edenrobe
edenrobe is a privately held Pakistani fashion retailer founded in 1988, selling unstitched and ready-to-wear apparel for men, women, boys, and girls, plus fragrances and accessories, through physical stores nationwide and a Shopify e-commerce site with cash-on-delivery.
- Company typePrivate
- Founded1988
- HeadquartersKarachi, Pakistan
- Headcount251–500
- GTM typeB2C
- OfferingServices
What edenrobe does
edenrobe is a Pakistani fashion retailer founded in 1988 and headquartered in Karachi, operating a multi-category family apparel and lifestyle brand across physical retail stores and a Shopify-based e-commerce site. The company serves Men, Women, Boys, and Girls customers across Pakistan with a dual-format product architecture spanning unstitched fabrics (for custom tailoring) and ready-to-wear pret (pre-stitched) clothing, complemented by a growing fragrance line, women's accessories (bags, jewelry, shawls), and a premium Ceremonial sub-brand featuring tuxedos, heritage kasab embroidery, and prince coats.
The core product surface is organized by season and segment: unstitched collections such as Allure, Merak, Premium, Festive, Summer, and Winter are offered in 1-, 2-, and 3-piece configurations across fabrics including lawn, khaddar, zari lawn, cambric, silk, chiffon, and organza. Pret categories cover embroidered, printed, festive, solid, and fusion options. Fragrances span men, women, and unisex SKUs including oud-based premium positioning, and accessories include the Vessel premium bag sub-brand alongside jewelry and shawls. Pricing ranges from approximately PKR 2,000 for entry-level fragrances to PKR 80,000 for premium ceremonial tuxedos, with seasonal sale markdowns of 20–70% used as a primary traffic and inventory mechanism.
The business model is direct-to-consumer one-time purchase apparel sales, distributed via a hybrid of company-owned physical stores in major cities (Karachi, Lahore, Islamabad) and a Shopify-powered e-commerce site offering nationwide delivery, cash on delivery, 14-day exchange, and WhatsApp customer support. Marketing is primarily organic social (Facebook, Instagram, LinkedIn, WhatsApp) plus email newsletter. The company is privately held with no disclosed funding rounds, investors, or parent entity, and employs between 251 and 500 people. No proprietary technology, AI/ML capabilities, public APIs, or B2B/wholesale customers are disclosed.
edenrobe firmographics
Firmographics- Name
- edenrobe
- Legal name
- edenrobe Pakistan
- Website
- https://edenrobe.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- edenrobe is a privately held Pakistani fashion retailer founded in 1988, selling unstitched and ready-to-wear apparel for men, women, boys, and girls, plus fragrances and accessories, through physical stores nationwide and a Shopify e-commerce site with cash-on-delivery.
- Ownership category
- akta.pro rank
edenrobe industry classification
Industry- Product category
- Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Modest & Religious Apparel Retail (CRAAABAK)
- akta.pro secondary industries
- Scarves, Wraps & Shawls (CRAAAJAF), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
Keywords
Where edenrobe is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
edenrobe business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Apparel and Accessories Sales: Edenrobe generates revenue through direct sales of apparel and accessories to consumers via its e-commerce platform and physical retail stores. The business model is primarily one-time purchase based, with seasonal collection releases and sale events driving transaction volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Ready-to-wear and unstitched apparel |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
edenrobe product offering
Product offeringCore offering
Edenrobe is a Pakistani fashion brand that designs and sells clothing and accessories for men, women, boys, and girls through its own e-commerce store and physical retail outlets across Pakistan. The core offering consists of two shopping formats — unstitched fabric suits (enabling custom tailoring) and pre-stitched ready-to-wear pret — complemented by a signature fragrance line, women's accessories (bags, jewelry, shawls), and ceremonial/formal wear including tuxedos and heritage collections.
Product overview
Edenrobe is a Pakistani fashion e-commerce platform offering a comprehensive portfolio of clothing and accessories for men, women, boys, and girls. The core offering consists of two main shopping formats: unstitched fabric suits (enabling custom tailoring) and ready-to-wear pret (pre-stitched clothing). The women's line includes Unstitched Collections (Allure, Merak, Premium, Festive, Summer, Winter) with various fabric types, and Ready-to-Wear Pret with Embroidered, Printed, Festive, Solid, and Fusion options. The men's section features Ethnic Wear (Shalwar Kameez, Kurta Pajama), Ceremonial Collection (Tuxedos, Heritage, Prince Coats), Western Wear, and Winter Collection. Children's sections cover boys' and girls' ethnic, ceremonial, and western wear. Complementary categories include Fragrances (Men, Women, Unisex perfumes and body mists), Women Accessories (Bags, Jewelry), and Women Shawls. The platform operates nationwide delivery in Pakistan with Cash on Delivery payment option, 14-day easy exchange policy, and WhatsApp customer support. Seasonal collections include Azaadi Sale, Summer Unstitched, Winter Collection, and occasion-specific lines like Jardin Formal Pret and Lari Adda Girls Pret.
