Neokyo
Neokyo is a Fukuoka-based Japanese shopping proxy service that lets international consumers purchase, consolidate, and ship items from 15+ Japanese marketplaces worldwide, monetizing via a 350-yen per-request fee plus weight-based packing.
- Company typePrivate
- Founded2009
- HeadquartersFukuoka, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Neokyo does
Neokyo is a Japanese shopping proxy (purchase-on-behalf) service that enables international consumers to buy goods from Japanese online retailers and marketplaces that are otherwise inaccessible due to language barriers, domestic-only shipping policies, and payment restrictions. The company operates a self-serve web platform (neokyo.com) from its Fukuoka, Japan headquarters, supporting nine interface languages and eleven display currencies, and ships worldwide via Japan Post, FedEx, DHL, and EMS with stated exceptions for Russia, North Korea, Iran, and Syria.
The platform's core technology combines an integrated multi-marketplace search layer (covering 15+ Japanese marketplaces including Rakuten, Mercari, Amazon Japan, JDirectItems Auction/Fleamarket, Surugaya, ZOZOTOWN, and Limista) with a buy-request workflow for unlisted stores, a Fukuoka-based warehouse offering 45 days of free item storage, weight-based consolidation/packing, and a Neokyo Wallet for deposits and refunds. Notable product features include embedded real-time JDirectItems auction bidding, Cross-Search across multiple marketplaces, a translation toggle for item descriptions, a shipping cost estimator, and Stripe/PayPal payment integrations.
Neokyo monetizes on a pure transaction-fee basis: a flat 350 yen per purchase request plus a weight-based packing/consolidation fee starting at 500 yen, while international shipping is passed through to carrier partners at cost. The company targets individual consumer hobbyist segments — anime and manga collectors, J-pop/K-pop fans, retro gamers and TCG collectors, Japanese fashion and beauty buyers, food enthusiasts, and Japanese auction shoppers — acquired through a community-led, content-heavy GTM motion spanning a blog, YouTube, Discord, Reddit, Twitter/X (including regional accounts for France, Korea, and Italy), and Instagram, supplemented by promotional coupons (50% off for new users, tiered discounts at partner marketplaces).
Neokyo firmographics
Firmographics- Name
- Neokyo
- Legal name
- Neokyo
- Website
- https://neokyo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neokyo is a Fukuoka-based Japanese shopping proxy service that lets international consumers purchase, consolidate, and ship items from 15+ Japanese marketplaces worldwide, monetizing via a 350-yen per-request fee plus weight-based packing.
- Ownership category
- akta.pro rank
Neokyo industry classification
Industry- Product category
- Cross-Border Shopping Services
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where Neokyo is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Neokyo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Purchase Request Fee: Fixed fee of 350 yen per purchase request, covering the purchasing service from sellers and customer support. This is the primary per-transaction revenue.
- Packing Fee: Weight-based packing/consolidation fee starting from 500 yen. Applied per shipment and covers the service of consolidating multiple purchases into optimized packages.
- International Shipping: Pass-through revenue from international shipping carriers (Japan Post, FedEx, DHL). Customers pay for shipping costs which are passed to carrier partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Service fee: 350 yen per purchase request |
| Unit Pricing | Pay-as-you-go | Packing fee: starting from 500 yen |
| Other | Pay-as-you-go | Free storage: 45 days for items, 7 days for packages |
| Unit Pricing | Pay-as-you-go | International shipping: carrier-dependent (Japan Post, FedEx, DHL) |
| Other | Pay-as-you-go | New user coupon: 50% off up to 1000 yen |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Neokyo product offering
Product offeringCore offering
Neokyo is a Japanese shopping proxy service that allows international customers to purchase items from Japanese online retailers by submitting purchase requests through its self-serve web platform. The company handles the buying, consolidation, packing, and international forwarding of items from Japan-based stores to overseas buyers.
Product overview
Neokyo is a Japanese shopping proxy service platform that operates as a unified offering consisting of the core proxy purchasing service, the Neokyo Wallet for fund management, a Buy Request Form for purchasing from any Japanese website, integrated marketplace access (including JDirectItems Auction with real-time bidding), international shipping consolidation services, search translation capabilities, a promotional coupon system, a shipping cost estimator, and warehouse storage services. The platform enables international customers to shop from Japanese online stores by handling purchase requests, Japanese merchant payment arrangements, item consolidation, and worldwide shipping through carriers like Japan Post, FedEx, and DHL.
