Move My Stuff
Move My Stuff is a Melbourne-headquartered, bootstrapped Australian removalist and last-mile delivery company serving residential customers, commercial offices, and furniture retailers across Victoria with interstate coverage to Sydney and Adelaide.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Move My Stuff does
Move My Stuff, operating as Celefest Pty Ltd (ABN 27 128 523 839), is a Melbourne-headquartered removalist and last-mile delivery company founded in 2008. The firm provides residential house and apartment moves, office relocations, interstate removals (Melbourne–Sydney and Melbourne–Adelaide), self-storage with portable cages, fragile goods handling, mattress delivery, industrial transport, and dedicated 3PL logistics tailored for furniture retailers. It runs a fleet spanning 2-ton vans through 12-ton trucks, all equipped with hydraulic tailgates and operated by two-person crews at hourly rates ranging from A$99 (van + 2 men) to A$169 (12T truck).
The company monetizes on a purely usage-based, hourly-billed model with transparent pricing, no deposits, and free cancellation with 24-hour notice. Supporting the field operation is a proprietary digital stack including a moving cost calculator, volume calculator, packing calculator, a virtual in-house inspection tool, and the MAX client portal for job management and tracking. Go-to-market is sales-led and digitally amplified: SEO-driven suburb landing pages, content marketing, a 30-minute callback commitment on quote requests, Tawk.to-powered live chat, and prominent social proof across Google (4.7/2,633), Muval (4.5/2,628), Facebook (4.4/269), and ProductReview (4.4/291).
The customer base is a hybrid of long-tail residential demand and a named B2B cohort anchored in furniture retail (Moran Furniture, Sleepy's, Forty Winks, Dimple, Fantasy Furniture, Koala Living, Kiddie Country), plus government and healthcare accounts (Australian Electoral Commission, Victoria State Government, Vincent Care). The company is privately held with no disclosed institutional funding and approximately 11–50 employees operating from Campbellfield, Victoria.
Move My Stuff firmographics
Firmographics- Name
- Move My Stuff
- Legal name
- Celefest Pty Ltd
- Website
- https://movemystuff.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Move My Stuff is a Melbourne-headquartered, bootstrapped Australian removalist and last-mile delivery company serving residential customers, commercial offices, and furniture retailers across Victoria with interstate coverage to Sydney and Adelaide.
- Ownership category
- akta.pro rank
Move My Stuff industry classification
Industry- Product category
- Removalist and Moving Services
- NAICS
- Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421), Couriers and Express Delivery Services (492110)
- SIC
- Trucking & Courier Services (No Air) (4210), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Full-Service Local Household Moving (Truck + Crew) (HSAKAAAA)
- akta.pro secondary industries
- Move Management (Office Relocations) (BPABAFAC), Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL)
Keywords
Where Move My Stuff is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Move My Stuff business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hourly Rate Removal Services: Primary revenue stream from hourly-rate removal and delivery services. Customers book trucks with 2 movers at hourly rates. Rates vary by truck size: 4T truck from $129/hr, 8T truck from $139/hr, 10T truck from $149/hr, 12T truck from $169/hr. Additional charges apply for travel time outside Greater Melbourne (>20km from CBD), toll roads, and waiting time ($60/hr after free loading/unloading windows). Payment collected at job completion via cash, bank cheque, or credit card (2-3% surcharge).
- Van and Man Hire: Smaller vehicle service with 2 men and a van starting from $99/hour for smaller moves, single items, or one-bedroom apartment relocations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | 2 Ton Van - Small moves/single items |
| Usage-based | Pay-as-you-go | 4 Ton Truck - Medium moves (1-2 bedroom) |
| Usage-based | Pay-as-you-go | 8 Ton Truck - Large moves (2-3 bedroom) |
| Usage-based | Pay-as-you-go | 10 Ton Truck - Extra Large moves (3+ bedroom) |
| Usage-based | Pay-as-you-go | 12 Ton Truck - X-Large moves (5+ bedroom) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Move My Stuff product offering
Product offeringCore offering
Move My Stuff is a Melbourne-based removalist company providing residential house and apartment moves, office relocations, furniture and mattress deliveries, interstate removals, fragile goods handling, 3PL logistics for furniture businesses, industrial deliveries, and self-storage solutions. Services are delivered using a company-owned fleet of vehicles ranging from 2-ton vans to 12-ton trucks with hydraulic tailgates, operated by two trained movers per job and billed primarily at transparent hourly rates.
Product overview
Move My Stuff is a removalist and logistics company operating since 2008, offering a comprehensive suite of moving and delivery services. The core offerings include House Removals and Office Moving for residential and commercial relocations, complemented by Business Furniture Deliveries and Industrial Deliveries for B2B clients. They provide specialized services such as Fragile Goods Removalists, Mattress Delivery, and Self Storage with an innovative cage-to-home model. Their 3PL Services cater specifically to furniture businesses with tailored logistics and warehousing. Supporting these are digital tools including a Moving Cost Calculator, Volume Calculator, Packing Calculator, and Virtual In-House Inspection for quote estimation. The company operates a fleet of vehicles ranging from 2-ton vans to 12-ton trucks, all with 2 professional movers. Additional services include Interstate Removalists (Melbourne to Sydney) and a Client Portal (MAX) for booking management. They partner with Ecomove Crates for eco-friendly reusable moving crates and integrate Tawk.to for live chat customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- House Removals Professional residential moving service for houses and apartments in Melbourne, handling furniture transfer with trained removalists, packing assistance, and stress-free relocation. Targeted at homeowners, renters, and families relocating within Melbourne or interstate.
