CDP

What CDP does

CDP, Inc. (legal name Colonna Daum Price, Incorporated of Wisconsin) is a privately held manufacturer's representative founded in 1975 and headquartered in Waukesha, Wisconsin, with a second office in Madison. The company holds the exclusive manufacturer's representative rights for Vertiv/Liebert products across southern Wisconsin, making it the primary channel into that territory for precision cooling, power distribution, integrated rack and containment systems, IT management, DC power, and DCIM products. In parallel, CDP represents a portfolio of complementary brands — Raycap, Haskris, CoolShield, Packet Power, PQI Transformers, Controlled Power, Critical Labs, and VYCON — and owns Southern Tier Technologies, a power quality manufacturer of arc flash relays, power factor correction, and surge protection devices.

The product portfolio centers on data center thermal management (Liebert DSE free-cooling, CRV in-row cooling, Mini-Mate ceiling-mounted, DataMate, CR040/CR035 chilled-water and air-cooled units), monitoring and leak detection (Vertiv WSN wireless sensors, Liebert Liqui-Tect LP6000/LP3000, LT460/LT410 sensors, iCOM control upgrades), and power quality through both represented brands and the Southern Tier Technologies line. Integrations include Liebert SiteScan Web, Liebert Nform, the Trellis Platform, Liebert IntelliSlot Unity, and building management system bridges that enable centralized monitoring of Liebert/Vertiv assets.

CDP's business model is a B2B manufacturer's representative model earning commissions on the equipment it sells into enterprise, government, healthcare, and education accounts in southern Wisconsin, supplemented by a recurring services stream covering battery testing, DC power maintenance, electrical maintenance testing and engineering, HVAC thermal management, performance optimization, and UPS preventive maintenance. Customer engagement follows a five-step consultative process (Educate, Discover, Design, Deploy, Support), with quote-based, project-specific pricing. Vertiv/Liebert exclusivity, the held Southern Tier Technologies brand, and over 40 years of operating history are the principal differentiating assets; the company is privately held with no disclosed external ownership or outside funding.

Name

CDP

Legal name

Colonna Daum Price, Incorporated of Wisconsin

Website

https://cdpcorp.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

CDP is a Wisconsin-based manufacturer's representative founded in 1975, holding exclusive Vertiv/Liebert representation across southern Wisconsin and selling data-center cooling, power protection, DCIM, and power-quality equipment and services to enterprise, government, healthcare, and education accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Manufacturer's Representative Sales: CDP Corp operates as a manufacturer's representative earning commissions on sales of IT infrastructure equipment (Vertiv/Liebert products, precision cooling, power protection, DCIM monitoring) to commercial and industrial customers in Wisconsin. The company also generates revenue from associated services including installation support, maintenance, and technical consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CDP, Inc. operates as southern Wisconsin's exclusive manufacturer's representative for IT infrastructure, HVAC equipment, UPS and power protection equipment, and DCIM monitoring solutions. The company resells Vertiv/Liebert precision cooling, power distribution, racks and containment, DC power, IT management, and monitoring products, alongside partner brands for surge protection, power quality, and wireless environmental monitoring. CDP complements this equipment portfolio with professional services for battery testing, DC power maintenance, electrical maintenance and engineering, HVAC thermal management, performance optimization, and UPS preventive maintenance.

Product overview

CDP, Inc. (Colonna Daum Price, Incorporated) is a manufacturer's representative serving southern Wisconsin since 1975, offering a comprehensive portfolio of data center infrastructure solutions. The company serves as the exclusive Vertiv/Liebert representative and represents multiple specialized brands including Southern Tier Technologies (power quality solutions), CoolShield, Critical Labs, Haskris, Packet Power, PQI Transformers, Raycap, and VYCON Products. The product portfolio centers on Vertiv/Liebert thermal management equipment (precision cooling, free-cooling systems, in-row cooling, rack cooling, and ceiling-mounted solutions), wireless sensor networks for environmental monitoring, leak detection systems, and the Southern Tier Technologies power quality product line. CDP complements its equipment offerings with professional services including data center assessments, battery testing, DC power maintenance, electrical engineering, HVAC thermal management, performance optimization, and UPS preventive maintenance. The company operates from offices in Waukesha and Madison, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• CoolShield: Product brand for cooling solutions
• Critical Labs
• Haskris
• Packet Power
• PQI Transformers
• Raycap
• VYCON Products
• Southern Tier Technologies

