What GoodSearch LLC does

GoodSearch LLC is a privately held, California-incorporated consumer internet company founded in 2006 and operated from Los Angeles. The company operates a coupon aggregation and deal discovery platform under goodsearch.com, complemented by a shopping affiliate portal at Goodshop.com and vertical Yahoo-powered search properties at DogDog.org, CatCat.org, and SearchKibble. Its core product surfaces are goodsearch.com and the Goodshop.com shopping portal, with additional distribution via a Chrome Web Store browser extension and native iOS and Android applications. The platform aggregates and curates coupon codes, promo codes, and deals from more than 100,000 retail partners, and donates a portion of its annual profits to a network of more than 100,000 nonprofit "causes," with cumulative donations exceeding $7 million since founding.

Underlying technology consists of a coupon curation and verification layer built on top of Yahoo's third-party search infrastructure — Yahoo processes queries, returns results, and serves advertisements across the search surfaces, while GoodSearch's editorial team manually verifies coupon validity, tracks expiration, and monitors user-reported success/failure rates. The company holds U.S. Patent No. 7,769,738, referenced on the website footer. There is no public API, no disclosed proprietary AI/ML systems, and no enterprise software products.

GoodSearch's business model is a free-to-consumer, two-sided affiliate and advertising platform. Consumers access the service at no cost via web, browser extension, or mobile apps; revenue is generated from affiliate commissions when users make purchases through partner retailer links or apply coupon codes at checkout, supplemented by advertising revenue from sponsored content and promotional placements across the services. The customer base consists of (i) online shoppers as the primary persona segment, (ii) 100,000+ nonprofit organizations as donation recipients, and (iii) 100,000+ retailer and brand partners on the supply side. GoodSearch has no disclosed institutional investors, parent company, or M&A activity, and is run with a small editorial team.

Name

GoodSearch LLC

Legal name

GoodSearch, LLC

Website

https://goodsearch.com

Company type

Private

Operating status

Operating

Short description

GoodSearch LLC operates a free consumer coupon and deal aggregation platform across goodsearch.com, Goodshop.com, browser extension, and mobile apps, earning affiliate commissions from 100,000+ retailer partners and donating a portion of profits to 100,000+ nonprofits.

Ownership category

akta.pro rank

Product category

Online Coupon and Deal Aggregation

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Online coupon aggregation
• Affiliate marketing platform
• Cause-based shopping
• Digital coupon codes
• Online deals discovery

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commissions: GoodSearch earns affiliate commissions when users purchase through retailer links or use coupon codes displayed on the platform. Purchases are completed on third-party retailer websites, and GoodSearch receives referral fees or affiliate commissions from merchants.
2. Advertising Revenue: Revenue generated from advertisements displayed through the services, including sponsored content and promotional placements from advertising networks and affiliate partners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

GoodSearch provides a free consumer-facing web platform that aggregates and curates coupon codes, promo codes, and deals from over 100,000 retail partners. The platform combines a search engine (powered by Yahoo) with a verified coupon database, browser extension, and mobile apps, plus a companion shopping portal (Goodshop.com) and pet-focused search services (DogDog.org, CatCat.org). Revenue is generated through affiliate commissions and advertising, with a portion of profits donated to over 100,000 nonprofit causes.

Product overview

GoodSearch LLC operates a consumer-focused coupon aggregation and deal discovery platform. The core offering consists of Goodsearch.com (the main search and coupon platform), Goodshop.com (shopping affiliate portal), and specialized search services including DogDog.org, CatCat.org, and SearchKibble. The company also offers mobile applications for iOS and Android and a Chrome browser extension. The platform aggregates and curates coupon codes and deals from 100,000+ retail stores, with a charitable giving component that donates a portion of annual profits to nonprofit causes. Search functionality is powered by third-party providers including Yahoo. The company holds U.S. Patent No. 7,769,738.

