ON THE ROCK Veranstaltungskonzepte

What ON THE ROCK Veranstaltungskonzepte does

ON THE ROCK Veranstaltungskonzepte GmbH is a German full-service event agency founded in 1990 and headquartered at the heritage-listed Richtstrecke Zeche Waltrop in Waltrop, North Rhine-Westphalia, with a secondary office in Düsseldorf-Kaiserswerth. The company plans, produces, and stages corporate events, incentive travel programs, conferences, trade shows, team-building activities, weddings, and hybrid/virtual events for blue-chip enterprise clients across telecommunications (Deutsche Telekom, SUPER RTL), energy (E.ON), electronics (Samsung), beverages (Red Bull), sports/nonprofit (Deutsche Sporthilfe), automotive (ABP Induction), and photography (Fuji Instax).

The company's core technology stack combines conventional event production equipment — sound, lighting, and a mobile furniture portfolio (X Gloo tents, Chesterfield, Fatboy, Flux foldables, water tanks) — with proprietary interactive technologies. Central to the differentiation is the OTR Holobox, a 3D holographic presentation system for which OTR has produced more than 250 digital avatars, enabling live-streamed 3D speakers and product presentations. Adjacent product lines include an exergaming portfolio (ExerCube, HADO AR, LÜ Interactive, Icaros VR flight simulators), retro gaming lounges with pinball and arcade hardware, a mobile augmented reality climbing wall, and the OTR-Lab innovation track exploring VR, AR, Metaverse, and Apple Vision Pro applications.

Revenue is generated through three streams: professional service fees for end-to-end event planning and on-site production, usage-based equipment rental of gaming/interactive tools and furniture, and venue rental at the owned Zeche Waltrop location. The go-to-market is sales-led via dedicated account managers (Winni Petersmann for general and corporate, Annette Düffels and Verena Keitel for incentive travel, Stephan Dolinar for corporate events, Jan Moerchen for gaming) and supplemented by an event-driven showcase strategy where marquee projects function as proof points. The company is privately held by founder-CEO Winni Petersmann with no disclosed external funding, supplemented by Prokuristen Andreas Lippe and Klaus Sonnak.

Name

ON THE ROCK Veranstaltungskonzepte

Legal name

On the Rock Veranstaltungskonzepte GmbH

Website

https://ontherock.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

ON THE ROCK Veranstaltungskonzepte is a German full-service event agency that designs, produces, and executes corporate events, incentive travel, conferences, and team-building experiences for enterprise clients using proprietary interactive event technology including holographic and exergaming systems.

Ownership category

akta.pro rank

Headquarters

HQ city

Waltrop

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Production Services: Full-service event agency offering concept development, staging, and execution of corporate events, incentive travel, team building, conferences, and trade shows. Revenue generated through professional service fees for planning, coordination, and on-site production.
2. Equipment Rental: Rental of gaming equipment, interactive tools, furniture, and event technology including pinball machines, arcade games, exergaming equipment, silent disco gear, and mobile furniture (Flux, Fatboy, Chesterfield, X Gloo tents, water tanks).
3. Venue Rental - Richtstrecke Zeche Waltrop: Own venue location available for corporate events, weddings, and parties. Historic industrial spaces including workshop, turning shop, and locksmith shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ON THE ROCK Veranstaltungskonzepte is a German full-service B2B event agency that plans, produces, and executes corporate events, conferences, incentive travel programs, team building, trade shows, and hybrid/virtual events. The offering combines professional event planning and on-site production services with a proprietary portfolio of interactive gaming and exergaming equipment, a 3D holographic presentation system (OTR Holobox), mobile furniture rentals, and an own heritage event venue (Richtstrecke Zeche Waltrop).

Product overview

ON THE ROCK Veranstaltungskonzepte is a full-service event agency offering a diverse portfolio of event services and experiential products. The core offering combines Live-Kommunikation (live communication), Production equipment rentals, and an innovation Lab exploring emerging technologies. The product portfolio includes the OTR Holobox (3D holographic display system), OTR Gaming (retro gaming lounges with flipper machines and arcade classics), Exergames (fitness gaming including ExerCube, Hado, Lü Interactive, Augmented Climbing Wall, Icaros VR), Mobile Möbel (furniture rentals including X Gloo tents, Chesterfield, Fatboy, Flux, Wassertanks), OTR-Lab (emerging tech playground with VR/AR/AI/Metaverse), and comprehensive event services including Incentive Reisen (worldwide incentive travel), Corporate Events, and Teambuilding activities. The company also operates its own venue, Richtstrecke Zeche Waltrop, a heritage-listed former coal mine location. The portfolio is designed for corporate events, incentives, conferences, and team building with a focus on interactive, playful experiences.