Products and services

• Vertiv/Liebert Precision Cooling & Thermal Management Product line including systems such as Liebert DSE Free-Cooling, Liebert CRV In-Row Cooling, Liebert Mini-Mate, Liebert DataMate, Liebert CRV 10kW row-based cooling, CR040RC chilled water 40kW, CR035RA air-cooled 35kW, CR035RW water/glycol-cooled 35kW, and Liebert iCOM unit control. Sold to enterprise customers needing high-density and edge-computing thermal management in southern Wisconsin.
• Vertiv/Liebert Power Distribution Power distribution equipment from the Vertiv/Liebert portfolio, distributed to enterprise and institutional customers in southern Wisconsin for critical infrastructure power delivery.
• Vertiv/Liebert UPS Equipment Uninterruptible power supply (UPS) systems from the Vertiv/Liebert portfolio, including flywheel and related power protection products, delivered to enterprise customers in southern Wisconsin requiring backup power continuity.
• Vertiv/Liebert Racks and Containment Racks and containment systems including integrated solutions for efficient airflow and structured equipment deployment in data centers, distributed to enterprise customers in southern Wisconsin.
• Vertiv/Liebert IT Management Solutions IT management solutions from the Vertiv/Liebert portfolio supporting infrastructure visibility and operations for enterprise IT environments in southern Wisconsin.
• Vertiv/Liebert DC Power Systems Direct current (DC) power systems from the Vertiv/Liebert portfolio, provided to enterprise and institutional customers in southern Wisconsin for backup and telecom-grade power needs.
• Vertiv/Liebert Monitoring and Management (DCIM) Data Center Infrastructure Management (DCIM) solutions including the Vertiv Wireless Sensor Network (WSN) with Gateway and Flex Sensor, Liebert SiteScan Web, Liebert Nform, Liebert iCOM controls, Liebert IntelliSlot Unity Platform, and Trellis Platform integration for environmental and equipment monitoring. Sold to enterprise customers operating mission-critical IT and cooling infrastructure in southern Wisconsin.
• Liebert Leak Detection Systems Leak detection systems including Liebert Liqui-Tect LP3000 and LP6000 controllers, LT460 zone leak detection sensor, and LT410 point detection module. Communicates with Liebert SiteScan Web and building management systems for environmental protection in data centers, sold to enterprise customers in southern Wisconsin.
• CoolShield Data center cooling and thermal management product brand offering solutions for critical infrastructure temperature control, sold through CDP's manufacturer's representative channel.
• Haskris Precision cooling and thermal management equipment for data center and critical facility applications, distributed by CDP to enterprise customers in southern Wisconsin.
• Packet Power Data center power monitoring and management solutions for tracking energy consumption, distributed by CDP to enterprise customers in southern Wisconsin.
• PQI Transformers Power quality solutions including harmonic mitigating transformers for critical infrastructure, distributed by CDP to enterprise customers in southern Wisconsin.
• Raycap Surge Protection Surge protection devices (Raylink, Raycaps) featuring interactive metal oxide varistor technology for data center and critical facility power systems, distributed by CDP to enterprise customers in southern Wisconsin.
• VYCON Products Flywheel UPS and power protection solutions for data center continuity, distributed by CDP to enterprise customers in southern Wisconsin requiring energy storage and backup.
• Critical Labs Product line for critical laboratory infrastructure support and environmental control, distributed by CDP to research and laboratory customers.
• Southern Tier Technologies Power Quality Solutions Power quality solutions for mission-critical applications including Tier AF 800 Arc Flash Relay System, Tier 500PFC Dynamic Power Factor Correction, Tier 460SPD Motor Surge Protective Devices, Tier 400SPD Surge Protective Devices, Tier 200SF Filter/Surge Protection, and Tier 100SPD Signal Surge Protector. Distributed to enterprise customers requiring reliable, clean power.
• Controlled Power Lighting Inverters Lighting inverters and additional power quality solutions from Controlled Power, distributed by CDP to commercial and institutional customers.
• UPS Preventive Maintenance Service Preventive maintenance services for uninterruptible power supply systems, provided to enterprise customers relying on backup power continuity.
• Battery Testing Services Testing services for data center battery systems to ensure reliable backup power, provided to enterprise customers with mission-critical UPS installations.
• DC Power Maintenance Services Maintenance services for DC power systems in critical facilities, provided to enterprise customers operating telecom or IT-grade DC power infrastructure.
• Electrical Maintenance Testing and Engineering Services Electrical testing and engineering services for critical infrastructure, provided to enterprise customers maintaining mission-critical electrical systems.
• HVAC Thermal Management Services Comprehensive heating, ventilation, and air conditioning services for data center thermal management, provided to enterprise customers operating precision cooling and HVAC systems.
• Performance Optimization Services Services optimizing data center equipment performance and energy efficiency, provided to enterprise customers seeking operational improvements to installed infrastructure.
• Data Center Professional Assessment Services Professional assessment services including the Data Center Electrical Efficiency Assessment, analyzing power and cooling infrastructure to determine facility operating efficiency. Provided to enterprise customers planning infrastructure improvements.
• Liebert iCOM Control Upgrade Service Upgrade service enabling more efficient variable capacity control of Liebert cooling systems with 28-40% efficiency improvements, delivered to enterprise customers with installed precision cooling equipment.
• Liebert EC Fan Upgrade Service Energy efficiency improvement service replacing fans with electrically commutated (EC) fans with continuous speed control for precision cooling units, delivered to enterprise customers seeking cooling efficiency gains.

