Puro
PuroCorp Inc. is a privately held Canadian holding company operating six business units spanning payments, mobile connectivity, collaborative robotics, distribution, and digital payments, targeting primarily North American SMBs through an integrated multi-vertical vendor ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersLaval, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Puro does
PuroCorp Inc., founded in 2017 and headquartered in the Montreal/Laval region of Quebec, Canada, is a privately held holding company that operates an integrated ecosystem of six business units serving businesses across payments, mobile connectivity, robotics, distribution, and consumer payments. Its subsidiaries include PUROPAYMENT (merchant payment processing), BMOBILE (mobile and connectivity services), INTEGRAL EQUIPMENT (collaborative robotics for industrial applications such as welding, sanding, painting, and machine tending), DADDYPAY (consumer payments), PURODISTRIBUTION (distribution and supply services), and POLVOPAYA (digital payment platform).
The company's core architecture is a multi-vertical business-services suite designed to allow cross-selling and unified vendor management across operational functions. Each unit operates through a dedicated microsite with sales-led engagement, and the company positions the group around consolidated vendor relationships and claimed payment processing fee savings of up to 25% versus competitors.
Puro monetizes through a diversified revenue model combining transaction fees (payments), recurring subscriptions (mobile/connectivity), hardware sales (robotics), and distribution margins. The group employs 101-250 people and targets primarily North American SMB and mid-market customers with a horizontal segmentation approach. Revenue, funding, and unit-economic data are not disclosed, and no acquisitions, partnerships, or executive hires beyond founder Rami Helou are documented in the available record.
Puro firmographics
Firmographics- Name
- Puro
- Legal name
- PuroCorp Inc.
- Website
- https://purocorp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PuroCorp Inc. is a privately held Canadian holding company operating six business units spanning payments, mobile connectivity, collaborative robotics, distribution, and digital payments, targeting primarily North American SMBs through an integrated multi-vertical vendor ecosystem.
- Ownership category
- akta.pro rank
Puro industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Merchant Wholesalers, Durable Goods (423)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industry
- Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)
Keywords
Where Puro is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Puro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Payment Processing Services: Payment processing and merchant services through PuroPayment and DaddyPay, offering competitive rates for businesses
- Mobile and Connectivity Solutions: Mobile and connectivity solutions through BMOBILE for business mobility needs
- Robotics and Automation Equipment: Collaborative robotics and automation solutions including welding, sanding, painting and machine tending through Integral Equipment
- Distribution and Supply Solutions: Distribution and supply solutions from source to shelf through PuroDistribution
- Digital Payment Platform: Modern digital payment platform through PolvoPay for connected world transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | PuroPayment - Save up to 25% on processing fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Puro product offering
Product offeringCore offering
PuroCorp Inc. is a privately held multi-subsidiary holding company that sells an integrated ecosystem of payment-processing services (PUROPAYMENT, DADDYPAY, POLVOPAYA), mobile connectivity subscriptions (BMOBILE), commercial robotics/smart equipment (INTEGRAL EQUIPMENT), and product distribution (PURODISTRIBUTION) primarily to merchants and SMBs, while also serving end consumers through its consumer payment app. Customers can buy merchant payment-processing services, mobile plans, robotics hardware, and distribution services as separate offerings under the unified "PuroEcosystem" brand.
Product overview
PuroCorp operates as a unified group offering an integrated ecosystem of six specialized business units that work together to serve businesses of all sizes. The portfolio includes payment solutions (PUROPAYMENT for merchant services, DADDYPAY for consumer payments, POLVO as a digital payment platform), connectivity (BMOBILE for mobile solutions), robotics and automation (INTEGRAL EQUIPMENT for collaborative robotics), and distribution logistics (PURODISTRIBUTION). Each unit is designed to integrate with the others, providing one partner across payments, connectivity, robotics, and distribution.
Differentiator
Problem solved
Functional benefit
Brands
- PUROPAYMENT: Payment processing and merchant services, built for growth. Save up to 25% on your current processing fees.
- BMOBILE
- INTEGRAL EQUIPMENT
- DADDYPAY
- PURODISTRIBUTION
- POLVOPAYA
Products and services
- PUROPAYMENT Payment-processing service for businesses and merchants to accept card and digital payments, positioned with up to 25% savings on processing fees versus competitors.
- BMOBILE Mobile connectivity / telecom subscription service offered by Puro for end users and businesses under the PuroEcosystem.
- INTEGRAL EQUIPMENT Commercial robotics and smart-equipment hardware product line sold by Puro to merchants and business customers.
