater - programs, banners, telescopic wall, pop-ups. 1000+ programs printed plus full event branding.
• CompilominorStrategic or Co-development Partner · 18 November 2022Created 3-meter interactive Norway map on magnet foil for Compilo's Civis app marketing. 356 municipality pieces as puzzle for visualizing sales conquests. Customer described relationship as more partnership than customer/supplier.
• Orkla Foods NorgecoreStrategic or Co-development Partner · 1 November 2022Produced labels for Orkla's 'På farten' meal concept test at Rema 1000. Fast delivery for small-scale testing before broader rollout. Neighbors on Skøyen, used for labels, posters, t-shirts, rollups. Customer is third largest account by revenue.
• Oslo MaratoncoreGTM or Marketing Partner · 1 January 2010Sponsor of Oslo Maraton since 2010. Also fadderbedrift (godparent company) to Aktiv mot Kreft founded by Grete Waitz. Long-term sports sponsorship supporting running community.
• CC Partner Lillestrøm AScoreChannel Partner/ Reseller/ DistributorFranchise partner operating CopyCat branch in Lillestrøm area. Org.nr. 889 067 292.
• CC Partner Follo AScoreChannel Partner/ Reseller/ DistributorFranchise partner operating CopyCat branch in Ski area. Org.nr. 992 226 641.
• CC Partner Drammen AScoreChannel Partner/ Reseller/ DistributorFranchise partner operating CopyCat branch in Drammen area. Org.nr. 990 688 338.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printful: Print-on-demand platform specializing in custom apparel, accessories, and home goods with a global production and fulfillment network. Direct overlap with CopyCat's profilartikler (profile merchandise) business in B2B branded apparel and merchandise, including t-shirts, jackets, and bags.
• Onlineprinters (Diedruckerei.de): German online commercial printing platform with broad product range across marketing materials, packaging, and signage serving SMBs across Europe. Direct competitor in European online commercial printing, particularly relevant to CopyCat's online store for price-sensitive SMB print orders.
• Cimpress plc: Global mass-customization printing leader operating Vistaprint and multiple specialized printing brands across business cards, marketing materials, signage, and apparel. Direct competitor to CopyCat in B2B and SMB print services with similar online-plus-offline product breadth and an order-to-delivery digital workflow.
• MOO: Premium business card and print brand recognized for high-quality paper stocks and design-forward products. Direct overlap with CopyCat's premium business card and commercial print positioning, particularly with the Fine Art-grade aesthetic and SMB marketing collateral segment.
• Pixartprinting: Italian-headquartered European online commercial printing platform offering business cards, large format, signage, and customized products at scale. Direct competitor in online commercial print with similar broad product range, competing for SMB print procurement wallet across Europe.
• Stibo Complete: Nordic print, marketing production, and content services arm of Stibo Group headquartered in Denmark. Direct Nordic peer offering enterprise marketing production, publications, and on-demand printing to large Scandinavian clients, materially comparable to CopyCat's B2B production services across the Nordics.

Emerging players

• Canva: Design platform that has expanded into print fulfillment via Canva Print, partnering with local and regional print producers for SMB marketing materials. Increasingly competes with CopyCat at the SMB design-to-print workflow touchpoint, especially for businesses using Canva's template library for marketing collateral.
• Gelato: Global print-on-demand network connecting customers with 100+ local print producers in 60+ countries. Operates a similar distributed/local production model to CopyCat's franchise network, and increasingly competes for the same B2B profile merchandise and on-demand printing orders.

Broad incumbents

• Elanders: Swedish public-listed print services group offering commercial printing, packaging, supply chain solutions, and print-on-demand globally with a Nordic heritage. Competes with CopyCat for the same enterprise and SMB Nordic customers, though with a much broader geographic and product footprint.

Others

• Snapfish: Consumer photo printing and personalized products platform producing photo books, prints, and custom gifts. Adjacent to CopyCat in printing operations but addresses the consumer photo market rather than B2B commercial print; useful proxy for scale and digital commerce operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CopyCat08180
• Facebookfacebook.com/copycat.no
• LinkedInlinkedin.com/company/copycat-as
• Instagraminstagram.com/copycat_norway

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copycat