Mobility Genossenschaft

What Mobility Genossenschaft does

Mobility Genossenschaft is a Swiss consumer cooperative operating the country's largest car sharing platform, founded in 1997 and headquartered in Rotkreuz. The company provides on-demand access to a fleet of approximately 3,300 vehicles distributed across 1,600 locations in Switzerland and Liechtenstein, including more than 1,000 sites co-located with Swiss Federal Railways and regional public transport operators. Its offering is organized into three subscription tiers — mobilityEASY (pay-as-you-go, no monthly commitment), mobilityPLUS (CHF 9.90/month subscription with 3-month free trial and free membership for under-28s), and mobilityMEMBER (cooperative ownership via a CHF 250 contribution and a CHF 1,000 refundable share certificate) — plus a household CO-MEMBER variant. All-inclusive pricing bundles fuel/electricity, insurance, servicing, and VAT, and the platform supports a 2-in-1 business account structure for corporate fleet displacement.

The technology backbone is a mobile-first platform: the Mobility App (awarded 'Best of Swiss Apps 2023' Master title) provides Bluetooth-based vehicle unlock, real-time availability, reservation management, cost estimation, and damage reporting, with biometric driving licence verification for onboarding. Vehicles can also be accessed via a physical Mobility Card or a linked SwissPass, the national public transport card, embedding Mobility into Switzerland's multimodal transport identity. Supporting infrastructure includes TWINT and credit card payments (processed via Datatrans), 3DSecure authentication, partnerships with eight fuel card networks (Avia, Shell, Agrola, BP, Eni, Socar, Tamoil, MIGROL), and a 24-hour service centre.

The business model combines usage-based rental (hourly and kilometre charges varying across seven vehicle categories from Budget to Emotion), recurring subscription revenue, optional liability reduction insurance products (L/M/S tiers), cooperative share capital, and ancillary partnership economics (e.g., Hertz long-term rentals). Customer acquisition is product-led via app and web self-serve registration, supplemented by a CHF 20 referral credit program, press and media relations, and bundled offerings with public transport operators. Travel insurance coverage extends to 35 European countries, though rental operations remain limited to Switzerland and Liechtenstein, with non-Swiss-domiciled customers restricted to domestic driving.

Name

Mobility Genossenschaft

Legal name

Mobility Genossenschaft

Website

https://mobility.ch

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Mobility Genossenschaft is a Swiss cooperative operating Switzerland's largest car sharing platform, providing on-demand access to 3,300 vehicles across 1,600 locations for private individuals, households, and business customers via subscription tiers and a mobile-first app.

Ownership category

akta.pro rank

Product category

Car Sharing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Transportation Services (4700)

akta.pro primary industry

Round-Trip Carsharing (Station-Based) (TLAFAMAA)

akta.pro secondary industries

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Car sharing services
• Shared mobility platform
• Cooperative transportation
• Vehicle fleet rental
• Mobility-as-a-service

Headquarters

HQ city

Rotkreuz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Usage-based Vehicle Rental: Primary revenue from hourly and kilometre-based charges. Rates vary by vehicle category (Budget, Economy, Combi, Cabrio/Emotion/Minivan/Transport). Includes day packages for long journeys that automatically apply. All rates include fuel/electricity, insurance, servicing, and VAT.
2. Monthly Subscription (mobilityPLUS): CHF 9.90/month recurring subscription (after 3-month free trial for new customers). Provides preferential rates and waived journey access fees.
3. Cooperative Membership: One-time CHF 250 cooperative contribution plus CHF 1,000 share certificate for mobilityMEMBER tier. Provides lowest rates and exclusive member benefits.
4. Liability Reduction Insurance: Optional insurance products reducing policy deductible: L (CHF 0 deductible from CHF 209/year), M (CHF 250 deductible from CHF 169/year), S (CHF 1,000 deductible from CHF 129/year). Also available per journey for CHF 15.
5. Hertz Long-term Rental Partnership: Discounted long-term car rental offers through Hertz partnership for mobilityPLUS members

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mobility Genossenschaft operates Switzerland's largest car sharing network, providing on-demand access to approximately 3,300 vehicles across 1,600 locations (including 1,000+ railway stations) through a mobile-first platform. Customers reserve, unlock, and drive vehicles via the Mobility App using Bluetooth, with all-inclusive pricing that covers fuel, electricity, insurance, servicing, cleaning, and taxes. The service is offered via three subscription tiers (mobilityEASY, mobilityPLUS, mobilityMEMBER) for private customers and a dedicated business customer offering with 2-in-1 accounts for fleet replacement and employee mobility.

Product overview

Mobility Genossenschaft operates a car sharing platform in Switzerland comprising three main subscription tiers (mobilityEASY, mobilityPLUS, mobilityMEMBER) plus a household variant (mobilityCO-MEMBER). The core offering is supported by the Mobility App for reservations and vehicle access, with optional add-ons including Liability Reduction insurance products, Day Packages for long journeys, and a Price Calculator. The fleet spans seven vehicle categories from budget to premium. A partnership with Hertz extends availability through long-term rentals. Users can access vehicles via Bluetooth (app), Mobility Card, or SwissPass integration.

