What Encapto does

Encapto is a privately held Australian SaaS company, founded in 2011 (building on a team that began as an internet kiosk provider in 2005), that develops network management and WiFi orchestration software for technology providers, managed service providers (MSPs), and large venue operators. The company operates three core products: Unify, a white-labelled customer portal that consolidates Cisco Meraki and Cisco Umbrella dashboards into a single pane of glass with delegated, role-based controls; CloudDeck, a multi-vendor public WiFi orchestration, analytics, and engagement platform supporting OpenRoaming and carrier-class AAA RADIUS at 99.9% uptime; and Command, a workflow automation module available on the Cisco Meraki Marketplace that automates Meraki template deployment, network provisioning, and order fulfillment via Blueprints. The platform integrates natively with Cisco Meraki (MX, MR, MS, MV), Cisco Umbrella (SIG, DNS, MSP), SAML SSO identity providers, CRMs, EDM systems, SMS engines, ConnectWise, and webhooks, and offers API-based extensibility.

Encapto's technology stack is built on a multi-tenant cloud architecture designed to manage thousands of sites and millions of WiFi sessions per day, with tiered permissions, co-management capabilities, license and inventory tracking, and customizable branding. Named customers span telecommunications carriers (Reliance Jio with 200,000+ access points, Vodafone, Windstream, NBN, Digicel), food and beverage (Starbucks, KFC, Marston's), technology (Samsung), transportation (SNCF), sports (IPL), real estate (Lendlease), and government/public venues (Mairie de Paris, Auckland Airport), with European IT services provider CANCOM cited as a documented case study reducing service desk calls by more than 20%.

The business model combines device-based monthly subscriptions (with discounts for volume and annual commitments), a pay-as-you-go points system for Command provisioning actions (claimed to reduce operational costs by up to 80%), professional services for installation, training, and customization, and a self-serve freemium trial (200 points per month, no credit card). Distribution is hybrid: direct enterprise field sales through demo booking, inside sales, and product-led growth via the free trial, alongside channel partnerships through the Cisco Meraki Marketplace. The company is bootstrapped with no disclosed external funding, operates a remote-friendly workforce across Australia, the UK, and the USA, and holds legal entities in each jurisdiction. Encapto is led by founder and CEO Darryl Clarke.

Name

Encapto

Legal name

Encapto Pty Ltd

Website

https://encapto.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Encapto is an Australian SaaS company that provides WiFi orchestration, network management, and workflow automation software built on top of the Cisco Meraki and Umbrella ecosystems, serving managed service providers, carriers, and large venue operators globally.

Ownership category

akta.pro rank

Product category

Network Management Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industries

IT Incident, Problem & Change Management Platforms (HDAEALAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• WiFi network management
• Managed services platform
• White-label customer portal
• Network orchestration software
• Public WiFi analytics

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Device-based Subscription: Monthly subscription charged according to number of devices under management. Unify pricing based on device count with discounts for large volumes and annual commitments.
2. Usage-based (Points System): Pay-as-you-go commercial model where customers pay fees when provisioning customer networks. Command solution charges small fees per provisioning action.
3. Professional Services: Installation, training, customisation, software development, consulting and development activities including project management, business analysis, and technical configuration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Encapto develops and sells cloud-based SaaS applications that help IT organizations and managed service providers (MSPs) simplify, scale, and automate cross-architectural network technologies. Its portfolio consists of three products: Unify, a white-labelled customer portal that consolidates Cisco Meraki and Umbrella dashboards into a single pane of glass with granular delegated controls; CloudDeck, a multi-vendor public WiFi orchestration, analytics and user-engagement platform with OpenRoaming support; and Command, a workflow automation module for Meraki template enhancements and end-to-end order fulfilment.

