What Emil America does

Emil America is the US distribution and marketing arm of Emilgroup, the Italian porcelain stoneware manufacturing platform ultimately coordinated by Mohawk Industries Inc., a NYSE-listed global flooring major. Operating from a Fiorano Modenese, Italy headquarters under the legal entity Emilceramica Srl a socio unico (€10,000,000 fully paid share capital), the company sells high-end porcelain floor and wall tiles to US residential and commercial customers through direct sales engagement of architects, designers, and builders. Its commercial offer spans six branded sub-portfolios — Emilceramica, Ergon, Provenza, Viva, Acif, and Level — covering a wide aesthetic range (wood, marble, stone, brick, terracotta, metal, resin, concrete effects) and multiple product formats including interior tile, exterior tile, large-format slabs, ventilated facade systems, and porcelain stoneware countertops.

The company's underlying technology centers on porcelain stoneware manufacturing, augmented by proprietary Silktech soft-touch anti-slip surface treatment for tiles, large-format Level countertop production, and a ventilated facade installation system. A distinguishing capability is the Made in USA production line operated under the Ergon brand, supported domestically by a Quick Ship warehouse program for accelerated lead times — an unusual configuration in a category historically dominated by imported tile. Distribution runs through direct enterprise sales for large commercial projects, a warehouse-based Quick Ship channel for SMB and residential buyers, and digital specification platforms (Archiproducts, ArchiExpo, Architonic) for architect/designer reach. Marketing channels include the Emilamerica.com digital platform, a print/digital magazine, the Emilgroup newsletter, and annual industry events (Emilgroup Project Awards, EmilDays).

Revenue mechanics are project-based and quote-driven: pricing is not publicly disclosed, suggesting negotiation around volume, specification, and project scope rather than standardized list pricing. Customer evidence disclosed includes hospitality projects (Fairlawns Hotel & Spa, Wood Hotel & Spa, Issa Resort), retail (12 STOREEZ Moscow), food & beverage (Bez Rodzycek Cake Studio), and a range of residential installations. The company offers no app, API, or software product surface — it is a pure-play physical materials business with no disclosed AI/ML, data, or platform components.

Name

Emil America

Legal name

Emilceramica Srl a socio unico

Website

https://emilamerica.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Emil America is the US arm of Emilgroup, an Italian porcelain stoneware manufacturer controlled by Mohawk Industries. It sells branded floor, wall, countertop, and facade tile products to US residential and commercial customers through direct sales and a Quick Ship warehouse program.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Porcelain stoneware tiles
• Ceramic floor tiles
• Wall coverings
• Ventilated facades
• Porcelain countertops

Headquarters

HQ city

Dulles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Porcelain Stoneware Products: Sale of porcelain floor and wall tiles for residential and commercial applications. Products sold through multiple brands (Emilceramica, Ergon, Provenza, Viva, Acif, Level) with various effects (wood, brick, marble, stone, terracotta, metal, resin, concrete). Revenue generated from direct sales to customers including architects, designers, builders, and end consumers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Emil America designs and distributes Italian-designed porcelain stoneware floor and wall tiles, exterior tiles, ventilated facade systems, and porcelain stoneware countertops for residential and commercial projects in the US market. Products are sold across six sub-brands (Emilceramica, Ergon, Provenza, Viva, Acif, Level), with production occurring both in Italy and domestically through the Ergon Made in USA line, plus a Quick Ship warehouse fulfillment program for faster delivery.

Product overview

Emil America, operating as part of Emilgroup (subject to Mohawk Industries Inc. management and coordination), offers a comprehensive portfolio of porcelain stoneware products through multiple sub-brands. The core offering spans six brands: Emilceramica (primary tile collections), Ergon (large-format tiles and Made in USA products), Provenza (terracotta and stone effects), Viva (general porcelain solutions), Acif, and Level (specialized in countertops and large slabs). Product categories include interior and exterior flooring, wall coverings, ventilated facades, and specialty surfaces. Collections feature authentic material effects (wood, brick, marble, stone, terracotta, metal, resin, concrete) in various sizes from small tiles to large slabs. The company differentiates through proprietary Silktech soft-touch anti-slip technology and maintains Made in USA production capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Emilceramica: Main brand offering porcelain stoneware floor and wall solutions including marble, stone, wood, brick, terracotta, metal, resin, and concrete effects.
• Ergon
• Provenza
• Viva
• Acif
• Level

