Östers IF
Östers IF is a 96-year-old Swedish football club based in Växjö, competing in Superettan (second tier) at the 12,000-capacity Spiris Arena, generating revenue from ticketing, multi-tier corporate sponsorships, merchandise, F&B, and the Österhjärtat donation program while running community initiatives such as Skolkortet and Fotboll för alla.
- Company typePrivate
- Founded1930
- HeadquartersVäxjö, Sweden
- Headcount—
- GTM typeB2C
- OfferingServices
What Östers IF does
Östers IF is a Swedish football club founded in 1930 and headquartered at Spiris Arena (Bollgatan 9, Växjö, Kronoberg), with a 12,000-seat home venue that the club owns and operates. The men's first team competes in Superettan, Sweden's second-tier professional league, for the 2026 season after a recent Allsvenskan stint; the women's team plays in Division 4, and the club runs a youth academy, P19/P15 teams, and a Parafootball program. Its operational stack centers on matchday-driven, event-based go-to-market: home matches at Spiris Arena, digital ticketing via ostersif.ebiljett.nu, a dedicated iOS/Android app (Östers IF Live) for live updates and digital tickets, an e-commerce merchandise store (Östershopen / ostersifshop.se) carrying Adidas kits and accessories, and F&B across multiple in-arena outlets (Restaurang Östergatan, BAR1930, Tommy Svensson Lounge, kiosks) in a cash-free venue. TV4 Play streaming extends reach to off-site fans.
Revenue is generated through six primary streams: matchday and season ticket sales (15 Superettan home matches plus 2 Swedish Cup group matches included in season tickets; family stand, ICA stand at 150 SEK, club seats, standing, and active-seating categories), multi-tiered corporate partnerships (Premiumpartner+, Huvudpartner, lounge/loge partners, standard partners, plus event-specific packages such as Fotboll för alla tiers ranging from 6,000 SEK fixed to 30,000–50,000 SEK hospitality tiers), merchandise sales (Adidas kits, scarves, posters, jerseys through physical and web channels), food and beverage at Spiris Arena, digital content and streaming, and the Österhjärtat recurring donation program that automatically charges supporters 96 SEK (the club's age in years) each time the men's team wins a competitive match. Distribution combines self-serve digital channels (app, web shop, ticketing site), physical retail (Östershopen at the arena, Grand Samarkand pop-ups), direct B2B corporate sales led by Sales & Marketing Manager Natalie Serrate, and a school-based Skolkortet distribution network reaching every grades 1-6 child in Växjö municipality annually — a program unique in Swedish elite football. Community-facing programs sit under the Öster i Samhället umbrella, including the Fotboll för alla free-entry community match and Nattfotboll, governed by a renewed two-year IOP with Växjö kommun.
Östers IF firmographics
Firmographics- Name
- Östers IF
- Legal name
- Östers IF
- Website
- https://ostersif.se
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Short description
- Östers IF is a 96-year-old Swedish football club based in Växjö, competing in Superettan (second tier) at the 12,000-capacity Spiris Arena, generating revenue from ticketing, multi-tier corporate sponsorships, merchandise, F&B, and the Österhjärtat donation program while running community initiatives such as Skolkortet and Fotboll för alla.
- Ownership category
- akta.pro rank
Östers IF industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industry
- Sports Events & Match Tickets (THAJAFAE)
Keywords
Where Östers IF is headquartered
LocationHeadquarters
- HQ city
- Växjö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Östers IF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from matchday tickets across various seating categories (family stand, ICA stand, club seats, standing sections, active seating), season tickets covering Superettan and Swedish Cup matches, and single-match purchases through digital platform.
- Corporate Partnerships: Multi-tiered sponsorship packages including Premiumpartner+, main partner, lounge partner, logepartner, standard partner, and event-specific partnerships. Partners receive arena exposure, logo placement, hospitality access, and marketing benefits.
- Merchandise Sales: Sale of official club merchandise including Adidas kits, scarves, hats, posters, jerseys, and commemorative items through Östershopen (physical store at Spiris Arena) and web shop.
- Österhjärtat Fan Donation: Recurring donation program where registered fans' cards are automatically charged 96 SEK each time the men's team wins a competitive match. The amount (96 SEK) represents the club's age in years.
- Food & Beverage: Catering services during matchdays through multiple outlets including Restaurang Östergatan, BAR1930, Tommy Svensson Lounge, standing area service, and kiosks. Spiris Arena is a cash-free venue.
