Safe Electricity

What Safe Electricity does

Safe Electricity is a nonprofit public awareness program that delivers electrical safety education resources to electric utilities, cooperatives, municipal electric utilities, and consumers across the United States. Founded in 2001 as the flagship initiative of the Energy Education Council (EEC), a 501(c)(3) nonprofit established in 1952, the program is operated from Springfield, Illinois, in partnership with the University of Illinois Extension. Its mission is to prevent electrical accidents and deaths through better awareness and education, supported by a network of 500+ electric utilities and cooperatives spanning all 50 states.

The core offering is a multimedia content library distributed through a password-protected member portal, including social media kits, video clips, infographics, co-brandable printables, articles, and seasonal/emergency campaigns. Content is built on a WordPress platform with YouTube for video hosting and Google Analytics for usage tracking. Specialized products include the First Responder Safety Campaign (covering downed lines, solar energy, battery energy storage systems, and electric vehicles), 4-H youth electricity education kits in English and Spanish, and a children's book titled A Lineworker's Day. The content library is award-winning and nationally recognized, with materials co-brandable for local utility deployment.

Revenue is generated through three modeled streams: annual electric utility memberships scaled by utility size and outreach needs, affiliate/associate/sponsor memberships for non-utility organizations, and tax-deductible public donations. The go-to-market is sales-led, with direct membership sales to utilities, monthly preview webinars, custom group webinars, and visible partnerships with industry bodies such as the American Public Power Association (APPA), Common Ground Alliance (CGA), JULIE Inc. 811, Illinois Commerce Commission, and Midwest Energy Efficiency Alliance. The flagship sponsor is Federated Rural Electric Insurance Exchange.

Name

Safe Electricity

Legal name

Energy Education Council (EEC)

Website

https://safeelectricity.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Electricity is a nonprofit public awareness program providing electrical safety education resources to electric utilities, cooperatives, and municipal utilities across the United States. Operated by the Energy Education Council since 2001, it offers a membership-based multimedia content library used by 500+ utilities nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Safe Electricity generates revenue through membership fees from electric utilities and other organizations. Membership is described as affordable with scaled pricing based on utility size and outreach needs.
2. Sponsorships: Sponsorship level memberships provide enhanced visibility within the electric utility industry. Sponsorships qualify as tax-deductible donations.
3. Donations: Tax-deductible donations from the public to support the nonprofit's mission of spreading electrical safety knowledge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Safe Electricity is a nonprofit public awareness program that produces and distributes multimedia electrical safety education resources to electric utilities, cooperatives, and consumers. Members access a content library of professionally produced social media kits, videos, infographics, articles, and seasonal campaigns through a password-protected portal, with co-brandable materials for local utility use.

Product overview

Safe Electricity is a nonprofit public awareness program offering a comprehensive suite of electrical safety education resources for utilities and consumers. The core offering consists of membership-based access to a multimedia content library including Social Media Kits (prewritten posts and graphics), Video Clips (award-winning safety videos), Infographics & Printables (co-brandable materials), Articles & News Features (SEO-friendly content), and Seasonal/Emergency Campaigns. Additional products include Youth Electricity Kits for 4-H programs and A Lineworker's Day children's book. The First Responder Safety Campaign provides specialized content for emergency responders. Safety Tips Resources are available publicly, while member-exclusive content requires authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Kits
• Video Clips
• Infographics & Printables
• Articles & News Features
• Seasonal/Emergency Campaigns
• Youth Electricity Kits
• First Responder Safety Campaign

