Deep Nature

What Deep Nature does

Deep Nature is a French natural cosmetics and spa operator offering a dual business model that combines branded spa services at more than 20 partner locations — primarily French Alpine resorts, Center Parcs domains in France and Germany, and premium hotel venues (Disneyland Paris, Sofitel Lyon, InterContinental Marseille, Marriott Sheraton/Le Méridien in New Caledonia) — with direct-to-consumer natural skincare products sold through its deepnature.fr e-commerce storefront. The cosmetics line is built on mineral-based formulations featuring glacier water sourced from the Argentière glacier in the Mont Blanc massif, Iceland lichen, encapsulated Vitamin C, and pink clay blends, organized across five sub-brands (Les Essentiels, Mix & Match, Slow-Aging, Immersion, Inspiration) and comprising 23+ face care SKUs plus body care, lifestyle/art de vivre products, and accessories.

The company is operated by Laboratoires Cinq Mondes (SIREN 435 296 470) under the SNOW Group umbrella, with headquarters at 6 square de l'Opéra-Louis Jouvet in Paris and customer service operations in Levallois-Perret. Revenue is generated through three primary streams: (1) direct e-commerce product sales at price points ranging from €12 to €79 across individual SKUs and bundles, with free shipping above €65 in France; (2) spa treatment revenue at partner locations, with services priced by duration (20, 45, 60, or 75 minutes) following a simplified three-treatment menu launched in November 2023; and (3) gift card sales (Bons Cadeaux and Cartes Cadeaux, starting from €1) available as physical or e-gift cards, including a dedicated corporate/comité d'entreprise channel. Products ship across metropolitan France, DROM-COM, and twelve European countries (Germany, Austria, Belgium, Spain, Ireland, Italy, Luxembourg, Malta, Netherlands, Portugal, Slovenia), while spa services extend to New Caledonia and Brussels in addition to the French network.

Customer segments span individual B2C consumers seeking natural skincare and spa experiences, hotel and resort partners hosting branded spa services, corporate/enterprise clients purchasing gift cards for employee wellness, and families using the children's Mon Premier Spa offering. Key sustainability features include refillable Récharges packaging for the Crème Légère and Crème Riche Reminéralisante lines and recyclable packaging across the range. Yuka scores of 86-100/100 on flagship SKUs and self-reported user efficacy metrics in the 80-95% range underpin the brand's clean beauty positioning. The company is privately held, has not raised disclosed venture funding, and operates with a headcount of 101-250 employees.

Name

Deep Nature

Legal name

Laboratoires Cinq Mondes

Website

https://deepnature.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Deep Nature is a French spa operator and natural cosmetics brand offering mineral-based skincare products via deepnature.fr e-commerce and branded spa services at 20+ locations across France, Europe, and New Caledonia, serving consumers, hospitality partners, and corporate clients under SNOW Group.

Ownership category

akta.pro rank

Product category

Spa and Wellness Services with Natural Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Spa Packages & Ritual Experiences (HSALAFAN), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural skincare products
• Spa and wellness services
• Mineral-based cosmetics
• Anti-aging skincare
• Professional spa treatments

Headquarters

HQ city

Les Houches

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of natural skincare cosmetics through e-commerce website. Products include face care, body care, and lifestyle/art de vivre items at various price points from €12 to €64+.
2. Spa Treatments: Revenue from spa treatment reservations at partner locations. Treatments priced by duration (20-75 minutes) at spa locations across France and internationally.
3. Gift Cards (Bons Cadeaux): Sale of gift cards for spa treatments and products, available as e-gift cards or physical gift cards with optional gift packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Deep Nature operates branded spas offering customizable facial, body massage, and exfoliation treatments priced by duration (20, 45, 60, 75 minutes), located in prestigious French mountain, forest, and seaside settings as well as partner hotels and resorts (Center Parcs, Disneyland, Sofitel, Marriott). The company also develops and sells its own line of French-manufactured natural mineral-based cosmetics (face care, body care, lifestyle/art de vivre products) directly through its e-commerce site deepnature.fr, formulated with ingredients sourced from pristine environments including glacier water, pink clay, Iceland lichen, and encapsulated vitamin C.

