Proline Logistics

What Proline Logistics does

Proline Logistics is a privately held, West Australian-owned specialized transport and logistics company headquartered in Maddington, Perth. The company operates a fleet of six crane trucks spanning rigids, heavy lift, and semi-trailers, delivering four core service lines: HIAB Transport (self-loading crane truck hire), Contract Logistics (recurring transport solutions for manufacturing, building, and hire industries), Oversize/Extendable/General Transport (including loads requiring police escort and full permit/pilot-escort arrangement), and Project Logistics (end-to-end project-specific transport management). Services are delivered 24/7 across metropolitan Perth, country Western Australia, and interstate routes, with fully insured operations and licensed, professional operators. The company claims 15+ years of industry experience and positions itself as a relationship-driven regional specialist in specialized rather than general freight.

The business model is professional-services, quote-based, with revenue generated per transport job and per logistics contract. Go-to-market is sales-led and direct, driven by a website quote-request form segmented by service line, supplemented by Facebook and Instagram presence and word-of-mouth referrals. Pricing is not publicly disclosed; customers request quotes for each job, with billing on a pay-as-you-go basis. The primary customer segments are vertical: manufacturing, building, and hire industries requiring specialized crane-truck transport, alongside ad-hoc freight customers handling containers, machinery, steel, building equipment, generators, and trusses. There is no publicly disclosed revenue, no funding history, no M&A activity, no partnerships, and no named customers in the source material. Managing director Damian Bowles leads the operating company.

Name

Proline Logistics

Legal name

Proline Logistics

Website

https://prolinelogistics.com.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Proline Logistics is a privately held, West Australian specialized transport provider operating a fleet of six crane trucks. It delivers HIAB transport, contract logistics, oversize load, and project logistics services to manufacturing, building, and hire industries across metropolitan, country, and interstate Australia.

Ownership category

akta.pro rank

Product category

Specialized Freight Transport and Logistics Services

NAICS

Specialized Freight Trucking (4842), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Project Cargo Logistics & Transport Management (TLADAGAB)

akta.pro secondary industries

Lifting, Rigging & Crane Services (Onsite/Offsite) (TLAIAKAG), Site Logistics, Laydown Yard & Staging Management (Marshalling) (TLAIAKAH), Site Delivery, Installation Support & On-Site Supervision (Door-to-Site) (TLACAIAM)

Keywords

• HIAB transport services
• Crane truck hire
• Contract logistics
• Oversize freight transport
• Project logistics solutions

Headquarters

HQ city

Maddington

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Transport and Logistics Services: Proline Logistics generates revenue through providing transport and logistics services including HIAB transport, contract logistics, oversized transport, and project logistics. Services are provided with company-owned crane trucks and operators, charging based on transport jobs and contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Proline Logistics is a West Australian owned and operated transport and logistics company that provides HIAB/crane truck transport, contract logistics, oversized and general transport, and project logistics services. The company operates a fleet of 6 crane trucks with professional licensed operators, serving manufacturing, building, and hire industries across metropolitan, country, and interstate areas in Australia, 24 hours a day, 7 days a week.

Product overview

Proline Logistics offers a unified transport and logistics service portfolio consisting of four core service offerings: HIAB Transport (crane truck hire and self-loading truck services), Contract Logistics (custom-tailored transport solutions for manufacturing, building, and hire industries), Oversize, Extendable & General Transport (specialized freight including oversized loads and extendable consignments), and Project Logistics (project-specific transport solutions). The company operates a fleet of 6 crane trucks throughout Western Australia, providing 24/7 services for transporting containers, machinery, steel, building equipment, generators, and trusses. All services are fully insured with licensed operators and competitive rates.

Differentiator

Problem solved

Functional benefit

Products and services

• HIAB Transport Hiab truck hire and crane truck hire service specialising in self-loading truck operations. Operates a modern diverse fleet from rigids to heavy lift and semi trailers throughout Western Australia, providing transport and lifting of sea containers, building materials, transportable buildings, hire equipment, precast concrete, light poles, oversize loads, heavy plant machinery, formwork, scaffolding, reo mesh, structural steel, timber, machinery, pallets, and sheds. Targets businesses in the manufacturing, building, and hire industries.
• Contract Logistics Provides clients with reliable, hassle-free transport and logistics services through custom transport solutions tailored to specific business needs. Mainly focuses on manufacturing, building, and hire industries, providing the right equipment and operators to deliver products on time and undamaged.
• Oversize, Extendable & General Transport Specialised freight transport service handling oversized loads and extendable consignments, ranging from pallets to large items requiring police escort. Can arrange all necessary permits, pilot escorts, and logistical matters for transportation of products.
• Project Logistics Project transport service catering to all small and large projects requiring specialised logistics solutions. Implements safe, effective, and efficient logistics to ensure cargo is delivered on time to keep projects flowing.

Quantifiable outcome

• 100% Reliable service delivery

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Centurion Transport: Western Australia-based general and specialized freight transport operator providing oversize and general cargo services. Comparable given regional focus on WA market and similar specialized freight capabilities.
• Boom Logistics: Australian-listed crane hire and logistics company providing crane trucks, heavy lift, and project transport services across Australia. Directly comparable given overlapping crane truck, oversize load handling, and project logistics offerings.
• HiTrans Services: Australian HIAB/crane truck specialist offering self-loading truck hire and specialized transport services. Closely aligned with Proline's core HIAB transport service line and target customers.
• Northline: Australian specialist in heavy haulage, oversize transport, and project logistics with national reach. Comparable to Proline given focus on specialized freight, oversized loads, and permit-managed transport services.

Broad incumbents

• Linfox: Australia's largest privately-owned logistics company offering supply chain, transport, and contract logistics services with national footprint. Overlaps with Proline on contract logistics and specialized freight capabilities.
• Toll Group: One of Australia's largest logistics companies providing comprehensive transport, freight forwarding, and contract logistics services. Operates broadly across all logistics categories including specialized transport where Proline competes.
• Coates Hire: Australia's largest equipment hire provider with extensive fleet including trucks and logistics solutions. Serves overlapping customers in construction, building, and industrial sectors with broader scope than Proline's niche focus.

Emerging players

• CJD Equipment: Australian equipment distributor and logistics solutions provider with specialized vehicle offerings. Comparable given focus on specialty vehicle deployment and industrial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProlineLogistics
• Instagraminstagram.com/prolinelogistics/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proline Logistics