What Ping Payments does

Ping Payments AB is a Swedish licensed payment service provider founded in 2018 in Örebro by Petter Sehlin, operating as an API-first payment infrastructure platform purpose-built for civil society organizations and the vertical-SaaS platforms that serve them. The company's core product is a cloud-based Payments API and Financial Transaction Management (FTM) layer that consolidates fragmented payment methods — Swish, card payments via Worldline, Klarna, PayPal, Autogiro, and direct bank transfers — into a single harmonized data model with automated reconciliation, split payments, and ISO 20022-compliant message handling. Adjacent modules include Kundkännedom (KYC/AML automation), Klientmedel (licensed escrow), Strukturering (payment structuring), Liquidity Accounts (virtual accounts), Utbetalningar (multi-recipient payouts), and Account Verification (AIS). Ping is authorized under PSD2 to provide payment services across the Nordics and EU.

The company earns revenue primarily through transaction fees on payments processed through its platform, with acquirer-agnostic architecture enabling flexible pricing across payment methods and customer segments. Its go-to-market is channel-led: Ping is embedded as the payment layer within partner vertical-SaaS platforms (gym management, equestrian, golf, sports association, shooting, and association engagement systems), supplemented by direct API access for enterprise customers (notably Tessin in real estate crowdfunding) and a self-service developer portal for SMB integrators. Notable integrations include the Fritidskortet government-subsidized payment method — where Ping is the first and only PSP offering it — plus Fortnox for accounting and SEB for banking infrastructure. As of 2025 Ping employed 13 staff across Örebro (headquarters) and Stockholm, served a clear majority of Sweden's associations and non-profits (7,000+ connected through Fritidskortet alone), and was preparing European expansion with Germany as the first international market under Business Sweden support. No external funding rounds have been disclosed, and revenue is not publicly reported.

Name

Ping Payments

Legal name

Ping Payments AB

Website

https://www.pingpayments.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ping Payments is a Swedish PSD2-licensed, API-first payment service provider that builds payment infrastructure for civil society organizations, vertical SaaS platforms, and marketplaces across the Nordics, with planned European expansion starting in Germany.

Ownership category

akta.pro rank

Product category

Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Payouts, Disbursements & Marketplace Split Payments (CRAFALAI), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Marketplace & Platform Seller Payouts (FSAMAKAE)

Keywords

• Payment infrastructure
• Payment processing API
• Payment orchestration
• Fintech platform
• Financial transaction management

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Ping Payments charges transaction fees for processing payments through its platform. The company is acquirer-agnostic, meaning they can work with multiple payment providers while offering consolidated pricing.
2. Payment Method Integration: Revenue generated from offering multiple payment methods including card payments, Swish, direct bank transfers, Klarna, PayPal, and Autogiro. Different fee structures apply per payment method.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ping Payments provides a cloud-based payment infrastructure platform delivered via a unified REST API that consolidates multiple payment methods (Swish, cards, bank transfers, Klarna, PayPal, Autogiro) into a single payment flow. The platform supports Financial Transaction Management with automated reconciliation, split payments, KYC/AML compliance, escrow (Klientmedel), liquidity accounts, and ISO 20022 messaging, primarily serving civil society organizations and the software platforms that serve them.

Product overview

Ping Payments is a comprehensive payment platform built as a unified solution for civil society organizations and businesses. The core offering consists of the Payments API as the foundational integration layer, with multiple specialized modules including KYC/Kundkännedom for customer verification, payment collection with multiple methods (cards, Swish, bank transfers, Klarna, PayPal), Structuring for payment aggregation, Escrow/Klientmedel for fund custody, Utbetalningar/Payouts for disbursements, Återbetalningar/Refunds processing, and Insikter/Insights for reporting. The platform also offers Liquidity Accounts for virtual fund management and Account Verification (AIS) for bank account ownership confirmation. All components share a harmonized data model enabling automation and Financial Transaction Management (FTM) across the payment lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Services Platform A comprehensive payment platform providing payment processing, disbursements, KYC/AML compliance, and Financial Transaction Management for civil society organizations, software platforms, and businesses.
• Ping Payments API A REST API enabling developers to integrate payment functionality including payment orders, individual payments, merchant management, liquidity accounts, disbursements, refunds, KYC, and account verification.
• Klarna HPP Integration Hosted Payment Page integration enabling merchants to accept Klarna's full payment portfolio (invoicing, installments, Pay in 3) through Ping's unified platform.
• Fritidskortet Payment Method First-to-market payment method enabling civil society associations to accept government-subsidized Fritidskortet (leisure card) payments for children's activities, reaching 30+ platforms and 7,000+ associations.