Quantifiable outcome

• Expert staff highly trained with years of experience in design and systems application

Named customers10 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vertiv/LiebertcoreChannel Partner/ Reseller/ DistributorCDP Corp is the exclusive manufacturer's representative for Vertiv/Liebert products in southern Wisconsin, offering precision cooling, power distribution, integrated solutions, racks and containment, IT management solutions, DC power systems, and monitoring/management products.
• Southern Tier TechnologiescoreChannel Partner/ Reseller/ DistributorSouthern Tier Technologies designs power quality solutions for mission-critical applications, including arc flash relays, power factor correction, and surge protection devices.
• Controlled PowerminorChannel Partner/ Reseller/ DistributorPartner for lighting inverters and additional power quality solutions.
• RaycapminorChannel Partner/ Reseller/ DistributorPartner for surge protection products (Raylink, Raycaps, interactive metal oxide varistor technology).
• HaskrisminorChannel Partner/ Reseller/ DistributorPartner for precision cooling and thermal management solutions.
• CoolShieldminorChannel Partner/ Reseller/ DistributorPartner for data center cooling and thermal management products.
• Critical LabsminorChannel Partner/ Reseller/ DistributorPartner for critical environment testing and laboratory solutions.
• Vycon ProductsminorChannel Partner/ Reseller/ DistributorPartner for power protection and energy storage solutions.
• Packet PowerminorChannel Partner/ Reseller/ DistributorPartner for data center monitoring and cable management solutions.
• PQI TransformersminorChannel Partner/ Reseller/ DistributorPartner for harmonic mitigating transformers and power quality solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ScanSource: ScanSource is a global technology distribution and solutions provider serving resellers and enterprise customers across communications, networking, and data center categories. Comparable to CDP in its channel-based IT infrastructure distribution model, though with much broader portfolio and geographic reach.
• Anixter (a WESCO company): Anixter, now under WESCO, is a leading global distributor of network and security solutions, electrical and electronic solutions, and utility power solutions. It overlaps directly with CDP's data center infrastructure and power protection focus as a much larger multi-vendor distributor serving enterprise and colocation customers.
• Vertiv: Vertiv is the manufacturer of Liebert precision cooling, UPS, power distribution, and DCIM products that CDP exclusively represents in southern Wisconsin. Comparable as the upstream supplier whose product roadmap, channel strategy, and territorial decisions directly shape CDP's opportunity set.
• WESCO International: WESCO (including the legacy Anixter business) is a Fortune 500 electrical and data communications distributor with a comprehensive portfolio spanning IT infrastructure, power, and data center products. Comparable to CDP as a multi-vendor channel partner for Vertiv-class solutions, but operating at vastly greater national scale.
• Ingram Micro: Ingram Micro is a global wholesale distributor of IT products and services spanning servers, networking, and data center categories. Comparable to CDP as a multi-vendor IT distribution channel, although Ingram operates at vastly greater global scale and across broader IT categories.
• Schneider Electric: Schneider Electric is a global specialist in energy management and data center infrastructure (including APC), with overlapping product categories to CDP's Vertiv/Liebert portfolio. Comparable as a major incumbent competing for the same enterprise data center infrastructure wallet share.
• TD SYNNEX: TD SYNNEX is one of the largest global IT distributors, offering data center, networking, and infrastructure solutions through a multi-vendor channel model. Comparable to CDP as a multi-line technology distributor serving enterprise customers, though operating at far greater scale and global reach.
• Eaton: Eaton is a global power management company producing UPS, power distribution, and data center infrastructure products. Comparable to Vertiv/Schneider as a competing incumbent whose channel and direct-sales approach overlaps with CDP's market and product categories.
• Chatsworth Products (CPI): Chatsworth Products manufactures racks, cabinets, enclosures, and cable management for data centers and IT facilities. Comparable to CDP as a participant in the same data center infrastructure ecosystem, though CPI is a manufacturer rather than a rep firm.

Direct peers

• Accu-Tech: Accu-Tech is a value-added distributor of data communications, networking, and infrastructure products serving enterprise and data center customers across the U.S. Comparable to CDP as a regional-to-national infrastructure equipment distributor with similar vendor partnerships and customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cdp-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDP