Tele'Train

What Tele'Train does

Tele'Train (legal entity Tele'Train Education B.V.) is a privately held Dutch instructional design and training services firm headquartered in Amsterdam Zuidoost, founded in 1997. The company provides custom e-learning development, blended learning programs, instructor-led training delivery, gamification, and instructional design advisory services to corporate and government clients in the Netherlands. Its core technology stack is built around Articulate Storyline and Articulate Rise 360 authoring tools, supplemented by an in-house online learning environment accessed via the Smarttrainer mobile app and a library of reusable microlearning modules.

The company's service portfolio spans five core offerings (e-learning, blended learning, training delivery, gamification, and educational design & advisory), a specialized election training product for municipal polling station staff (Stembureau Opleiden), a developer training suite for L&D practitioners (Train de Ontwikkelaar), and a modular microlearning product. Tele'Train also operates three internal talent development programs (Grow&Go, Dive&Dream, Succeed&Shine) that serve both as employee development pathways and as employer branding assets.

The business model is predominantly project-based professional services, with revenue generated through customized enterprise engagements (e.g., 50+ e-learnings developed for Holland Casino since 2016) supplemented by fixed-price open enrollment training sessions such as Klantgericht beeldschermschrijven at €300 per participant. The company employs approximately 50 professionals including educational scientists, developers, and graphic/interaction designers operating in integrated three-in-one teams. Customers span hospitality (Holland Casino), government (UWV, ProRail, multiple municipalities), staffing (Werkspot), and retail (Primera), with sales conducted primarily through direct consultant engagement supported by content marketing via case studies, a magazine, and active LinkedIn presence.

Name

Tele'Train

Legal name

Tele'Train Education B.V.

Website

https://teletrain.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Tele'Train is a Dutch instructional design firm founded in 1997 that develops custom e-learning, blended learning, gamification, and training programs for corporate and government clients in the Netherlands, supported by an integrated team of ~50 educational scientists, developers, and designers.

Ownership category

akta.pro rank

Product category

Corporate Training and E-Learning Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Professional and Management Development Training (61143), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Corporate Learning & Training Content Development (EDAGAKAC), Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Custom e-learning development
• Blended learning solutions
• Instructional design services
• Corporate training programs
• Learning gamification

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom training and development services: Tele'Train delivers bespoke training programs, e-learning, blended learning, and gamification solutions to corporate and government clients. Services are tailored to the client's organization and delivered either in-company or through open enrollment. Revenue is generated through professional service fees for design, development, and delivery of learning programs.
2. Open enrollment training: Some training programs such as 'Klantgericht beeldschermschrijven' are offered as open enrollment courses at a fixed price (€300 per session). This provides a recurring revenue stream from individual participants and organizations enrolling employees in public sessions.
3. E-learning content development: The company develops and sells custom e-learning content, including modules for specific client needs (e.g., Holland Casino food concepts, election training for municipalities). Revenue is earned through project-based development fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tele'Train designs, develops, and delivers custom corporate learning programs for Dutch organizations, including bespoke e-learning modules, blended learning solutions, instructor-led training, gamified learning experiences, and instructional design advisory services. Services are delivered either as in-company custom engagements or as open enrollment sessions, with content developed using Articulate Storyline and Articulate Rise 360 and hosted in an online learning environment accessed via the Smarttrainer app. The company also sells a small catalog of developer training courses (e.g., Articulate Storyline, Articulate Rise 360) and a dedicated election official training product.

Product overview

Tele'Train is an instructional design and training company offering a portfolio of interconnected learning solutions. Its core offerings include e-learning development (with over 15 years of experience), blended learning, instructional design & advisory services, gamification, and in-company and open enrollment training delivery. Supporting its training services, Tele'Train offers specialized developer training programs (Train de Ontwikkelaar) covering Articulate Storyline and Articulate Rise 360, as well as micromodules and an election training product (Stembureau Opleiden). The company also operates three L&D career development programs—Grow&Go (for starters), Dive&Dream (for young professionals with 1–4 years experience), and Succeed&Shine (for experts)—serving both as internal talent development and as standalone offerings. Tools such as the Smarttrainer App complement the digital learning portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• E-learning Development Custom development of interactive e-learning modules and micro e-learnings covering products, processes, regulations, systems, and skills for corporate and government clients. Tele'Train has over 15 years of experience in e-learning development using Articulate Storyline, Articulate Rise 360, interactive elements, and strong visual design.
• Blended Learning Blended learning solutions that combine online and offline learning formats — e-learning paired with classroom training, webinars, workplace assignments, gamification elements, video, and coaching — into an optimal mix tailored to the organization, audience, and learning objectives.
• Educational Design & Advisory Instructional design and advisory services that help organizations build an attractive and future-proof learning landscape, including curriculum design, learning journey mapping, and strategic L&D consulting grounded in educational science.
• Gamification Gamification services that apply game elements to learning contexts to make training more engaging and interactive, increase involvement, and improve performance outcomes.
• Training Delivery Hands-on, custom-built training programs focused on practical skills (e.g., customer contact, communication, telephone and written communication, personal effectiveness, commercial skills, project management, HR, didactics and coaching), delivered both in-company and as open enrollment sessions.
• Micromodules A library of short online learning activities (micro-learnings) accessible through Tele'Train's online learning environment, including 11 communication microlearnings combinable with various training programs or taken independently.
• Stembureau Opleiden (Election Training) E-learning product for training election officials across all roles at polling stations, covering voting application software, regulations, shift changes, and procedural documentation, delivered via a learning management system with personalized learning paths, assessments, and real-time reporting.
• Train de Ontwikkelaar (Developer Training Suite) Suite of developer training courses teaching didactic and authoring skills for e-learning, blended learning, and microlearning development, including E-learning Ontwikkelen, Articulate Storyline, Articulate Rise 360, Microlearning, Blended Learning, and Klantgericht Beeldschermschrijven.
• Articulate Storyline Training A 2-day training course covering the key functionalities of Articulate Storyline for e-learning development, including scenes, slides, triggers, drag-and-drop interactions, media elements, question types, feedback slides, and LMS publication settings.
• Articulate Rise 360 Training A 1-day training course for converting offline lesson or training material into online micro-learning using Articulate Rise 360, with intuitive design, clean layout, and full responsiveness across devices.
• Klantgericht Beeldschermschrijven (Open Enrollment)

Quantifiable outcome

• More than 3,500 employees trained across 14 locations using five custom e-learnings (Holland Casino case)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Springest: Dutch learning marketplace and comparison platform that helps organizations find training providers and learning solutions. Adjacent competitor in the same Dutch L&D ecosystem where Tele'Train sells custom training and open enrollment courses.

Broad incumbents

• Coursera for Business: Enterprise arm of a major online learning platform offering curated courses, certificates, and academies to corporate L&D buyers. Comparable as an alternative model that Dutch corporates may choose over Tele'Train's bespoke delivery.
• Skillsoft: Global enterprise learning platform offering off-the-shelf content, virtual classrooms, and leadership programs. Overlaps with Tele'Train at the corporate buyer level and represents the broader-incumbent option against which custom Dutch agencies compete.
• GoodHabitz: One of the largest Dutch providers of online corporate training content, offering a broad library of off-the-shelf courses to enterprise customers. Comparable because it competes for the same Dutch corporate L&D budget that Tele'Train targets with custom programs.
• LinkedIn Learning: Large-scale corporate learning library owned by LinkedIn/Microsoft, used by enterprises for self-directed employee development. Competes for the same corporate training wallet, particularly for off-the-shelf content where Tele'Train positions custom, high-engagement alternatives.

Direct peers

• aNewSpring: Dutch learning technology platform serving corporate L&D teams. aNewSpring is explicitly named as Tele'Train's technology partner and operates in the same Dutch e-learning ecosystem for the same corporate training buyer.
• Lepaya: Amsterdam-based corporate training provider focused on soft skills, leadership, and digital upskilling via blended learning. Highly comparable to Tele'Train on geography, target buyer (NL enterprise), and blended/custom learning delivery model.
• Crossmox: Dutch digital learning solutions agency that designs and develops custom e-learning and blended learning for corporate clients. Directly comparable as a Netherlands-based instructional design and e-learning development boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tele'train-talent
• Instagraminstagram.com/teletrain.learning
• Xx.com/teletraintalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tele'Train