Smart Fitness

What Smart Fitness does

Smart Fitness is a privately held boutique fitness studio founded in July 2015 by Andrew and Stacey Noble, operating from a single location at 324 Moore Rd in Ocoee, Florida. The studio delivers a structured strength training methodology organized around a proprietary 3-Phase Approach (Adapt, Build, Conquer) and a slow-movement protocol emphasizing 20-minute sessions twice weekly. Core offerings include Personal Training, Nutrition Coaching (led by co-founder Stacey Noble, Precision Nutrition L1 certified), in-house Massage Therapy, Buddy/Group sessions, Online Training for remote clients, and Drop-In sessions for travelers. The client base spans ages 13 to 84+ and is concentrated in West Orange County (Ocoee, Windermere, Winter Garden), with selective remote reach via virtual coaching.

The underlying technology stack is centered on the in-person coaching methodology rather than software platforms: the training protocol originated in a chiropractic setting to protect joints while building muscle, with progressive overload as the core progression mechanic. The studio supplements delivery with a content marketing layer (blog, Instagram, Facebook, YouTube, Yelp) and a website built on the Kilo platform, with a Two Brain Business affiliation indicating engagement with the gym-owner operations community. Equipment is supplied by Rogue Fitness and Nautilus. There is no evidence of AI/ML, native app, or external API integrations; the studio operates without mobile-app distribution.

The business model is recurring subscription-based personal training with quote-based pricing determined during a free 'No-Sweat Intro' consultation. Additional revenue streams include nutrition coaching and massage therapy (billed as professional services), plus 6-month commitment packages with one month free, year-round veteran/military promotions (2 free weeks), and a community-led GTM that leverages testimonials, blog storytelling, and word-of-mouth referrals. The company is privately held by its founders with no external institutional capital, has no subsidiaries, and has received multiple Orlando's Best Awards while maintaining 85%+ client retention through the 2020 pandemic closure.

Name

Smart Fitness

Legal name

Smart Fitness

Website

https://gosmartfitness.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Online/Remote Personal Training & Programming (HSADAAAM), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Personal training services
• Strength training programs
• Nutrition coaching
• Online fitness coaching
• Boutique fitness studio

Headquarters

HQ city

Ocoee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one training with certified strength coaches. Workouts customized to individual goals with dedicated attention and accountability. Sessions available in-person at the gym facility.
2. Online/Virtual Training: Remote coaching where clients work with a coach virtually to build custom online training programs. Provides flexibility for travelers or those preferring remote sessions.
3. Nutrition Coaching: Certified nutrition coach Stacey Noble provides guidance on establishing lifelong nutritional habits. Works in conjunction with training programs for holistic results.
4. Massage Therapy: Two licensed massage therapists (Josie and Michael) on staff to support recovery and stress management, complementing the fitness programs.
5. Group/Buddy Sessions: Training sessions for 2 or more friends or family members together, offering motivation, accountability, and cost savings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Smart Fitness is a boutique fitness studio in Ocoee, Florida offering personalized one-on-one strength training, group/buddy training, nutrition coaching, online virtual training, drop-in sessions, and licensed massage therapy. Its signature protocol delivers results in 20-minute sessions, twice weekly, using a structured 3-Phase Approach (Adapt, Build, Conquer) executed by certified strength coaches. Programs are customized per individual, with pricing quote-based after an initial free consultation.