Differentiator

Problem solved

Functional benefit

Products and services

• mobilityEASY Pay-as-you-go car sharing product for occasional users in Switzerland, with no monthly commitment and a daily notice period. Customers pay a one-off activation fee (CHF 39.90), journey access fees (CHF 2.50 - 5.00), and per-use hourly (from CHF 3.00/h) and kilometre (from CHF 0.65/km) rates. All-inclusive pricing covers fuel/electricity, insurance, servicing, and VAT. Targeted at private individuals needing fewer than 7 journeys per year.
• mobilityPLUS Subscription-based car sharing product for regular Swiss users (7+ journeys per year) with reduced hourly (from CHF 2.00/h) and kilometre (from CHF 0.60/km) rates, no journey access fees, and inclusion of day packages. First 3 months are free for new customers; under-28 users pay no monthly fee (saving CHF 118.80 per year); otherwise CHF 9.90/month. Includes partner offers such as Hertz long-term rental discounts and GA Travelcard Youth combined mobility for under-26s.
• mobilityMEMBER Cooperative membership product for frequent Mobility users offering the lowest travel rates (hourly from CHF 2.00/h, kilometre from CHF 0.60/km) and no monthly fees. Requires a CHF 250 cooperative contribution and a CHF 1,000 refundable share certificate. Members receive CHF 30 annual drive credit, 20% discount on long journeys (≥72h) three times a year, exclusive night rates, household CO-MEMBER sharing at reduced rates, and voting rights in cooperative governance with a 6-month notice period.
• mobilityCO-MEMBER Household membership product for family members of an existing mobilityMEMBER, providing the same rental group benefits at reduced joining costs (CHF 250 one-off activation fee plus CHF 100 cooperative contribution). Designed to enable shared mobility benefits within a single household.
• Mobility App Mobile application for iOS and Android that serves as the primary digital product for registering, reserving, opening, and managing Mobility vehicles via Bluetooth. Includes real-time map navigation to nearby vehicles, estimated travel cost calculation, electric vehicle charging station information, digital driving licence verification, and damage reporting. Awarded the Best of Swiss Apps 2023 Master-Titel.
• Liability Reduction Insurance Optional insurance add-on product that reduces the policy deductible per claim to fixed amounts: L tier (CHF 0 deductible from CHF 209/year), M tier (CHF 250 deductible from CHF 169/year), or S tier (CHF 1,000 deductible from CHF 129/year). Also available per journey for CHF 15. Available in 3-month or 12-month terms with automatic renewal; also offered at a discount to learner drivers.

Quantifiable outcome

• Save CHF 118.80 per year with free mobilityPLUS membership for users under 28
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• HertzminorGTM or Marketing PartnerLong-term car rental partnership offering discounted rates for mobilityPLUS members. Provides access to attractive long-term rental offers beyond Mobility's standard car sharing fleet.
• SwissPasscoreTechnology or IntegrationIntegration allowing SwissPass card to function as vehicle access medium. Can be activated in customer portal or app under Profile > Admission cards > SwissPass.
• Public Transport Operators (Swiss Federal Railways and regional carriers)coreStrategic or Co-development PartnerCombined mobility partnership providing 1,000+ Mobility locations at railway stations throughout Switzerland. Enables seamless multimodal journeys combining train and car. Joint offerings like GA Travelcard Youth + Mobility for under-26s.
• GA Travelcard Youth PartnershipminorGTM or Marketing PartnerCombined offering with Swiss public transport for users under 26, bundling GA Travelcard Youth with Mobility car sharing access at preferential rates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Free2Move: Free2Move is Stellantis' global mobility platform offering car sharing, rental, and subscription services across Europe and North America. Competes with Mobility in the broader car sharing and subscription category, with the advantage of being backed by a major automaker with deep fleet resources.
• Enterprise CarShare: Enterprise CarShare is the car sharing arm of Enterprise Rent-A-Car, operating across US universities, cities, and businesses with both round-trip and free-floating models. Overlaps with Mobility on B2B and consumer car sharing categories but with the resources of a global rental giant.

Emerging players

• Getaround: Getaround is a peer-to-peer car sharing platform operating across Europe and the US. Different business model (P2P vs own-fleet) but competes for the same customer use case of avoiding car ownership, and overlaps with Mobility on the European market.

Direct peers

• Cambio Mobilitätsservice: Cambio is a cooperative-based station-based car sharing service operating across multiple German and Belgian cities. Like Mobility, it uses round-trip station-based model with member ownership and integrated multimodal mobility. Both operate as large-scale European cooperative car sharing networks with comparable business model.
• Flinkster (Deutsche Bahn): Flinksteer is Deutsche Bahn's station-based car sharing service in Germany, integrated with rail ticketing and BahnCard. Highly comparable to Mobility's rail-anchored model with public transport integration and station-based round-trip access — same multimodal strategy targeted at a German audience.
• Share Now: Share Now (formerly car2go/Drivenow) is a major European free-floating car sharing service operating across 16+ European cities. While it competes in the same overall category (car sharing), it differs in model (free-floating vs round-trip) and ownership (JV of BMW and Mercedes vs cooperative), but addresses overlapping private customer needs in European urban markets.
• Communauto: Communauto is a Canadian-founded cooperative-style car sharing service operating in Canada and France. It offers both round-trip and free-floating models. Comparable as a multi-city North American/European car sharing operator with subscription tiers and a member-focused service model.
• Zipcar: Zipcar is a leading North American car sharing service owned by Avis Budget Group, operating round-trip station-based car sharing for both consumers and businesses. Comparable to Mobility in round-trip model, B2B offering, app-based access, and subscription tiers, though primarily focused on US/UK/Canadian markets.

Regional players

• Stattauto (Greenwheels): Greenwheels (formerly Stattauto) is a cooperative car sharing service in Germany that was acquired by mobility-as-a-service operators. Comparable to Mobility as a European cooperative car sharing service with station-based round-trip model and member ownership.
• PubliBike: PubliBike is Switzerland's largest bike sharing service, operated as a cooperative by PostAuto and SBB. Operates in the same Swiss market as Mobility, sharing customers and locations, and is a complementary rather than directly competing service. Useful as a regional mobility ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mobility_Suisse
• Facebookfacebook.com/mobility.carsharing.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Genossenschaft