Differentiator

Problem solved

Functional benefit

Brands

• OTR-Lab: Innovation and technology lab exploring VR, AR, Exergaming, Metaverse, Apple Vision Pro, and interactive playground concepts.
• OTR Gaming
• Holobox
• OTR Incentive Plus
• Richtstrecke Zeche Waltrop

Products and services

• OTR Holobox 3D holographic display system enabling live 3D streaming, interactive avatar presentations, and immersive brand experiences. Over 250 avatars produced for clients. Used for corporate events, conferences, and product shows requiring next-generation presentation formats.
• OTR Gaming (Retro Gaming Lounge) Rental of retro gaming lounge with flipper machines (Cyclone, Whirlwind, Funhouse, Hurricane, Earthshaker, Haunted House, Doctor Who), arcade classics, modern smartphone-controlled games, and kickers. Designed for corporate team building, employee events, and brand activations that transform event locations into interactive gaming spaces.
• Corporate Events & Live-Kommunikation Full-service event agency offering end-to-end corporate events, conferences, trade shows, team building, HR events, virtual and hybrid events, brand activations, and live communication campaigns. Targets enterprise clients (e.g., Deutsche Telekom, E.ON, Samsung, Red Bull) for annual kickoffs, incentive events, and corporate communication.
• Incentive Reisen (Incentive Travel) Worldwide incentive travel programs for corporate clients, including Top Performance Club (TPC), Top Sales Club (TSC), and Winners' Circle (WiCi) Bronze/Silver/Gold (since 2023). Includes complete travel organization, planning, and coordination via worldwide DMC network partnerships covering destinations like Marrakech, Dubai, Barcelona, Algarve, Mykonos, Denver, Vienna, Amsterdam, Munich, Finland, Lisbon.
• Mobile Möbel (Mobile Furniture Rental) Rental of mobile event furniture including X Gloo inflatable tents, Chesterfield classic leather seating, Fatboy design collection, Flux foldable furniture, water tanks, pallets, and Sofabox. Available for event setups, corporate gatherings, weddings, and parties.
• Richtstrecke Zeche Waltrop Venue Rental Company-owned event venue at the heritage-listed former Zeche Waltrop mine site featuring atmospheric spaces including Alte Dreherei (turning shop), Schlosserei (locksmith shop), and Workspaces. Available for corporate events, weddings, parties, and as an atmospheric streaming studio for product shows, talks, conferences, DJ sets, or concerts.
• OTR-Lab (Innovation Playground) Innovation laboratory and service offering exploring emerging event technologies including Interactive Playground, Exergaming, Metaverse, AI, VR, AR, and Apple Vision Pro applications. Provides clients access to cutting-edge experimental formats for corporate events.
• Exergames Equipment Rental (ExerCube, Hado, Lü Interactive, Icaros, Skemmi) Rental of exergaming equipment combining physical activity with digital gaming for fitness-oriented team events. Includes ExerCube (interactive exercise gaming cube), Hado (AR team sport with VR headsets and arm sensors), Lü Interactive (motion-sensor projection games), Icaros Cloud and Icaros Flugsimulator (VR flight simulation), and Skemmi (audience-cam projection games).
• Augmented Climbing Wall Rental Mobile augmented reality climbing wall (6m wide x 4m deep x 3.5m high) with interactive games like fruit picking, electric field games, and ping-pong projected on the climbing surface. Price includes setup (3 hrs), breakdown (2 hrs), and experienced technician.
• Sustainable Event Consulting Sustainable event consulting and concept development in partnership with Stefan Lohmann (Sustainable Event Solutions), developing resource-conserving event concepts with measurable impact for environmental, social, and brand outcomes.