Product overview

Deep Nature is a French spa and natural cosmetics company offering a dual offering of spa/wellness services and natural skincare products. The product portfolio spans three main categories: (1) Natural Facial Care Products (Soins Visage Naturels, 23+ products) including the Slow-Aging, Les Essentiels, Mix & Match, and Inspiration sub-brands; (2) Natural Body Care Products (Soins Corps Naturels) including the Immersion fragrance-based sub-brand and body care essentials; and (3) Spa Services including three signature treatments on the simplified spa menu (Soin Visage L'Idéal, Massage L'Inspiration, Soin Corps L'Exfoliant) plus children's services, spa entries, and packages. The Art de Vivre lifestyle collection extends into home wellness with scented candles and wellness infusions. Gift products (Bons Cadeaux and Cartes Cadeaux) support gifting occasions. Deep Nature also operates a network of branded spas across French mountain resorts and Center Parcs domains. The company is operated by Laboratoires Cinq Mondes (SNOW Group) and draws its mineral active ingredients from Alpine and oceanic environments.

Differentiator

Problem solved

Functional benefit

Brands

• Les Essentiels: A skincare line featuring essential daily products for all skin types.
• Mix & Match
• L'Immersion
• Slow-Aging
• Inspiration

Products and services

• Natural Face Care Products (Soins Visage Naturels)

Quantifiable outcome

• 95% of users report the product has a melting texture
• +9 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Center ParcscoreChannel Partner/ Reseller/ DistributorDeep Nature operates spa services at multiple Center Parcs resort properties across France and Germany, including Le Bois aux Daims, Le Lac d'Ailette, Les Bois-Francs, Les Hauts de Bruyères, Les Landes de Gascogne, Les Trois Forêts, Park Allgäu, Park Hochsauerland, and Villages Nature Paris. Resorts can be booked with spa access for day visitors not staying on the domain.
• ClarinscoreTechnology or IntegrationDeep Nature partners with Clarins for spa operations at Disneyland Hotel Spa and Hôtel Mont-Blanc in Chamonix. Clarins provides skincare expertise and product partnerships for these spa locations.
• Sofitel LyonminorChannel Partner/ Reseller/ DistributorDeep Nature operates the Spa du Sofitel in Lyon, providing spa services to hotel guests and external visitors.
• Marriott (Sheraton, Le Méridien)minorChannel Partner/ Reseller/ DistributorDeep Nature provides spa services at Sheraton Deva and Le Méridien properties in New Caledonia (Nouméa and Ile des Pins), serving international resort guests.
• Disneyland ParisminorChannel Partner/ Reseller/ DistributorDeep Nature operates the spa at Disneyland Hotel, providing wellness services to Disneyland Paris resort guests.
• SNOW Group (Parent Company)coreStrategic or Co-development PartnerDeep Nature is operated by Laboratoires Cinq Mondes under the SNOW Group umbrella. Customer service and operations support are handled through SNOW Group offices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Algotherm: French marine-based spa and skincare brand focused on thalassotherapy treatments and partner-spa distribution; comparable heritage (ocean minerals) and B2B spa partnership model to Deep Nature.
• Phytomer: French marine cosmetics and spa brand headquartered in Brittany; operates both a product line and partner spa locations in premium hotels and resorts, paralleling Deep Nature's model.
• Caudalie: French natural cosmetics brand built on a botanical terroir story (vinotherapy) with a parallel spa/hotel partnership model (Les Sources de Caudalie). Directly comparable DTC, spa service, and clean-beauty positioning.
• Cinq Mondes: Sister brand under Snow Group (same parent as Deep Nature/Laboratoires Cinq Mondes). Operates a parallel network of branded spas and natural cosmetics with overlapping target customers, partner hotels, and product positioning — essentially a direct internal peer.
• Payot (Editions de Parfums Payot): Historic French spa and skincare brand offering treatments and cosmetics with hotel/institutional partnerships. Closely aligned heritage spa operator and product manufacturer peer.
• Thalgo: French thalassotherapy and marine-based spa brand offering both professional spa products and resort/hotel spa operations — closely aligned with Deep Nature's thalasso/spa heritage and mineral-based product positioning.

Broad incumbents

• Nuxe: Established French natural-origin dermo-cosmetics brand with broad DTC and retail presence as well as spa partnerships. Comparable in clean-beauty positioning, product breadth, and French premium positioning.
• Klorane (Pierre Fabre Group): French natural-ingredient cosmetics brand owned by Pierre Fabre, with broad retail and DTC distribution plus selective spa partnerships. Operates at greater scale than Deep Nature but in the same natural/plant-based beauty category.
• L'Occitane en Provence: Global French natural beauty brand with extensive spa partnerships, broad SKU portfolio, and international DTC footprint. A scale leader in the same clean-beauty / natural-origin category as Deep Nature.
• Clarins: Major French prestige skincare and spa brand that co-brands with Deep Nature at flagship locations (Disneyland Hotel, Chamonix). Operates its own global spa network and competes head-to-head in both product and service categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeepNatureSpa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Nature