Cuisine Plus

What Cuisine Plus does

Cuisine Plus France S.A.S. is a French specialist in custom-made kitchens and interior fittings, founded in 1984 and headquartered in Tremblay-en-France near Paris-Charles de Gaulle. Operating as a wholly-owned subsidiary of diversified parent FBD International (RCS Bobigny 410 917 439), the company runs a franchise network of over 60 independently operated retail stores across Metropolitan France, supported by a corporate team of 101–250 employees. Its core offering comprises made-to-order kitchens in L-shaped, U-shaped, and island configurations, alongside a full interior-fitting catalogue spanning wardrobes, entryways, living rooms, bathrooms, laundry and cellar storage, plus a partner-brand appliance range. The product portfolio is organized into multiple collections including standard custom kitchens, an all-inclusive 'prix tout compris' range, and wood-and-material-focused designs such as Monti, Astoria, and Kensington.

The company's technology stack centers on a 3D kitchen configuration tool that enables real-time visualization during designer-led sessions, paired with an online 'Espace Projet' customer portal that consolidates appointments, documents, messaging, and project tracking. Manufacturing is European-sourced through quality-certified suppliers, with furniture factory-assembled and delivered mounted for sturdiness, backed by a 10-year warranty covering labor and travel. Distribution is exclusively domestic and franchise-led, with no disclosed international footprint, while digital channels (Instagram, Facebook, Pinterest, YouTube) and content marketing drive top-of-funnel demand.

Cuisine Plus generates revenue through one-time sales of kitchens, interior furnishings, and partner-brand appliances, supplemented by professional installation and delivery services and customer financing arranged through financial-institution partners. Pricing is quote-based, finalized during in-store, at-home, or remote designer consultations, with individual franchisees setting store-level prices and promotional offers ('soldes') running periodically. The go-to-market is enterprise-style field sales executed through a distributed showroom network, supported by a 'Offre Parrainage' referral program and a customer service operation recognized by the 'Élu Service Client de l'Année' award in the Home Improvement category.

Name

Cuisine Plus

Legal name

CUISINE PLUS France S.A.S.

Website

https://cuisine-plus.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Cuisine Plus is a French franchise retailer, founded in 1984, that designs and sells custom-made kitchens and full interior fittings to residential homeowners through a network of 60+ stores across France, operating as a subsidiary of FBD International.

Ownership category

akta.pro rank

Headquarters

HQ city

Roissy-en-france

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Kitchen Sales: One-time sale of custom-designed kitchens including furniture, cabinets, countertops, and finishes. Each kitchen is made-to-order based on customer specifications. Sales include options for L-shaped, U-shaped, and island configurations.
2. Interior Furniture & Fittings: Sale of interior furnishings including wardrobes (dressing), entryway furniture, living room pieces, bathroom furniture, laundry/cellar storage, and accessories.
3. Appliances: Sale of kitchen appliances including cooking equipment (cooktops, ovens, hoods, microwaves), refrigeration, dishwashing, sinks, and faucets from partner brands.
4. Installation and Delivery Services: Professional installation and delivery services provided through carefully selected qualified artisans. Financing options are available to customers through partnerships with financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Cuisine Plus designs, manufactures, and installs custom-made kitchens and interior furnishings (wardrobes, entryways, living-room and bathroom furniture) sold through a network of 60+ franchise showrooms across France. Each project is supported by in-store, at-home, or remote consultations with a dedicated designer-conceptor, 3D visualization, an online project-tracking portal, professional delivery and installation by qualified artisans, optional financing, and a 10-year warranty on furniture.

Product overview

Cuisine Plus is a French specialist in custom-made kitchens and interior fittings, operating as a franchise network with over 60 stores across France. The core product offering centers on sur-mesure (custom-made) kitchens available in various configurations (L-shaped, U-shaped, with central island) and collections including standard custom kitchens, all-inclusive price kitchens (Cuisines à prix tout compris), and wood/material-focused designs. The product portfolio spans kitchen furniture, interior fittings for all living spaces, worktops, splashbacks, appliances (cooking, conservation, washing), and finishing elements. Services include 3D design configuration tools, an online project management space (Espace projet), professional delivery and installation, financing options, and a 10-year warranty on furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom-Made Kitchens (Cuisines sur-mesure)
• All-Inclusive Price Kitchens (Cuisines à prix tout compris)
• Wood & Materials Kitchens (Cuisines bois & matières)
• Kitchen Appliances (Electroménagers)
• Finishes and Accessories (Finitions et accessoires)
• Interior Fittings (Aménagements intérieurs)
• Delivery and Installation Service (Livraison et pose)
• Customer Financing (Financement)

Quantifiable outcome

• 10-year warranty on furniture including labor and travel
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Franchise NetworkcoreOthers · 1 January 1984Over 60 independent franchisees operating retail stores under the Cuisine Plus brand across France. Each franchisee operates their own business while following the Cuisine Plus brand standards and using their product catalog and services.
• FBD InternationalcoreOthersFBD International is the parent company (société mère) of Cuisine Plus, holding 410 917 439 RCS Bobigny. The company defines data processing practices jointly with Cuisine Plus as co-responsibles for certain data treatments and is involved in network development and franchise management.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Howdens Joinery: UK-based kitchen and joinery trade/retail franchise network with comparable depot/showroom model selling to homeowners and trade. Not active in France but a useful analogue for the economics and scalability of a kitchen franchise network.

Direct peers

• Arthur Bonnet: Historic French kitchen manufacturer (founded 1927) selling custom kitchens through a franchised store network. Directly comparable as a custom-kitchen specialist with similar brand heritage dynamics.
• Cuisines AvivA: French custom kitchen franchise network targeting the mid-market with in-store designer consultations. Direct competitor on made-to-order kitchens and showroom-led sales model.
• Schmidt Groupe: Major French custom kitchen manufacturer and retailer with its own franchise and own-store network across France. Directly competes on made-to-order kitchens, premium positioning, and showroom-led sales.
• Cuisines Références: French custom kitchen retailer operating through a franchise/showroom model. Comparable on bespoke kitchen design and quote-based pricing to residential customers.
• Cuisinella: French kitchen and storage franchise retailer with national showroom coverage. Comparable offering of custom kitchens plus dressing and interior storage, sold through franchised stores.
• Ixina: French kitchen franchise network directly comparable to Cuisine Plus: custom-designed kitchens sold via franchised showrooms with designer-conceptors. Notably a sibling brand under the same FBD International parent group.
• Mobalpa: French kitchen specialist offering custom-designed kitchens, interior fittings, and appliances via a national store network. Directly comparable on product range, customer journey, and franchise model.
• SoCoo'c: French kitchen franchise positioned as a transparent, fixed-price custom kitchen concept. Competes head-on with Cuisine Plus on accessible custom kitchens via franchised showrooms.

Broad incumbents

• IKEA: Global furniture giant with substantial kitchen category presence in France including modular METOD kitchens, planning services, and installation. Not a direct custom-kitchen competitor but a major share-of-wallet threat in the same purchase occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDbvJDFHT3AtT06qaXLrXzg
• Facebookfacebook.com/CuisinePlus.fr
• Instagraminstagram.com/cuisine_plus_officiel
• Pinterestfr.pinterest.com/cuisineplusfr
• Xx.com/cuisineplus
• LinkedInlinkedin.com/company/cuisine-plus-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuisine Plus