VivaGym
VivaGym is a High-Value Low-Price gym operator with 224+ directly-operated clubs across Spain and Portugal, serving 500,000+ individual members with no-contract subscriptions starting at approximately €1 per day via its QR-enabled mobile app.
- Company typePrivate
- Founded2011
- HeadquartersMálaga, Spain
- Headcount251–500
- GTM typeB2C
- OfferingServices
What VivaGym does
VivaGym (legal entity EL GYM IBERIA, S.L.U., headquartered in Málaga, Spain) is a High-Value Low-Price (HVLP) gym operator founded in 2011 in Barcelona. As of 2024 the company directly operates 224 fitness clubs across the Iberian Peninsula (187 in Spain, 41 in Portugal) and serves more than 500,000 individual members with a workforce of over 2,000 employees, making it the largest low-cost fitness chain in Iberia.
The core product is a no-contract monthly gym subscription starting at approximately €1 per day, with three tiers (ONE, FLEX, PRIME) that differentiate on class reservation priority windows (2h, 36h, 48h) and cross-club access. Each club offers 7 training zones, 80+ group classes per week, and operates 363 days per year. The VivaGym My App is the operational backbone: it generates personal QR codes for turnstile entry/exit, manages class reservations, hosts online workouts, nutrition plans, recipes, and personal trainer booking, and serves as the customer account interface. Add-on revenue streams include personal training, The Boxer Club boutique boxing studios, Agua Vitaminada vitamin water, and locker rental. Marketing is direct-to-consumer, primarily through the website, the mobile app, Instagram, TikTok, Facebook, and a free first-day pass acquisition mechanic.
VivaGym generates revenue through recurring monthly membership subscriptions (the dominant stream), supplemented by personal training fees, boutique boxing membership, locker rental, and ancillary services. The company follows an M&A-led expansion strategy: it acquired Fitness Hut (Portugal) in 2018, was itself acquired by Providence Equity Partners in May 2024 at an approximate €250-300M valuation, and is acquiring Synergym from All Seas Capital in a 2025/2026 transaction that will push the combined network to more than 500 clubs. The business is fully B2C with no disclosed enterprise contracts, and there is no evidence of meaningful AI/ML capability in the current product set.
VivaGym firmographics
Firmographics- Name
- VivaGym
- Legal name
- EL GYM IBERIA, S.L.U.
- Website
- https://vivagym.es
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VivaGym is a High-Value Low-Price gym operator with 224+ directly-operated clubs across Spain and Portugal, serving 500,000+ individual members with no-contract subscriptions starting at approximately €1 per day via its QR-enabled mobile app.
- Ownership category
- akta.pro rank
VivaGym industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where VivaGym is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
VivaGym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Gym Membership Subscriptions: Recurring monthly membership fees with three tiers (ONE, FLEX, PRIME) offering different benefits including class reservation priority and number of classes per day
- Personal Training: Additional personal training services available as add-on to base membership
- Locker Rental: Additional amenity service for secure locker rental
- The Boxer Club Boutique: Premium boxing boutique experience offered as separate membership/service
- Agua Vitaminada: Vitamin water service available as additional service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level membership with basic access and 2-hour class booking window |
| Subscription | Monthly | Mid-tier membership with 36-hour class booking priority |
| Subscription | Monthly | Premium membership with 48-hour booking and 2 classes per day at any club |
| Other | Pay-as-you-go | Personal training sessions available as add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
VivaGym product offering
Product offeringCore offering
VivaGym operates a network of 224+ low-cost (HVLP) fitness clubs across Spain and Portugal, offering no-commitment gym memberships starting from approximately 1 euro per day. Members get access to 7 training zones, 80+ weekly group classes, extended opening hours (363 days/year), personal training, locker rentals, vitamin water add-ons, and The Boxer Club boutique boxing studios, with QR code access managed through the VivaGym MyApp mobile application.
Product overview
VivaGym is a High-Value Low-Price (HVLP) gym operator operating a network of 224 gyms across Spain and Portugal, serving over 500,000 members. The core offering is no-commitment gym memberships starting at 1€ per day, providing access to 7 training zones and 80+ weekly classes. The product portfolio includes the VivaGym MyApp mobile application for QR access, class reservations, and personalized workout/nutrition plans. Membership tiers include ONE Experience (premium) with various pricing options (Cuota ONE, Cuota FLEX, Cuota PRIME). Add-on services include Personal Training, The Boxer Club boutique studios, Agua Vitaminada, and locker rental. VivaGym has expanded through acquisitions including Fitness Hut (Portugal, 2018) and Synergym (2024).
Differentiator
Problem solved
Functional benefit
Products and services
- VivaGym Gym Membership Core low-cost gym membership providing access to 224+ VivaGym clubs across Spain and Portugal with no contract commitment (sin permanencia), 7 training zones, 80+ weekly classes (dance, cardio, strength), QR code entry, and extended opening hours of 363 days per year. Available in three subscription tiers (ONE, FLEX, PRIME) starting from approximately 1 euro per day.
- VivaGym MyApp Mobile application enabling QR code access to gyms via turnstiles, class reservations with priority windows by tier, online workouts, personalized training and nutrition plans, recipe access, personal trainer booking, and customer account management.