- DADDYPAY Consumer payment application enabling individual end users to make digital payments and peer-to-peer or retail transactions.
- PURODISTRIBUTION Product distribution service offered by Puro to move goods through merchant and consumer channels.
- POLVOPAYA Digital / crypto-oriented payment offering extending the Puro ecosystem's payment capabilities beyond traditional card processing.
Quantifiable outcome
- Save up to 25% on payment processing fees
Companies that use Puro
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Puro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Puro partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Puro competitors and assessment
Company assessmentEmerging players
- Symbotic: Symbotic provides AI-enabled robotics and automation for distribution and supply chain operations. Comparable to PuroDistribution ('source to shelf') and Integral Equipment as an automation peer operating at the intersection of robotics and distribution.
Direct peers
- Lightspeed Commerce: Lightspeed is a Canadian-headquartered POS, payments, and commerce platform for retail and restaurants. Directly comparable to Puro's Montreal base, SMB merchant services focus, and integrated payments-plus-software offering.
- Stripe: Stripe is a leading digital payment processing platform for businesses of all sizes. Closely comparable to PUROPAYMENT/POLVOPAYA's transaction-fee payment platform play and the 'modern digital payment platform for a connected world' positioning.
- Block (Square): Block's Square is the dominant SMB merchant payments and POS platform. Directly comparable to PUROPAYMENT and POLVOPAYA in payments processing, hardware, and merchant services targeting small and mid-sized businesses.
- Toast: Toast provides POS hardware, payments processing, and software for restaurants. Directly comparable to Puro's bundled payments-plus-hardware GTM and similar SMB customer profile, including embedded payment processing economics.
- Shopify (Shop Pay): Shopify offers merchant commerce and integrated payments (Shop Pay) for businesses of all sizes. Comparable to PUROPAYMENT's SMB merchant services positioning and the integrated ecosystem strategy targeting merchants end-to-end.
- Universal Robots: Universal Robots is the leading collaborative robotics (cobot) vendor, with applications in machine tending, welding, and assembly. Directly comparable to Integral Equipment's collaborative robotics portfolio across welding, sanding, painting, and machine tending.
Regional players
- Rogers Business (Mobile): Rogers Business provides Canadian mobile and connectivity solutions for SMBs and enterprises. Comparable to BMOBILE's Canadian-headquartered mobile/connectivity business serving businesses of all sizes.
Broad incumbents
- PayPal: PayPal operates consumer and merchant payment brands (PayPal, Venmo, Braintree) at global scale. Comparable to DaddyPay (consumer payments) and PuroPayment (merchant services) as an incumbent with overlapping capabilities across the payments stack.
- Fiserv: Fiserv is a large fintech incumbent providing merchant acquiring, payment processing, and financial services technology. Comparable to PUROPAYMENT and POLVOPAYA as a broad payments incumbent with overlapping merchant services capabilities.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Puro social profiles
Digital presencePuro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puro leadership team
Management profileNumber of profiles
Profiles1 record
Puro subsidiaries and ownership
Company hierarchySubsidiaries6 records
Puro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puro
What does Puro do?
PuroCorp Inc. is a privately held multi-subsidiary holding company that sells an integrated ecosystem of payment-processing services (PUROPAYMENT, DADDYPAY, POLVOPAYA), mobile connectivity subscriptions (BMOBILE), commercial robotics/smart equipment (INTEGRAL EQUIPMENT), and product distribution (PURODISTRIBUTION) primarily to merchants and SMBs, while also serving end consumers through its consumer payment app. Customers can buy merchant payment-processing services, mobile plans, robotics hardware, and distribution services as separate offerings under the unified "PuroEcosystem" brand.
Is Puro a public or private company?
Puro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Puro founded?
Puro was founded in 2017. It employs 101 to 250 people.
Where is Puro based?
Puro is headquartered in Laval, Canada, in the North America region.
How does Puro make money?
Five revenue lines are on record. Payment Processing Services are the primary driver. The others are mobile and Connectivity Solutions, robotics and Automation Equipment, distribution and Supply Solutions and digital Payment Platform.
Who are Puro's main competitors?
Symbotic is listed as an emerging player. Direct peers are Lightspeed Commerce, Stripe, Block (Square), Toast, Shopify (Shop Pay) and Universal Robots. Rogers Business (Mobile) is listed as a regional player. Broad incumbents are PayPal and Fiserv.
Does Puro have an API?
No public API is recorded for Puro.
What industry is Puro in?
Puro's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of BPAAAJAI, Catalog & eProcurement Enablement (Punchout, Item Master). Its NAICS code is 423 and its SIC code is 4220.