True Enterprises
True Enterprises is a family-owned solar installation and electrical services contractor headquartered in York, Maine, serving residential, commercial, and municipal customers across New England with full-lifecycle design, installation, and maintenance of solar PV, LED lighting, EV charging, and related electrical systems.
- Company typePrivate
- Founded2007
- HeadquartersYork, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What True Enterprises does
True Enterprises is a family-owned solar installation and electrical services contractor headquartered in York, Maine, operating across the New England region (Maine, New Hampshire, and Massachusetts). The company delivers two core service lines — residential and commercial solar installation — covering the full project lifecycle from free feasibility site assessment through system design, professional installation by licensed electricians, and ongoing maintenance and monitoring. Complementary electrical services include service upgrades, standby generator installation, LED lighting conversions, outdoor/pole lighting, EV charging station installation (Delta Wallbox, Siemens VersiCharge, Tesla), Mitsubishi ductless HVAC, and Sonnen battery storage add-ons.
Underlying technology is conventional, third-party-anchored rather than proprietary: the firm installs American-made solar hardware (REC Premium Solar Panels, LG Solar, AllEarth Renewables) with SolarEdge and Enphase monitoring platforms and Sonnen energy storage. Differentiated execution capability is concentrated in niche mounting and racking — thin-film panel installation on non-traditional surfaces such as storage tank roofs, underground conduit work, solar trackers, and ground-mounted fields at utility-adjacent scale (e.g., 3.9 MW at Souther Farms). Documented projects span customers in government (fire departments, NH DOT), industrial/energy (Sprague Energy — nation's first solar storage tank, earning a Sustainable Impact Award), real estate (Royal Oaks, Wishcamper, Morgan Storage), construction equipment (MB Tractor), automotive (Berlin City Nissan), financial services (The Element Group), agriculture, healthcare/fitness, and residential. Notable large-scale work has been executed in collaboration with ReVision Energy.
True Enterprises monetizes through project-based, quote-driven professional services and hardware pass-through revenue (solar installation contracts, electrical service upgrades, equipment sales). Pricing is non-public and varies by system size and site complexity, with the firm assisting customers in applying to rebate programs through Efficiency Maine and Eversource. Go-to-market is a direct, sales-led motion: website contact forms and phone intake route to on-site consultations, supplemented by referrals, repeat commercial relationships, and municipal/government RFP-style contracts. Marketing is light-touch: company website, LinkedIn, Facebook, and project testimonials. The firm holds 1–10 employees and no disclosed funding, operating as a private LLC.
True Enterprises firmographics
Firmographics- Name
- True Enterprises
- Legal name
- True Enterprises, LLC
- Website
- https://trueenterprisesllc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- True Enterprises is a family-owned solar installation and electrical services contractor headquartered in York, Maine, serving residential, commercial, and municipal customers across New England with full-lifecycle design, installation, and maintenance of solar PV, LED lighting, EV charging, and related electrical systems.
- Ownership category
- akta.pro rank
True Enterprises industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Utility-Scale PV EPC (Engineering, Procurement & Construction) (EUACAGAB), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)
Keywords
Where True Enterprises is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True Enterprises business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Solar Installation Services: Full-service solar installation from system design to installation for residential and commercial customers. Includes complimentary site assessments, feasibility and ROI analysis, professional installation by licensed electricians, and ongoing maintenance and monitoring support.
- Electrical Services: Service upgrades, standby generator installation, LED lighting conversions, EV charging station installation, commercial lighting upgrades, outdoor/pole light services, and heat pump HVAC installation.
- Equipment and Product Sales: Sales of solar panels, inverters, mounting equipment, EV chargers, LED fixtures, and related components as part of installation projects. Products include REC Premium Solar Panels, LG Solar, AllEarth Renewables, SolarEdge and Enphase monitoring platforms, and Sonnen Batteries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Residential Solar - Custom project pricing based on system size and home requirements |
| Other | Multi-year contract | Commercial Solar - Project pricing based on system size, commercial property requirements, and rebate bundling |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
True Enterprises product offering
Product offeringCore offering
True Enterprises is a family-owned solar installation and electrical services contractor that designs, sells, and installs residential and commercial photovoltaic solar systems across the New England region. The company delivers end-to-end solar projects from free feasibility site analysis through licensed installation and ongoing maintenance, complemented by electrical services including service upgrades, LED lighting conversions, standby generators, EV charging stations, and heat pump HVAC systems.
Product overview
True Enterprises is a family-owned solar installation and electrical services company operating in New England. The company offers two core service lines: Residential Solar Installation and Commercial Solar Installation, both covering the full project lifecycle from site assessment and design through installation and ongoing maintenance. These core offerings are complemented by Electrical Services (including service upgrades, LED conversions, and EV charging station installation) and add-on modules including energy monitoring platforms (SolarEdge, Enphase), battery storage solutions (Sonnen Batteries), and Mitsubishi HVAC systems. The product portfolio is delivered as integrated service packages rather than standalone software products, with equipment sourced from premium manufacturers including REC Solar, LG Solar, AllEarth Renewables, and Mitsubishi, all backed by warranties up to 25 years.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $20,000+ in estimated savings over project lifetime for commercial installations (Fire Department case)
- +6 more outcomes
Companies that use True Enterprises
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
True Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
True Enterprises partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, notable and minor.
