Cuisinella
- Company typePrivate
- Founded1992
- HeadquartersLièpvre, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Cuisinella firmographics
Firmographics- Name
- Cuisinella
- Legal name
- SCHMIDT GROUPE S.A.S.
- Website
- https://ma.cuisinella
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Cuisinella industry classification
Industry- Product category
- Custom Fitted Kitchens and Interior Storage Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Cuisinella is headquartered
LocationHeadquarters
- HQ city
- Lièpvre
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Cuisinella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Fitted Kitchens: Sale of bespoke, equipped kitchens manufactured in France. Customers work with in-store designers to configure layouts, materials, colors, and appliances. Revenue is generated on a per-project basis with pricing varying by kitchen size, materials, and appliance selection. Installation and pose services may be bundled.
- Custom Interior Storage Solutions: Sale of bespoke storage furniture including wardrobes/dressings, bookshelves, TV units, entryway furniture, bathroom furniture, under-slope storage, closets, room dividers, and home office solutions. Sold on a made-to-order basis through the same retail network.
- Online Boutique (Accessories & Decor): E-commerce storefront selling kitchen accessories, tableware, utensils, chairs, tables, lighting, and decor items. Discrete product purchases without the design consultation process.
- Financing Solutions (Financella): Financing options offered to customers to facilitate purchase of high-ticket kitchen and storage projects. Revenue generated through financial partnership arrangements with lenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fully custom project-based pricing for equipped kitchens and storage solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Cuisinella product offering
Product offeringCore offering
Cuisinella designs, manufactures, and sells custom-fitted equipped kitchens, made-to-measure interior storage furniture (wardrobes, bookshelves, TV units, entryway, bathroom, under-slope, closets, room dividers, home office), and complementary kitchen/home accessories. Products are conceived and produced in France and sold through a network of 350+ concession showrooms, where expert designers provide in-store consultations, project configuration, and installation services. Customers can also browse accessories and decor via an online boutique and use the Styl'IA AI 3D configurator to design kitchens before visiting a store.
Differentiator
Problem solved
Functional benefit
Brands
- Styl'IA: AI-powered kitchen configurator tool that uses OpenAI to help customers design their kitchen projects in 3D
- Financella
Products and services
- Custom Fitted Kitchens (Cuisines équipées) Made-to-measure equipped kitchens designed in-store or via the Styl'IA AI configurator and manufactured in France. Includes layout, materials, finishes, colors, and integrated appliances from partner brands (Bosch, Neff, Smeg, Samsung, Whirlpool, etc.). Targeted at individual homeowners seeking personalized kitchen projects.
- Custom Interior Storage Furniture (Aménagement intérieur) Made-to-measure interior storage solutions covering wardrobes/dressings, bookshelves, TV units, entryway furniture, bathroom furniture, under-slope storage, closets, room dividers, and home office solutions. Designed and manufactured in France in coordinated aesthetics with the kitchen line. For individual homeowners seeking whole-home furniture coherence.
- Online Boutique - Kitchen & Home Accessories (Boutique en ligne) E-commerce storefront offering kitchen accessories, kitchen organization items, tableware, kitchen utensils, chairs and stools, tables, lighting, decoration, and wardrobe accessories. Sold as discrete product purchases to complement fitted kitchen and storage projects.
- B2B / Professional Interior Solutions (Pour les pros) Professional-grade custom interior solutions for commercial and hospitality projects, supporting interior designers, contractors, and property developers with reliable supply, consistent quality across multiple units, and professional installation services. Accessible via a dedicated B2B section on the Cuisinella website.
- Créations Originales (Original Creations) A proprietary collection of exclusive furniture designs conceived in-house by Cuisinella's design team. Each piece combines functional innovation with a distinctive aesthetic and is available only through the Cuisinella network. Spans kitchen and interior storage categories.
- Financella - Customer Financing Solutions Financing options branded 'Financella' that allow customers to spread payment for high-value kitchen and storage projects. Offered via a partnership with an external financial institution, accessible through participating Cuisinella stores.
Quantifiable outcome
- 10-year warranty on all furniture
- +1 more outcomes
Companies that use Cuisinella
Customer profileSegments2 records
Ideal customer profiles2 records
Cuisinella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature3 records
Cuisinella partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- AirforceminorAppliance brand integrated into Cuisinella's equipped kitchen offerings. Airforce specializes in range hoods and ventilation systems for kitchens. Contact: 04 88 78 89 17.
- BekominorMajor appliance brand available as an option in Cuisinella equipped kitchens. Contact: 08 06 80 29 92.
- BoschminorPremium appliance brand available in Cuisinella kitchen configurations. Contact: 08 92 69 80 10.
- CandyminorAppliance brand available within Cuisinella equipped kitchens. Contact: 02 48 55 80 01.
- ElectroluxminorAppliance brand available in Cuisinella kitchen configurations. Contact: 08 09 10 01 00.
- NeffminorPremium appliance brand integrated into Cuisinella kitchen solutions. Contact: 01 40 10 42 10.
- SamsungminorElectronics and appliance brand available within Cuisinella kitchen offerings, including microwaves. Contact: 01 48 63 00 00.
- SmegminorHigh-end Italian appliance brand available in Cuisinella equipped kitchens. Contact: 04 72 21 51 61.
- WhirlpoolminorAppliance brand available within Cuisinella kitchen configurations. Contact listed via brand page.
