Thobors Bakery
Thobors Bakery is a Toronto-based, founder-owned artisanal French bakery operating two retail storefronts in Davisville Village and Upper Village, producing handmade breads, viennoiseries, pastries, chocolates, and macarons for local retail consumers, with brunch service at the Eglinton location.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Thobors Bakery does
Thobors Bakery (legal name Thobors Boulangerie Patisserie Café) is a Toronto-based artisanal French bakery founded in 2008 by Parisian-trained baker Marc Thobor and operated alongside co-owner Sylvie Thobor, a Cacao-Barry-trained chocolatier and Paris pastry diploma holder. The company produces and retails handmade breads, viennoiseries, cakes, entremets, chocolates, macarons, jams, and savory items from two storefronts: Davisville Village at 627 Mount Pleasant Rd and Upper Village at 1116 Eglinton Ave West, the latter of which also offers a Tuesday-to-Sunday brunch service. Products are crafted using traditional French artisanal methods with natural, high-quality ingredients; the chocolate line specifically uses Cacao Barry couverture.
The business operates a direct-to-consumer retail model supplemented by pre-order and pick-up (24-36 hour advance notice) and an inbound wholesale/delivery channel via email. There is no mobile app, no e-commerce transaction flow on the website, and no third-party delivery integration disclosed. Marketing is conducted organically through Facebook, Instagram, an email newsletter, and the company website (built by Creative Cocktail). Pricing is unit-based across a broad range — from $2.00-$5.00 for individual viennoiseries, $17.50-$21.50 for pound cakes, $18-$36 for macaron boxes, up to $96 for large cake servings — reflecting a premium artisanal positioning rather than commodity pricing.
The company is privately held by its two founders with no institutional investment, parent company, or outside shareholders disclosed. Headcount is reported in the 11-50 range, and operations remain concentrated within a single Canadian metro (Toronto). No revenue, funding, or financial performance figures are disclosed in available sources.
Thobors Bakery firmographics
Firmographics- Name
- Thobors Bakery
- Legal name
- Thobors Boulangerie Patisserie Café
- Website
- https://thobors.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thobors Bakery is a Toronto-based, founder-owned artisanal French bakery operating two retail storefronts in Davisville Village and Upper Village, producing handmade breads, viennoiseries, pastries, chocolates, and macarons for local retail consumers, with brunch service at the Eglinton location.
- Ownership category
- akta.pro rank
Thobors Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Patisseries & Viennoiserie (French-Style) (THAFAFAB)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Thobors Bakery is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Thobors Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: Direct sales of fresh baked goods including breads, viennoiseries, pastries, cakes, chocolates, and specialty items from two retail locations in Toronto. Customers purchase items in-person at the bakery.
- Brunch Service: Eglinton location offers brunch service Tuesday to Sunday from 9am to 3pm, providing seated dining experience in addition to take-out products.
- Pre-order and Pick-up: Customers can pre-order products for pick-up at either location, with 24-36 hours advance notice required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pound Cakes - individual sizes |
| Unit Pricing | Pay-as-you-go | Gluten-free Macarons |
| Unit Pricing | Pay-as-you-go | Artisan Chocolates |
| Unit Pricing | Pay-as-you-go | Homemade Jams |
| Unit Pricing | Pay-as-you-go | Entremets and Cakes |
| Unit Pricing | Pay-as-you-go | Croissants and Viennoiseries |
| Unit Pricing | Pay-as-you-go | Artisan Breads |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Thobors Bakery product offering
Product offeringCore offering
Thobors Bakery produces and retails authentic French artisan baked goods, including baguettes, sourdough and specialty breads, viennoiseries (croissants, brioches, beignets), French cakes, entremets, tarts, macarons, homemade jams, and handcrafted chocolates. Products are made in-house using natural, high-quality ingredients and sold directly from two retail bakery-café locations in Toronto, with seated brunch service offered at the Eglinton (Upper Village) location.
Product overview
Thobors Boulangerie Patisserie Café is an authentic French bakery operating as a traditional bakery-café with two Toronto locations. The product portfolio centers on freshly baked artisan breads (baguettes, sourdough, specialty loaves) and Viennoiseries (croissants, brioches, beignets), complemented by an extensive pâtisserie selection including cakes, entremets, tarts, and choux pastries. The offering extends to handcrafted chocolates made in-house by chocolatier Sylvie Thobor using Cacao Barry chocolate, gluten-free macarons in twelve flavors, and artisanal jams. Savory items including quiches, soups, sandwiches, and lasagna complete the menu. Brunch service is available on weekends at the Upper Village location.