- Digital Content & Streaming: Revenue from TV4 Play streaming of matches for fans unable to attend in person. Match broadcasts available via Expressen/Smålandsposten platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Three-match summer package: IK Brage, Varbergs BoIS, Landskrona BoIS |
| Transaction based/ take rate | Pay-as-you-go | Family ticket: 2 adults + 2 children OR 1 adult + 3 children |
| Subscription | Multi-year contract | Corporate sponsorship - Loungepartner tier for Fotboll för alla match |
| Subscription | Multi-year contract | Corporate sponsorship - Huvudpartner tier for Fotboll för alla match |
| Usage-based | Pay-as-you-go | Per-attendee corporate support: 1 SEK per attendee (max 12,000 SEK) or 2 SEK per attendee (max 24,000 SEK) |
| One time/ perpetual license | Pay-as-you-go | Fixed corporate packages for Fotboll för alla: 6,000 SEK or 12,000 SEK |
| Transaction based/ take rate | Pay-as-you-go | Private support: 100 SEK, 200 SEK, 300 SEK, 500 SEK, or custom amount |
| Subscription | Annual | ICA Stand seating |
| Subscription | Annual | Season Ticket 2026 |
| Usage-based | Pay-as-you-go | Österhjärtat - recurring per-win donation |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Östers IF product offering
Product offeringCore offering
Östers IF operates a professional football club competing in Sweden's second tier (Superettan), selling matchday entertainment at its 12,000-capacity Spiris Arena in Växjö, official Adidas merchandise through Östershopen and an online shop, multi-tiered corporate sponsorships, and community programs including youth access (Skolkortet) and the Fotboll för alla free-entry match. The club also runs a digital ecosystem (mobile app, web shop, digital ticketing) and a recurring fan donation program (Österhjärtat) tied to match outcomes.
Product overview
Östers IF is a Swedish football club offering matchday experiences, merchandise, and community programs. The organization operates Spiris Arena in Växjö, hosts football matches in Superettan (men's) and Division 4 (women's), and runs youth academies. Their digital offerings include a mobile app (Östers IF Live) for match updates and ticketing, a merchandise shop (Östershopen), and supporter programs like Österhjärtat. The club also conducts community initiatives through Öster i Samhället including the Fotboll för alla (Football for All) free-entry match, Skolkortet youth program, and night football activities.
Differentiator
Problem solved
Functional benefit
Brands
- Öster i Samhället: The club's umbrella community and sustainability initiative covering social responsibility programs including night football (Nattfotboll), free school tickets (Skolkortet), integration activities, and an IOP partnership with Växjö Municipality.
Products and services
- Season Ticket 2026 (Säsongskort) Annual subscription product granting access to all 15 Superettan home matches, 2 Swedish Cup group stage matches, priority for cup playoffs/qualifiers, and all home training matches at Spiris Arena. Targeted at dedicated local fans and supporters in Växjö and Kronoberg.
- Single-Match Tickets Per-match ticketing across multiple seating categories including family stand, ICA stand (subsidized at 150 SEK), club seats, standing sections, and active seating. Sold via digital platform and Spiris Arena ticket counter for individual supporters and families.
- Three-Match Summer Package (Sommarpaket) Bundled package covering three summer matches against IK Brage, Varbergs BoIS, and Landskrona BoIS, sold at 490 SEK (regular combined price 735 SEK) for fans wanting multi-match access at a discount.
- Family Ticket Package Family bundle priced at 380 SEK covering 2 adults + 2 children OR 1 adult + 3 children in the family stand, for children up to 18 years. Targeted at families seeking affordable football outings.
- Corporate Sponsorship Packages Multi-tiered sponsorship program for corporate partners including Premiumpartner+ (e.g., Dynacon), Huvudpartner/main partner (Premon), Logepartner (Nordic Care Holding), Premiumpartner (Griffel), Loungepartner, and standard partners. Includes arena exposure, logo placement, hospitality access, and marketing benefits at Spiris Arena.
- Östershopen Merchandise Official Adidas club merchandise including kits, scarves, hats, posters, jerseys, and commemorative items sold through Östershopen physical store at Spiris Arena and the ostersifshop.se online web shop. Targeted at fans and supporters across Sweden.
- Österhjärtat Recurring Donation Program Registered supporters' cards are automatically charged 96 SEK each time the men's team wins a competitive match; the 96 SEK amount symbolizes the club's 96-year history since founding in 1930. A usage-based recurring donation product tied to sporting outcomes.