Differentiator
Problem solved
Functional benefit
Companies that use edenrobe
Customer profileSegments4 records
edenrobe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
edenrobe partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
edenrobe competitors and assessment
Company assessmentDirect peers
- Khaadi: Leading Pakistani fashion brand offering unstitched, pret, and accessories for women, men, and kids. Directly comparable to edenrobe in product format, family-segment coverage, and omni-channel retail in Pakistan.
- J. (Junaid Jamshed): Heritage Pakistani brand covering unstitched, pret, fragrances, and accessories for men, women, and kids. Closely comparable assortment and price points to edenrobe, including its own fragrance line.
- Gul Ahmed: Iconic Pakistani textile and fashion retailer with a strong unstitched lawn, pret, and home category. Competes head-to-head with edenrobe in mid-market family apparel and seasonal lawn collections.
- Alkaram Studio: Mid-market Pakistani fashion brand focused on unstitched fabrics, pret, and home textiles. Overlaps with edenrobe's unstitched and ready-to-wear offerings across women's and family segments.
- Limelight: Pakistani fashion retailer carrying unstitched, pret, and accessories for women and family. Competes in similar mid-market price segments and seasonal campaign cycles as edenrobe.
- Bonanza Satrangi: Pakistani unstitched and pret brand with broad family coverage. Overlaps with edenrobe in mid-market lawn, pret, and accessories, with comparable nationwide store presence.
- Sapphire (Sapphire Retail): Vertical textile-to-retail Pakistani brand with unstitched, pret, western, and kids' lines. Comparable assortment, store-and-online distribution, and family-fashion positioning to edenrobe.
- Nishat Linen: Major Pakistani unstitched and pret retailer with nationwide stores and a strong seasonal lawn offering. Directly comparable in product mix, price band, and seasonal sale cadence to edenrobe.
- Bareeze: Heritage Pakistani brand known for traditional and formal wear including embroidered and ceremonial pieces. Comparable to edenrobe's ethnic and ceremonial collections, especially for women's occasion wear.
Broad incumbents
- Mango: Global fashion incumbent with a strong Pakistani retail presence. While broader and more western-leaning, Mango competes for the same Pakistani consumers shopping for branded apparel and accessories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
edenrobe social profiles
Digital presenceedenrobe financial estimates
Financial estimateRevenue estimate
Valuation estimate
edenrobe leadership team
Management profileNumber of profiles
edenrobe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
edenrobe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about edenrobe
What does edenrobe do?
Edenrobe is a Pakistani fashion brand that designs and sells clothing and accessories for men, women, boys, and girls through its own e-commerce store and physical retail outlets across Pakistan. The core offering consists of two shopping formats — unstitched fabric suits (enabling custom tailoring) and pre-stitched ready-to-wear pret — complemented by a signature fragrance line, women's accessories (bags, jewelry, shawls), and ceremonial/formal wear including tuxedos and heritage collections.
Is edenrobe a public or private company?
edenrobe is a private company. It is currently operating.
When was edenrobe founded?
edenrobe was founded in 1988. It employs 251 to 500 people.
Where is edenrobe based?
edenrobe is headquartered in Karachi, Pakistan, in the Asia region.
How does edenrobe make money?
One revenue line is on record: apparel and Accessories Sales.
Who are edenrobe's main competitors?
Direct peers on record are Khaadi, J. (Junaid Jamshed), Gul Ahmed, Alkaram Studio, Limelight, Bonanza Satrangi, Sapphire (Sapphire Retail), Nishat Linen and Bareeze. Mango is listed as a broad incumbent.
Does edenrobe have an API?
No public API is recorded for edenrobe.
What industry is edenrobe in?
edenrobe's product category is Fashion Retail. Its primary akta.pro industry code is CRAAABAK, Modest & Religious Apparel Retail, with a secondary code of CRAAAJAF, Scarves, Wraps & Shawls. Its NAICS code is 45811 and its SIC code is 5600.