kontra coffee
Kontra Coffee is a Copenhagen-based specialty coffee roaster serving Danish B2B customers (offices, hotels, venues) with bundled machine, bean, and service solutions, alongside a retail coffee house, e-commerce webshop, and coffee education program.
- Company typePrivate
- Founded2005
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What kontra coffee does
Kontra Coffee, operating as Kontra A/S (CVR 56312412), is a Denmark-based specialty coffee company founded in 2005 and headquartered in Copenhagen. The company runs its own roasting facility at Jernholmen 45E in Hvidovre and a retail coffee house at Dag Hammarskjölds Allé 36 in Østerbro, Copenhagen. Its core product is freshly roasted specialty coffee — single-origin and blended beans in light, medium, dark, and extra dark roasts — sourced from origins including Ethiopia, Colombia, Kenya, and Brazil, sold both to private consumers and to corporate customers.
The commercial model spans three integrated streams. First, a B2B solutions business sells professional espresso machines (from Jura, Thermoplan, Dalla Corte, and Bunn), grinders, brewing equipment, and ongoing service and maintenance contracts to offices, hotels, conference centers, canteens, cafés, and restaurants, reportedly serving 500+ business customers. Second, a B2C channel operates the Østerbro coffee house together with an e-commerce webshop (kontracoffee.com) selling beans, machines, accessories, and tea. Third, an education arm delivers public courses (brewing, barista technique, latte art, roasting, and sensory analysis) priced at 450–950 DKK per participant, alongside custom private and team-building events booked through the Understory platform. Revenue is not publicly disclosed; ownership sits under BKI Foods A/S as the holding parent, with Kurt Dalsgaard serving as CEO. The company employs 11–50 staff and operates exclusively within Denmark.
kontra coffee firmographics
Firmographics- Name
- kontra coffee
- Legal name
- Kontra A/S
- Website
- https://kontracoffee.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kontra Coffee is a Copenhagen-based specialty coffee roaster serving Danish B2B customers (offices, hotels, venues) with bundled machine, bean, and service solutions, alongside a retail coffee house, e-commerce webshop, and coffee education program.
- Ownership category
- akta.pro rank
kontra coffee industry classification
Industry- Product category
- Specialty Coffee Roastery and Coffee Solutions
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where kontra coffee is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
kontra coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Coffee Solutions: Complete coffee solutions for businesses including professional espresso machines, freshly roasted coffee beans, and ongoing service/maintenance contracts.
- Retail Coffee Products: Sale of specialty coffee beans, espresso machines, grinders, brewing equipment, and accessories to private consumers through physical store and e-commerce.
- Coffee Education/Courses: Revenue from barista technique courses, coffee brewing workshops, latte art, roasting courses, and team building events. Prices range from 450-950 DKK per course.
- Service and Maintenance: Technical service and repair for espresso machines, providing ongoing support for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smag og Sensorik course |
| Unit Pricing | Pay-as-you-go | Kaffebrygning (Coffee Brewing) course |
| Unit Pricing | Pay-as-you-go | Latte Art course |
| Unit Pricing | Pay-as-you-go | Barista Teknik course |
| Other | Multi-year contract | Team Building events |
| Other | Multi-year contract | Private Events |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
kontra coffee product offering
Product offeringCore offering
Kontra Coffee roasts specialty coffee in-house at its Hvidovre facility and sells freshly roasted single-origin and blended coffee beans alongside professional and home espresso machines, grinders, brewing equipment and accessories. The company delivers complete B2B coffee solutions bundling equipment, beans, and ongoing service/maintenance for offices, hotels, conference centers, restaurants and canteens. It also operates a retail coffee house in Copenhagen, a B2C e-commerce webshop, and offers public and private coffee education courses (brewing, barista technique, latte art, roasting, sensory analysis) and team-building events.
