Bubl

What Bubl does

Bubl Cloud (legally Bubl B.V.) is an Amsterdam-headquartered sovereign-cloud infrastructure company founded in 2018 that provides encrypted "Data Vaults" in which applications, AI models, and GPUs are deployed inside the customer's boundary rather than sending customer data to external compute — an architecture the company calls the "reverse data model." The platform is built on a zero-knowledge, vault-specific end-to-end encryption model with TLS 1.3 in transit and quantum-safe AES at rest, a Zero-Standing-Access custodian policy, container-based application deployment via the Bubl Store, and single-tenant dedicated NVIDIA GPU tiers (L4, L40S, H100, H200) plus hourly Secure Cloud Compute. Bubl targets European organisations under regulatory, geopolitical, or contractual pressure to keep data inside EU jurisdiction — principally financial services, healthcare and life sciences, and government, with secondary segments in legal and professional services, manufacturing and IoT, AI engineering teams, and channel partners such as hosting providers and AI solution providers.

The business model combines recurring subscriptions, usage-based fees, licensing, and fixed-price services. Hosting packages (€15 to €200 per app per month) and dedicated GPU subscriptions (€600 to €2,600 per GPU per month) form the core infrastructure revenue, supplemented by a pay-as-you-go Secure Cloud Compute offering from €15/hour, a per-seat Sovereign Office Suite at €20 per user per month, white-label platform licensing to channel partners, an app store where developers retain 100% of their own application fees, and fixed-price consultancy engagements (Automation Quickscan €1,200, Setup Intake €600, plus scoped implementation work). Distribution is hybrid: direct enterprise sales (demo and solution-architect conversations), a self-serve Bubl Store marketplace, a white-label channel for partners, and a named partner ecosystem (Synthwave, FenxLabs, Snowpack, BNS, RiseTech, Questa AI). Deployments are hosted in company-operated datacenters in the Netherlands, Frankfurt, and Paris, or in hybrid or fully on-premises modes on partner infrastructure. Bubl is ISO 27001 certified, GDPR-compliant by design, EU DSA compliant (designated Point of Contact), and EU AI Act governance-aligned, and positions itself as a sovereignty-by-architecture alternative to US hyperscalers for European organisations that want to use advanced AI without surrendering data control.

Name

Bubl

Legal name

Bubl B.V.

Website

https://bubl.cloud

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bubl Cloud is an Amsterdam-based sovereign cloud provider that deploys AI models, applications, and dedicated GPUs inside customers' encrypted Data Vaults, enabling European organisations to run advanced AI workloads on sensitive data without transferring it outside EU jurisdiction.

Ownership category

akta.pro rank

Product category

Sovereign Cloud Infrastructure (Data Vault / AI Platform)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

akta.pro secondary industries

AI Compute Cloud & GPU-as-a-Service (HDAAAAAK), Cloud Data Security (DSPM, Cloud DLP) (HDADADAJ)