Differentiator
Problem solved
Functional benefit
Products and services
- Bread: Baguettes & Loaves
- Croissants and other Baked Goods
- Homemade Jam
- Pound Cakes
- Macarons
- Breakfast/Lunch Menu & Savouries
- Cakes | Entremets & Pâtisseries
- Chocolates | Bonbons & Bars
- Madeleines & other Sweet Treats
- Brunch Menu
Companies that use Thobors Bakery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Thobors Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thobors Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cacao BarrycoreCacao Barry is a renowned French chocolate supplier. Thobors uses high-quality chocolate from Cacao Barry for crafting their in-house bonbons, truffles, mendiants, and chocolate bars. Sylvie Thobor also received her professional training at the Cacao-Barry Chocolate Academy in Paris.
- Le Comptoir de CélestinminorMarc Thobor worked as the master baker at Le Comptoir de Célestin before purchasing Thobors bakery in 2008. This establishment was the springboard for his independent bakery venture.
- Creative CocktailminorCreative Cocktail is credited as the website developer for Thobors Boulangerie Patisserie Café's website.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Thobors Bakery competitors and assessment
Company assessmentDirect peers
- Dufflet Pastries: Toronto dessert and pastry producer/retailer with café locations. Comparable as a Toronto-based premium dessert brand with retail storefronts and wholesale distribution to grocers and foodservice.
- Blackbird Baking Co. Toronto artisan bakery specializing in sourdough breads and viennoiseries. Comparable as a Toronto craft bakery with a similar premium, small-batch positioning and direct-to-consumer retail model.
- Le Dolci: Toronto bakery, café, and baking school. Comparable in retail bakery/café operations and product range, with a similar Toronto neighborhood customer base.
- Clafouti: Toronto French pastry and bakery with multiple locations, offering tarts, cakes, and viennoiseries. Directly comparable in product mix and Parisian-inspired positioning in the same city.
- Prairie Boy Bread: Toronto artisan bread bakery with wholesale and retail presence. Comparable in craft-bread production and Toronto wholesale/retail channel mix.
- Delysees: Toronto-based French-style bakery and café offering artisan breads, viennoiseries, and pastries. Closely comparable as a Toronto French bakery-café serving a similar premium everyday-occasion customer.
- Maison Christian Faure: Toronto French pastry shop and atelier led by a French-trained chef. Comparable as a French-trained chocolatier/pastry operation targeting Toronto's premium dessert customer.
- Almond Butterfly: Toronto French-inspired bakery and café. Comparable as a small, Toronto-based French-style bakery-café targeting similar neighborhood premium customers.
Broad incumbents
- Paul (Maison Paul): International French bakery-pâtisserie chain. Comparable product mix (baguettes, viennoiseries, pastries) but operates at much larger scale with a multi-country footprint and broader mass-premium positioning.
Regional players
- Saint-Viateur Bagel Shop: Iconic Montreal-based artisanal bagel bakery with multiple locations. Comparable as a destination artisan bakery brand rooted in traditional craft, though operating in a different geography and a different core product.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Thobors Bakery social profiles
Digital presenceThobors Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thobors Bakery leadership team
Management profileNumber of profiles
Profiles2 records
Thobors Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thobors Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thobors Bakery
What does Thobors Bakery do?
Thobors Bakery produces and retails authentic French artisan baked goods, including baguettes, sourdough and specialty breads, viennoiseries (croissants, brioches, beignets), French cakes, entremets, tarts, macarons, homemade jams, and handcrafted chocolates. Products are made in-house using natural, high-quality ingredients and sold directly from two retail bakery-café locations in Toronto, with seated brunch service offered at the Eglinton (Upper Village) location.
Is Thobors Bakery a public or private company?
Thobors Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thobors Bakery founded?
Thobors Bakery was founded in 2008. It employs 11 to 50 people.
Where is Thobors Bakery based?
Thobors Bakery is headquartered in Toronto, Canada, in the North America region.
How does Thobors Bakery make money?
Three revenue lines are on record. Retail Bakery Sales are the primary driver. The others are brunch Service and pre-order and Pick-up.
Who are Thobors Bakery's main competitors?
Direct peers on record are Dufflet Pastries, Blackbird Baking Co., Le Dolci, Clafouti, Prairie Boy Bread, Delysees, Maison Christian Faure and Almond Butterfly. Paul (Maison Paul) is listed as a broad incumbent. Saint-Viateur Bagel Shop is listed as a regional player.
Does Thobors Bakery have an API?
No public API is recorded for Thobors Bakery.
What industry is Thobors Bakery in?
Thobors Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAB, Patisseries & Viennoiserie (French-Style), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 2050.