Go-on Group

What Go-on Group does

Go-on Group is a private B2B sales and business development consulting firm headquartered in Monaco (primary legal entity: One Go-on S.A.R.L.), with a secondary German entity (Go-on GmbH) and eight offices spanning Monaco, Düsseldorf, Munich, Houston, New York, London, Lyon, and Tbilisi. The firm serves industrial manufacturers, aerospace and defense companies, energy-transition players, and other enterprise clients seeking to enter or expand in transatlantic markets, with a particular concentration in DACH-region industrial buyers. Its portfolio is organized around four core service lines (Sales and Business Development, Procurement, Mergers and Acquisitions advisory, and an AI B2B Platform) supported by industry-specific verticals (Aerospace, Energy Transition, Industrial Processes, Steel Forging, Raw Materials, Transportation, Retail) and modular offerings including B2B marketing, sales training, and three tiers of sales outsourcing (International, Outside, Co-source). The company also operates the Xpylon digital marketplace, a two-sided platform that connects industrial and aerospace buyers and suppliers through RFQs, tenders, sourcing requests, and partner matchmaking.

The underlying technology is a mix of a proprietary AI-enabled B2B platform and the Xpylon marketplace, with stated AI capabilities spanning process automation, data pipelines for Earth observation, and video processing for aerospace situational awareness; however, no proprietary models, patents, or in-house research depth are disclosed. Revenue is generated primarily through professional services engagements (retainers and project-based fees for sales outsourcing, consulting, and M&A advisory) plus a smaller, recurring platform component from the AI B2B Platform and Xpylon marketplace. The go-to-market is direct enterprise field sales augmented by event-driven demand generation (SmallSat Symposium, Space Symposium, JEC World, Aero Friedrichshafen, Space Tech Expo) and digital content marketing. The customer base includes named enterprise logos such as TLT-Turbo, ADAMS Armaturen, LESER, Windmöller & Hölscher, Endress+Hauser, Steerprop, and aerospace Tier 1 OEMs (Safran, Liebherr, OHB, Airbus, Collins, MTU), with a flagship case study showing one steel forging client (Forge Nicromo) scaling from €35,670 in 2022 to a €572,955 peak in 2024. The firm is privately held with no disclosed investors, funding rounds, or parent entity.

Name

Go-on Group

Legal name

One Go-on S.A.R.L.

Website

https://go-on-group.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Go-on Group is a private Monaco-headquartered B2B sales and business development firm that helps industrial, aerospace, and energy clients enter and expand in transatlantic markets through outsourced sales, procurement, and M&A advisory, supported by the Xpylon digital marketplace.

Ownership category

akta.pro rank

Product category

Business Development Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B sales consulting
• Business development services
• Sales outsourcing
• Procurement advisory
• Industrial marketplace

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales and Business Development Consulting: Professional consulting services for B2B sales improvement, marketing strategies, and profitability acceleration. Services include market research, strategic analysis, competitive insights, branding, content development, and digital marketing.
2. Sales Outsourcing Services: Outsourced sales team services including international sales management, outside sales (face-to-face), and co-source arrangements to supplement internal sales teams. Revenue generated through retainer-based arrangements.
3. Mergers & Acquisitions Advisory: Expert guidance for M&A transactions including due diligence and integration support to ensure smooth transitions while maximizing value.
4. AI B2B Platform Services: Platform-based services leveraging AI technology for B2B operations, process streamlining, and strategic decision-making.
5. Procurement Services: Streamlined procurement services with efficient systems, supply chain optimization, cost reduction, and timely delivery expertise.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Go-on Group is a B2B sales and business development consulting firm that helps companies accelerate profitability through sales consulting, sales outsourcing, procurement advisory, and mergers and acquisitions support. The firm supplements client sales teams with on-the-ground local representation across Europe and the United States, and operates the Xpylon digital marketplace connecting industrial buyers and suppliers, along with an AI-enabled B2B platform for market intelligence and partner sourcing.

Product overview

Go-on Group is a sales and business development firm offering a portfolio of professional services organized around four core offerings (Sales and Business Development, Procurement, Mergers and Acquisitions, and AI B2B Platform) supported by specialized industry verticals (Energy Transition, Industrial Processes, Transportation, Retail, plus Aerospace Expertise, Steel Forging, and Raw Materials). The portfolio includes a proprietary digital marketplace platform called Xpylon that connects industrial buyers and suppliers, enabling RFQ browsing, opportunity posting, and partner networking across sectors. Complementary service modules (B2B Marketing, Sales Training, Sales Outsourcing) extend the core sales capabilities. Go-on Group operates across multiple geographic markets including Monaco (HQ), Germany, USA, France, UK, and other regions.

