Atwood Lake Boats

What Atwood Lake Boats does

Atwood Lake Boats is a family-owned boat dealership and full-service marina operator founded in 1963 and headquartered in Mineral City, Ohio, south of Canton. The company operates two marina properties on Atwood Lake — West Marina in Mineral City and Sail N Power Marina in Dellroy — with combined docking capacity for over 700 boats. It self-describes as Ohio's largest pontoon boat dealer and has been continuously recognized for 10+ years as a Top 100 North American Certified Dealer by Boating Industry Magazine, achieving the #7 ranking in 2025. Leadership is headed by President Michael Valot, with the business privately held by the founding family and no institutional investors, subsidiaries, or parent company disclosed.

The company's core offering spans seven revenue streams: new and pre-owned pontoon and boat sales (featuring brands including Barletta, Harris, Viaggio, Rossiter, Sylvan, and Starcraft); hourly and daily boat and pontoon rentals (pontoons up to 20 passengers, fishing boats, kayaks, paddleboards, aqua-cycles); seasonal and overnight dock rental subscriptions; full-service boat maintenance, repair, detailing, winterization, and canvas fabrication; parts, accessories, and apparel retail; outdoor boat storage; and on-the-water dining at two venues (Lighthouse Bistro and Sail N Power Marina & Grill). New pontoons are priced from approximately $28,000 to over $100,000, pre-owned inventory from roughly $2,900 to $67,595, with financing offered in-house.

Distribution and go-to-market are direct-to-consumer, anchored by physical showroom and marina presence, supplemented by an online inventory browsing and inquiry site, a dedicated rental booking platform (rentals.atwoodlakeboats.com), boat show participation (including Cleveland Boat Show and Labor Day Boat Show), social media (Facebook, Instagram, YouTube), a blog and local guide, email newsletters, and weekly promotional offers (such as 50% off Tuesday rentals). The underlying technology stack is a standard WordPress-based website and dealership operations platform with Stripe integrated for online payments; no proprietary AI, API, or SDK capabilities are disclosed. Operating geography is concentrated in Northeast Ohio.

Name

Atwood Lake Boats

Legal name

Atwood Lake Boats

Website

https://atwoodlakeboats.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Atwood Lake Boats is a family-owned pontoon boat dealership and full-service marina operator on Atwood Lake in Northeast Ohio, offering new and pre-owned boat sales, rentals, seasonal docking (700+ slips), service, storage, parts, and on-water dining across two marina locations.

Ownership category

akta.pro rank

Product category

Recreational Boat Dealership and Marina Services

NAICS

Boat Dealers (441222), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

Keywords

• Pontoon boat sales
• Boat dealership
• Marina services
• Boat rentals
• Marine service and repair

Headquarters

HQ city

Mineral City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Boat Sales: Sales of new and pre-owned pontoon boats and watercraft through showroom and website. Brands include Barletta, Harris, Viaggio, Rossiter, and other manufacturers. Revenue from both full boat packages and boat-only sales.
2. Boat Rentals: Hourly and daily pontoon and boat rentals including pontoons for 8-20 passengers, fishing boats, kayaks, paddleboards, and aqua-cycles.
3. Docking Services: Seasonal and overnight dock rental for over 700 boats at Sail N Power Marina and West Marina locations.
4. Service and Repairs: Full service department including outboard maintenance, detailing, electrical repair, engine installation, winterization, and tune-ups.
5. Parts and Accessories: Retail store offering parts, accessories, clothing, YETI products, and gift shop items.
6. Dining: Two on-the-water dining locations: Lighthouse Bistro and Sail N Power Marina & Grill.
7. Storage: Outdoor boat storage services at marina facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Atwood Lake Boats is a family-owned pontoon boat dealership and full-service marina operator that sells new and pre-owned pontoons and watercraft from brands such as Barletta, Harris, Viaggio, Rossiter, Sylvan, and Starcraft. Beyond sales, the company operates two marinas on Atwood Lake in Ohio offering seasonal dock rentals for over 700 boats, hourly and daily boat and watercraft rentals, full-service marine maintenance and repair, a custom canvas shop, outdoor boat storage, pontoon financing and trade-ins, and on-water dining at Lighthouse Bistro and Sail N Power Marina & Grill.

Product overview

Atwood Lake Boats is a family-owned boat dealership and marina offering a comprehensive portfolio of pontoon and boat products alongside full-service marina operations. The core product offering centers on new and pre-owned pontoon sales featuring four primary branded product lines: Barletta Pontoons (premium Cabrio and Aria models), Harris Pontoons (Cruiser series for families), Viaggio Pontoons (value-oriented Lago series), and Rossiter Boats (classic sport boats). Supporting product lines include Sylvan Mirage pontoons and Starcraft water sport boats. The business extends beyond product sales with integrated services including boat rentals (pontoons from 8-20 person capacity, fishing boats, kayaks, paddleboards), boat docking (700+ slips across two marina locations), comprehensive service and maintenance (outboard service, detailing, winterization, electrical repair), canvas shop, outdoor storage, and financing services. Two on-water dining venues (Lighthouse Bistro and Sail N Power Marina & Grill) complete the lakeside experience. The company operates as both a product retailer and a service business, with the branded pontoon lines forming the primary revenue-generating product category.

