Hoy Multimedia

What Hoy Multimedia does

Hoy Multimedia is a Gothenburg-headquartered digital agency founded in 2016 (with predecessor roots in the Schimpanz and Nute agencies spanning 20 years) that designs and develops digital experiences, websites, applications, and interactive 3D/VR/AR solutions for predominantly Swedish enterprise and mid-market clients. The agency delivers custom web platforms using a Next.js/TypeScript/Tailwind stack with Sanity headless CMS as the content backbone, alongside capabilities including Algolia search integration, PlayCanvas and Unreal Engine 5 for real-time 3D, and middleware integrations with HubSpot, TeamTailor, Adyen, Swish, BankID, and Skidata. Service offerings span web development, UX/UI design, digital sales tools (3D showrooms, AR experiences, product configurators, virtual trade shows), app development, and design systems, with recent flagship projects including Norma Ammunition's global e-commerce platform with AI-assisted content migration, XLPM Online's RAG-based knowledge platform for Knightec Group, and the Publishingpriset 2025-winning Daftö Resort destination site.

The business operates on project-based professional services revenue with custom scoping per engagement and no publicly disclosed pricing or recurring product tiers, generating the bulk of revenue from B2B clients in verticals such as manufacturing (Norma, Semcon, ESAB, Axelent), agriculture cooperatives (Lantmännen), retail (Lidl, Dixie), hospitality (Sankt Jörgen Park, Daftö Resort, Svenska Mässan), and cultural institutions (Gummifabriken, Vara Konserthus, Röhsska Museet). Customer acquisition runs through direct consultative engagement, content-driven portfolio marketing, industry awards, and referrals from the parent Mojna network of five specialist agencies (Leit, Oh No Gravity, Studio Nois, Rokki). With 11-50 employees across Gothenburg and Stockholm offices, a full C-suite (CEO Johan Lindström, CTO Jonas Törnqvist, CFO Thomas Hemark, COO Cecilia von Corswant), and a dedicated Sales Manager, Hoy scales enterprise digital programs of varying complexity from accessible event calendars up to AI-enabled knowledge platforms and 3D immersive sales tools.

Name

Hoy Multimedia

Legal name

Hoy

Website

https://hoy.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoy Multimedia is a Swedish digital agency designing and building custom websites, applications, and interactive 3D/VR/AR experiences for enterprise and mid-market clients using Next.js, Sanity headless CMS, and modern web stacks across manufacturing, retail, hospitality, and cultural sectors.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

akta.pro secondary industries

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Digital agency services
• Web development
• UX design
• Headless CMS
• Digital sales tools

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services including web development, design, app development, digital sales tools, and VR/AR experiences. Revenue generated through fixed-price project engagements, with implied potential for retainer relationships with ongoing clients. Services are customized to each client, combining creative, technical, and strategic disciplines.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hoy Multimedia is a multidisciplinary digital agency that designs and builds custom digital experiences for enterprise and mid-market clients, including web development with headless CMS implementations (Sanity, Umbraco), UX/UI web design, mobile app development (native iOS/Android and web-based), digital sales tools such as 3D showrooms and AR/VR experiences, and design systems. Services span discovery and strategy through creative execution, integrating third-party platforms (payments, identity, CRM, search, geospatial) and AI-powered features (RAG-based conversational search, content agents). Each engagement is a customized project scoped jointly with the client.