Differentiator

Problem solved

Functional benefit

Brands

• Xpylon: Digital platform for aerospace tenders, sourcing requests, investment opportunities, and industrial projects connecting partners across the transatlantic aerospace ecosystem
• Xpylon

Products and services

• Sales and Business Development Consulting Expert business, marketing, and sales consulting services for B2B clients seeking to accelerate revenue growth, improve sales processes, and enter new markets. Includes market research, strategic analysis, competitive insights, and tailored growth strategies.
• Procurement Services Streamlined procurement services that optimize supply chains, reduce costs, and ensure timely delivery for industrial buyers. Includes supplier qualification and sourcing efficiency expertise.
• Mergers and Acquisitions Advisory Expert M&A advisory services including due diligence and integration support, ensuring smooth transitions while maximizing transaction value for buyers and sellers.
• AI B2B Platform AI-powered platform designed to streamline B2B operations, enhance market insights, and enable strategic decision-making to boost efficiency and profitability for business clients.
• Xpylon Digital Marketplace Digital marketplace platform connecting industrial buyers and suppliers, enabling users to browse RFQs, post business opportunities, access aerospace tenders and sourcing requests, find investment opportunities, and connect with qualified partners across the transatlantic aerospace and industrial ecosystem.
• B2B Marketing Services Strategic B2B marketing services including lead generation, content marketing, digital marketing, and account-based marketing tailored to help businesses grow in complex industrial markets.
• Sales Outsourcing Three outsourced sales models: International Sales (external management of sales in international markets), Outside Sales (face-to-face client engagement), and Co-source Sales (partnering to supplement internal sales teams).
• Sales Training Programs B2B sales training programs including The Wedge Strategy, Stop Negotiating and Start Closing, Sit Back and Lead, and Scale Your Deals methodologies, plus custom tailor-made training programs for client sales teams.
• Raw Materials Sourcing Sourcing of high-quality industrial raw materials including castings, forged parts, precision finished components, fittings, flanges, and mechanical processing and testing services for industrial buyers.
• Steel Forging Market Entry Services Business development and B2B sales services tailored for steel forging manufacturers entering the German industrial market, including customer acquisition and supplier qualification support.
• Aerospace Expertise Services Comprehensive aerospace industry services covering thermal solution systems, structural carbon-composite items, CNC machining, instruments and EGSEs, satellite EO systems, CubeSat structures, solar panels, power units, separation systems, and command and control systems across U.S. and European markets.
• Energy Transition Services Solutions supporting the global shift toward renewable energy sources, including hydrogen, biogas, methane, waste-to-energy, and renewable energy projects with innovative sustainable offerings.
• Industrial Processes Services Cutting-edge industrial solutions enhancing manufacturing efficiency and precision for reliable and scalable operations across industrial sectors.
• Transportation Services Solutions improving transportation systems and infrastructure, developing products that ensure safer and more efficient travel.
• Retail Industry Services Retail operations enhancement through reliable products that improve customer experiences and streamline retail operations for competitive market positioning.

Quantifiable outcome

• Zero to 7-figure revenue trajectory in 3 years for steel forging partner (Forge Nicromo)
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mcm ConsultantsminorOthersPartner consulting firm based in Monaco providing additional consulting capabilities to complement Go-on Group's service offerings.
• BA LegalminorOthersLegal services partner providing legal expertise and support for business development, regulatory compliance, and corporate matters.
• XyploncoreTechnology or IntegrationDigital platform partner powering Go-on Group's industrial marketplace and B2B connection services. Xyplon provides the technology infrastructure for aerospace tenders, sourcing requests, investment opportunities, and partner connections across the transatlantic aerospace ecosystem.
• Tier 1 Aerospace & Industrial OEMs (Safran, Liebherr, OHB, Airbus, Collins, MTU)coreStrategic or Co-development PartnerPartnerships with major aerospace OEMs for co-design projects including titanium valves, aluminum parts, additive manufacturing projects, post-processing, structural components, and trade fair collaboration (Paris Air Show).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ITSMA: ITSMA is a B2B marketing consulting and research firm that helps technology and industrial services companies build brand, demand, and client engagement — comparable to Go-on's strategic B2B marketing and brand positioning work.
• GTM Partners: GTM Partners is a go-to-market consulting and advisory firm that helps B2B companies operationalize revenue growth — comparable to Go-on's sales transformation and business development consulting practice.
• Force Management: Force Management provides sales methodology, enablement, and revenue transformation consulting — directly comparable to Go-on's sales training and sales consulting services targeting B2B sales organizations.
• Alexander Group: Alexander Group is a sales and go-to-market consulting firm that helps companies drive revenue productivity — directly comparable to Go-on's core sales and business development consulting offering for enterprise clients.
• SBI (Sales Benchmark Index): SBI is a sales and marketing consulting firm that provides sales effectiveness research, benchmarking, and GTM strategy services — comparable to Go-on's sales consulting and go-to-market advisory work.
• Yesler: Yesler is a B2B marketing and sales agency focused on demand generation, account-based marketing, and content strategy — directly comparable to Go-on's B2B marketing services and digital marketing capabilities.
• Marketbridge: Marketbridge is a B2B sales and marketing consulting firm combining data, technology, and demand generation services — closely comparable to Go-on's B2B marketing, lead generation, and sales outsourcing offerings.
• Hinge Marketing: Hinge is a B2B marketing agency specializing in professional services and industrial firms, offering branding, content, and lead generation — comparable to Go-on's industrial vertical focus and B2B marketing services.
• Heinz Marketing: Heinz Marketing is a B2B marketing agency specializing in demand generation, content marketing, and sales enablement for industrial and technology companies — directly comparable to Go-on's B2B marketing services and lead generation modules.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a large sales transformation and talent consulting practice — a broad incumbent that overlaps with Go-on's sales consulting and B2B sales enablement offerings across enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/go-on-group-business-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go-on Group