The Awesome Game Studio (TAGS)

What The Awesome Game Studio (TAGS) does

The Awesome Game Studio (TAGS), operating under the legal name Gamitronics, is a private content-development studio founded in 2012 that builds AAA-quality VR games and a Web 3.0-enabled metaverse platform. The company serves two distinct buyer sets: consumer gamers who purchase VR titles, and enterprise brands and celebrities that commission branded virtual experiences. Its firmographic footprint spans a Fremont, United States listing and a primary operating base in India, where it positions itself as the first developer to launch a VR game in the country.

The product portfolio centers on PartyNite, a metaverse platform that the company claims is India's most visited, combining immersive storytelling, blockchain features, and virtual-world exploration with a cited 90 million-plus attendees. Surrounding PartyNite is a library of VR/action titles distributed on Steam — Darts VR (app/677010) and Speedy Gun Savage (app/1530370) — plus Kung Fu Dhamaka, which licenses the Indian children's IP Chhota Bheem, and Rasasi World, a bespoke branded metaverse built for perfume company Rasasi. Underlying technology is described as VR gaming, a Web 3.0/blockchain-enabled metaverse, and AI-enhanced immersive storytelling.

Revenue mechanics are mixed and not publicly quantified: one-time game sales through the Steam marketplace (product-led, consumer-facing), professional-services-style branded metaverse activations sold to enterprise clients through the PartyNite platform, and blockchain/Web 3.0 transaction features within the metaverse. The company reports partnerships with 743 brands and celebrities as its B2B base. No pricing tiers, funding rounds, or revenue figures are disclosed in the source data. Headcount is in the 51–100 range and the CEO is Rajat Ojha.

Name

The Awesome Game Studio (TAGS)

Legal name

Gamitronics

Website

https://theawesomegamestudio.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Gamitronics (operating as TAGS) is an India-based VR game and Web 3.0 metaverse studio building titles like Darts VR and the PartyNite platform, serving consumer gamers and enterprise brands seeking immersive marketing activations.

Ownership category

akta.pro rank

Product category

VR Game Development & Metaverse Platforms

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)

akta.pro secondary industries

Metaverse & Social Virtual Worlds (BPAMAKAF), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

Keywords

• VR game development
• Metaverse platform
• Web 3.0 gaming
• Immersive brand experiences
• Blockchain gaming

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Sales: One-time purchase revenue from VR games sold on Steam marketplace (Darts VR, Speedy Gun Savage, Kung Fu Dhamaka).
2. Metaverse Platform Services: Branded metaverse experiences and virtual world activations for enterprise clients including brands and celebrities, enabling marketing and engagement initiatives.
3. Blockchain/Web 3.0 Integration: Blockchain-powered features within PartyNite metaverse enabling digital asset and engagement experiences for users.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

TAGS (operating as Gamitronics) is a content development studio that designs and publishes AAA-quality virtual reality games for mobile, PC, and console platforms, and operates PartyNite, a Web 3.0 enabled metaverse platform. The studio also creates branded metaverse activations and immersive virtual experiences for enterprise clients (brands and celebrities), including custom virtual worlds such as RasasiWorld for fragrance brand Rasasi.

Product overview

The Awesome Game Studio (TAGS) operates as a multi-product VR gaming and metaverse company, offering a portfolio of virtual reality games alongside a Web 3.0 enabled metaverse platform called PartyNite. Their product suite includes Darts VR (immersive darts simulation), Speedy Gun Savage (bounty hunter action game), Kung Fu Dhamaka (Chhota Bheem fighting game), and brand-specific metaverse experiences like Rasasi World. TAGS pioneered VR gaming in India and serves both consumer gamers and enterprise brands through their metaverse technology, claiming over 90 million attendees and partnerships with 743+ brands and celebrities.