Quantifiable outcome

• 650 participants on-site and over 10,000 livestream viewers for TD-Kickoff 2026
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SUPER RTLcoreStrategic or Co-development Partner · 1 January 2025Partnership for TOGGO Tour 2025 - Germany's largest family roadshow. ON THE ROCK organized the tour across 10 German cities from May to September with stage program, gaming tools, and kids' TV stars.
• Samsung ElectronicscoreStrategic or Co-development Partner · 1 January 2023Created Samsung Galaxy X Club brand experience at DIGITAL X 2023 with interactive product presentations, 360-degree videobooth, and entertainment in Club atmosphere.
• Sustainable Event Solutions (Stefan Lohmann)coreStrategic or Co-development PartnerPartnership with sustainability expert Stefan Lohmann from Hamburg for developing holistic sustainability strategies. Stefan is the developer of the 'Sustainable Event Solutions' portal and brings recognized expertise in sustainable events. Collaboration includes working with 30 other event agencies in Germany to advance sustainability in the industry.
• Bundesverband Direktvertrieb Deutschlands (BDD)minorGTM or Marketing PartnerON THE ROCK is part of the BDD cooperation program. This partnership provides opportunities to learn about the industry and its actors, network, and develop Win-win situations for recommended cooperation partners as well as the association and its members.
• Worldwide DMC NetworkcoreStrategic or Co-development PartnerAccess to global Destination Management Company (DMC) network enabling authentic local locations, comprehensive hotel/flight management, and all-inclusive offerings for incentive travel programs worldwide.
• Creative Artists Agency (CAA)coreStrategic or Co-development PartnerPartnership with CAA for conceiving and producing the Red Bull Jump and Run gaming event format. Collaboration combined OTR's expertise in games, interaction, and production with CAA's TV and stunt professional capabilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing immersive live, digital, and hybrid events for major brands. Comparable for OTR's brand activation work (e.g., Samsung Galaxy X Club) and technology-enabled experiential formats, but at substantially larger scale.
• MCI Group: Geneva-based global meetings, events, and association management firm with a strong German presence. Overlaps with OTR's corporate events, incentive travel, and live-communication offerings but operates at significantly larger scale and broader geographic reach.
• BCD Meetings & Events: Global corporate meetings and events agency with deep enterprise procurement integrations. Competes with OTR for the same corporate event and incentive travel RFPs but offers a broader portfolio and global infrastructure.
• George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in events, trade shows, and brand experiences for enterprise technology and B2B clients — directly overlaps with OTR's enterprise event and trade-fair work for clients such as Deutsche Telekom and Samsung.
• Maritz Global Events: Long-established US-based incentive travel, events, and meeting services provider. Comparable for OTR's incentive travel programs and corporate events, with similar enterprise customer base and program-based recurring revenue model.

Emerging players

• HOLOGATE: Munich-based VR/AR experience company deploying multiplayer VR arenas and immersive event formats. Comparable to OTR's exergaming/VR rental portfolio (ExerCube, Icaros, Hado) and reflects the technology-led experiential trend OTR is targeting via OTR-Lab.

Direct peers

• ITA Group: US-headquartered incentive travel and employee engagement solutions provider serving enterprise clients (including Fortune 500). Directly comparable for OTR's OTR Incentive Plus / DMC-network-led incentive travel programs for clients like Deutsche Telekom.
• Insglück: Berlin-based German live communication and event agency serving enterprise clients with similar integrated services spanning concept, production, and interactive/technology-enabled event formats — directly comparable in scale and positioning to OTR's Live-Kommunikation offering.
• Raftel Live Kommunikation: German full-service event and live-communication agency operating in the same regional mid-market as OTR, providing corporate events, incentive travel, and digital/hybrid formats to enterprise clients. Directly comparable in scale, geography, and service mix.
• livewelt: Cologne-based German event and live-marketing agency providing full-service corporate events, incentive travel, and digital/hybrid formats. Closely matches OTR's geographic footprint, service portfolio, and mid-market enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ontherock_VK
• Facebookfacebook.com/ontherockveranstaltungskonzepte
• LinkedInde.linkedin.com/company/on-the-rock-veranstaltungskonzepte-gmbh
• Instagraminstagram.com/ontherock_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON THE ROCK Veranstaltungskonzepte