Simple Wholesaling

What Simple Wholesaling does

Simple Wholesaling operates as Simple Quarters LLC (also doing business as Red Bridge Real Estate), a private Indianapolis-based home buying firm founded in 2014 and headquartered at 550 Congressional Blvd Suite 350 in Carmel, Indiana. The company purchases residential properties directly from homeowners for cash, in as-is condition, across more than 25 neighborhoods in the Indianapolis metropolitan area including Carmel, Noblesville, Fishers, Anderson, and Fort Wayne. It distinguishes itself from typical wholesale competitors by acting as an actual cash buyer rather than as a contract assignor, enabling closings in as little as seven days with no agent commissions and all closing costs covered.

The business model is a single primary revenue stream: acquiring homes below retail market value, then reselling them to investors or end buyers at a margin. The company emphasizes price transparency (no post-walk-through renegotiation), 24-hour cash offers, and flexible closing dates to differentiate against competitors often accused of low-balling or contract flips. Supporting the core transactional offering are community and content assets including the Indy Investor MeetUp (free beginner education) and The Indy Investor Podcast (distributed on Spotify and Apple Podcasts), which serve as top-of-funnel acquisition channels and referral sources. The company also runs a property purchasing platform for investor buyers, creating a closed-loop inventory ecosystem.

The team is lean (1-10 employees) and led by Owner & Broker Brett Snodgrass, with three directors covering acquisition opportunities, sales operations, and operations. No proprietary technology platform, no AI capabilities, no patents, no institutional funding, and no disclosed partnerships have been announced. The company has accumulated over 3,000 transactions since 2014, maintains a 4.9-star Google rating across 225+ reviews, and holds an A+ BBB accreditation with 4.9 across 60+ reviews.

Name

Simple Wholesaling

Legal name

Simple Quarters LLC

Website

https://simplewholesaling.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple Quarters LLC is a Carmel, Indiana-based cash home buyer that purchases residential properties directly in as-is condition across the Indianapolis metropolitan area. Operating since 2014, the company has completed over 3,000 transactions serving individual homeowners needing fast, no-commission sales, while running an investor meetup and podcast as community channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Home Buying and Resale: The company purchases homes directly from sellers for cash, typically below market value, and resells them to investors or end buyers. Revenue is generated through the margin between purchase price and resale price. The company emphasizes they are actual cash buyers who close directly, not wholesalers who contract then assign.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Simple Quarters (DBA of Simple Quarters LLC, parent brand Simple Wholesaling) purchases residential properties directly from homeowners for cash, in as-is condition, throughout the Indianapolis, Indiana metropolitan area. Sellers receive a free, no-obligation cash offer typically within 24 hours and can close in as little as 7 days, with the company covering all closing costs and charging no commissions. The firm then resells the acquired properties to investors and end buyers, generating revenue from the spread between purchase and resale price.

Product overview

Simple Quarters operates as a single unified offering centered on cash home buying services in the Indianapolis real estate market. The core product is a direct home purchasing service where the company buys properties as-is for cash, distinguishing itself from traditional real estate transactions. Supporting the core offering are educational and community resources including The Indy Investor MeetUp (free classes for real estate investing beginners) and The Indy Investor Podcast (market insights and investment education). A property purchasing platform allows investors to buy properties through the company, creating a closed-loop real estate transaction ecosystem. The company has served over 3,000 families since 2014 and operates across more than 20 Indianapolis-area neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Service (Sell My House) Core service through which Simple Quarters purchases residential properties directly from homeowners for cash, in as-is condition, across the Indianapolis metropolitan area. Sellers receive a free no-obligation cash offer within 24 hours, can close in as little as 7 days, pay no commissions, and have all closing costs covered by the company.
• Property Purchasing for Investors Investor-facing channel through which real estate investors and end buyers can purchase investment properties from Simple Quarters across more than 25 Indianapolis neighborhoods, drawing on the company's inventory of over 3,000 transacted properties.

Quantifiable outcome

• 4.9/5 star rating from 225+ Google Reviews and 60+ BBB reviews
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Knock: Home trade-in platform that lets sellers buy before they sell, then Knock purchases the old home. Adjacent to Simple Quarters' cash-buy offering but with a trade-in structure rather than a pure cash-for-homes transaction.
• Orchard: Home trade-in service enabling sellers to move on their timeline, with Orchard purchasing the previous home. Targets the same motivated-seller segment as Simple Quarters, with overlap in 'move before you sell' use cases.
• Houwzer: Flat-fee brokerage and direct home-buying service that competes for cost-conscious and time-pressed sellers. Shares Simple Quarters' emphasis on transparency and avoiding traditional commission structure.
• HomeLight: Real estate platform that matches sellers with top agents and also operates a cash offer program (HomeLight Cash Offer). Overlaps with Simple Quarters in connecting motivated sellers to direct-buy buyers.

Broad incumbents

• Opendoor: Largest institutional iBuyer; buys homes directly for cash with algorithmic pricing and instant online offers. Operates across multiple U.S. metros, including Indianapolis-adjacent markets, and competes with Simple Quarters for motivated sellers using vastly larger capital and technology resources.
• RedfinNow: Redfin's iBuyer arm offering cash offers on homes in select metros; while operations have been wound back, the brand historically competed head-to-head with local cash buyers like Simple Quarters in overlapping markets.
• Offerpad: Public iBuyer providing cash offers and flexible closing on residential homes in dozens of U.S. markets. Direct overlap with Simple Quarters' cash-buy, quick-close value proposition but with institutional scale, balance-sheet capital, and a tech-driven offer engine.

Direct peers

• Sundae: Marketplace that connects sellers of distressed properties with a network of institutional and individual buyers. Competes for the same pool of homeowners who need to sell as-is and quickly, and is positioned similarly to Simple Quarters' investor-resale flywheel.
• HomeVestors (We Buy Ugly Houses): National franchise network that purchases distressed single-family homes for cash and resells to investors or owner-occupants. Closest direct franchise-style analog to Simple Quarters, with the same as-is, quick-close model targeting motivated sellers.
• Express Homebuyers: Mid-Atlantic cash home buyer with similar as-is, quick-close, no-commission positioning. Comparable regional operator of similar scale and value proposition to Simple Quarters.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/2Pz3XzIGY3iXkmb2El9Xv0
• Xx.com/simplewholesale
• Facebookfacebook.com/simplewholesaling
• LinkedInlinkedin.com/company/simplewholesaling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Wholesaling