Differentiator

Problem solved

Functional benefit

Brands

• DogDog.org: Search service powered by Yahoo for pet-related searches and content
• CatCat.org

Products and services

• Goodsearch.com Main consumer-facing web platform combining Yahoo-powered search with a curated coupon and deals database from over 100,000 retail stores, with a charitable giving component directing a portion of profits to nonprofits.
• Goodshop.com Companion shopping portal operated by GoodSearch that provides access to advertisements, affiliate links, and shopping offers from third-party retailers.
• DogDog.org Pet-focused search service enabling searches related to pet supplies and services, with search functionality powered by Yahoo.
• CatCat.org Cat-focused search service powered by Yahoo providing search functionality for cat-related content and pet supplies.
• SearchKibble Branded search service operated by GoodSearch that powers search functionality across the company's platform.
• GoodSearch Browser Extension Chrome browser extension that allows users to set GoodSearch as their default search engine for convenient access to coupons and deals while browsing.
• GoodSearch Mobile Applications Native mobile applications available on iOS and Android platforms that provide access to the GoodSearch coupon and deal services on mobile devices.

Quantifiable outcome

• Over $7 million donated to nonprofits
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• YahoocoreTechnology or IntegrationYahoo provides the underlying search technology powering GoodSearch's search functionality. When users submit search queries through goodsearch.com, dogdog.org, and catcat.org, queries are processed by Yahoo and its service providers. Search results and advertisements are delivered by Yahoo's infrastructure.
• 100,000+ Retailer PartnerscoreGTM or Marketing PartnerGoodSearch maintains affiliate partnerships with over 100,000 retailers across various categories including fashion, electronics, travel, home goods, and more. Examples from sitemap include Gap, Walmart, Macy's, Amazon, Nordstrom, Target, and many others. These retailers provide coupon codes that GoodSearch curates and displays to users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honey (PayPal): Browser-based coupon auto-apply and cash-back platform owned by PayPal. Competes with GoodSearch's Chrome extension and coupon verification system, automating the manual curation GoodSearch performs editorially.
• RetailMeNot: Direct competitor in the coupon and promo code aggregation space, offering verified codes from thousands of retailers. Operates the same consumer-facing discovery-and-redemption flow as GoodSearch and competes for the same branded search queries.
• Capital One Shopping: Browser extension and web platform (formerly Wikibuy) that aggregates coupons, compares prices, and provides rewards. Directly comparable to GoodSearch on both product functionality (verified codes) and distribution (Chrome extension).
• DealCatcher: Coupon and deal aggregator operating an affiliate model similar to GoodSearch, with comparable SEO strategy targeting retailer-specific coupon search queries.
• CouponCabin: Coupon and cash-back aggregator serving consumers with verified codes and affiliate-driven retailer payouts. Competes with GoodSearch in the same branded search category and operates a similar self-serve consumer model.
• Rakuten: Cash-back and coupon platform operating an affiliate-driven model across thousands of retailers. Directly comparable to GoodSearch in revenue model, retailer breadth, and consumer value proposition.
• Coupons.com (Quotient Technology): Long-standing digital coupon platform (now Quotient Technology) offering digital coupons and codes for grocery and retail. Directly comparable to GoodSearch in coupon aggregation, retailer partnerships, and consumer discovery flow.
• Brad's Deals: Editorial-led deals and coupon site curating promotions across thousands of retailers. Highly comparable to GoodSearch's editorial curation model and SEO-driven traffic acquisition strategy.
• Slickdeals: Community-driven deals and coupons platform competing for the same brand-deal search traffic. Operates a similar SEO-led discovery model and competes for affiliate-driven revenue from the same retailer base as GoodSearch.

Broad incumbents

• Groupon: Larger deals and discounts marketplace offering local and online coupons. Operates a broader portfolio than GoodSearch and reaches a wider consumer base, but competes for the same deal-seeking shopper audience and affiliate-linked retail traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodSearch LLC