Product overview

Smart Fitness is a single-location fitness studio in Ocoee, FL offering a unified training approach built around 20-minute, twice-weekly strength training sessions. The core product portfolio includes Personal Training (1-on-1 coaching), Nutrition Coaching, Ocoee Strength Training, Online Training (virtual coaching), and a free No Sweat Intro consultation. The gym operates a structured 3-Phase Approach called Adapt, Build, Conquer. Smart Fitness also provides a Blog content resource for wellness education and Drop-In Sessions for visitors. All programs emphasize personalized fitness plans, certified coaching, and realistic goal-setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one training with a certified Smart Fitness strength coach providing customized workout programs, flexible scheduling, accountability, and nutrition guidance tailored to individual fitness goals. Delivered in-person at the Ocoee, FL studio.
• Nutrition Coaching Expert nutrition coaching by Precision Nutrition Level 1 certified coach Stacey Noble that creates personalized dietary plans based on individual metabolism and dietary preferences to accelerate fitness progress and build lifelong habits.
• Ocoee Strength Training (In-Person Group & Buddy Sessions) In-person strength training program at the Ocoee, FL studio focused on building muscle mass, improving bone density, preventing injuries, and enhancing cardiovascular capacity through personalized fitness plans. Buddy/group sessions for 2+ people are offered for motivation, accountability, and cost savings.
• Online Training Virtual training program enabling clients to work with remote Smart Fitness coaches and receive custom online training programs, exercisable anywhere with gym access. Designed for remote clients, frequent travelers, or those who prefer home-based training.
• Drop-In Sessions Single session or short-term gym access for visitors and traveling clients, allowing drop-in clients to experience the Smart Fitness training environment. Requires advance form submission for scheduling.
• Massage Therapy Licensed massage therapy delivered by two staff massage therapists (Josie and Michael) to support recovery, stress management, and complement the fitness training programs.

Quantifiable outcome

• Clients see increase in energy, strength, and stamina within first 6 weeks
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• KilominorOthersKilo is mentioned in the website footer as the platform provider powering the Smart Fitness website (Copyright 2026 Kilo). This appears to be a website hosting/technology infrastructure relationship rather than a strategic business partnership.
• Two Brain BusinessminorStrategic or Co-development PartnerTwo Brain Business logo appears in the footer alongside Kilo. This may indicate membership in the Two Brain Business gym owner community or use of their business resources/frameworks, though specific details are not detailed on the site.
• Rogue FitnessminorOthersEquipment supplier providing commercial-grade strength training equipment including barbells and other iron accessories. Rogue is an industry-leading fitness equipment manufacturer used in professional training facilities.
• NautilusminorOthersEquipment supplier providing machine-based strength training equipment. Smart Fitness originally opened with Nautilus machines in 2015 and continues using their equipment as part of the training setup.
• ACE (American Council on Exercise)minorOthersCertification body for personal trainers. Founder Andrew Noble holds ACE Certified Personal Training accreditation, ensuring coaches meet industry-standard certification requirements.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Club Pilates: Franchised boutique Pilates studio focused on reformer-based group classes — competes for share-of-wallet among the same suburban Florida active-adult demographic.
• Gold's Gym: Established national fitness chain offering personal training and group programming; serves as the broad incumbent alternative for the Orlando-area consumer.
• Orangetheory Fitness: National boutique fitness brand with heart-rate-based group workouts; draws the same busy-professional and 40+ demographic that Smart Fitness targets.
• F45 Training: Globally franchised functional training brand with a group-based 45-minute session format; competes for the same time-constrained professional demographic in West Orange County and across Florida.

Direct peers

• The Bar Method: Boutique single-modality fitness franchise offering focused, technique-driven workouts in a small-group setting, comparable in service depth and personalized approach to Smart Fitness.
• Fitness Together: Franchised boutique personal-training studio operating 1-on-1 semi-private sessions in private training suites, very similar in service model, customer demographic, and pricing approach to Smart Fitness.
• StretchLab: Franchised assisted-stretching boutique that complements the recovery and mobility segment Smart Fitness addresses through massage therapy and functional fitness.
• GYMGUYZ: In-home and on-site personal training franchise delivering one-on-one coaching to clients — overlapping with Smart Fitness's personal training and online coaching offerings.

Emerging players

• Future: Digital personal training platform pairing clients with remote coaches via app-based programming; comparable to Smart Fitness's online training vertical.
• Stronger U: Online nutrition and coaching platform that overlaps with Smart Fitness's nutrition coaching and remote training offerings for distributed clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@smartfitness4145?si=QLg0XZF_1_-xZge6
• Facebookfacebook.com/GoSmartFitness
• Instagraminstagram.com/gosmartfitness/?hl=en
• LinkedInlinkedin.com/company/gosmart-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Fitness