Medix

What Medix does

Medix (메디엑스, legal name 메디엑스코피) is a privately held, founder-operated South Korean professional services firm headquartered in Suwon, Gyeonggi-do, specializing exclusively in marketing services for hospitals and medical clinics. Founded in 2013, the company initially developed iOS applications (peliking, bear run) and filed an LBS-based application usage patent before pivoting into hospital marketing by 2015. Medix formally established a dedicated hospital marketing team in 2018 and a specialized hospital video team with external partnerships in 2019.

The company's core offering is an integrated marketing stack for medical institutions, comprising trade-area consulting and strategy, marketing planning and operations, content design, homepage/web development and management, photo and video production, and marketing support functions including medical law review, medical advertising review, and competitor monitoring. Underlying technology is minimal: Medix operates as a services firm with no proprietary software platform, AI/ML capability, or disclosed technical stack—the value delivery rests on in-house specialist teams across consulting, content, design, and production. Service delivery channels for clients span search advertising, official blog management, community/cafe marketing, display advertising, press/media coverage, SNS marketing, and offline placements (bus, subway, promotional materials).

Medix generates revenue through professional-services fees on a project and ongoing-contract basis, with pricing custom-quoted per engagement (no public pricing). Its customer base is almost entirely SMB single-site clinics concentrated in dentistry, with selected engagements in obstetrics & gynecology, internal medicine, and urology, served within the greater Seoul metropolitan area (Suwon, Pyeongtaek, Uijeongbu, Incheon, and Seoul districts including Gangseo-gu and Guro-gu). Earlier project work (2015–2017) included homepage development and patient-management solutions for S University Hospital and J University Hospital. The go-to-market motion is sales-led, consultative, and direct (online inquiry form and phone line 031-214-3828), with no disclosed resellers, partnerships, or institutional investors; the company appears bootstrapped.

Name

Medix

Legal name

메디엑스코피

Website

https://mediexp.co.kr

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Medix (메디엑스) is a South Korean hospital marketing specialist serving SMB medical clinics—primarily dental, plus OB/GYN, internal medicine, and urology—with consulting, digital marketing, website development, and photo/video content production services across the greater Seoul metropolitan area.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Hospital marketing services
• Medical clinic marketing
• Healthcare marketing consulting
• Hospital website development
• Medical content production

Headquarters

HQ city

Gunpo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hospital Marketing Services: Medix provides comprehensive marketing services exclusively to hospitals and medical clinics, including strategy consulting, online/offline marketing execution, website development, content design, and photo/video production. Revenue is generated through service fees for marketing projects and ongoing contracts with medical institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Medix provides integrated marketing services exclusively to hospitals and medical clinics in South Korea, including marketing strategy consulting, online/offline marketing execution, hospital website planning and development, content design, and professional photo/video production. The firm operates as a dedicated hospital-only marketing agency with in-house specialists covering consulting, marketing planning, design, content, development, and medical advertising compliance support.

Product overview

Medix is a hospital marketing specialist company (since 2013) offering a comprehensive suite of marketing services for medical institutions. The company provides integrated marketing solutions including consulting, marketing planning and operations, content design, homepage development and operations, photo/video production, and marketing support services. Their core offerings are organized into three main service portfolios: Marketing Services (online/offline marketing, partnership marketing, in-hospital marketing), Homepage Services (planning, development, design, management), and Photo/Video Content Services (professional photography and video production for medical staff and facilities). The company also offers specific marketing channels including search advertising, official blog management, cafe/community marketing, display advertising, press coverage, SNS marketing, and offline advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Marketing Consulting

Quantifiable outcome

• Before marketing: 22% of patients discovered the clinic via nearby signage. After marketing (G Dental Clinic): patient discovery via online search/advertising became the primary channel, demonstrating measurable shift in patient acquisition patterns.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Practice Builders: US healthcare marketing agency offering website design, SEO, branding, and patient acquisition services to medical practices and hospitals. Comparable to Medix as a vertical-specialist marketing agency focused exclusively on healthcare provider clients.
• Doctorville (닥터빌): Korean platform connecting patients with hospitals/clinics, including marketing solutions for medical providers. Comparable to Medix because it serves the same hospital marketing and patient acquisition vertical in Korea.
• Doctor.com: US healthcare marketing platform providing provider profiles, online scheduling, reputation management, and SEO for medical practices. Direct comparable to Medix's patient acquisition and online visibility services, with analogous SMB clinic customer profile.
• PatientPop (Tebra): US-based healthcare practice growth platform offering website development, search marketing, reputation management, and patient communication for SMB medical practices. Comparable to Medix in serving small clinics with an integrated marketing stack, though delivered as a SaaS-enabled platform rather than pure services.
• Insung DMC (인성디엠씨): Korean digital marketing communications firm with a dedicated hospital and medical vertical offering website, content, and channel marketing services. Direct peer in hospital-specialized digital marketing services.
• Insung Information (인성정보): Korean hospital information systems and marketing solutions provider serving hospitals with digital marketing, EMR integration, and patient engagement tools. Direct comparable to Medix given overlapping hospital-marketing focus in the Korean market.

Broad incumbents

• Ogilvy Health: Global healthcare creative and communications agency within WPP serving pharma, biotech, and healthcare providers. Broad incumbent with overlapping hospital/healthcare marketing capability, though operating at much larger scale across multiple verticals.
• McCann Health: Global healthcare marketing network within IPG offering creative, media, and consulting services across health and wellness categories. Comparable to Medix at the strategic level — both sell marketing services to healthcare organizations — but at vastly larger enterprise scale.
• Publicis Health: Global healthcare marketing and communications group within Publicis serving pharma, consumer health, and provider clients. Broad incumbent peer with overlapping service portfolio to Medix's hospital marketing offering.
• Havas Health & You: Global healthcare communications network within Havas offering creative, media, and patient engagement services. Comparable in the sense of selling marketing services to healthcare organizations, though at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medix