Differentiator

Problem solved

Functional benefit

Brands

• Sail N Power Marina: Seasonal marina located in Dellroy, Ohio featuring over 200 dock rental slips, fast-casual restaurant, shore power, restrooms, pump-out facilities, and boat rentals.
• West Marina
• Lighthouse Bistro
• Sail N Power Marina & Grill

Products and services

• Barletta Pontoons Premium pontoon boat brand featuring Cabrio and Aria series models designed for quality construction and comfort layouts, sold through the Atwood Lake Boats dealership.
• Harris Pontoons Pontoon brand featuring Cruiser series models designed for families and weekend adventurers with smooth performance technology.
• Viaggio Pontoons Value-oriented pontoon brand featuring Lago series models with stylish designs, fiberglass helms, and blacked-out rails at competitive price points.
• Rossiter Boats Classic-style motorboats and pontoons including the 14-foot sport boat model, built for smooth, stable rides with modern reliability and easy handling.
• Sylvan Pontoons Pontoon brand featuring Mirage series models known for comfort, style, and reliability with quality construction and value pricing.
• Starcraft Boats Water sports boats including retro-styled replicas of iconic 1950s models with classic design elements.
• Boat Rental Services Comprehensive boat and pontoon rental services including Deluxe 8, 12, and 20-person pontoons, fishing boats, MirroCraft sport boats, kayaks, paddleboards, and aqua-cycles with online booking.
• Boat Docking Services Seasonal and overnight boat docking at Sail N Power Marina and West Marina with over 700 total boat capacity, shore power, restrooms, and pump-out facilities.
• Boat Service & Maintenance Full-service marine maintenance including 20-hour outboard checks, battery replacement, detailing, electrical repair, oil changes, winterization, engine installation, propeller repair, and spring start-up.
• Canvas Shop Custom canvas fabrication and repair services for boat covers, bimini tops, mooring covers, and weather protection accessories.
• Outdoor Storage Seasonal and year-round outdoor boat storage facilities for customer vessels at marina locations.
• Financing Services Pontoon and boat financing options including online financing applications, trade-in evaluations, and insurance quote services.
• Pre-Owned Boat Sales Certified pre-owned pontoons and boats from various manufacturers including Bennington, Lexington, Sun Tracker, Riviera Cruiser, and Summerset houseboats.
• Lighthouse Bistro On-the-water restaurant at West Marina offering fresh flavors and relaxed lakeside dining atmosphere.
• Sail N Power Marina & Grill Fast-casual seasonal restaurant at Sail N Power Marina featuring lake views and traditional dining.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Galati Yacht Sales: Multi-location boat dealer on the Gulf Coast (Florida/Alabama) carrying premium new and brokerage yachts with full service and marina operations. Comparable integrated dealership-plus-marina model at a higher price-point tier.
• OneWater Marine: Public (NASDAQ: ONEW) recreational boat retailer with a portfolio of dealership and marina locations across the U.S., offering new/used boat sales, service, parts, and storage. Closely mirrors Atwood Lake Boats' integrated sales-plus-marina model at much larger scale.
• MarineMax: Largest U.S. recreational boat retailer (NYSE: HZO), combining new/used boat sales, finance, insurance, service, and marina/storage operations across multiple geographies. Directly comparable business model to Atwood Lake Boats, but at national scale and publicly listed.
• Russell Marine: Lake of the Ozarks boat dealer with showroom, marina, service, and on-water dining. Closely matches Atwood Lake Boats' full-service lake-dealer footprint and diversified revenue streams.
• Big Thunder Marine: Lake of the Ozarks-based boat dealer with multiple brand lines, full marina operations, fuel docks, and storage. Very similar regional lake-dealer/marina model to Atwood Lake Boats, providing a useful peer benchmark.
• Singleton Marine: Regional boat dealer located on Lake Lanier, GA, operating full-service marina with sales, service, storage, and rentals. Highly analogous to Atwood Lake Boats in being a lake-anchored, multi-revenue-stream dealership.

Broad incumbents

• Cabela's / Bass Pro Boating Centers: Large outdoor-retail incumbents operating in-store and freestanding boat sales, service, and marina experiences. Different scale and channel mix, but overlaps with Atwood Lake Boats' water-sports retail and OEM distribution role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/AtwoodLakeBoats
• YouTubeyoutube.com/user/atwoodlakeboats
• Facebookfacebook.com/AtwoodLakeBoats
• Instagraminstagram.com/atwoodlakeboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atwood Lake Boats