Reimers Kaufman Concrete Products

What Reimers Kaufman Concrete Products does

Watkins Concrete Block is a regional distributor of masonry and hardscape building materials operating exclusively in Nebraska. The company sells clay and concrete brick, concrete pavers, retaining wall systems, manufactured stone, natural stone, masonry block, and EIFS products sourced from multiple manufacturers including Belgard, Anchor, Cherokee Brick, Hebron Brick, General Shale, Pine Hall, Endicott, and Earthworks/Eden Valders. It runs four physical retail/showroom locations in Omaha, Lincoln, Grand Island, and Kearney, each with direct in-person sales supported by staff guidance and project gallery resources. The business is a wholly-owned subsidiary of NEBCO, Inc., a Nebraska-based diversified conglomerate.

The company serves a dual customer base: retail consumers (homeowners and DIY users undertaking patios, driveways, walkways, decorative walls, outdoor kitchens, water and fire features) and trade professionals (residential and commercial masonry/hardscape contractors, plus design professionals specifying materials). It operates a dedicated trade channel called "Watkins Pro" that provides specialized resources for contractors, designers, and builders. Revenue is generated through one-time material sales at retail and trade pricing, with a contractor-referral ecosystem (Find a Contractor tools) reinforcing pull-through from retail customers to professional installers. The company does not sell online, manufacture proprietary products, or operate outside Nebraska.

Watkins Concrete Block has no disclosed revenue, headcount, founding date, or leadership team in available sources. It is a privately held subsidiary with no funding history, no M&A activity, and no digital platform or proprietary technology stack. The business model is a traditional multi-location building products distributor with content-marketing-driven demand generation and trade-program-driven repeat purchasing.

Name

Reimers Kaufman Concrete Products

Legal name

Watkins Concrete Block

Website

https://reimerskaufman.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Watkins Concrete Block is a Nebraska-based masonry and hardscape materials distributor operating four retail/showroom locations, serving homeowners, DIY consumers, and residential and commercial contractors with brick, pavers, retaining walls, and stone products.

Ownership category

akta.pro rank

Product category

Masonry and Hardscape Building Materials Distribution

NAICS

Concrete Pipe, Brick, and Block Manufacturing (32733)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industries

Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH), Retaining Wall Blocks & Segmental Wall Systems (IMADABAJ), Mortar, Grout & Masonry Cements (IMADABAL)

Keywords

• Masonry materials distribution
• Concrete paver supply
• Retaining wall systems
• Brick product distribution
• Hardscape building materials

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials Distribution: Watkins Concrete Block generates revenue through the sale of masonry and hardscape materials including brick, concrete pavers, retaining walls, and natural/manufactured stone products. Sales are conducted through their physical retail locations across Nebraska, serving both retail customers (homeowners, DIY projects) and wholesale/trade customers (contractors, builders).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Watkins Concrete Block is a masonry and hardscape building materials distributor that sells clay and concrete brick, concrete pavers, retaining wall systems, masonry block, manufactured stone, natural stone, EIFS products, tools, and accessories through four physical retail locations across Nebraska. The company serves homeowners and DIY customers as well as residential masonry contractors, commercial masonry contractors, and design professionals via direct in-person sales at showrooms and a dedicated Watkins Pro program for trade accounts.

Product overview

Watkins Concrete Block is a masonry and hardscape materials supplier offering a comprehensive portfolio of building products across six main categories: Brick Products (clay and concrete brick from Cherokee Brick, Hebron Brick, General Shale, Pine Hall, Endicott, and Reclaimed brands), Concrete Pavers (Belgard Urbana Stone and Mega-Arbel), Concrete Wall Systems (Anchor Highland Stone B2B Freestanding and Retaining Wall systems), Masonry Block, Manufactured Stone, and Natural Stone Products (including Earthworks and Eden Valders). The company also offers EIFS products, tools, and accessories. Operating 4 locations across Nebraska (Omaha, Lincoln, Grand Island, and Kearney), Watkins serves homeowners, builders, and design professionals with quality products for residential and commercial construction projects. The company is a NEBCO, Inc. company.

