Sterling Homes

What Sterling Homes does

Sterling Homes (legal name Sterling Homes Calgary) is a privately held residential home builder founded in 1949 and headquartered at 37 Quarry Park Blvd SE, Calgary, Alberta. The company designs, builds, and sells newly constructed single-family homes, townhomes, duplexes, and row homes directly to individual homebuyers across more than 30 communities spanning Calgary's four quadrants and surrounding municipalities including Chestermere, Airdrie, Balzac, Cochrane, Springbank, Okotoks, and Langdon. Sterling operates as a subsidiary of the Qualico conglomerate of companies and has delivered more than 20,000 homes in the Calgary region over its 75-plus year history.

The company's core product portfolio is organized by home type (laned, front-attached, bungalow, duplex, row homes) and complemented by move-in ready "Quick Possession" inventory and a set of attach services including Income Suite basement development, Interior Design selection, Easy Move relocation assistance, and Home Upgrade packages. Every home includes a Smart Energy package bundling energy-efficient construction and consumer-grade smart home components, and all purchases are backed by a Service and Warranty program. Sterling participates as one of six builders in Qualico Communities' Ambleridge master-planned development (Phase 1 approximately 1,300 homes) in Calgary's northwest.

Sterling's business model is direct-to-consumer home sales on a one-time transaction basis, with unit pricing ranging from the high $400,000s for townhomes to the low $700,000s for front-garage single-family homes, and quick possession units starting around $639,448 with turnkey incentive packages. The go-to-market is multi-channel: a content-driven website (sterlingcalgary.com), active social media presence on Facebook, Instagram, LinkedIn, TikTok, and Pinterest, email newsletters, agent and customer referral programs, and physical show home and community sales center locations across the Calgary region. Buyer segments include families, first-time buyers, downsizers, and investors seeking income-suite-capable properties, with no enterprise or institutional customer exposure.

Name

Sterling Homes

Legal name

Sterling Homes Calgary

Website

https://sterlinghomesgroup.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Sterling Homes is a Calgary-based residential home builder founded in 1949 and operating as part of the Qualico conglomerate. It sells newly constructed single-family homes, townhomes, duplexes, and row homes directly to individual buyers across 30-plus communities in Calgary and surrounding Alberta municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Direct sales of newly constructed single-family homes, townhomes, duplexes, and row homes to individual homebuyers. Revenue is generated through one-time purchase transactions with various financing options available. Homes are sold at various price points ranging from townhomes in the high $400,000s to single-family homes in the low $700,000s.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sterling Homes designs, constructs, and sells newly built residential homes (single-family, laned, front-attached, bungalows, duplexes, and row homes) across multiple communities in Calgary and surrounding Alberta regions. The company offers customizable floor plans, move-in ready Quick Possessions, and add-on services including Income Suite development, Interior Design selection, Easy Move relocation support, and Home Upgrade packages, with every home built to include a Smart Energy package and post-sale Service and Warranty coverage.

Product overview

Sterling Homes is a residential home builder offering a portfolio of distinct home types including Laned Homes, Front Attached Homes, Bungalows, Duplexes, and Row Homes. The company provides move-in ready Quick Possessions alongside customizable floor plans. Supporting services include Income Suites for basement development, Home Upgrade Features, Interior Design options, Easy Move relocation services, and Smart Energy packages with smart home components. All homes come with comprehensive Service and Warranty coverage. The company operates across multiple communities in Calgary, Airdrie, Chestermere, Cochrane, Okotoks, and Langdon.

Differentiator

Problem solved

Functional benefit

Products and services

• Laned Homes

Quantifiable outcome

• Over 20,000 homes successfully built and delivered to homeowners
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Qualico CommunitiesmajorChannel Partner/ Reseller/ Distributor · 9 July 2026Sterling Homes is one of six builder partners participating in Qualico Communities' Ambleridge development in Calgary's northwest. Qualico serves as the master developer while Sterling Homes builds and sells homes within the community. The partnership enables Sterling to access prime development lots in the approximately 1,300-home Phase 1 project.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jayman Built: Large Calgary and Edmonton homebuilder with extensive community presence and energy-efficient product positioning. Directly comparable in Calgary metro footprint, product breadth, and mid-price market focus.
• Truman Homes: Calgary homebuilder offering single-family, duplex, and townhome products in similar Calgary-area communities and price ranges. Comparable operating model and target buyer segments.
• Shane Homes: Calgary-based family-owned volume homebuilder with multi-decade operating history, broad product portfolio, and presence across Calgary-area communities. Closely comparable in scale, product mix, and target buyer to Sterling.
• Brookfield Residential: Major volume homebuilder active across Calgary and Edmonton, offering single-family, townhome, and duplex products at comparable price points. Directly competes with Sterling in the same Calgary submarkets and customer segments.
• Cardel Homes: Calgary-based volume homebuilder with multi-decade track record, single-family and townhome offerings, and presence across Calgary-area communities. Directly comparable product mix and buyer segments.
• Homes by Avi: Established Calgary homebuilder with broad product portfolio spanning starter to move-up homes across multiple Calgary-area communities. Comparable scale, product type, and direct-to-consumer go-to-market.

Broad incumbents

• Genstar Development Company: Calgary-area master-planned community developer and homebuilder with significant land positions in the region. Comparable in operating geography and builder-developer integration, though typically operating at larger community scale.
• Mattamy Homes: Canada's largest residential homebuilder with active operations in Calgary and surrounding Alberta markets. Overlaps with Sterling in product type and geography but operates as part of a much larger national portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sterlinghomesgroup
• LinkedInlinkedin.com/company/sterling-homes
• Instagraminstagram.com/sterlinghomesyyc
• TikToktiktok.com/@sterlinghomesyyc
• Pinterestpin.it/19Q7KTWDe
• Xx.com/SterlingEdm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Homes