- Fotboll för alla Community Match (Football for All) Annual free-entry community match at Spiris Arena with corporate and private supporter funding (fixed and per-attendee contributions) and Huvudpartner/Loungepartner packages, aimed at filling the entire 12,000-capacity arena. Supported by Adidas, Växjö Internationella Grundskola, Östergatan Restaurant, Filtrena, Andersson & Co, CWP Förvaltning, HRP Förvaltning, ProCivitas, Rosholm Dell, Gerths Elinstallationer, and Styr- och Ventilationsservice i Småland AB.
- Skolkortet Youth Program Annual free-entry program distributing Skolkortet vouchers to all children in grades 1-6 across Växjö municipality schools, granting free entry to all Östers IF home matches. Operated since 2015 and described as unique in Swedish elite football.
- Youth Academy Programs (P19, P15, Junior Teams) Structured youth development pathway led by Akademichef Christian Järdler covering P19, P15, and junior teams. Includes trial and integration pathways such as the June 2026 trial of 17-year-old Sebastian Jörgensen from Nordsjællands U19. Targeted at aspiring youth footballers.
- Women's First Team Football Women's football team competing in Division 4 with participation in the Toyota Cup and local derbies. Performance includes a 21-0 victory in April 2026 demonstrating strong competitive standing.
- Matchday Food & Beverage Services Catering services across Spiris Arena on matchdays through Restaurang Östergatan, BAR1930, Tommy Svensson Lounge, standing area service, and kiosks. Operated as a cash-free venue with multiple outlets.
Quantifiable outcome
- All children in Växjö municipality grades 1-6 receive free Skolkortet for all home matches since 2015 - unique in Swedish elite football
- +2 more outcomes
Companies that use Östers IF
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Östers IF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Östers IF partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- FrontspacecoreFrontspace is a network partner helping develop Östers IF's website (launched last season) and continues collaboration in 2026 with web development, marketing support, and production of graphic messages for arena displays. The partnership is part of the Österfamiljen business network.
- Svenska Spel GräsrotencoreGräsroten program allows supporters to automatically support Östers IF every time they play at Svenska Spel (in-store and online) at no extra cost.
- CD ColungaminorSpanish football club in Asturias (Tercera RFEF - 5th tier) with strategy focusing on young players. Player exchange including Pelle Newman loan until December and Guillermo Thompson U21 match participation. Collaboration with Real Oviedo and Sporting Gijon academies.
- Växjö Internationella GrundskolaminorMain partner (Huvudpartner) for Fotboll för alla match at 12,000 SEK contribution, supporting the free-entry community match initiative.
- Östergatan RestaurantminorRestaurant partner contributing 2 SEK per attendee (max 24,000 SEK) to Fotboll för alla match initiative.
- AdidascoreKit supplier and partner for Fotboll för alla initiative. Provides official Adidas merchandise collection including new 2026 kits and Christmas sweatshirts.
- FiltrenaminorPartner contributing to Fotboll för alla match initiative.
- Andersson & CominorPartner contributing 1 SEK per attendee to Fotboll för alla match initiative.
- Heidelberg MaterialsminorMatch hosts for Östers IF vs Falkenbergs FF match. Contributes to Skolkortet distribution to grades 1-6 in Växjö.
- CWP FörvaltningminorCorporate partner supporting Fotboll för alla match at 1 SEK per attendee level.
- HRP FörvaltningminorCorporate partner supporting Fotboll för alla match at 1 SEK per attendee level.
- ProCivitasminorCorporate partner supporting Fotboll för alla match at 1 SEK per attendee level.
- Rosholm DellminorCorporate partner supporting Fotboll för alla match at 1 SEK per attendee level.
- Gerths ElinstallationerminorCorporate partner at 6,000 SEK fixed contribution level for Fotboll för alla match.
- Styr- och ventilationsservice i Småland ABminorCorporate partner at 6,000 SEK fixed contribution level for Fotboll för alla match.
- Växjö Norra IFcoreCooperation agreement focused on academy and youth operations with potential expansion to senior level. Includes knowledge and experience exchange in coaching methodology and education plans to strengthen local football.
- PremoncoreMain partner (Huvudpartner) to Östers IF, featuring prominently on club website and marketing materials.
- Nordic Care HoldingcoreLogepartner (luxury box partner) - last available log sold to Nordic Care Holding, indicating strong corporate interest in hospitality partnerships.
- DynaconcorePremiumpartner+ tier sponsor escalating from previous partnership level. Important long-term partner contributing to both association activities and regional growth.
