Tab for a Cause
- Company typePrivate
- Founded2011
- HeadquartersPalo Alto, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Tab for a Cause firmographics
Firmographics- Name
- Tab for a Cause
- Legal name
- Gladly, Inc.
- Website
- https://tab.gladly.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tab for a Cause industry classification
Industry- Product category
- Charitable Browser Extension
- NAICS
- Grantmaking and Giving Services (8132)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industry
- Cause Marketing & Co-Promotions (BPAFAMAK)
Keywords
Where Tab for a Cause is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tab for a Cause business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Tab for a Cause generates revenue by displaying ads on users' new browser tab pages. A portion of this advertising revenue is then donated to charities selected by users. The company reinvests some revenue into product development and operations rather than giving 100% to nonprofits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free browser extension for consumers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Tab for a Cause product offering
Product offeringCore offering
Tab for a Cause is a free browser extension (available on Chrome and other browsers) that transforms the browser's new tab page into a charitable giving platform. Each time a user opens a new tab, advertisements are displayed, and a portion of the resulting advertising revenue is donated to the charities the user has selected. The product is operated by Gladly, Inc. and is supported by an open-source codebase published on GitHub.
Product overview
Tab for a Cause is a single, unified browser extension product that transforms the browser's new tab page into a charitable giving tool. Users install the extension, and every time they open a new tab, ads are displayed — the resulting advertising revenue is donated to the nonprofit causes the user selects. The product's source code is open source and published on GitHub, and the company publishes quarterly financial reports detailing allocations to charity partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Tab for a Cause Free browser extension (Chrome and other browsers) that transforms the browser's new tab page into a charitable giving platform. Ads displayed on the new tab generate revenue that is allocated to user-selected nonprofit charities, enabling individuals to support causes at no personal cost during everyday web browsing.
- Search for a Cause
Quantifiable outcome
- $2,064,632.67 raised for charity
Companies that use Tab for a Cause
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Tab for a Cause technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tab for a Cause partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Raptive (CMI Marketing, Inc.)minorRaptive is affiliated with Tab for a Cause for the purposes of placing advertising on the site. Raptive collects and uses certain data for advertising purposes on the platform.
- CauseNavigator.orgcoreThird-party cause evaluator used to rate and select charity partners. Causes must be rated 3 or 4 stars on CauseNavigator.org to be considered for the platform, ensuring only top-rated, efficient charities are featured.
- 501(c)(3) Nonprofit OrganizationscoreNonprofit charities selected based on criteria including geographic scope (national/international), 501(c)(3) status, transparent financial statements, and efficiency ratings. Examples include organizations focused on feeding children.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tab for a Cause competitors and assessment
Company assessmentBroad incumbents
- Smile.io: Smile.io provides a loyalty/rewards platform that lets e-commerce merchants offer charitable donations at checkout, operating in the cause-marketing-via-shopping space. It is a broader, more commercialized incumbent adjacent to Tab for a Cause's shopping sub-brand.
- AmazonSmile: AmazonSmile (historically) donated 0.5% of eligible Amazon purchases to user-selected charities. Although now discontinued, it represented the largest-scale cause-marketing-via-shopping model and competes for the same purpose-driven consumer mindshare.
- Goodwill Industries International: Goodwill is a large established nonprofit with broad consumer awareness and a thrift-store-driven funding model. It competes with Tab for a Cause for charitable donor attention and mindshare among mission-driven consumers.
Emerging players
- GiveDirectly: GiveDirectly is a nonprofit that channels donor funds directly to recipients in low-income countries, sharing Tab for a Cause's commitment to transparent, efficient giving. It represents an alternative model the platform's users might donate toward rather than a direct competitor.
- GoFundMe: GoFundMe is a leading crowdfunding platform for personal and charitable causes. While its model is user-funded rather than ad-funded, it competes for the attention of cause-driven users and represents an alternative charitable engagement channel.
Direct peers
- GoodSearch: GoodSearch donates a portion of search-driven ad revenue to user-selected nonprofits, closely mirroring Tab for a Cause's charitable-giving-various online activities model. Though smaller and more dated, it is a direct functional peer in the cause-marketing via search/tabs space.
- Ecosia: Ecosia is a search engine that uses ad revenue to plant trees, operating on the same 'consumer activity funds charitable cause' model as Tab for a Cause. It is the most direct functional peer in the ad-revenue-funded-charity category and competes for similar purpose-driven users.
- Shop for a Cause: Shop for a Cause is another Gladly, Inc. product that donates a portion of affiliate shopping revenue to charities. It extends the same zero-cost-to-user, cause-driven monetization model into e-commerce, directly comparable in mission and structure.
- Search for a Cause: Search for a Cause is a sister product operated by the same parent entity (Gladly, Inc.), applying the same ad-revenue-to-charity model to web search. It is a direct strategic extension of Tab for a Cause rather than an external competitor.
Others
- Charity Navigator: Charity Navigator is the most widely cited charity evaluation platform in the U.S. and operates in the same space as Tab for a Cause's CauseNavigator.org partner. It is thematically adjacent as an enabler of informed charitable giving rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tab for a Cause social profiles
Digital presenceTab for a Cause financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tab for a Cause leadership team
Management profileNumber of profiles
Profiles3 records
Tab for a Cause funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tab for a Cause M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tab for a Cause
What does Tab for a Cause do?
Tab for a Cause is a free browser extension (available on Chrome and other browsers) that transforms the browser's new tab page into a charitable giving platform. Each time a user opens a new tab, advertisements are displayed, and a portion of the resulting advertising revenue is donated to the charities the user has selected. The product is operated by Gladly, Inc. and is supported by an open-source codebase published on GitHub.
Is Tab for a Cause a public or private company?
Tab for a Cause is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tab for a Cause founded?
Tab for a Cause was founded in 2011. It employs 1 to 10 people.
Where is Tab for a Cause based?
Tab for a Cause is headquartered in Palo Alto, United States, in the North America region.
How does Tab for a Cause make money?
One revenue line is on record: advertising Revenue.
Who are Tab for a Cause's main competitors?
Broad incumbents on record are Smile.io, AmazonSmile and Goodwill Industries International. Emerging players are GiveDirectly and GoFundMe. Direct peers are GoodSearch, Ecosia, Shop for a Cause and Search for a Cause. Charity Navigator is listed as an others.
Does Tab for a Cause have an API?
No public API is recorded for Tab for a Cause.
What industry is Tab for a Cause in?
Tab for a Cause's product category is Charitable Browser Extension. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAFAMAK, Cause Marketing & Co-Promotions. Its NAICS code is 8132 and its SIC code is 8300.