What Mouse does

Mouse Inc. is a 501(c)(3) nonprofit education organization founded in 1997 and headquartered in New York City. It delivers K-12 STEM and computer science education through the Mouse Create online learning platform, which hosts 150-350+ hands-on digital projects spanning coding, cybersecurity, IT, game design, sewable tech, video making, web literacy, and design thinking. The organization layers programs around this platform: Mouse Design League and AI League/AI Design League for middle and high school students, CTLE-approved Computer Science Educator Trainings, and Emoti-Con, an annual youth digital media and technology challenge launched in 2009 that has cumulatively engaged more than 3,000 teens, with 87% BIPOC and/or Latin/x participation. The architecture is platform plus curriculum plus community, anchored by a professional mentor network of 300+ NYC tech workers and an industry judge pool drawn from AWS, Google, IBM, Microsoft, Dell Technologies, and Verizon.

The core technology is the Mouse Create web platform, which functions as both curriculum delivery layer and content management system. Access is provisioned by school-issued codes (Group Codes for students, Educator Codes for teachers), and digital badges integrate with Credly for portability to external portfolios. The platform does not expose a public API, and there is no indication of proprietary ML models, AI/ML research output, or AI-powered product capabilities—'AI' in AI League refers to a curriculum focus on AI fundamentals for students rather than AI-driven platform features. The compliance posture is built for K-12 deployment, with FERPA, COPPA, NY Education Law § 2-D, and CCPA disclosures in place, plus a NYSCATE Corporate Council membership and 4-star Charity Navigator and Candid Gold transparency credentials.

Revenue is hybrid and typical of a mid-sized nonprofit education organization: school and organization Full Membership subscriptions (annual cadence, pricing not publicly disclosed), individual donations, and foundation and corporate grants from named funders including the Pinkerton Foundation, Simons Foundation, and Best Buy. Distribution is concentrated through a strategic partnership with the NYC DOE Department of Instructional and Information Technology (DIIT) for classroom placement across all five boroughs, supplemented by national virtual and in-person educator professional development and the Hive NYC Learning Network. Customer mix is anchored on K-12 public schools, with NYC DOE as a relationship anchor and named deployments at schools including New Dorp High School, PS/IS 276 Battery Park City, I.S. 75 Frank D. Paulo, and I.S. 145 Joseph Pulitzer Magnet School.

Name

Mouse

Legal name

Mouse Inc.

Website

https://mouse.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mouse Inc. is a 501(c)(3) nonprofit education organization that delivers K-12 STEM and computer science curricula through its Mouse Create online learning platform, Design League, and AI League programs, primarily serving NYC public schools and partner districts.

Ownership category

akta.pro rank

Product category

K-12 STEM and Computer Science Education Platform

NAICS

Educational Support Services (611710), Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

STEM, Digital Literacy & Maker Education Nonprofits (BPAGADAG)

akta.pro secondary industries

STEM Project-Based Learning (PBL) & Challenge Platforms (EDAFANAI), STEM & Computer Science Curriculum (EDAGAAAB), AI & Machine Learning (Foundations & Applied) (EDAMACAG)

Keywords

• K-12 STEM education
• Computer science curriculum
• Online learning platform
• Educator professional development
• Youth technology programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Mouse provides membership options to schools and learning organizations that grant access to Mouse Create platform and curricula. Memberships are offered at various price points to fit different budgets.
2. Donations and Contributions: Mouse accepts donations from individuals and organizations. The organization maintains a 4-star Charity Navigator rating and is transparent about financials.
3. Foundation and Corporate Grants: Mouse receives support from foundations including Pinkerton Foundation, Simons Foundation, Best Buy, and others for specific programs and expansion initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mouse operates Mouse Create, an online learning platform offering more than 150–350 hands-on STEM and computer science projects across coding, cybersecurity, IT, game design, sewable tech, video making, web literacy, and design thinking for K-12 students. The organization supplements the platform with programs such as AI League and Mouse Design League for middle and high school students, CTLE-approved Computer Science Educator Trainings for K-12 teachers, and the annual Emoti-Con NYC Youth Digital Media and Technology Challenge. Schools and learning organizations gain access through paid Full Memberships, while individual donations, foundation grants, and corporate sponsorships support free community resources.

