GivePet

What GivePet does

GivePet is a Kansas-based, privately held, founder-led CPG company that manufactures and sells premium, grain-free, all-natural pet treats for dogs and cats, anchored by a buy-one-donate-ten social mission: for every bag sold, the company donates enough treats to feed at least 10 shelter dogs awaiting adoption. The product portfolio of approximately 40 SKUs spans oven-baked biscuits (e.g., Doghouse Rock, Campfire Feast, Breakfast All Day, The Ranch Hand), soft and chewy training treats (Upward Dog, Beagle Scout, Gotcha Day Paw-ty, Doggy Paddle), soft-baked seasonal treats (Birthday Bash, Gingerbone House, Muttcracker, Love Bites), and single-ingredient freeze-dried treats for both dogs (Astromutt Alaskan salmon, Mars Rover chicken, Space Cowboy beef liver) and cats (Purrfect Cast salmon, Meowsterpiece chicken, plus limited holiday SKUs). All products are small-batch, oven-baked or freeze-dried, made in the USA using domestic ingredients with no added salt or sugar, no artificial colors, and protein-first formulations; freeze-dried SKUs reach 60-84% crude protein. Bulk 9.5-pound boxes are offered for retail bins and shelter use, with bulk pricing up to $605 per box.

GivePet operates a product-led growth model through three distribution channels: a Shopify-powered direct-to-consumer storefront (the primary channel, with free shipping on orders $50+), a verified wholesale program requiring Tax ID/ABN/VAT (free shipping at $200+), and a distribution partnership with Pet Palette Distribution. Its three target segments are health-conscious pet owners seeking premium, transparently sourced treats, animal shelters/rescues (both as donation recipients and as wholesale buyers for training operations), and pet retailers seeking differentiated, purpose-driven SKUs. Marketing is concentrated on organic social (X, Facebook, Instagram) plus email and on-site conversion; there is no paid media footprint disclosed and no app.

Founder Chris, who markets 112 dog years (16 in human years) of premium pet food industry experience, leads the organization. GivePet has reported zero external funding rounds, no parent company, and a headcount band of 1-10. The company holds the GivePet trademark and operates from an Overland Park, Kansas mailing address (PO Box 11134).

Name

GivePet

Legal name

GivePet

Website

https://givepet.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GivePet is a Kansas-based private company that makes grain-free, all-natural dog and cat treats and donates treats to animal shelters for every bag sold, distributing via a Shopify DTC site, wholesale accounts, and Pet Palette Distribution.

Ownership category

akta.pro rank

Product category

Premium Pet Treats

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

akta.pro primary industry

Treats & Chews (CRADAFAE)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Grain-free pet treats
• Dog treat manufacturing
• Cat treat products
• Freeze-dried pet treats
• Premium pet snacks

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Others, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: GivePet generates revenue through direct-to-consumer sales of premium pet treats via their Shopify e-commerce platform. Products include oven-baked biscuits, freeze-dried treats, and soft/chewy training treats for dogs and cats. Pricing ranges from $9.99 to $605 for bulk boxes.
2. Wholesale Distribution: GivePet sells to approved wholesale customers including retailers and shelters. Wholesale pricing requires account approval with Tax ID verification. Free shipping on wholesale orders $200+.
3. Distribution Partnerships: GivePet products are distributed through distribution partners like Pet Palette Distribution, which carries their premium, purpose-driven pet treats in their portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GivePet manufactures and sells premium, grain-free, 100% all-natural pet treats for dogs and cats, including oven-baked biscuits, soft and chewy training treats, soft-baked seasonal treats, and freeze-dried single-ingredient treats, with a 9.5-pound bulk box option. All treats are made in the USA with domestically sourced ingredients using small-batch oven-baked and freeze-drying processes. For every bag sold, GivePet donates enough treats for at least ten shelter dogs through its Shelter Donation Program.