Product overview
KONTRA Coffee operates as a specialty coffee roastery and café based in Copenhagen, Denmark, founded in 2005. The company offers a comprehensive coffee ecosystem consisting of freshly roasted specialty coffee beans (including single-origin and blended varieties across light, medium, dark, and extra dark roasts) sold alongside professional espresso machines (fully automatic, semi-automatic, and manual) and coffee grinders from brands like Jura, Thermoplan, Dalla Corte, and Bunn. The product portfolio extends to brewing equipment (pour-over, French press, moka pots, cold brew), accessories (water filtration, cleaning, tamping, cups), and organic teas. KONTRA complements its product sales with education services including public coffee courses (barista techniques, latte art, brewing, roasting, sensory analysis) and private/corporate team building events. The company also provides business coffee solutions including equipment maintenance, repair services, and customized coffee supply arrangements for offices, hotels, restaurants, and canteens. The company operates a coffee house at Østerbro in Copenhagen for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Coffee Beans Freshly roasted specialty coffee beans roasted in-house at Kontra's Hvidøvre roastery, sourced from origins around the equator including single-origin coffees from Ethiopia, Colombia, Kenya, and Brazil, plus blended varieties, available in light, medium, dark, and extra dark roasts. Sold to private consumers and supplied to B2B customers.
- Commercial Espresso Machines Professional espresso machines for businesses, including fully automatic, semi-automatic, and manual machines from brands such as Jura, Thermoplan, and Dalla Corte. Supplied as part of B2B coffee solutions with installation and service.
- Fully Automatic Coffee Machines Fully automatic espresso and coffee machines that handle the entire brewing process from grinding to brewing, suitable for offices and commercial environments.
- Manual Espresso Machines Manual and semi-automatic espresso machines for professionals and cafés requiring hands-on control over the brewing process.
- Filter Coffee Machines Automatic filter coffee machines for office and commercial use, providing consistent drip coffee for larger volumes.
- Coffee Grinders Commercial and home coffee grinders including espresso grinders and filter grinders (including Mahlkönig) for precise grinding control.
- Brewing Equipment Brewing accessories including pour-over equipment, French presses, moka pots, cold brew makers, scales, and electric kettles for home and professional use.
- Coffee Accessories and Supplies Coffee accessories including water filtration, espresso accessories (knockboxes, filter baskets, tamping, milk steaming including PUQpress and Perfect Moose), cleaning products, paper cups, syrups, and miscellaneous café supplies.
- Coffee Courses and Education Educational courses covering coffee brewing, barista techniques, latte art, coffee roasting, taste and sensory analysis, and professional barista training, delivered as public courses and private/corporate events including team building. Priced 450–950 DKK per person for public courses.
- Coffee Machine Service and Maintenance Professional technical service and repair for espresso machines, including maintenance agreements and emergency repair support delivered by Kontra's in-house service technicians who are trained on all brands sold.
- Custom B2B Coffee Solutions Tailored coffee solutions for businesses including consulting, equipment selection, installation, and ongoing recurring supply of coffee beans, serving offices, hotels, conference centers, restaurants, and canteens.
- KONTRA Coffee House Physical specialty coffee shop at Dag Hammarskjölds Allé 36 on Østerbro in Copenhagen, offering freshly roasted coffee, personal guidance, equipment demonstrations, and a relaxed atmosphere for customers to explore coffee and equipment.
- Organic Tea Products Organic tea products including white tea, green tea, black tea, chai, herbal tea, and fruit tea from brands such as EMEYU, available in bag and bulk formats, sold alongside coffee in B2B and B2C channels.
Quantifiable outcome
- 500+ business customers served
Companies that use kontra coffee
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
kontra coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
kontra coffee partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CoffeeMindcoreCoffeeMind provides educational methodology and research for KONTRA's roasting courses. Based on CoffeeMind's own research, KONTRA offers coffee roasting education using their scientific approach.
- JuracoreKONTRA Coffee is a long-term partner of Swiss Jura, reselling their fully automatic espresso machines for both business and private use. Jura specializes in high-quality, innovative, and user-friendly espresso machines.
- Dalla CortecoreKONTRA Coffee partners with Dalla Corte for professional espresso machines, offering high-quality equipment for business customers.
- ThermoplancoreKONTRA Coffee offers Thermoplan professional coffee machines as part of their B2B solutions.
- BunnminorKONTRA Coffee resells Bunn commercial coffee equipment including filters and brewers.