Product overview

Mouse operates as a youth technology education nonprofit offering a platform-plus-programs architecture. The core product is Mouse Create (also called Create Learning Platform), an online learning platform with over 150 STEM+CS hands-on projects covering coding, cybersecurity, IT, game design, sewable tech, video making, web literacy, and design thinking. Supporting programs include AI League and AI Design League for middle/high school students focused on AI and technology invention, and Mouse Design League providing hands-on CS education with professional mentor connections. Mouse also runs the annual Emoti-Con NYC Youth Digital Media and Tech Challenge, offers Computer Science Educator Trainings for K-12 teachers (CTLE-approved in New York), and provides free resources like Mouse Open Projects and Mouse Microprojects for digital creative challenges. The portfolio is tied together through membership options providing school-wide educator and student access to the full curriculum and platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mouse Create: Online learning platform with 350+ STEM+CS hands-on projects including coding, cybersecurity, IT, game design, sewable tech, video making, web literacy, and design thinking.
• Mouse Design League
• AI League
• Emoti-Con

Products and services

• Mouse Create Online learning platform offering more than 150 hands-on STEM and computer science projects covering coding, cybersecurity, IT, game design, sewable tech, video making, web literacy, and design thinking, designed for hybrid/blended learning in classrooms, afterschool programs, libraries, and makerspaces.
• AI League Design and technology program for middle and high school students in which participants create inventions intended to make a positive impact on the lives of others, featuring career-connected AI and tech education.
• Mouse Design League Hands-on Computer Science and Technology Education course for middle and high school students providing core technology and computational thinking skills, SEL growth, and pathways to meaningful tech careers, offered through partner schools and programs.
• AI Design League Hands-on Computer Science and AI Tech Education course for middle and high school students teaching AI fundamentals, UX/UI tools and computational thinking, with mentorship access to over 300 NYC professional tech workers for career exploration.
• Computer Science Educator Trainings Professional development workshops preparing K-12 educators to teach computer science topics, courses, and advanced topics, including virtual training, unlimited remote support throughout the school year, and CTLE-certified hours recognized by New York State.
• Emoti-Con NYC Youth Digital Media and Technology Challenge Annual showcase and competition in which middle and high school students present digital innovation projects judged by industry professionals; since 2009, more than 3,000 teens (87% BIPOC and/or Latinx) have participated across NYC and NJ.
• Mouse Open Projects Free DIY design and digital making how-to activities and guides for creating apps, 3D models, game prototypes, and other technology projects.
• Mouse Microprojects Free digital creative challenges and DIY design and digital making how-to activities for making apps, 3D models, game prototypes, and more, available as ongoing projects and themed monthly challenges.

