Wealthy Habits

What Wealthy Habits does

Wealthy Habits is a 501(c)(3) nonprofit organization founded in 2012 (per company history; firmographics list 2009) and headquartered in Atlanta, Georgia, that delivers financial literacy education to youth and young adults. The organization operates through a dual delivery model: it runs its own programs (summer camps, the Wealth Builders Fellowship) and partners with schools, nonprofits, and community organizations to deliver curriculum in classroom and community settings. Programs target practical money skills — budgeting, saving, investing, and credit management — with a stated focus on underserved populations. The organization has grown to serve over 1,800 students annually across multiple states including Georgia and North Carolina.

The organization's core products include summer camps (Money Basics Camp, Money Masters Camp, Invest Wise Camp, and a Federal Reserve Bank of Atlanta 2-Day Camp), the Wealth Builders Fellowship (a 6-month program limited to 25 students per cohort with Saturday sessions, mentorship, and professional site visits), and a Digital Learning Portal under build-out. Instructors are recruited from a pool of 300+ college student applicants with a 3.2+ GPA threshold and must complete 35 hours of instructional training plus observed co-facilitation. A standardized curriculum with documented processes is applied across in-person, virtual, and hybrid settings. The organization has no proprietary technology stack; it is an educational services nonprofit rather than a technology company.

Revenue is entirely donation-based. Disclosed inflows include $16,179 in scholarship donations, $51,250 in group program sponsorships, and individual fellowship sponsorships priced at $1,800 per student. Funds are deployed as Individual Program Scholarships (based on household income and GPA), Group Program Sponsorships for nonprofits serving youth, and General Use funds for program development. The organization maintains a small staff of 1-10 employees and is led by Director Tracy Tanner and Co-director Yini Luo (also referenced as Yini McCain). Notable institutional partnerships include the Fulton County Board of Health (since 2019), Federal Reserve Bank of Atlanta, YMCA, Georgia State University, Emory University, and Agnes Scott College.

Name

Wealthy Habits

Legal name

Wealthy Habits, Inc.

Website

https://wealthyhabits.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Wealthy Habits is an Atlanta-based nonprofit that delivers financial literacy education to youth through summer camps, the Wealth Builders Fellowship, and school and nonprofit partnerships, serving over 1,800 students across Georgia and North Carolina since 2012.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Accounting, Bookkeeping & Tax Basics (EDAMAHAF), Budgeting & Cash-Flow Management (EDAAAJAA), Saving & Emergency Funds (EDAAAJAB)

Keywords

• Financial literacy education
• Youth financial education
• Money management training
• Financial education programs
• Nonprofit education services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Scholarships: Individual donations fund student scholarships, with funds allocated as Individual Program Scholarships (based on household income and student GPA), Group Program Sponsorships (for nonprofit organizations serving youth), and General Use funds for program development.
2. Fellowship Sponsorships: $1,800 sponsors a student's full participation in the 6-month Wealth Builders Fellowship, covering student prizes, meals, transportation support, program materials, and instruction costs.
3. Group Program Sponsorships: Nonprofit organizations sponsor youth programs, with $51,250 in group program sponsorships received.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Wealthy Habits is an Atlanta-based nonprofit organization that designs and delivers practical financial literacy education programs for youth and young adults. It operates its own programs—including summer camps and the Wealth Builders Fellowship—while also partnering with schools, nonprofits, and community organizations to deliver standardized curriculum and trained-instructor-led financial education in classroom and community settings.

Product overview

Wealthy Habits delivers financial education through a portfolio of programs: Summer Camps and the Wealth Builders Fellowship as core direct-delivery programs, supplemented by a Train-the-Trainer Program and Partnership Programs that allow schools, nonprofits, and community organizations to deliver financial literacy in classroom and community settings. The organization also operates a Digital Learning Portal for student learning and uses Moola Mania as an incentive competition. Programs follow standardized curriculum, trained instructors, and documented processes delivered across in-person, virtual, and hybrid formats.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Builders Fellowship: A year-long fellowship program for underserved high school students providing hands-on financial education, leadership development, professional exposure, and personalized coaching over a 6-month program.

Products and services

• Summer Camps Structured, age-appropriate financial education programs delivered in person at Wealthy Habits headquarters, Georgia State University, Emory University, and partner locations. Camps include Money Basics Camp, Money Masters Camp, Invest Wise Camp, and Federal Reserve Bank of Atlanta 2-Day Camp, focusing on practical money skills students can apply in real life.
• Wealth Builders Fellowship A year-long fellowship program for underserved high school students providing hands-on financial education, leadership development, professional exposure, and personalized coaching over a 6-month program. Cohorts are limited to 25 students and held at rotating professional locations including financial institutions, corporate offices, hospitals, universities, law firms, tech companies, and nonprofits.
• Moola Mania An annual summer-end competition with prizes that rewards students who demonstrate strong commitment to learning good money habits during their participation in Wealthy Habits programs.
• Digital Learning Portal Digital education platform for student learning, onboarding, and expanding the organization's virtual learning capabilities.
• Train-the-Trainer Program Training program that equips external trainers with the knowledge and skills to deliver Wealthy Habits' financial literacy curriculum within their own organizations, enabling a sustainable and scalable approach to spreading financial knowledge.
• Partnership Programs Financial literacy programs delivered through schools, nonprofits, and community organizations, including Host a Program, Sponsor a Program, Event Speakers, Resource Sharing, and Strategic Collaborations.