- Office Moving Commercial office relocation service providing seamless and reliable solutions for businesses, including dismantling, transport, and reassembly of office furniture and equipment. Targeted at offices, businesses, and government entities.
- Business Furniture Deliveries B2B furniture delivery service operating 7 days a week, serving furniture stores across Melbourne with stock management and regular delivery routes. Targeted at furniture retailers, mattress retailers, and furniture wholesalers.
- Self Storage Innovative storage service where a storage cage comes to the customer's home, providing safe, CCTV-monitored interim storage for valuables. Targeted at residential and commercial customers needing interim storage during moves.
- 3PL Services
- Industrial Deliveries
- Man with a Van
- Interstate Removalists
- Fragile Goods Removalists
- Mattress Delivery
Quantifiable outcome
- 108,000+ families served since 2008
- +3 more outcomes
Companies that use Move My Stuff
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Move My Stuff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Move My Stuff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ecomove CratesminorPartnership with Ecomove Crates for reusable, planet-friendly moving crates. This partnership supports Move My Stuff's sustainability initiatives by offering customers eco-friendly alternative to traditional cardboard boxes.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Move My Stuff competitors and assessment
Company assessmentDirect peers
- Melbourne Central Movers: Local Melbourne/Victoria removalist offering residential and office moving with a similar fleet-and-crew model. Direct competitor for Move My Stuff's primary service area, often appearing on the same price-comparison platforms.
- Two Men and a Truck: Large franchised moving company in the US and internationally, operating on a similar model of hourly-rate local moves with multiple truck sizes, trained movers, and technology-enabled booking. Highly relevant as a comparable business model in a different geography.
- Aussie Man and Van: Melbourne-based removalist offering man-with-a-van and small move services at competitive hourly rates. Direct competitor at the lower end of Move My Stuff's price ladder (Van and Man Hire from $99/hr).
- Northside Removals: Local Victorian removalist focused on residential house and apartment moves, including interstate services. Closely comparable to Move My Stuff in service mix, geographic focus, and target customer.
Broad incumbents
- Grace Removals: National Australian removalist with a long operating history, offering local, interstate, and international moving, plus storage and office relocations. Overlaps with Move My Stuff in core residential and office moving, but operates at a much larger national footprint.
- Allied Pickfords: Global relocation brand with Australian operations, offering residential, commercial, and international moving services. Comparable to Move My Stuff in core service offering but with substantially more resources, international capabilities, and corporate accounts.
- Crown Relocations: International moving and relocation specialist with Australian operations, serving corporate and individual clients. Overlaps with Move My Stuff on residential and office moving but differentiates with international and large-corporate relocation services.
- Kent Removals & Storage: One of Australia's largest established removalist and storage operators, offering local, interstate, and international moves. Comparable to Move My Stuff in service breadth (residential, commercial, storage) but with national scale, dedicated storage facilities, and corporate account capabilities that Move My Stuff lacks.
Others
- Muval: Australia's leading online marketplace that aggregates removalist quotes from multiple providers — including Move My Stuff itself (2,628+ reviews on the platform). Functions as both a customer acquisition channel and a competitive force, as it could route customers to lower-priced competing movers.
Emerging players
- Instamove: Australian on-demand moving and delivery service with a tech-forward booking platform. Comparable to Move My Stuff in residential and small commercial moving, with greater emphasis on app-based instant booking — directly relevant as a digital-first competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Move My Stuff social profiles
Digital presenceMove My Stuff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Move My Stuff leadership team
Management profileNumber of profiles
Move My Stuff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Move My Stuff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Move My Stuff
What does Move My Stuff do?
Move My Stuff is a Melbourne-based removalist company providing residential house and apartment moves, office relocations, furniture and mattress deliveries, interstate removals, fragile goods handling, 3PL logistics for furniture businesses, industrial deliveries, and self-storage solutions. Services are delivered using a company-owned fleet of vehicles ranging from 2-ton vans to 12-ton trucks with hydraulic tailgates, operated by two trained movers per job and billed primarily at transparent hourly rates.
Is Move My Stuff a public or private company?
Move My Stuff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Move My Stuff founded?
Move My Stuff was founded in 2008. It employs 11 to 50 people.
Where is Move My Stuff based?
Move My Stuff is headquartered in Melbourne, Australia, in the Oceania region.
How does Move My Stuff make money?
Two revenue lines are on record. Hourly Rate Removal Services are the primary driver. The others are van and Man Hire.
Who are Move My Stuff's main competitors?
Direct peers on record are Melbourne Central Movers, Two Men and a Truck, Aussie Man and Van and Northside Removals. Broad incumbents are Grace Removals, Allied Pickfords, Crown Relocations and Kent Removals & Storage. Muval is listed as an others. Instamove is listed as an emerging player.
Does Move My Stuff have an API?
No public API is recorded for Move My Stuff.
What industry is Move My Stuff in?
Move My Stuff's product category is Removalist and Moving Services. Its primary akta.pro industry code is HSAKAAAA, Full-Service Local Household Moving (Truck + Crew), with a secondary code of BPABAFAC, Move Management (Office Relocations). Its NAICS code is 484210 and its SIC code is 4210.