- ReVision EnergycoreCollaboration partner on large-scale solar installations. Worked together on the Wishcamper Solar Field expansion in Westbrook, Maine and the Souther Farms Solar Field in Livermore Falls, Maine. True Enterprises handled installation and wiring of ground-mounted photovoltaic systems while ReVision Energy participated in project development.
- ReVision EnergycoreLong-term collaboration on solar farm projects, including installation of hundreds of panels connected to existing PV systems for housing developments across the Northeast.
- Sprague EnergynotableInstalled thin-film solar panels directly on storage tank roof at South Portland terminal, creating the nation's first solar storage tank producing approximately 119,107 kWh per year.
- Affinity LightingnotablePartnership on municipal infrastructure projects including Scammell Bridge LED lighting installation in Durham, NH. Combined expertise to bring bridge back to light after years of being unlit.
- Efficiency MainecoreQualified Partner with Efficiency Maine. Assists customers in applying to rebate programs through Efficiency Maine to help maximize return on solar investments.
- EversourceminorAssists customers with applications to rebate programs through Eversource in addition to Efficiency Maine programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
True Enterprises competitors and assessment
Company assessmentBroad incumbents
- Freedom Forever: Large U.S. residential solar installer operating across multiple states. Comparable service line (residential and small commercial solar EPC) but with materially larger scale and a national footprint versus True Enterprises' regional concentration.
- Sunrun: National residential solar lease/PPA and installer. Overlaps with True Enterprises in residential rooftop solar, but operates at far greater scale, with a fundamentally different (financing-led) business model.
- Momentum Solar: Direct-to-consumer residential solar installer operating across multiple U.S. states. Comparable residential solar EPC offering and direct-sales motion, but with materially larger scale than True Enterprises.
- Tesla Energy: National solar and storage installer (Tesla Solar Roof, Powerwall). Broadly comparable product mix (solar + battery storage + EV charging) but vastly larger scale, vertically integrated, and national in scope.
Direct peers
- ReVision Energy: Maine-based solar installer and developer operating across New England. Directly comparable in residential and commercial solar EPC services and an active installation partner with True Enterprises on major ground-mount projects (Souther Farms, Wishcamper).
- Trinity Solar: One of the largest privately held residential solar installers in the U.S., with deep New England presence. Directly comparable to True Enterprises' residential solar installation service line, target customer (homeowner), and direct-sales GTM motion.
- Maine Solar Solutions: Maine-based residential and commercial solar installer. Comparable to True Enterprises on regional geography, customer mix (homeowners and small commercial), and full-service solar EPC offering.
- Pickering Energy Solutions: New England-based solar and energy efficiency contractor serving residential and commercial customers. Comparable full-service solar and electrical contracting business model and regional footprint to True Enterprises.
Regional players
- BlueWave Solar: Massachusetts-based solar developer and operator focused on community solar and commercial/industrial projects. Comparable to True Enterprises' commercial solar work in New England but with a developer-owner-operator model rather than pure installer.
- Lumio (formerly known as Lumio HXE): Multi-state residential solar installer with strong Midwestern U.S. presence. Comparable residential solar installation service but operates in different geographies than True Enterprises' New England footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
True Enterprises social profiles
Digital presenceTrue Enterprises compliance and trust
Trust signalCompliance1 record
True Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Enterprises leadership team
Management profileNumber of profiles
Profiles1 record
True Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Enterprises
What does True Enterprises do?
True Enterprises is a family-owned solar installation and electrical services contractor that designs, sells, and installs residential and commercial photovoltaic solar systems across the New England region. The company delivers end-to-end solar projects from free feasibility site analysis through licensed installation and ongoing maintenance, complemented by electrical services including service upgrades, LED lighting conversions, standby generators, EV charging stations, and heat pump HVAC systems.
Is True Enterprises a public or private company?
True Enterprises is a private company. It is classified as family owned and is currently operating.
When was True Enterprises founded?
True Enterprises was founded in 2007. It employs 1 to 10 people.
Where is True Enterprises based?
True Enterprises is headquartered in York, United States, in the North America region.
How does True Enterprises make money?
Three revenue lines are on record. Solar Installation Services are the primary driver. The others are electrical Services and equipment and Product Sales.
Who are True Enterprises's main competitors?
Broad incumbents on record are Freedom Forever, Sunrun, Momentum Solar and Tesla Energy. Direct peers are ReVision Energy, Trinity Solar, Maine Solar Solutions and Pickering Energy Solutions. Regional players are BlueWave Solar and Lumio (formerly known as Lumio HXE).
Does True Enterprises have an API?
No public API is recorded for True Enterprises.
What industry is True Enterprises in?
True Enterprises's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACAGAB, Utility-Scale PV EPC (Engineering, Procurement & Construction). Its NAICS code is 221114.