Product overview

GivePet is a Kansas-based pet treat company offering premium, purpose-driven dog and cat treats. The product portfolio consists of oven-baked biscuits (Doghouse Rock, Campfire Feast, Breakfast All Day, The Ranch Hand), soft and chewy training treats (Upward Dog, Gotcha Day Paw-ty, Beagle Scout, Doggy Paddle, Off-Leash Leisure), soft-baked treats (Birthday Bash, Gingerbone House, Howl-O-Ween, Love Bites, Muttcracker, Peppermint Bark, Pugly Sweater Party, Spice, Sugar), and freeze-dried treats for both dogs (Astromutt, Mars Rover, Space Cowboy) and cats (Purrfect Cast, Meowsterpiece, Birthday Purr-resent, Santa Claws, Naughty or Mice, Halloween Purr-ty, Magic Paw-tion). The company also offers bulk boxes (9.5#) for retail and shelter partners. GivePet's core differentiator is its buy-one-give-one model: for every bag sold, the same premium treats are donated to shelters. Products are grain-free, made with all-natural ingredients, and manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Oven-Baked Dog Biscuits Grain-free oven-baked biscuits for dogs made with protein as the first ingredient, no added salt or sugar, and 100% all-natural, domestically sourced USA-made formulations. Targeted at pet owners seeking healthy everyday treats for their dogs.
• Soft and Chewy Training Dog Treats Soft, chewy training treats for dogs formulated with all-natural ingredients, no added salt or sugar, and suitable for all breeds and life stages. Designed for daily training and treating.
• Soft-Baked Dog Treats (Seasonal and Celebration) Seasonal and celebration soft-baked dog treats featuring holiday and adoption-day themes, made with whole foods and superfoods in grain-free formulations. Targeted at pet owners commemorating birthdays, adoption days, and holidays.
• Freeze-Dried Dog Treats Single-ingredient freeze-dried dog treats made with 100% real protein (salmon, chicken breast, or beef liver), offering up to 75% crude protein minimum and calorie-conscious 3–5 kcals per treat. Designed for dogs with food sensitivities and owners seeking high-protein, limited-ingredient treats.
• Freeze-Dried Cat Treats Single-ingredient freeze-dried cat treats made with 100% real protein (salmon, chicken breast, or beef liver), offering 80–84% crude protein minimum, designed for finicky cats. Available in 1oz, 1.25oz, and 3.5oz sizes with seasonal holiday variants.
• Bulk Boxes (9.5 lb) Bulk 9.5-pound boxes of oven-baked dog biscuits in multiple flavors, designed for retail bulk bins, refill stations, shelter operations, and high-volume pet owners. Contains the same grain-free, all-natural formulations as standard bags.
• Wholesale Program Wholesale purchasing program for approved retailers and animal shelters offering discounted pricing across the full GivePet product line, wholesale-only products, and free shipping on orders $200+. Requires Tax ID, ABN, or VAT number for account verification.
• Retail Displays and Bundles Pre-packaged retail display bundles and bulk product displays designed for store shelving, available to approved wholesale accounts for placement in independent pet retail locations.
• GivePet Branded Merchandise GivePet branded merchandise including apparel and accessories for pet owners and brand supporters, available through the GivePet online store.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Shelter Slumber PawtyminorStrategic or Co-development Partner · 2 April 2026GivePet partnered with Shelter Slumber Pawty to support shelter pets. This aligns with GivePet's core mission of donating treats to animal shelters across the country.
• Animal Shelters (Various)coreStrategic or Co-development Partner · 13 March 2026GivePet maintains ongoing partnerships with animal shelters nationwide, donating treats for every bag sold. Their goal is to give millions of shelter dogs premium treats while they await adoption.
• Pet Palette DistributioncoreChannel Partner/ Reseller/ Distributor · 9 January 2026Pet Palette Distribution has added GivePet premium, purpose-driven pet treats to their distribution portfolio. This partnership expands GivePet's retail reach through established distribution channels.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Vital Essentials: Freeze-dried raw pet treat and food brand specializing in high-protein single-ingredient products (salmon, chicken, beef liver). Directly comparable to GivePet's freeze-dried treat line on protein content, single-ingredient SKUs, and premium price points.
• Stella & Chewy's: Premium freeze-dried and raw pet food/treat brand with strong retail and DTC presence. Directly comparable on freeze-dried single-ingredient treats, premium protein positioning, and multi-format portfolio.
• Primal Pet Foods: Premium freeze-dried raw pet food and treat manufacturer with nationwide retail and DTC distribution. Comparable on freeze-dried format, premium clean-label positioning, and multi-channel go-to-market.
• Wild One: Premium DTC pet brand offering treats and supplies with a strong design-led, lifestyle brand identity. Comparable on DTC-led premium positioning and millennial/Gen Z pet parent targeting.
• Bad Dog Brewing Co. Small-batch premium pet treat brand offering themed/seasonal baked dog treats with strong DTC and craft positioning. Comparable on small-batch baking, themed SKUs, and premium boutique positioning.
• Open Farm: Premium, ethically sourced pet food and treat brand with strong DTC and retail presence. Comparable on premium positioning, transparency around ingredient sourcing, and clean-label formulations.
• Bocce's Bakery: Premium DTC and retail pet treat brand offering baked, limited-ingredient biscuits with whimsical flavors and seasonal SKUs. Closely matches GivePet's baked treat positioning, premium pricing, and seasonal occasion-based merchandising.
• Purely Natural: Natural pet treat brand with baked and functional treats across dog and cat categories. Comparable on clean-label positioning, baked treat formats, and multi-channel distribution.

Broad incumbents

• Blue Buffalo (General Mills Pet): One of the largest premium pet food and treat brands in the US, owned by General Mills. Operates across treats, kibble, and wet food with massive retail presence; relevant as the broad incumbent GivePet competes against for shelf space and brand awareness.
• Castor & Pollux: Established organic and natural pet food/treat brand owned by a larger parent, with broad retail distribution. Comparable on organic/natural positioning but operates at significantly larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/givepet
• Facebookfacebook.com/givepet
• Instagraminstagram.com/givepet
• LinkedInlinkedin.com/company/givepet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GivePet