Keywords

• Sovereign cloud infrastructure
• Encrypted data vault platform
• Data sovereignty software
• Sovereign AI infrastructure
• Zero-knowledge cloud platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Hosting Subscriptions: Recurring monthly subscription per application hosting package inside the Data Vault (Starter €15, Business €30, Professional €50, Performer €100, Mission-critical €200, plus Custom). Customers pick a tier per application per vault per month.
2. Dedicated GPU Subscriptions: Monthly or annual recurring fee per dedicated GPU attached to a Data Vault (L4 €600, L40S €1,000, H100 €2,350, H200 €2,600 per GPU per month, with ~17% saving on annual billing). Multi-GPU configurations available.
3. Secure Cloud Compute (Usage-Based GPU): Pay-as-you-go GPU compute priced from €15/hour depending on model, used for on-demand inference and prototyping inside the vault with no minimum term or hardware commitment.
4. Sovereign Office Suite Subscriptions: Per-seat subscription (€20 per user per month, billed monthly) covering nine office applications inside the vault. Individual tier at same price; Teams tier requires a 5-user minimum.
5. White-Label Platform Licensing: Per-partnership licensing of the full Bubl Cloud platform (or selected components) to hosting providers, AI factories, and marketplace suppliers who offer sovereign infrastructure under their own brand. Pricing structured per partnership, no fixed public pricing.
6. Marketplace / App Store Revenue: Bubl Store functions as a marketplace for containerised apps. Hosting packages for installed apps are billed to end customers by Bubl Cloud; app developers retain 100% of their own application fee (Bubl does not take a cut). App installation and Bubl-managed infrastructure drive revenue.
7. Professional / Consultancy Services: Fixed-price consultancy engagements: Automation Quickscan €1,200, Setup Intake €600, Sovereignty Quickscan, plus larger fixed-scope implementation, migration, and configuration projects priced after assessment. No hourly billing.
8. Managed Services (Add-Ons): Fully managed infrastructure add-ons including extra storage, additional RAM, LLM access, dedicated GPU, and extra containers attached to applications, plus 24/7 monitoring, patch management, vulnerability scanning, automated penetration testing, and incident response bundled into hosting packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bubl Cloud sells a sovereign cloud platform built around encrypted Data Vaults in which applications, AI models, and dedicated GPUs run directly on the customer's data. Its "reverse data model" inverts traditional cloud computing so that compute moves to the data rather than data moving to external AI services. Offerings include the Data Vault platform, Hosting tiers, Dedicated GPU subscriptions, Secure Cloud Compute (hourly GPU), an application marketplace (Bubl Store), the Secure AI Suite, the coming-soon Sovereign Office Suite, white-label platform licensing, and fixed-scope consultancy services.

Differentiator

Problem solved

Functional benefit

Brands

• Secure AI Suite: An enterprise AI infrastructure offering combining Bubl Cloud's Data Vault, FenixLabs' intelligent privacy-aware ARC Router, and Synthwave's implementation services. Designed to route sensitive data to internal LLMs and non-sensitive queries to external models.
• Sovereign Office Suite

Products and services

• Bubl Cloud Platform (Data Vault) Encrypted compute environment that is the foundation of the Bubl Cloud offering. Built on the "reverse data model," it brings applications and AI models to the customer's data rather than sending data to external servers, with end-to-end encryption, quantum-safe storage, zero-knowledge architecture, and full European data sovereignty. Used by European organisations that need to run AI and applications on sensitive data while keeping that data inside a controlled encrypted vault.
• Hosting Per-application hosting packages that run customer workloads (web apps, APIs, databases, automation, AI inference, scripts) inside the encrypted Data Vault. Five public tiers (Starter €15, Business €30, Professional €50, Performer €100, Mission-critical €200 per app per vault per month) plus Custom, each defining cores, RAM, storage and bandwidth. Includes end-to-end encryption, patch management, vulnerability scanning, automated penetration testing, monitoring and incident response.
• Dedicated GPU Single-tenant NVIDIA GPUs (L4, L40S, H100, H200) attached directly to a customer's Data Vault rather than shared pools, supporting inference, fine-tuning, and training workloads entirely within the sovereign environment. Priced per GPU per month (L4 €600, L40S €1,000, H100 €2,350, H200 €2,600 with ~17% saving on annual billing), with multi-GPU configurations available.
• Secure Cloud Compute (LLM / Open-Source Model Catalogue) Pay-as-you-go GPU compute priced from €15/hour depending on model, used for on-demand inference and prototyping inside the vault with no minimum term or hardware commitment. Bundled with a vault-native catalogue of open-source general-purpose, code, vision, speech, OCR and embedding models that run entirely inside the Data Vault with no external API calls.
• Bubl Store (Applications Marketplace) Marketplace of containerised applications (Nextcloud, OnlyOffice, n8n, Flowise, Mattermost, Gitea, Grafana, Paperless-ngx, Vaultwarden, Penpot, Focalboard, StirlingPDF, Vert, Docmost, Jitsi Meet, Activepieces, Langfuse, Ollama, Open WebUI, Binarii Labs, Questa AI) that install with one click into a customer's Data Vault. Developers publish via a developer dashboard; Bubl runs a security review and enforces permission transparency. App developers retain 100% of their own application fee.
• Secure AI Suite Enterprise AI infrastructure combining Bubl's encrypted Data Vault, FenxLabs' ARC intelligent privacy-aware routing, and Synthwave Solutions' implementation and enablement services. Analyses every request and routes sensitive prompts to internal LLMs inside the vault while allowing non-sensitive queries to leverage powerful external models. Includes custom AI agents, intelligent document analysis, and centralised prompt libraries.
• Sovereign Office Suite Pre-packaged office workspace of nine containerised applications (Nextcloud, OnlyOffice, Vert, Penpot, Focalboard, Paperless-ngx, Vaultwarden, Invoice Ninja, StirlingPDF) running entirely inside the customer's Data Vault. Positioned as a European sovereign alternative to Microsoft 365 and Google Workspace at €20 per user per month, with a 5-user minimum for the Teams tier.
• White-Label Platform Licensing Per-partnership licensing of the full Bubl Cloud platform (or selected components) to hosting providers, AI factories, and marketplace suppliers that offer sovereign infrastructure under their own brand. Three deployment models: fully managed by Bubl, hybrid (Bubl platform on partner hardware/datacenters), and fully on-premises (partner operates everything). Pricing is structured per partnership, with multi-year contracts.
• Consultancy Services Fixed-price consultancy engagements covering automation, sovereignty and setup assessments, plus larger fixed-scope implementation, migration, and configuration projects priced after assessment. No hourly billing. Examples: Automation Quickscan €1,200 (one day), Setup Intake €600 (half day), Sovereignty Quickscan priced similarly.