Differentiator

Problem solved

Functional benefit

Brands

• PartyNite: Revolutionary metaverse that brings together immersive storytelling, blockchain power, and a vibrant virtual world. India's most visited Metaverse platform.
• Darts VR
• Speedy Gun Savage
• Kung Fu Dhamaka
• Rasasi World

Products and services

• PartyNite A Web 3.0 enabled metaverse platform that brings together immersive storytelling, blockchain-powered features, and a vibrant virtual world for exploration. Described as India's most visited metaverse platform with over 90 million attendees, used by consumers for virtual engagement and by brands and celebrities for branded activations.
• Darts VR A virtual reality darts game that revolutionizes the classic game of darts by delivering an immersive VR experience, available to consumer gamers on the Steam marketplace.
• Speedy Gun Savage An action VR game in which players take on the role of Wolf, the galaxy's most dauntless bounty hunter, distributed to consumers via the Steam marketplace.
• Kung Fu Dhamaka A single-player and story-mode fighting game featuring the Chhota Bheem character, infused with Kung Fu style gameplay, targeted at consumer gamers.
• Rasasi World A bespoke branded metaverse experience created for perfume giant Rasasi, combining fragrance storytelling with an immersive virtual world for a marketing activation.

Quantifiable outcome

• 90 million+ attendees in Web 3.0 enabled metaverse
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• RasasiflagshipStrategic or Co-development PartnerPartnership to create RasasiWorld - a metaverse experience where fragrance and storytelling unite to offer an unparalleled immersive experience for the perfume giant's ambitious marketing move. Featured in Business-Standard press coverage as a major brand activation.
• 743 Brands and CelebritiescoreGTM or Marketing PartnerEstablished partnerships with over 743 brands and celebrities for metaverse activations and virtual engagement experiences through PartyNite platform. Represents the company's B2B customer base of enterprise clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• nCore Games: nCore Games is an India-based AAA gaming studio publishing mobile and PC titles (FAU-G). Regional peer competing for India gaming talent, IP partnerships, and consumer gaming mindshare.
• Yuga Labs (Otherside): Yuga Labs' Otherside is a Web3-enabled interoperable metaverse tied to the BAYC NFT ecosystem. Comparable on the Web3/interoperable-metaverse axis and similar brand/celebrity engagement approach.
• Ajna Lens (Ajnar): Ajna Lens is an India-based XR/AR company focused on immersive experiences and government/enterprise use cases. Closest regional peer to TAGS in Indian VR/metaverse and offers comparable B2B positioning, though with an AR rather than metaverse-tilt.

Broad incumbents

• Roblox: Roblox is a dominant UGC metaverse with brand activations (Nike, Gucci, Vans) and a creator economy. Competes in the same end-markets (consumer social gaming + brand experiences) as TAGS, though in a 2D-first rather than VR-first format.
• Meta (Horizon Worlds): Meta's Horizon Worlds is the largest consumer VR/metaverse platform with global brand activations. A broad incumbent that competes with TAGS in the metaverse-platform category, with vastly deeper capital and distribution via Quest headsets.

Direct peers

• Rec Room: Rec Room is a VR-first social platform with UGC rooms, branded experiences, and creator monetization. Mirrors PartyNite's social virtual world + brand-activation playbook, though without the Web3/blockchain layer.
• Decentraland: Decentraland operates a Web3-enabled metaverse with virtual land, social experiences, and brand activations (e.g., Samsung, Coca-Cola). Most directly comparable to TAGS' PartyNite platform on the Web3 metaverse, brand-activation, and India/EM market thesis.
• The Sandbox: The Sandbox is a Web3-enabled virtual world with UGC game creation, NFT land, and major brand activations (Snoop Dogg, Adidas, HSBC). Comparable to PartyNite's blockchain-powered virtual world and brand-metaverse positioning.

Others

• Unity Software: Unity is the leading real-time 3D engine widely used for VR/metaverse content (including by Web3 gaming studios). Functions as an enabling infrastructure platform for TAGS and similar Web3/social virtual world developers.

Regional players

• Nazara Technologies: Nazara is a publicly listed India-based mobile gaming and gamified learning company. Comparable as an India-headquartered diversified gaming business with a focus on branded/IP partnerships (Chhota Bheem, Motu Patlu, etc.).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tagsindia
• LinkedInlinkedin.com/company/the-awesome-game-studio-tags-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Awesome Game Studio (TAGS)