Differentiator

Problem solved

Functional benefit

Products and services

• Belgard Urbana Stone Pavers Concrete pavers by Belgard featuring chiseled textures and varied stone shapes that capture the look of vintage cut stone, designed for patios, walkways, driveways, and outdoor living spaces. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Belgard Mega-Arbel Pavers Concrete pavers by Belgard designed to replicate the natural look and scale of flagstone through large, irregular shapes and earthy color blends, suited for patios, walkways, and integrated outdoor spaces. Distributed to homeowners and contractors in Nebraska.
• Anchor Highland Stone B2B Freestanding Wall System Highland Stone 2.0 Freestanding Wall System delivering the natural look and versatility of Highland Stone with a back-to-back design producing a finished appearance on both sides, intended for seat walls, garden walls, and landscape features. Distributed to contractors and homeowners in Nebraska.
• Anchor Highland Stone Retaining Wall System Highland Stone Retaining Wall System engineered to deliver the look of hand-cut stone with the strength and consistency needed for retaining wall construction, suitable for landscape walls, terraces, and grade changes. Distributed to contractors and homeowners in Nebraska.
• Cherokee Brick Shellmans Bluff Modular Clay brick in the Shellmans Bluff colorway by Cherokee Brick blending cool grays, muted browns, and soft whitewashed accents to produce a salt-worn, coastal vintage look with gently weathered texture. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Cherokee Brick Old Savannah Oversize Oversize clay brick in the Old Savannah colorway by Cherokee Brick blending earthy browns, soft grays, and warm tan undertones with a naturally weathered surface for an authentic reclaimed appearance. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Reclaimed Old Chicago Used Brick Authentic Old Chicago Used Brick reclaimed from original Chicago buildings, showcasing warm buff, salmon, and pink tones with subtle weathered details for restoration projects and outdoor living areas. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Reclaimed Old Chicago Used Thin Brick Thin-cut version of Old Chicago Used Brick milled from reclaimed Chicago commons, offering warm buff, salmon, and soft pink tones for vintage-inspired interiors and loft-style finishes. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Hebron Brick Route 66 Thin Brick Thin brick in the Route 66 colorway by Hebron Brick combining deep reds, warm browns, and charcoal tones to create a naturally aged reclaimed look for accent walls, fireplaces, and exterior spaces. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Hebron Brick Dakota Common Modular common brick in the Dakota colorway by Hebron Brick offering a warm blend of browns, creams, and light grays with subtle texture and handcrafted appeal for exteriors, fireplaces, and interior accents. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Hebron Brick Leo's Pub Thin Brick Thin brick in the Leo's Pub colorway by Hebron Brick showcasing aged masonry charm with deep reds, warm browns, and subtle charcoal highlights for a classic pub-inspired look on accent walls and fireplaces. Distributed to homeowners, contractors, and design professionals in Nebraska.
• General Shale English Pub Thin Brick Thin kiln-fired clay brick in the English Pub colorway by General Shale delivering classic old-world charm with handcrafted texture and a warm blend of Sienna, Copper, and soft Suede tones for basement, interior, and accent applications. Distributed to homeowners, contractors, and design professionals in Nebraska.
• Earthworks Wild Horse Snapped Dimensional Stone Natural snapped dimensional stone by Earthworks combining warm browns, rustic tans, and subtle charcoal tones with natural snapped edges for walls, borders, steps, and landscape features. Distributed to homeowners, contractors, and design professionals in Nebraska.
• EIFS Products Exterior Insulation and Finish Systems (EIFS) products offered as part of the comprehensive masonry and hardscape materials portfolio. Distributed to contractors and design professionals in Nebraska.
• Masonry Block Products Concrete masonry block products offered by Watkins Concrete Block as part of its multi-category masonry and hardscape building materials portfolio. Distributed to contractors and homeowners in Nebraska through the four physical showroom locations.
• Manufactured Stone Products Manufactured stone veneer products offered by Watkins Concrete Block for residential and commercial interior and exterior applications. Distributed to contractors, homeowners, and design professionals in Nebraska through the four physical showroom locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NEBCO, Inc.parent_companyOthersNEBCO, Inc. is the parent company of Watkins Concrete Block, providing corporate affiliation and likely shared services or resources.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• EP Henry: Mid-Atlantic manufacturer and distributor of concrete pavers, retaining walls, and outdoor living products. Comparable as a regional hardscape supplier offering a similar product mix and serving both DIY and trade customers.
• Mutual Materials: Pacific Northwest masonry manufacturer and distributor offering brick, pavers, retaining walls, and stone. Comparable as a regional masonry distributor with showrooms serving both homeowners and contractors, though operating in a different geography.
• Midwest Block & Brick: Regional masonry and hardscape distributor serving Nebraska and surrounding Midwest states with brick, block, and stone products. Highly comparable as a similarly sized regional distributor targeting the same contractor and DIY customer base.

Broad incumbents

• Glen-Gery: Major brick manufacturer serving Mid-Atlantic and Midwest markets with designer brick and masonry products. Comparable as a manufacturer/distributor whose products (brick, thin brick) overlap with Watkins' brick category assortment.
• Unilock: North American manufacturer of concrete pavers and wall systems with a dealer network. Comparable as a hardscape product manufacturer/distributor, though Watkins is a customer/channel partner rather than a direct competitor on every product.
• Home Depot: National big-box home improvement retailer carrying brick, pavers, retaining walls, and stone. Comparable as an alternative retail channel for the same DIY and prosumer customers, with stronger scale and brand awareness but less specialized masonry expertise.
• Oldcastle APG: CRH subsidiary and one of North America's largest manufacturers of concrete masonry, pavers, and retaining wall systems (Belgard, Anchor). Comparable as a broad incumbent in masonry/hardscape, though it operates as a manufacturer and national distributor rather than a regional retailer.
• Acme Brick Company: Major brick manufacturer and distributor with showrooms across the South and Midwest. Comparable in retail/distribution model for masonry products and serving both consumers and professional builders, though larger and more geographically diverse than Watkins.
• Quikrete: Largest manufacturer of packaged concrete and masonry products in North America. Comparable as a broad incumbent in concrete/masonry building materials, though focused on bagged and bulk concrete products rather than hardscape retail.
• Lowe's: National big-box home improvement retailer carrying masonry, brick, and hardscape products. Comparable as a competing retail channel serving both consumers and pros, though lacking the deep specialty masonry focus of Watkins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ReimersKaufman
• LinkedInlinkedin.com/company/reimerskaufman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimers Kaufman Concrete Products