Product overview

Hoy Multimedia is a multidisciplinary digital studio that creates digital solutions at the intersection of design and technology. The company offers a portfolio of services including web development (with headless CMS implementations in Sanity and Umbraco), web design (UX/UI), digital sales tools (3D showrooms, AR, virtual trade shows), app development (native and web-based), and design systems. Project work spans diverse sectors including manufacturing (Norma Ammunition, Semcon), culture (Gummifabriken, Röhsska Museet), education (XLPM Online, Lidl training), retail (Dixie e-commerce), industrial (Axelent safety solutions), hospitality (Sankt Jörgen Park, Daftö Resort), and lottery (Pangeo). Key technology integrations include Sanity CMS, Next.js, PlayCanvas 3D engine, Algolia search, HubSpot CRM, TeamTailor recruitment, Adyen/Walley payments, BankID authentication, and Mapbox for geospatial applications. The company is one of five creative agencies within the Mojna network, with offices in Göteborg and Stockholm, having celebrated 10 years in January 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development (Webbutveckling) Custom web development service building future-proof websites and digital platforms that solve business challenges, including headless CMS implementations (Sanity, Umbraco), e-commerce solutions, and complex integrations with payments, identity, CRM, and search services.
• Web Design (Webbdesign) User-centered digital design service combining UX and UI to create intuitive interfaces that increase engagement, conversions, and customer loyalty across web and digital platforms.
• Digital Sales Tools (Digitala säljverktyg) Interactive digital sales tools including 3D showrooms, AR experiences, product configurators, and virtual trade show solutions that present complex products engagingly and increase sales effectiveness for industrial and manufacturing clients.
• App Development (Apputveckling) Mobile application development for iOS and Android, including native apps with full device feature access and web-based apps for broader reach, with AI integration capabilities for use cases such as support, events, and knowledge platforms.
• Design Systems (Designsystem) Custom design system service creating scalable component libraries (colors, typography, icons, buttons, cards) with documentation and Figma-to-code connections via Storybook, ensuring consistent brand expression across all digital surfaces.
• Headless CMS Implementation Headless CMS implementations primarily using Sanity and Umbraco, separating content management from presentation and enabling API-driven content distribution across web, apps, digital signage, and customer portals with full scalability and multi-language support.

Quantifiable outcome

• Reduced time-to-market for new offerings through optimized development workflows
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability26 records

Feature13 records

Partnerships

One partnership is on record.

• MojnacoreStrategic or Co-development PartnerMojna is the parent company and agency network that owns Hoy. The network consists of five specialist creative agencies: Hoy (digital experiences), Leit (digital marketing), Oh No Gravity (film and branding), Studio Nois (real-time graphics and digital twins), and Rokki. Hoy operates as one of five specialist companies within this network, enabling access to complementary services through a single contact point.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Valtech: Large European digital services agency with deep Nordic presence, offering strategy, creative, technology, and experience design. Comparable to Hoy in core capabilities but operates at significantly greater scale across broader geographies and industries.
• Dept: Large global digital agency offering end-to-end creative, technology, and data services with strong Nordic presence. Comparable to Hoy in offering integrated digital experiences and headless CMS implementations but at much larger scale and geographic reach.
• MediaMonks (S4 Capital): Global digital production company under S4 Capital, offering content, media, and technology services at scale. Comparable to Hoy in producing digital experiences and creative content for enterprise brands but operates with vastly greater scale and global reach.
• AKQA: Global creative and innovation agency known for digital experience design, brand storytelling, and interactive campaigns for major enterprise brands. Comparable to Hoy in design-led digital experience work for enterprise clients but at substantially larger scale.

Direct peers

• Great Works: Swedish digital agency headquartered in Stockholm specializing in digital strategy, UX, and content-driven experiences for enterprise B2B clients. Direct comparable in target market (enterprise Nordic), service mix (digital agency), and headcount tier.
• Ustwo: Global digital product studio with studios in London, NYC, and Malmö, focused on digital products, apps, and interactive experiences for enterprise clients. Comparable to Hoy in app development, UX design, and creating digital experiences that combine design and technology.
• North Kingdom: Swedish digital experience agency based in Skellefteå with strong expertise in AR/VR/3D, interactive installations, and award-winning brand experiences. Highly comparable to Hoy in offering interactive digital experiences, immersive tech, and enterprise B2B client base across the Nordics.
• Curamando: Nordic digital agency providing strategy, performance marketing, and digital experience services to enterprise and mid-market B2B clients. Comparable in Nordic focus, enterprise B2B positioning, and integrated digital services offering.
• B-reel: Nordic creative and digital agency with offices in Stockholm and other major cities, known for brand experiences, interactive storytelling, and digital product design. Comparable to Hoy in delivering multidisciplinary digital experiences for enterprise clients including 3D/AR work.

Regional players

• Netlight: Nordic IT and digital strategy consultancy with offices across Scandinavia, focused on digital transformation for enterprise clients. Adjacent comparable to Hoy given overlapping Nordic enterprise client base, though Netlight is primarily consultancy rather than creative agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoymultimedia
• LinkedInlinkedin.com/company/hoy-multimedia
• Instagraminstagram.com/hoymultimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoy Multimedia