- FrankeminorPremium sink and tap brand. Franke is a recognized leader in kitchen sinks and faucets, integrated into Cuisinella's accessory offerings.
- BlancominorSink and tap brand available within Cuisinella kitchen solutions. Contact: via store.
- GroheminorPremium faucet and plumbing brand available in Cuisinella installations. Contact: 01 49 97 30 01.
- ElicaminorKitchen hood and ventilation brand available in Cuisinella equipped kitchens. Contact: 04 88 78 60 07.
- HotpointminorAppliance brand available within Cuisinella kitchen configurations. Contact: 09 69 39 12 34.
- Le ChaiminorWine storage and aging appliance brand available within Cuisinella offerings. Contact: 01 56 48 06 33.
- SchockminorComposite granite sink brand — inventor of the quartz composite sink. Available in Cuisinella kitchen accessory line.
- OpenAIcoreOpenAI provides the AI technology powering Cuisinella's Styl'IA 3D kitchen configurator. The configurator uses AI to help customers design and visualize their kitchens. OpenAI retains conversation data for 7 days per their policy.
- Financella (Financing Partners)minorFinancing solutions branded 'Financella' offered to customers to facilitate payment for high-value kitchen and storage projects. The specific financial institution partner is not named on the website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cuisinella competitors and assessment
Company assessmentDirect peers
- SoCoo'c: French custom-kitchen retailer with a multi-store franchise model and designer-driven sales process, targeting the same mid-market homeowner segment as Cuisinella. Comparable product configurator and project-based pricing model.
- Ixina: European (French-headquartered) franchise network selling custom kitchens through showrooms with designer-led consultations. Highly comparable business model, geography, and customer segment to Cuisinella.
- Mobalpa: French manufacturer-retailer of custom kitchens, bathrooms, and interior storage with a comparable store network and designer-led sales motion. Closest head-to-head competitor to Cuisinella in the mid-market French custom-kitchen segment.
- Schmidt (Schmidt Groupe sister brand): Sister brand under the same parent (SCHMIDT GROUPE S.A.S.), also selling custom fitted kitchens and storage solutions through a French franchise network with similar mid-to-premium positioning and in-store designer model. Direct competitor splitting consumer demand with Cuisinella.
- Cuisines Plus: National French kitchen retailer with showrooms offering custom fitted kitchens on a project basis. Direct competitor in the same price tier and customer segment as Cuisinella's domestic business.
Broad incumbents
- Howdens Joinery: UK-listed kitchen and joinery manufacturer serving trade and consumers through a depot/showroom model at significantly larger scale. Comparable kitchen manufacturing-plus-depot structure to Cuisinella, although concentrated in the UK and trade channel.
- IKEA (Kitchens): Global mass-market home furnishings retailer with a significant kitchens category. Very different (modular/self-service) model but the largest gravitational competitor in the French kitchen market and the natural alternative for price-conscious buyers.
- Leroy Merlin: France's largest home-improvement retailer with kitchen and bathroom project offerings alongside a broad DIY assortment. Adjacent rather than direct — competes for renovation wallets but lacks Cuisinella's dedicated brand and showroom model.
Emerging players
- Villeroy & Boch (Bathroom & Kitchen): Premium European manufacturer with kitchen sinks, faucets, and bathroom furniture that complement rather than directly compete with Cuisinella's offering. Useful as a benchmark for premium positioning, brand storytelling, and adjacent product category.
Regional players
- Wren Kitchens: Vertically integrated UK custom-kitchen manufacturer-retailer with showrooms and designer-led selling. Operates outside France but is the closest analogue of the integrated manufacture-plus-mass-showroom model Cuisinella deploys.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cuisinella social profiles
Digital presenceCuisinella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuisinella leadership team
Management profileNumber of profiles
Cuisinella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuisinella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuisinella
What does Cuisinella do?
Cuisinella designs, manufactures, and sells custom-fitted equipped kitchens, made-to-measure interior storage furniture (wardrobes, bookshelves, TV units, entryway, bathroom, under-slope, closets, room dividers, home office), and complementary kitchen/home accessories. Products are conceived and produced in France and sold through a network of 350+ concession showrooms, where expert designers provide in-store consultations, project configuration, and installation services. Customers can also browse accessories and decor via an online boutique and use the Styl'IA AI 3D configurator to design kitchens before visiting a store.
Is Cuisinella a public or private company?
Cuisinella is a private company. It is classified as corporate owned and is currently operating.
When was Cuisinella founded?
Cuisinella was founded in 1992. It employs 1,001 to 5,000 people.
Where is Cuisinella based?
Cuisinella is headquartered in Lièpvre, France, in the Europe region.
How does Cuisinella make money?
Four revenue lines are on record. Custom Fitted Kitchens are the primary driver. The others are custom Interior Storage Solutions, online Boutique (Accessories & Decor) and financing Solutions (Financella).
Who are Cuisinella's main competitors?
Direct peers on record are SoCoo'c, Ixina, Mobalpa, Schmidt (Schmidt Groupe sister brand) and Cuisines Plus. Broad incumbents are Howdens Joinery, IKEA (Kitchens) and Leroy Merlin. Villeroy & Boch (Bathroom & Kitchen) is listed as an emerging player. Wren Kitchens is listed as a regional player.
Does Cuisinella have an API?
No public API is recorded for Cuisinella.
What industry is Cuisinella in?
Cuisinella's product category is Custom Fitted Kitchens and Interior Storage Furniture. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 3371 and its SIC code is 2510.