- Växjö kommuncoreIOP (Ideellt Offentligt Partnerskap) agreement renewed for two years focusing on crime prevention and inclusion initiatives based on social sustainability. Includes Nattfotboll and Karriärsakademin programs under Öster i Samhället initiative.
- GriffelcorePremiumpartner continuing sponsorship into 2026 season.
- FellessonsminorContinuing strong collaboration partnership into 2026.
- Holmgrens BilminorContinuing to support Östers IF as partner.
- EmilshusminorPartner appearing prominently in website header and partner listings.
- StadiumminorRetail partner for Adidas Football Day event with 25% discount on all merchandise during pop-up shop at Tipshallen.
- UnibetminorSponsor partner appearing in header and marketing materials.
- SpiriscoreArena naming rights partner - Spiris Arena. Also partner for Fotboll för alla initiative.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Östers IF competitors and assessment
Company assessmentDirect peers
- Halmstads BK: Historic Swedish club competing in Superettan/Allsvenskan with similar municipal footprint, family-ticketing programs, and multi-tiered corporate partnership structure. Same league (Superettan 2026) makes it a direct competitor and operational peer.
- IF Elfsborg: Swedish football club also navigating between Allsvenskan and Superettan in recent seasons, with similar regional-city identity, multi-tier sponsorship structures, and ticket-plus-merchandise revenue model. Direct sporting and commercial comparable.
- Helsingborgs IF: Historic Swedish football club with similar second-tier operating profile, large arena, tiered sponsorship, and merchandise operations. Comparable scale and revenue mix.
- Varbergs BoIS: Direct Superettan 2026 competitor of Östers IF. Operates as a regional Swedish football club with comparable ticketing, family-ticket packages, and corporate partnership structure.
- IFK Värnamo: Another Superettan/Allsvenskan oscillating Swedish club of similar regional size, providing a benchmark for second-tier commercial economics and stadium operations.
- IK Brage: Competitor in Superettan 2026 (scheduled to play Östers IF). Smaller-market Swedish football club with comparable revenue model, ticketing, and sponsorship operations.
- Landskrona BoIS: Superettan 2026 opponent of Östers IF; similarly positioned regional Swedish football club with comparable ticketing, sponsorship, and merchandise economics.
- Falkenbergs FF: Direct Superettan competitor (scheduled to host Östers IF). Comparable regional-club business model with corporate sponsorships and ticketing.
Broad incumbents
- Malmö FF: Largest Swedish football club, providing a ceiling benchmark for Allsvenskan clubs. Similar multi-revenue stream (ticketing, sponsorship, F&B, merchandise) and digital infrastructure but at top-tier scale.
- AIK (Allsvenskan): Major Swedish football club operating as a broad incumbent in the same national football market. Comparable business model (tickets, sponsorships, merchandise) but at significantly larger scale and top-tier league status.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Östers IF social profiles
Digital presenceÖsters IF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Östers IF leadership team
Management profileNumber of profiles
Profiles8 records
Östers IF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Östers IF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Östers IF
What does Östers IF do?
Östers IF operates a professional football club competing in Sweden's second tier (Superettan), selling matchday entertainment at its 12,000-capacity Spiris Arena in Växjö, official Adidas merchandise through Östershopen and an online shop, multi-tiered corporate sponsorships, and community programs including youth access (Skolkortet) and the Fotboll för alla free-entry match. The club also runs a digital ecosystem (mobile app, web shop, digital ticketing) and a recurring fan donation program (Österhjärtat) tied to match outcomes.
Is Östers IF a public or private company?
Östers IF is a private company. It is classified as unknown and is currently operating.
When was Östers IF founded?
Östers IF was founded in 1930.
Where is Östers IF based?
Östers IF is headquartered in Växjö, Sweden, in the Europe region.
How does Östers IF make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Partnerships, merchandise Sales, Österhjärtat Fan Donation, food & Beverage and digital Content & Streaming.
Who are Östers IF's main competitors?
Direct peers on record are Halmstads BK, IF Elfsborg, Helsingborgs IF, Varbergs BoIS, IFK Värnamo, IK Brage, Landskrona BoIS and Falkenbergs FF. Broad incumbents are Malmö FF and AIK (Allsvenskan).
Does Östers IF have an API?
No public API is recorded for Östers IF.
What industry is Östers IF in?
Östers IF's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of THAJAFAE, Sports Events & Match Tickets. Its NAICS code is 711211 and its SIC code is 7997.