Quantifiable outcome

• Students educated with practical financial skills
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core partnership, strong - multi-year partnership since 2019, notable partnership for program delivery, core partnership - regular program host, partnership for leadership training, school partnership, nonprofit partner, community partner, emerging partnership, foundation partnership and celebrity/influencer partnership.

• YMCA and Edge Capital Partnershipcore partnershipStrategic or Co-development Partner · 1 January 2022Collaboration with YMCA and Edge Capital in 2022 to expand financial literacy programming through the YMCA network.
• Fulton County Board of Healthstrong - multi-year partnership since 2019Strategic or Co-development Partner · 1 January 2019One of Wealthy Habits' strongest partnerships, working with the Fulton County Board of Health since 2019 to deliver financial literacy programs to youth through their community health and wellness initiatives.
• Federal Reserve Bank of Atlantanotable partnership for program deliveryStrategic or Co-development PartnerPartnership to host 2-Day Camp programs at the Federal Reserve Bank of Atlanta, providing students with unique access to financial institution environments.
• Georgia State Universitycore partnership - regular program hostStrategic or Co-development PartnerHost site for Summer Camp programs. Students attend camp at GSU facilities, providing university environment exposure.
• Emory Universitycore partnership - regular program hostStrategic or Co-development PartnerHost site for Money Masters Camp programs at Emory University campus.
• Agnes Scott Collegepartnership for leadership trainingStrategic or Co-development PartnerPartnership for leadership training programs including Incoming Freshman Money Talk 2022 sessions.
• St. Raphael Catholic Schoolschool partnershipStrategic or Co-development PartnerSchool partnership established in 2023 bringing programs to students in Raleigh, NC.
• More Than Conquerors, Incnonprofit partnerStrategic or Co-development PartnerPartnership with More Than Conquerors, Inc. for 2024 programs serving youth.
• The Boys Village Groupcommunity partnerStrategic or Co-development PartnerPartnership to deliver programs to The Boys Village Group in 2022.
• Murphy Harpstcommunity partnerStrategic or Co-development PartnerNonprofit partner receiving program visits as part of intern field trips and student experiences.
• Atlanta Community Food Bankemerging partnershipStrategic or Co-development PartnerPotential partnership with Atlanta Community Food Bank to expand to underserved communities. Facilitated through intern project work.
• Leading by Example Foundationfoundation partnershipStrategic or Co-development PartnerPartnership with Leading by Example Foundation to further financial literacy, built through 2024 intern project.
• 21 Savagecelebrity/influencer partnershipStrategic or Co-development PartnerPublic figure connection through which 21 Savage connects their audience to Wealthy Habits programs and shares resources to expand outreach.
• The Walker Schoolschool partnershipStrategic or Co-development PartnerHost site for Summer Camp 2022 at The Walker School.
• St. Pius Xschool partnershipStrategic or Co-development PartnerSchool partnership for Summer Camp 2023 at St. Pius.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• InCharge Debt Solutions: Nonprofit providing financial education, credit counseling, and debt management; overlapping financial literacy mission but more focused on adult debt counseling and recovery, with youth education as a secondary offering.
• Money Management International: Nonprofit credit counseling and financial education agency offering youth and adult financial literacy programs; comparable education mission with partial overlap in youth audiences, but core business centers on consumer credit counseling.

Direct peers

• Junior Achievement: Largest U.S. youth financial literacy, work-readiness, and entrepreneurship nonprofit; delivers in-classroom and after-school programs via local chapters and trained volunteers — directly comparable mission, target audience (K-12 and young adults), and partner-driven delivery model.
• EVERFI: Digital education platform providing financial literacy, STEM, and SEL courses to K-12 schools, often funded by corporate sponsors; comparable K-12 financial literacy content area but uses a tech-enabled, self-serve model rather than trained in-person instructors.
• FoolProof Foundation: Nonprofit delivering interactive financial literacy curricula to schools, parents, and young adults; directly comparable mission and youth-focused delivery, with stronger emphasis on digital/online modules versus Wealthy Habits' in-person instructor-led approach.
• Council for Economic Education: National nonprofit focused on K-12 economic and personal finance education, providing curriculum, teacher training, and the National Financial Literacy Challenge; comparable mission and school-distribution model to Wealthy Habits, though operating more at the educator level than direct student delivery.
• Next Gen Personal Finance: Nonprofit providing free, turnkey personal finance curricula, professional development, and grant programs to high school teachers nationwide; same K-12 financial literacy mission but emphasizes teacher adoption and digital curriculum delivery rather than direct student instruction.

Broad incumbents

• Dave Ramsey's Financial Peace: Large, established personal finance education brand offering curricula, books, and courses primarily to adults but increasingly extending into schools and youth via Foundations in Personal Finance; comparable financial literacy content but commercial, for-profit orientation versus Wealthy Habits' nonprofit model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MyWealthyHabits
• Facebookfacebook.com/MyWealthyHabits
• LinkedInlinkedin.com/company/wealthy-habits
• Instagraminstagram.com/wealthyhabits

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealthy Habits