Quantifiable outcome

• Over 3,000 teens have been empowered with technology skills since 2009, with 87% BIPOC and/or Latinx participants
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NYC DOE Department of Instructional and Information Technology (DIIT)coreStrategic or Co-development Partner · 1 January 2023DIIT partners with Mouse to integrate Design League in NYC public school classrooms, with funding for program expansion across all five boroughs to reach 3,000+ students.
• AWSminorGTM or Marketing Partner · 1 January 2023AWS professionals volunteer as judges for Emoti-Con, providing feedback and mentorship to student teams.
• GoogleminorGTM or Marketing Partner · 1 January 2023Google employees serve as volunteer judges for Emoti-Con competition and student project feedback.
• IBMminorGTM or Marketing Partner · 1 January 2023IBM professionals volunteer as judges and mentors for Emoti-Con student projects.
• MicrosoftminorGTM or Marketing Partner · 1 January 2023Microsoft employees participate as volunteer judges providing feedback to student teams at Emoti-Con.
• Dell TechnologiesminorGTM or Marketing Partner · 1 January 2023Dell Technologies professionals volunteer as judges for Emoti-Con youth technology competition.
• VerizonminorGTM or Marketing Partner · 1 January 2023Verizon professionals serve as volunteer judges for Emoti-Con student projects.
• Wix EducationminorGTM or Marketing Partner · 1 January 2022Wix Education provides free webpage templates for Emoti-Con teams to showcase student projects.
• CS4ALL NYCcoreStrategic or Co-development Partner · 1 January 2019CS4ALL NYC partners with Mouse for classroom programs contributing students to Emoti-Con competition.
• Hive NYC Learning NetworkcoreStrategic or Co-development Partner · 1 January 2009Mouse collaborates with Hive NYC Learning Network, a community of youth-serving institutions offering innovative out-of-school digital making programs. The Emoti-Con Steering Committee includes Code Nation, DreamYard, Global Kids, Mouse, NYPL, and Parsons.
• Code NationcoreStrategic or Co-development Partner · 1 January 2009Code Nation is part of the Emoti-Con Steering Committee, collaborating on youth technology education events.
• DreamYardcoreStrategic or Co-development Partner · 1 January 2009DreamYard is part of Emoti-Con Steering Committee, contributing to youth digital media programs.
• Global KidscoreStrategic or Co-development Partner · 1 January 2009Global Kids participates in Emoti-Con Steering Committee and contributes student projects to the competition.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Code Nation: NYC-based youth coding nonprofit and fellow Emoti-Con Steering Committee member. Directly comparable nonprofit model serving students in underserved schools with coding curriculum and industry mentors — overlapping mission, geography, and partner ecosystem.
• DreamYard: Bronx-based youth arts and digital media nonprofit and Emoti-Con Steering Committee partner. Directly comparable nonprofit mission (youth digital media/technology for social impact) with shared Hive NYC network relationships.
• Code.org: National 501(c)(3) nonprofit that provides K-12 computer science curriculum, teacher training, and the Hour of Code — directly overlapping with Mouse Create's CS curriculum and educator professional development, but at significantly larger national scale.
• Global Kids: NYC-based nonprofit using games, media, and technology to develop youth leaders — fellow Emoti-Con Steering Committee member with directly comparable youth digital media and technology education programming for underserved NYC students.
• Black Girls CODE: National nonprofit providing technology education to girls of color — directly comparable mission (STEM access for underrepresented youth), corporate sponsor model, and program-based delivery in schools and summer settings.
• Girls Who Code: National nonprofit focused on closing the gender gap in technology through after-school clubs, summer programs, and college-loops — comparable mission (STEM access for underrepresented youth), curriculum offerings, and donor-supported revenue model.

Broad incumbents

• iD Tech: Large commercial STEM/coding camp and online learning provider for kids and teens. Comparable audience (middle/high school STEM learners) and content categories, but offers paid camps and courses as a for-profit at much broader scale.
• Tynker: Commercial K-12 coding platform used by schools for self-paced coding instruction. Comparable in targeting the same K-12 STEM/CS curriculum category with online projects and educator tools, but operates as a venture-backed for-profit at larger scale.

Regional players

• TEALS (Technology Education and Literacy in Schools): Microsoft-affiliated nonprofit pairing industry volunteers with classroom CS teachers — comparable CS educator training and school partnership model, though primarily relies on volunteer teacher-pairing versus Mouse's curriculum-plus-platform offering.

Emerging players

• Scratch Foundation: MIT Media Lab-affiliated nonprofit behind Scratch, the world's most widely used free coding platform for kids. Comparable in K-12 creative coding content and broad educator reach, but specializes in a single platform versus Mouse's full curriculum suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mouse_org
• YouTubeyoutube.com/mouse_org
• Facebookfacebook.com/mouse.org
• LinkedInlinkedin.com/company/mouse-org
• Instagraminstagram.com/mouse_org

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mouse