Products and services

• Porcelain stoneware solutions for interiors Interior flooring and wall covering solutions in porcelain stoneware designed for kitchens, bathrooms, living rooms, bedrooms, and commercial interior spaces in residential and commercial projects.
• Porcelain stoneware solutions for exteriors Outdoor porcelain stoneware solutions engineered for patios, terraces, outdoor living spaces, and exterior wall applications requiring weather resistance and anti-slip performance.
• Ventilated facades Porcelain stoneware cladding solutions designed for ventilated facade systems in architectural applications, combining weather protection with thermal envelope performance.
• Porcelain stoneware countertops (Level) Large-format porcelain stoneware countertops and quartz-surface slabs marketed under the Level sub-brand for kitchen, bathroom, and commercial surface applications, including new marble and stone collections.
• Quick Ship collections Pre-selected porcelain tile collections available for fast delivery from US warehouse stock, reducing lead times for residential and commercial projects in the North American market.
• Made in USA collections (Ergon) Domestically produced porcelain stoneware tile collections under the Ergon brand, manufactured in the United States and offered as an alternative to imported lines with shorter lead times for North American customers.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ArchiproductsminorGTM or Marketing PartnerDigital platform partnership for professional architectural and design community visibility and product specification integration
• ArchiExpominorGTM or Marketing PartnerDigital platform partnership for professional architectural and design community visibility and product specification integration
• ArchitonicminorGTM or Marketing PartnerDigital platform partnership for professional architectural and design community visibility and product specification integration
• Mohawk Industries InccoreStrategic or Co-development PartnerParent company providing management and coordination for Emilceramica Srl. Mohawk Industries is a major US flooring manufacturer, enabling Emilgroup's US market presence through Emil America.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlas Concorde: Italian ceramic tile manufacturer offering porcelain floor/wall tiles and large slabs for residential and commercial projects — directly competes with Emilceramica and Ergon in the European and global specification market.
• Laminam: Italian manufacturer specializing in large-format porcelain slabs for countertops, facades, and architectural surfaces — directly comparable to Emil America's Level brand countertops and ventilated facade offerings.
• Porcelanosa: Spanish ceramic tile and surfaces manufacturer with strong international presence in premium residential and hospitality projects — directly comparable to Emil America's premium Italian-design positioning.
• Daltile: Largest US ceramic tile manufacturer, owned by Mohawk Industries. Directly competes with Emil America in the US specification and distribution channel — another Mohawk sibling brand.
• Marazzi Group: Italian ceramic tile manufacturer and Mohawk Industries subsidiary — a corporate sibling to Emilgroup. Competes head-to-head with Emilceramica and Ergon in European and global premium tile specifications.
• Florim: Major Italian manufacturer of porcelain stoneware for floors, walls, and large-format slabs — direct competitor in premium porcelain tile and outdoor/façade applications.
• Caesar Ceramics: Italian porcelain tile manufacturer serving residential and commercial projects globally — comparable in product range (floor/wall porcelain) and premium positioning to Emilceramica and Provenza.
• Ragno: Italian ceramic tile brand (part of Marazzi/Mohawk) offering porcelain floor and wall tiles — directly comparable in product line and target segment to Emilceramica and Viva.

Broad incumbents

• Mohawk Industries: Parent company and the world's largest flooring manufacturer. Emil America operates under Mohawk's coordination, and Mohawk's portfolio (Daltile, Marazzi) directly overlaps Emil America's ceramic tile offering — making it both parent and primary competitive reference.

Regional players

• Crossville Inc. US-based ceramic tile manufacturer with strong North American distribution — competes with Emil America's Made-in-USA Ergon line in the US specification channel, particularly for commercial and institutional projects.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EMILTEXAS
• LinkedInlinkedin.com/company/emilamerica-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emil America