Product overview

Encapto is a multi-product managed services platform founded in 2011, offering applications that help technology providers simplify, scale, and automate cross-architectural network technologies. The portfolio consists of three core products: (1) Unify, a white-labelled customer portal that unifies Cisco Meraki and Umbrella dashboards into a single pane of glass with delegated access controls; (2) CloudDeck, a WiFi orchestration and analytics platform for public WiFi network operators supporting multiple hardware vendors with campaign management and OpenRoaming; and (3) Command (available on Cisco Meraki Marketplace), a workflow automation module for automating Meraki template deployments and order fulfillment. All products support white-labelling for MSPs and feature multi-tenancy, tiered permissions, and API-based integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Unify: White labeled customer portal that integrates Cisco Meraki and Umbrella into a single pane of glass for easy access and simplified network administration with granular control.
• CloudDeck
• Command

Products and services

• Unify White-labelled customer portal that brings together Cisco Meraki and Umbrella dashboards into a single, intuitive pane of glass. Provides granular control over network settings, licensing, and security while delegating simplified self-management to non-technical end users without risking network-breaking changes. Designed for managed service providers and enterprise IT teams that need a branded, multi-tenant portal across their Meraki device estate.
• CloudDeck One-stop orchestration, analytics, and control application for public WiFi network operators. Supports multiple hardware vendors, manages and deploys thousands of sites with common or individualised settings, and engages patrons via campaigns and fully customisable splash pages. Includes OpenRoaming support for seamless automatic Wi-Fi connectivity, carrier-class AAA RADIUS infrastructure, and proven scale of millions of daily WiFi sessions across 200,000+ access points.
• Command Workflow automation solution for managed services that enhances Meraki templates and automates deployment of thousands of networks using advanced Blueprints workflows. Manages external systems, enables warehouse staff to configure/attach/ship hardware, automatically notifies customers of order progress, and supports webhook templates and external API integrations. Available on the Cisco Meraki Marketplace.

Quantifiable outcome

• Reduce support costs by >25%
• +4 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Partnerships

One partnership is on record.

• Cisco MerakicoreTechnology or IntegrationEncapto products are integrated with Cisco Meraki ecosystem. Unify brings together Cisco Meraki and Umbrella technologies into a single pane of glass. Encapto is found on the Cisco Meraki marketplace for both Unify and Command products. Deep API integration enables automated provisioning and management of Meraki devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zenreach: Guest WiFi, customer data platform, and marketing automation for brick-and-mortar businesses. Highly analogous to the retail and venue use cases that CloudDeck serves.
• Aislelabs: Provides WiFi analytics, marketing, and wayfinding for venues including malls, airports, and retailers. Competes directly in the public-venue WiFi engagement use case CloudDeck addresses.
• Cloud4Wi: Provides cloud-based WiFi management, analytics, and guest engagement software for venues and enterprises. Direct overlap with Encapto's CloudDeck product in public WiFi orchestration and user engagement.
• Socialwave: WiFi marketing and analytics platform for SMBs and chains, with white-label reseller model. Comparable to Encapto's positioning serving MSPs and resellers in the public WiFi market.
• Linkyfi: Public WiFi marketing, analytics and monetization platform similar to CloudDeck. Targets venues, retailers, and service providers with comparable guest engagement and campaign tooling.
• Purple WiFi: Offers guest WiFi analytics, marketing automation, and location-based services for venues and retail. Highly comparable to CloudDeck's visitor engagement and marketing features.

Broad incumbents

• HPE Aruba Networking: Enterprise networking vendor with its own orchestration, MSP, and analytics tooling that competes in the same accounts and use cases that Encapto targets through its WiFi and automation products.
• Juniper Mist: AI-driven enterprise networking platform with cloud orchestration, MSP, and analytics features; competes for the same IT and MSP budgets that buy Encapto's Unify and Command products.
• Ubiquiti (UniFi): Provider of UniFi network hardware and software, including controller software that competes with parts of Encapto's multi-vendor orchestration capability, particularly for smaller deployments.
• Cisco (Meraki): Owns the Meraki platform that Encapto integrates with and extends via the Cisco Meraki marketplace. Cisco's own MSP orchestration, dashboard, and automation capabilities make it the most strategic incumbent and channel partner for Encapto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9j_CCcQzy7-zn1BgBRdgdA
• LinkedInau.linkedin.com/company/encapto
• Xx.com/encapto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encapto