Affinity LED Lighting

What Affinity LED Lighting does

Affinity LED Lighting is a privately held New Hampshire LLC that manufactures American-built LED streetlights and parking-lot fixtures at its UL-approved facility in Dover, NH, where U.S. military veterans assemble the products. The company sells turn-key LED conversion projects — covering end-to-end project management, utility incentive procurement, GIS audits, installation, and legacy-equipment recycling — to municipal governments, school districts, and commercial customers across New Hampshire, Maine, and Massachusetts. Headcount stands at approximately 13 employees, with completed projects spanning more than 90 New England communities and all of the New Hampshire Department of Transportation's highways and turnpikes.

The product portfolio centers on LED streetlights, cobra head fixtures, and decorative lighting rated for 120,000+ operating hours and designed for Dark Sky compliance. Through a 2022 partnership with Verizon, Affinity has extended its offering into smart/networked LED fixtures equipped with sensors that capture and transmit operational data in near real time, enabling remote operation, dimming, scheduling, and real-time malfunction notifications — a shift from one-time hardware sales toward a managed-services model. Utility partnerships with Eversource (NHSaves rebates) and Efficiency Maine provide customers with rebates of $73,725-$400,000 per municipal project, materially de-risking customer ROI.

The business operates a direct, sales-led go-to-market targeting municipal decision-makers (Public Works Directors, Town Managers, City Councils), school district administrations, and commercial accounts via RFPs and field audits. Project economics range from roughly $180,000 to $350,000 per municipal engagement with typical 2-5 year payback periods; pricing is project-based and quote-driven, often financed through lease-purchase agreements combined with utility rebates and grant funding. Quantified lifetime customer outcomes include approximately $6 million in client electrical cost savings and over 19,000 tons of CO2 emissions reduced, supporting the company's narrative as both economic and environmental infrastructure partner for small and mid-sized New England municipalities.

Name

Affinity LED Lighting

Legal name

Affinity LED Lighting

Website

https://affinityled.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity LED Lighting manufactures American-built LED streetlights and parking-lot fixtures in Dover, NH, and delivers turn-key LED conversion projects to municipalities, school districts, and commercial customers across New Hampshire, Maine, and Massachusetts, with over 90 communities served since founding.

Ownership category

akta.pro rank

Product category

LED Street and Area Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Electrical Work (1731)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Street Lighting & Area Lighting Electrical Infrastructure (IMAFAHAJ), Commercial Lighting Fixture Installation (HSAOAFAM), Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• LED street lighting
• Municipal lighting conversions
• Smart networked lighting
• Commercial LED retrofits
• Energy efficiency services

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. LED Fixture Sales: Sale of LED lighting fixtures (streetlights, cobra heads, decorative lights) manufactured at the Dover, NH facility. Products include American-built LED streetlights and parking lot lights.
2. Installation and Project Services: Turn-key installation services including end-to-end project management, utility incentive procurement, GIS audit, LED installation, and recycling/disposal of legacy equipment. Includes 5-year equipment warranty and 1-year service warranty.
3. Smart Network Services: Annual fee for networked smart lighting management through Verizon partnership, enabling remote operation and monitoring of street lights

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Affinity LED Lighting manufactures LED street and area lighting fixtures assembled by U.S. Veterans at its Dover, NH facility and delivers turnkey LED conversion projects — including end-to-end project management, utility incentive procurement, GIS audit, LED installation, and recycling of legacy equipment — to municipalities, school districts, and commercial businesses throughout New England. The company also offers smart/networked LED fixtures with IoT connectivity through a Verizon partnership.