- Personal Training Personal training sessions with certified trainers, available as a paid add-on to any VivaGym membership tier and bookable through the VivaGym MyApp.
- The Boxer Club Boutique boxing studio sub-brand offering specialized boxing training experiences separate from the standard VivaGym gym membership, marketed as a premium boutique fitness offering.
- Agua Vitaminada Vitamin-infused water service offered as an additional subscription/add-on product available to VivaGym members at club locations.
- Locker Rental (Alquiler de Taquillas) Secure locker rental service for members to store personal belongings during workouts, sold as an add-on subscription at VivaGym locations.
- Fitness Hut Leading low-cost gym chain in Portugal, majority-owned by VivaGym since 2018, operating its own branded clubs and serving as the Portuguese arm of VivaGym's Iberian footprint.
Quantifiable outcome
- Over 500,000 members across the Iberian Peninsula as of 2024
- +2 more outcomes
Companies that use VivaGym
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
VivaGym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VivaGym partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SynergymcoreVivaGym acquired Synergym from All Seas Capital. The transaction, pending regulatory approval, combines Synergym's 166 club sites with VivaGym's existing network, creating a combined entity of more than 500 clubs across Spain and Portugal. Under All Seas Capital ownership since 2024, Synergym grew from 96 to 166 sites with revenue increasing over 100%.
- Fitness HutcoreIn 2018, VivaGym acquired the majority of shares in Fitness Hut, the leading gym company in Portugal. This acquisition established VivaGym as the leader in the Iberian fitness market with more than 60 centers open at that time.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
VivaGym competitors and assessment
Company assessmentDirect peers
- The Gym Group: UK-listed low-cost gym operator with 240+ sites, focused on the same HVLP consumer segment. Comparable subscription model, no-contract sign-up, and tech-enabled member experience.
- PureGym: UK-headquartered low-cost gym chain with 600+ locations across the UK and Middle East. Closely aligned no-frills, high-value model targeting price-sensitive consumers with multi-site rollout.
- Basic-Fit: Europe's largest low-cost gym operator with 1,400+ clubs across multiple countries. Direct competitor to VivaGym's HVLP positioning, subscription-only memberships, and rapid Iberian/Pan-European expansion strategy.
- Snap Fitness: Global 24/7 low-cost fitness franchise with 1,000+ locations. Comparable subscription-based, tech-enabled (member app) model targeting everyday consumers seeking convenient access.
- GO fit: Spanish low-cost fitness operator operating mid-sized clubs in Spain and Portugal. Direct competitor in the Iberian Peninsula with similar mass-market accessibility positioning.
- McFit (RSG Group): Pioneer of European low-cost gym chains, operating under multiple brands (McFIT, JOHN REED, High5). Directly comparable subscription-based model with significant presence in Spain and Portugal.
Broad incumbents
- Fitness First: Established premium-mid-tier global gym chain with member clubs across Europe and Asia. Comparable fitness-center operations but positioned upmarket from VivaGym's low-cost offering.
- Crunch Fitness: Mid-market fitness chain with hundreds of locations, primarily in the Americas. Operates a tiered membership model similar to VivaGym's ONE/FLEX/PRIME structure.
- Holmes Place: Premium European health club chain operating across multiple countries including Spain and Portugal. Provides a similar full-service club offering (gym, classes, PT) but at a premium price point above VivaGym.
Emerging players
- Smart Fit: Latin America's largest low-cost gym operator (1,000+ units) launched via private equity backing. Comparable HVLP unit economics and aggressive consolidation strategy in emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VivaGym social profiles
Digital presenceVivaGym compliance and trust
Trust signalCompliance1 record
VivaGym financial estimates
Financial estimateRevenue estimate
Valuation estimate
VivaGym leadership team
Management profileNumber of profiles
Profiles1 record
VivaGym subsidiaries and ownership
Company hierarchySubsidiaries2 records
VivaGym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VivaGym M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VivaGym
What does VivaGym do?
VivaGym operates a network of 224+ low-cost (HVLP) fitness clubs across Spain and Portugal, offering no-commitment gym memberships starting from approximately 1 euro per day. Members get access to 7 training zones, 80+ weekly group classes, extended opening hours (363 days/year), personal training, locker rentals, vitamin water add-ons, and The Boxer Club boutique boxing studios, with QR code access managed through the VivaGym MyApp mobile application.
Is VivaGym a public or private company?
VivaGym is a private company. It is classified as private equity controlled and is currently operating.
When was VivaGym founded?
VivaGym was founded in 2011. It employs 251 to 500 people.
Where is VivaGym based?
VivaGym is headquartered in Málaga, Spain, in the Europe region.
How does VivaGym make money?
Five revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are personal Training, locker Rental, the Boxer Club Boutique and agua Vitaminada.
Who are VivaGym's main competitors?
Direct peers on record are The Gym Group, PureGym, Basic-Fit, Snap Fitness, GO fit and McFit (RSG Group). Broad incumbents are Fitness First, Crunch Fitness and Holmes Place. Smart Fit is listed as an emerging player.
Does VivaGym have an API?
No public API is recorded for VivaGym.
What industry is VivaGym in?
VivaGym's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 7997.