Quantifiable outcome

• Reduces administrative burden for civil society organizations by eliminating manual payment file processing and bank format conversions
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• ClubivateminorStrategic or Co-development Partner · 8 June 2026Digital platform helping associations generate revenue through local business offers. Ping handles payment flows for the platform's digital voucher system sold to members and supporters.
• TeamsportscoreStrategic or Co-development Partner · 21 May 2026New market entrant offering complete association system with membership management, club websites, cup management, and referee scheduling. Ping provides payment infrastructure for the platform's financial flows.
• Skytte.seminorStrategic or Co-development Partner · 27 April 2026Collaboration to provide precise payment flows for shooting associations. Skytte.se provides digital solutions for association administration; Ping delivers payment capabilities for membership and fees.
• Fritidskortet (Swedish eHealth Agency)coreTechnology or Integration · 20 April 2026Ping Payments became the first and only payment service company to offer Fritidskortet as a payment method, enabling associations to accept government-subsidized leisure activity payments for children.
• TessincoreStrategic or Co-development Partner · 14 April 2026Partnership to strengthen payment flow infrastructure for real estate crowdfunding. Tessin connects investors with property developers; Ping provides secure, transparent payment processing for multi-party transactions.
• LoialcardminorStrategic or Co-development Partner · 5 March 2026Integration of optimized payment solutions into Loialcard's golf club app. The app provides member communication, tee time booking, and loyalty features, now enhanced with Ping's payment infrastructure.
• GymControlcoreStrategic or Co-development Partner · 23 February 2026Partnership to provide next-generation payment flows for gyms and fitness facilities. Combines GymControl's administration systems with Ping's payment infrastructure to deliver modern, compliant payment solutions as Bankgirot transitions in 2026.
• HippocratescoreStrategic or Co-development Partner · 18 February 2026Collaboration to provide modern, future-proof payment solutions for the equestrian industry. Hippocrates offers cloud-based business systems for riding schools, stables, and equine professionals, now integrated with Ping's payment flows.
• WorldlinecoreTechnology or IntegrationWorldline/PaymentIQ provides card payment processing infrastructure for Ping's platform, enabling card payment acceptance across all merchant segments.
• KlarnacoreTechnology or IntegrationPing is an approved PSP and Merchant of Record for Klarna, enabling customers to access Klarna's full payment portfolio including invoicing, installments, and Pay in 3 through a single integration.
• PayPalcoreTechnology or IntegrationPayPal Complete Payments (PPCP) integration allowing merchants to accept PayPal payments through Ping's unified payment platform.
• SwishcoreTechnology or IntegrationSwish payment method integration providing popular Swedish mobile payment capabilities including e-commerce, m-commerce, and recurring payments.
• Business SwedenminorStrategic or Co-development PartnerBusiness Sweden support for Ping's planned European expansion, particularly in Germany where dialogue about partnerships is ongoing.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nets (Nexi Group): Nets (now part of Nexi) is a major Nordic and European payment service provider offering acquiring, card processing, and digital payment services. It is a broad incumbent competing in the same Nordic market with extensive enterprise relationships but does not specialize in civil-society verticals.
• Stripe: Stripe is a global API-first payment platform serving platforms, SaaS, and marketplaces — the same core customer archetype as Ping Payments. It is a broad incumbent in payment gateways and orchestration, with much larger scale and developer tooling, but lacks Ping's specialization in civil-society verticals.
• Finastra: Finastra is a global financial software provider offering payment orchestration, embedded finance, and BaaS capabilities to financial institutions and platforms. It is a broad incumbent in the same embedded payments and orchestration space with much larger scale but a different customer profile focused on banks rather than civil-society SaaS.
• Adyen: Adyen is a global unified payments platform serving platforms and marketplaces with acquirer-agnostic processing, similar to Ping's positioning. It is a broad incumbent competing for the same enterprise platform customers but does not focus on civil-society or Nordic-specific verticals.

Others

• Worldline: Worldline is a European payment processor and acquirer that provides card processing infrastructure to PSPs like Ping Payments. As Ping's card acquiring partner, it is an ecosystem participant and upstream infrastructure provider rather than a direct competitor in Ping's vertical.

Direct peers

• Mollie: Mollie is a European payment service provider offering multi-method processing through a single API for SMBs, platforms, and marketplaces. It is a direct peer in API-first payment orchestration with similar developer-led GTM, though its primary geography is the Benelux and DACH rather than Nordics.
• Klarna: Klarna is a Swedish payment provider offering BNPL, invoicing, and full payment portfolios through merchant integrations. While Klarna is also a payment-method partner for Ping, it is a direct peer in serving Nordic merchants with embedded payment solutions and competes for the same SaaS platform integrations.
• Trustly: Trustly is a Swedish-founded account-to-account payment provider serving platforms and marketplaces across Europe under PSD2. It is a direct peer with comparable acquirer-agnostic, API-first infrastructure and similar Nordic regulatory positioning, though it focuses more on bank transfers than multi-method aggregation.
• Billogram: Billogram is a Swedish payment and invoicing platform offering subscription billing, dunning, and recurring payments through an API. It is a direct peer serving SMBs and subscription-based businesses with similar API-first payment infrastructure, though focused on invoicing rather than multi-party marketplace flows.

Regional players

• Svea Bank: Svea Bank is a Nordic financial group providing payment solutions, invoicing, and merchant services to SMBs and associations. It is a regional player with overlapping offerings in association and SMB payment services but is primarily a bank-led provider rather than an API-first platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/18231735/admin/page-posts/published

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ping Payments