Product overview

Affinity LED Lighting offers a portfolio of LED lighting products and turn-key conversion services. The core offerings include American-Built streetlights assembled by U.S. Veterans in Dover, NH, and Smart/Networked LED streetlights with IoT connectivity via Verizon. Products span LED streetlights, cobra head fixtures, decorative lighting, and commercial/municipal LED conversions. All products feature leading-edge LED technology with lifetimes exceeding 120,000 operating hours and Dark Sky compliance. The company provides complete turn-key services including audit, GIS mapping, utility incentive procurement, installation, and legacy equipment recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• American-Built Streetlights
• Smart/Networked LED Streetlights
• Cobra Head LED Fixtures
• Decorative LED Lighting
• Municipal LED Conversion Services

Quantifiable outcome

• Up to 75% reduction in electricity consumption for street lighting
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VerizoncoreTechnology or Integration · 9 April 2022Partnership to convert LED fixtures into sensor-equipped smart devices that capture and transmit data in near real time. Enables remote operation, dimming, scheduling, and real-time notifications for street lighting. Provides IoT connectivity for smart city infrastructure.
• Eversource EnergycoreGTM or Marketing PartnerUtility partnership providing energy efficiency rebates for LED conversions (NHSaves program). Eversource provides rebates ranging from $73,725 to $400,000 for municipal projects. Collaborates on pilot programs and municipal conversions.
• Efficiency MaineminorGTM or Marketing PartnerMaine state energy efficiency program that has recognized Affinity LED for outstanding contributions. Provides recognition and credibility in the Maine market for energy efficiency projects.
• Coutts BrothersminorImplementation/ SI/ Consulting PartnerElectrical contractor based in Randolph, Maine contracted to install LED streetlights for Augusta, ME project. Represents the company's use of local electrical contractors for installation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GE Current, a Daintree company: GE Current manufactures LED luminaires and networked lighting controls for commercial, industrial, and municipal applications. It is one of the primary direct competitors for turn-key municipal streetlight conversion projects similar to Affinity's New England deployments.
• Cree Lighting: Cree Lighting is a U.S.-based LED lighting manufacturer selling streetlights, area lights, and architectural fixtures with smart controls. It directly competes with Affinity's LED streetlight and area-lighting product line, especially on municipal infrastructure projects.
• Ameresco: Ameresco is a publicly traded energy efficiency and renewable energy contractor specializing in municipal streetlighting, LED retrofits, and ESPCs (energy savings performance contracts). It is a very close comparable to Affinity's turn-key, utility-rebate-driven municipal LED conversion business model.

Broad incumbents

• Hubbell Lighting: Hubbell Lighting is a U.S. manufacturer of commercial, industrial, roadway, and architectural LED luminaires (e.g., Kim Lighting, Hubbell Outdoor, Beacon). It competes with Affinity on roadway and parking-lot LED specification work for municipalities and developers.
• Signify (Philips Lighting): Signify is the global leader in LED lighting and the manufacturer of Philips outdoor luminaires, connected streetlight systems (Interact), and smart-city software. It competes with Affinity on large-scale municipal RFPs and networked streetlight deployments.
• Acuity Brands: Acuity Brands is a large North American lighting and building solutions company offering LED fixtures, networked controls (DTL, nLight), and smart-city infrastructure via brands like Holophane and American Electric Lighting. It competes broadly with Affinity across municipal outdoor lighting and networked controls.

Emerging players

• MaxLite: MaxLite is a U.S. manufacturer of LED indoor and outdoor luminaires, including street and area lights, with utility rebate programs and ESCO relationships. It competes with Affinity on commercial and small-to-mid municipal outdoor LED projects across the Northeast.
• Energy Focus: Energy Focus designs and manufactures commercial LED lighting including LED tubes and networked controls. It is a smaller specialized LED player serving commercial and institutional markets that competes with Affinity on commercial-side LED conversion projects.
• Lumecon: Lumecon is a Michigan-based LED outdoor lighting manufacturer focused on street, area, and decorative luminaires for municipal customers. It is comparable to Affinity in scale and product focus on LED street/area lighting for towns and cities.

Others

• Current Lighting + Verizon (smart-city reference): Verizon's own smart-city lighting initiative (often paired with GE Current or other LED vendors) is an adjacent capability that competes directly with Affinity's Verizon-partnered networked streetlight offering. It is referenced because Verizon could elect to scale a competing smart-lighting solution with a different LED partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61564319410013
• LinkedInlinkedin.com/company/affinity-led-lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity LED Lighting