Quantifiable outcome

• Trusted by 500+ utilities and cooperatives nationwide
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Energy Education Council (EEC)coreStrategic or Co-development PartnerSafe Electricity is the flagship program of the Energy Education Council (EEC), a 501(c)(3) nonprofit founded in 1952. EEC provides governance, oversight, and operational support for the Safe Electricity program.
• Federated Rural Electric Insurance ExchangeflagshipGTM or Marketing PartnerGenerous sponsor of Safe Electricity. Listed as Sponsor level in the Supporter Membership Directory with logo prominently displayed on the website.
• American Public Power Association (APPA)coreGTM or Marketing PartnerAffiliate member providing support and partnership in the Safe Electricity network.
• Common Ground Alliance (CGA)coreStrategic or Co-development PartnerAffiliate member focused on safe digging and underground utility safety education.
• Country FinancialminorGTM or Marketing PartnerAffiliate member providing financial services partnership.
• Electrical Board of MO and ILminorGTM or Marketing PartnerAffiliate member representing electrical industry in Missouri and Illinois.
• Fletcher-Reinhardt Co.minorGTM or Marketing PartnerAffiliate member providing electrical products and services.
• Illinois Commerce Commission (ICC)coreStrategic or Co-development PartnerAffiliate member providing regulatory oversight and partnership in Illinois.
• Illinois Energy AssociationminorGTM or Marketing PartnerAffiliate member representing energy industry in Illinois.
• JULIE Inc. 811coreStrategic or Co-development PartnerAffiliate member focused on 811 safe digging awareness and underground utility damage prevention.
• Midwest Energy Efficiency Alliance (MEEA)coreStrategic or Co-development PartnerAffiliate member focused on energy efficiency education and programs.
• T & R Electric Supply Company Inc.minorGTM or Marketing PartnerAffiliate member providing electrical supply products.
• University of Illinois ExtensioncoreStrategic or Co-development PartnerSafe Electricity is operated from within the University of Illinois Extension. The Board includes representatives from University of Illinois.
• 4-H Youth DevelopmentcoreStrategic or Co-development PartnerPartnership providing youth electricity education through 4-H clubs. The 4-H Committee creates programming, recommends material purchases, and provides experts and volunteers to assist youth in energy education.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Electrical Safety Foundation International (ESFI): ESFI is a nonprofit dedicated exclusively to electrical safety education, providing resources, statistics, and outreach to consumers and the electrical industry. It is the closest direct peer to Safe Electricity — both produce multimedia safety content, engage utilities, and target consumer/contractor audiences.

Broad incumbents

• National Fire Protection Association (NFPA): NFPA is a much larger safety standards and education organization whose scope includes electrical safety (NFPA 70E), fire prevention, and consumer education. It overlaps with Safe Electricity on electrical safety messaging but serves a broader safety mission spanning codes, training, and public education.

Others

• American Red Cross: American Red Cross is a large nonprofit that delivers public safety education (first aid, disaster preparedness, etc.). Comparable as a nonprofit public safety education provider with first-responder-facing content, but operates at vastly greater scale and on broader safety topics.
• National Electrical Contractors Association (NECA): NECA is the trade association representing electrical contractors, with safety training and education for the workforce. Tangentially comparable as a safety education provider in the electrical industry, but focused on contractor-side training rather than consumer/utility-side outreach.
• UL Solutions (ULSE): UL Solutions is a global safety science and certification organization that publishes safety research and consumer education. Comparable in producing safety education content, but its primary business is testing, inspection, and certification rather than utility safety outreach.
• Independent Electrical Contractors (IEC): IEC is an apprenticeship and training organization for electrical contractors. Comparable in championing electrical safety education, but its content is aimed at apprentices and contractors rather than utility consumer outreach.
• National Rural Electric Cooperative Association (NRECA): NRECA is the national trade association for rural electric cooperatives. Many of Safe Electricity's 500+ members are NRECA-affiliated cooperatives; comparable in serving the cooperative utility audience but as a broader industry association rather than a safety-content specialist.
• American Public Power Association (APPA): APPA is the national service organization for community-owned (municipal) electric utilities. Existing Safe Electricity affiliate member; comparable in serving public power utilities but a trade association rather than a content/membership safety education provider.
• National Safety Council (NSC): NSC is a broad-based nonprofit safety advocacy organization covering workplace, road, and community safety. Comparable in nonprofit safety education model but operates at much larger scale and serves a different (workplace) primary audience.

Emerging players

• Common Ground Alliance (CGA): CGA is a stakeholder organization dedicated to preventing damage to underground utilities, with a strong education and awareness mission (e.g., 811 "Call Before You Dig"). It is an existing affiliate partner of Safe Electricity and is comparable in mission and audience but narrower in scope (safe digging vs. all electrical safety).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SafeElectricity
• Facebookfacebook.com/SafeElectricity
• LinkedInlinkedin.com/company/safe-electricity

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Electricity