Quantifiable outcome

• 40% improvement in fraud detection at a European bank using sovereign AI inside Bubl Data Vault while maintaining regulatory compliance
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability15 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship / strategic and strategic.

• Synthwave Solutionsflagship / strategicImplementation/ SI/ Consulting PartnerSynthwave Solutions is a Dutch AI implementation agency specialising in no-code automation, secure workflows and hands-on enablement across HR, IT, sales, recruitment and marketing. It is jointly delivered as the implementation arm of the Secure AI Suite ('The Bridge') and is also named as Bubl's recommended partner for AI development assistance on Dedicated GPU. The partnership pairs Bubl's encrypted Data Vault with Synthwave's no-code automation, tailored workflows, and team training, giving organisations 'the confidence and skills to embrace AI safely and effectively from day one'.
• FenxLabs.aiflagship / strategicTechnology or IntegrationFenxLabs is a European Applied AI Lab / Deep Tech company building a Multi-Model Gateway for AI and automation called ARC. Under the Secure AI Suite, FenxLabs provides 'Intelligent Routing' via ARC, which analyses each request and routes sensitive data to an internal LLM inside the Bubl Data Vault while allowing non-sensitive queries to leverage powerful external models. The integration combines FenxLabs' ARC router with Bubl's encrypted personal data vaults to deliver privacy-first, compliant, scalable AI workflows.
• SnowpackstrategicStrategic or Co-development PartnerSnowpack provides patented VIPN technology that cloaks users, services, servers, and data so that 'if hackers can't see you, they can't hack you'. Bubl and Snowpack have jointly created 'InvisiBubl', described as the first-ever 'Beyond-Trust' cloud service, providing end-to-end protection against data interception, inappropriate access by service operators (including Snowpack and Bubl), and full control over partner data sharing.
• BNSstrategicStrategic or Co-development PartnerBNS is a Global Data Solutions Provider specialising in Data Lifecycle Management — Data Inventory, AI Governance, Security, and Monetisation. Together, BNS and Bubl Cloud deliver end-to-end data-lifecycle management for secure, governed AI operations, including automated data discovery and classification, centralised GDPR/CCPA compliance, zero-trust security with encrypted storage, controlled data-monetisation frameworks, and AI-driven governance.
• RiseTech B.V.strategicTechnology or IntegrationRiseTech is a Dutch digital identity company offering AI-powered, decentralised identity verification and the Boardingfy service covering 180+ countries and 8,000+ document types. RiseTech integrates seamlessly with Bubl Cloud's secure Data Vault platform to provide identity verification for Bubl users, including automated document verification and AI-powered facial matching while keeping personal data under customer control.
• Questa AIstrategicTechnology or IntegrationQuesta AI provides the Questa Blackbox anonymisation product and an AI Compliance dashboard for GDPR, EU AI Act, and global regulations. Questa is available inside the Bubl Data Vault via the Bubl Store, enabling Bubl customers to anonymise proprietary data (legal/financial contracts, customer/employee information, patient records, software licences, payments) before sharing it with any external AI agent (Claude, Gemini, GPT, Co-Pilot), reducing AI-training risk and keeping data safe and sovereign within the EU.