- MahlkönigminorKONTRA Coffee offers Mahlkönig coffee grinders as part of their equipment portfolio.
- PUQpressminorKONTRA Coffee resells PUQpress automatic tampers for professional espresso preparation.
- Perfect MooseminorKONTRA Coffee offers Perfect Moose milk steaming systems for professional coffee service.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
kontra coffee competitors and assessment
Company assessmentEmerging players
- Lagkagehuset: Danish bakery-café chain with adjacent coffee offering, retail locations, and B2B catering — partial overlap with KONTRA's café and B2B solutions, primarily distinguished by bakery focus.
Regional players
- Espresso House: Sweden's largest coffee chain with 400+ cafés and B2B services across the Nordics — comparable business model but primarily competing in Sweden/Norway rather than Denmark.
Direct peers
- Koppi: Swedish specialty coffee micro-roaster with cafés and B2B/wholesale channels — closely comparable to KONTRA as a small-batch specialty roaster serving both retail and business customers in the Nordics.
- Drop Coffee: Stockholm-based specialty coffee roaster with a flagship café, B2B wholesale, and e-commerce — overlapping model with KONTRA across in-house roasting, retail café, and corporate/online sales.
- Baresso Coffee: Danish coffee chain operating cafés and offering B2B coffee solutions — overlaps with KONTRA on Danish specialty coffee retail, B2B service, and equipment-based offering.
- Coffee Collective: Copenhagen-based specialty coffee roaster and café operator with in-house roasting, retail locations, and B2B/wholesale distribution — directly comparable to KONTRA across roasting, retail, and B2B channels.
- Joe & The Juice: Danish-born global specialty coffee and juice chain with cafés and barista training programs — comparable to KONTRA on Danish origin, café operations, and barista education, though at significantly larger scale.
Broad incumbents
- Nespresso (Nestlé): Global premium capsule and coffee machine brand with extensive B2B office/hospitality channel — competes with KONTRA in the premium office coffee segment but via a different format (capsules vs. fresh beans).
- JDE Peet's: Global coffee and tea group operating brands including Jacobs, Douwe Egberts, and Peet's Coffee — broad incumbent in the same industry with overlapping B2B foodservice and retail coffee positions versus KONTRA.
- Starbucks: Global specialty coffee incumbent with cafés, packaged beans, and B2B (Starbucks WeWork/office) channels — broadly comparable on café, retail, and B2B dimensions but at vastly larger scale and with different brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
kontra coffee social profiles
Digital presencekontra coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
kontra coffee leadership team
Management profileNumber of profiles
Profiles1 record
kontra coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kontra coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kontra coffee
What does kontra coffee do?
Kontra Coffee roasts specialty coffee in-house at its Hvidovre facility and sells freshly roasted single-origin and blended coffee beans alongside professional and home espresso machines, grinders, brewing equipment and accessories. The company delivers complete B2B coffee solutions bundling equipment, beans, and ongoing service/maintenance for offices, hotels, conference centers, restaurants and canteens. It also operates a retail coffee house in Copenhagen, a B2C e-commerce webshop, and offers public and private coffee education courses (brewing, barista technique, latte art, roasting, sensory analysis) and team-building events.
Is kontra coffee a public or private company?
kontra coffee is a private company. It is classified as corporate owned and is currently operating.
When was kontra coffee founded?
kontra coffee was founded in 2005. It employs 11 to 50 people.
Where is kontra coffee based?
kontra coffee is headquartered in Copenhagen, Denmark, in the Europe region.
How does kontra coffee make money?
Four revenue lines are on record. B2B Coffee Solutions are the primary driver. The others are retail Coffee Products, coffee Education/Courses and service and Maintenance.
Who are kontra coffee's main competitors?
Lagkagehuset is listed as an emerging player. Espresso House is listed as a regional player. Direct peers are Koppi, Drop Coffee, Baresso Coffee, Coffee Collective and Joe & The Juice. Broad incumbents are Nespresso (Nestlé), JDE Peet's and Starbucks.
Does kontra coffee have an API?
No public API is recorded for kontra coffee.
What industry is kontra coffee in?
kontra coffee's product category is Specialty Coffee Roastery and Coffee Solutions. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.