Metropolitan

What Metropolitan does

Club Metropolitan is a Spanish private wellness club operator founded in 1989 and headquartered in Barcelona, with 1,001–5,000 employees and clubs in four Spanish metros (Barcelona, Madrid, Bilbao, and Zaragoza). It operates a premium, multi-service wellness ecosystem that bundles fitness, spa, beauty, health and recovery (physiotherapy, Nutrition Lab, MET Lab), functional gastronomy, and community programming under a single membership, positioning wellness as a lifestyle philosophy rather than a transactional gym service.

The company's core technology stack is a relatively standard digital layer: a website (clubmetropolitan.com), a mobile app (App Metropolitan), the ALTA ONLINE online registration portal, and an Online Classes Platform for virtual fitness classes. The proprietary features documented in the source — the Longevity & Recovery Hub at Metropolitan Iradier, the Social Met bracelet linked to The Ricky Rubio Foundation, and the online class streaming platform — are service-level differentiators rather than technology moats. Notable branded sub-programs (CrossMet, Flow Yoga, Cycling, Running Club, Nutrition Lab, MET Lab, Social Met, Metropolitan SKY RUN) extend the ecosystem without changing the underlying technology base.

Club Metropolitan generates revenue primarily through recurring membership subscriptions that include access to fitness, wellness and spa, beauty, health and recovery, gastronomy, and community spaces. Secondary revenue streams include online class subscriptions, on-site gastronomy, e-commerce merchandise (notably the Social Met bracelet), and event participation fees (SKY RUN vertical race). Customer acquisition runs through a direct-to-consumer motion combining the website, ALTA ONLINE registration, and physical clubs, supported by community events and organic social media. The pricing structure is not publicly disclosed.

Name

Metropolitan

Legal name

Club Metropolitan

Website

https://clubmetropolitan.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Club Metropolitan is a Spanish private premium wellness club operator, founded in 1989 and headquartered in Barcelona, running four-city multi-service clubs that bundle fitness, spa, beauty, health/recovery, gastronomy, and community under subscription memberships for affluent wellness-oriented individuals.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Club Memberships: Recurring membership fees providing access to fitness facilities, wellness & spa services, health & recovery services, beauty & selfcare, gastronomy, and community spaces. Wellness & Spa service is included in the membership.
2. Online Class Platform: Digital subscription for virtual classes accessible through their online platform.
3. E-commerce Shop: Sale of merchandise including the Social Met bracelet and other wellness products.
4. Gastronomy: On-site restaurant offering healthy functional cuisine designed by nutritionists.
5. Event Participation: Revenue from events such as the Metropolitan SKY RUN vertical race.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Club Metropolitan operates a chain of premium wellness and fitness clubs across Spain (Barcelona, Madrid, Bilbao, Zaragoza) offering integrated services spanning Fitness & Performance, Wellness & Spa (included in membership), Beauty & Selfcare, Health & Recovery (physiotherapy, Nutrition Lab, MET Lab), functional Gastronomy, and Community & Experience spaces (co-working, social zones). The offering is delivered primarily through recurring memberships, complemented by an online classes platform, a mobile app, and an e-commerce shop for branded merchandise.

Product overview

Metropolitan is a premium wellness club offering a multi-service ecosystem organized around conscious well-being philosophy. The core offering includes Fitness & Performance, Wellness & Spa, Beauty & Selfcare, Health & Recovery (featuring Nutrition Lab and MET Lab), and Gastronomy, all tied together through Community & Experience. Additional offerings include the Longevity & Recovery Hub, Welcome Pack for new members, an Online Classes Platform, Social Met charity bracelet, and events like the Metropolitan SKY RUN. The club operates facilities in Barcelona, Madrid, Bilbao, and Zaragoza.

Differentiator

Problem solved

Functional benefit

Brands

• CrossMet: Community fitness program
• Flow Yoga
• Cycling
• Running Club
• Nutrition Lab
• MET Lab
• Metropolitan SKY RUN
• Social Met
• Longevity & Recovery Hub

Products and services

• Fitness & Performance
• Wellness & Spa
• Beauty & Selfcare
• Health & Recovery
• Gastronomy (Restaurante Metropolitan)
• Community & Experience
• Longevity & Recovery Hub
• Online Classes Platform (Plataforma de Clases Online)
• Personal Training (Entrenamiento Personal)
• Social Met Bracelet (Pulsera Social MET)
• Metropolitan SKY RUN

Quantifiable outcome

• 569 steps conquest challenge at Metropolitan SKY RUN event

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Ricky Rubio FoundationminorOthersCharitable partnership through the Social Met bracelet program. Proceeds from each bracelet sold are donated directly to The Ricky Rubio Foundation for cancer research, prevention, and patient support. The bracelet serves as both a membership symbol and a charitable contribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fitness First: International fitness club chain with multi-country footprint and tiered membership structures. Comparable as a membership-based fitness chain operating across multiple European markets, though typically less premium than Metropolitan.
• GO fit: Spanish fitness chain operating large-format, low-cost-to-mid-premium fitness centers across Spain. Comparable as a domestic Spanish competitor directly competing for the same membership base in the same geography.
• David Lloyd Leisure: Large European premium health and fitness club operator with extensive family, racquet, spa, and wellness amenities. Comparable in scope (multi-format facilities, premium positioning) and membership-based recurring revenue model.
• Equinox Fitness: Premium fitness club brand combining fitness, spa, and lifestyle services at high price points in major cities. Comparable as a premium, lifestyle-positioned fitness and wellness club operator targeting affluent urban consumers.
• Reebok Sports Club: Premium urban fitness and wellness clubs with multi-format offerings (fitness, spa, classes). Comparable as a premium wellness club operator with integrated lifestyle amenities targeting affluent urban consumers.
• Holmes Place: Premium European health, fitness, and wellness club chain offering integrated fitness, spa, and lifestyle services in urban locations. Directly comparable as a multi-service premium membership wellness operator with similar positioning to Club Metropolitan.

Regional players

• Vivagym: Spanish fitness club chain operating mid-market membership-based clubs across multiple Spanish cities. Comparable as a Spanish domestic membership fitness operator competing for the same regional customer base.

Others

• Wellhub (formerly Gympass): Corporate wellness aggregator giving employees access to multiple fitness and wellness operators. Comparable as an ecosystem participant that could either route corporate traffic to Metropolitan clubs or compete by enabling access to lower-cost alternatives.

Broad incumbents

• The QHotels Collection: UK-based collection of hotels with extensive leisure clubs (fitness, spa, wellness). Comparable as a multi-site operator bundling fitness, spa, and wellness services into membership-based products, although anchored in hospitality.
• Basic-Fit: Europe's largest low-cost fitness chain with extensive footprint across Spain and continental Europe. Comparable as a competing fitness operator in the same Spanish geography, though positioned at a significantly lower price point.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clubmetropolitan
• LinkedInlinkedin.com/company/metropolitan-spain-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metropolitan