Scale indicators6 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Scaleway: French European cloud provider offering dedicated servers, hosted private cloud, and GPU instances with an explicit sovereignty and environmental positioning. Comparable to Bubl in targeting European developers and regulated buyers seeking non-US cloud infrastructure, and offers bare-metal GPU products analogous to Bubl's Dedicated GPU tier.
• Plusserver: German enterprise cloud provider (formerly Plusnet) offering managed hosting, private cloud, and GPU-as-a-service with German data residency. Comparable to Bubl's regulated-German-customer use case (Frankfurt datacenter alignment) and dedicated GPU offerings, with a more traditional managed-services go-to-market.
• Infomaniak: Swiss sovereign cloud provider offering hosting, email, collaboration, and datacenters entirely under Swiss/EU jurisdiction with strong privacy branding. Most directly comparable to Bubl's Sovereign Office Suite positioning as a European alternative to Microsoft 365 / Google Workspace, and similarly targets privacy-conscious European SMBs and regulated organisations.
• OVHcloud: Largest European cloud provider, headquartered in France, with a strong sovereignty positioning and integrated bare-metal/hosted private cloud offerings. Directly competes with Bubl in selling European-jurisdiction, GDPR-aligned cloud infrastructure to regulated European customers, though at vastly larger scale.
• Hetzner: German hosting and cloud provider with datacenters in Germany, Finland, and the US. Competes with Bubl on European-jurisdiction hosting and dedicated server offerings for cost-conscious European customers; lacks Bubl's zero-knowledge encryption and AI-focused vault positioning but is the de facto European alternative for many SMB buyers.

Broad incumbents

• Proton: Swiss privacy-focused company offering encrypted email, VPN, cloud storage (Proton Drive), and a productivity suite. Shares Bubl's privacy-by-architecture narrative and European-jurisdiction positioning but operates as a broad consumer/SMB privacy suite rather than a sovereign-AI infrastructure platform.
• IONOS: Large European hosting and cloud provider with EU datacenters and a broad portfolio spanning shared hosting, dedicated servers, cloud servers, and managed applications. Competes with Bubl in selling European-jurisdiction infrastructure to SMBs and mid-market, but as a broad incumbent rather than a sovereign-AI specialist.

Emerging players

• Nextcloud: Open-source content collaboration platform (file sync, Office, talk) available as self-hosted or via European sovereign providers. Bubl includes Nextcloud inside its Sovereign Office Suite, making Nextcloud a complementary component as well as a partial competitor for sovereign office-productivity buyers.
• Tuta (Tutanota): German end-to-end encrypted email and calendar provider with strict GDPR/privacy positioning. Compares to Bubl on the privacy-by-architecture narrative and EU-jurisdiction trust story, but operates in the consumer/SMB communications layer rather than sovereign AI infrastructure.

Others

• Filecoin (via Protocol Labs): Decentralised storage network used by European players (e.g., Storj, Fleek) for encrypted, distributed cloud storage. Comparable to Bubl on the storage and zero-knowledge-encryption axis but operates as an open protocol rather than a managed sovereign-AI platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bubl