Differentiator
Problem solved
Functional benefit
Products and services
- Proxy Purchase Service Self-serve web service where international customers submit requests for items from Japanese online retailers; Neokyo purchases the items on the customer's behalf and handles consolidated packing and international forwarding.
- Item Consolidation and Packing Consolidation of multiple Japanese store purchases into a single package with protective packing to reduce international shipping costs for the buyer.
- International Shipping Coordination Forwarding of consolidated packages from Neokyo's Fukuoka facility to international customer addresses.
Quantifiable outcome
- 45 days free storage included with every purchase
- +3 more outcomes
Companies that use Neokyo
Customer profileSegments6 records
Ideal customer profiles1 record
Neokyo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Neokyo partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Neokyo competitors and assessment
Company assessmentEmerging players
- J-Subculture: J-Subculture is a specialty retailer focused on anime, manga, and Japanese collectibles with international shipping—overlapping with Neokyo's primary anime/manga collector segment but operating more as a direct retailer than proxy.
Direct peers
- ZenMarket: ZenMarket is a Japanese auction and shopping proxy service focused on Yahoo Auctions and other Japanese marketplaces with international shipping—competing with Neokyo on similar transactional proxy mechanics.
- Tenso: Tenso (operated by Beenos) is one of the largest Japanese shopping proxy services, offering international purchasing from Japanese marketplaces with warehouse consolidation and global shipping—directly comparable to Neokyo's core offering.
- Jauce: Jauce is a Japanese auction proxy service specializing in Yahoo Auctions bidding for international buyers—overlapping with Neokyo's auction use case segment.
- Buyee: Buyee (operated by Crooz) provides a Japanese proxy purchasing service integrating multiple Japanese marketplaces (Mercari, Rakuten, Yahoo Auctions) with international shipping—Neokyo's closest direct competitor.
- FromJapan: FromJapan is a Japanese shopping proxy service offering consolidated purchasing and international shipping from Japanese online stores, serving the same cross-border buyer use case as Neokyo.
- Rinkya: Rinkya is an older Japanese shopping and auction proxy service enabling international buyers to purchase from Japanese online stores—sharing Neokyo's core proxy business model.
- White Rabbit Express: White Rabbit Express is a Japan-focused shopping proxy service offering personal shopping and international shipping—competing with Neokyo for cross-border Japanese goods buyers.
- DeJapan: DeJapan is a Japanese proxy shopping service offering consolidated purchasing and international shipping from Japanese retailers, directly comparable to Neokyo's marketplace proxy model.
Broad incumbents
- CJ Dropshipping: CJ Dropshipping is a global cross-border sourcing and dropshipping platform that, while broader in scope, competes with Neokyo for sellers/buyers seeking consolidated international fulfillment from Asian origins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neokyo social profiles
Digital presenceNeokyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neokyo leadership team
Management profileNumber of profiles
Neokyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neokyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neokyo
What does Neokyo do?
Neokyo is a Japanese shopping proxy service that allows international customers to purchase items from Japanese online retailers by submitting purchase requests through its self-serve web platform. The company handles the buying, consolidation, packing, and international forwarding of items from Japan-based stores to overseas buyers.
Is Neokyo a public or private company?
Neokyo is a private company. It is classified as unknown and is currently operating.
When was Neokyo founded?
Neokyo was founded in 2009. It employs 1 to 10 people.
Where is Neokyo based?
Neokyo is headquartered in Fukuoka, Japan, in the Asia region.
How does Neokyo make money?
Three revenue lines are on record. Purchase Request Fee is the primary driver. The others are packing Fee and international Shipping.
Who are Neokyo's main competitors?
J-Subculture is listed as an emerging player. Direct peers are ZenMarket, Tenso, Jauce, Buyee, FromJapan, Rinkya, White Rabbit Express and DeJapan. CJ Dropshipping is listed as a broad incumbent.
Does Neokyo have an API?
No public API is recorded for Neokyo.
What industry is Neokyo in?
Neokyo's product category is Cross-Border Shopping Services. Its primary akta.pro industry code is CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 449 and its SIC code is 5960.