The Evergreen Agency

What The Evergreen Agency does

The Evergreen Agency is a UK-based digital marketing agency founded in 2013 and headquartered in Arncott, Oxfordshire, operating exclusively within the home, garden and lifestyle vertical since 2013. The firm's service portfolio is built on three core pillars—paid media (paid search across Google Ads and Microsoft Ads, paid social via Meta and YouTube), creative production (video, motion, brand films, photography, graphics and print) and digital strategy (data analytics and full-funnel planning)—with email marketing added as a fourth pillar in 2025. Operationally the agency operates at boutique scale (11-50 employees) and is founder-led by Aaron Rudman-Hawkins (Managing Director) and Darren Martin (Creative Services Manager), with a recent leadership expansion that includes a Head of Strategy, Head of Email and fractional Head of Marketing.

The agency's revenue model is predominantly retainer-based professional services delivery against multi-month client engagements, supplemented by one-time digital product sales (Growth Planning System and downloadable resources) and event tickets. Customer segmentation spans SMB (£500K revenue) through enterprise (£19M-£30M) home and garden brands, including garden centres, outdoor living, furniture, home interiors, plants, radiators, heating and home improvement categories. Notable clients include Perrywood Garden Centres, Swyft, Casa Bella Furniture, Aqua Warehouse, Radiators4U, Bunches, Talking Tables, Taylors Bulbs and Plumbs. Customer acquisition combines a content-led inbound motion (Grow with Evergreen podcast, Home & Garden Hub, Sessions and Uncut video series, weekly newsletter) with event-driven outreach (Glee, Garden Centre Expo, Spring Fair, BrightonSEO) and consultative field sales.

The technology stack is composed entirely of best-of-breed third-party platforms—Google Ads, Microsoft Ads, Meta Ads, YouTube Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Google Merchant Center, Shopify, ActiveCampaign, Klaviyo and Monday.com—with proprietary IP limited to the BEAR Framework for attribution tracking and internally produced content assets. There is no proprietary platform, API, or SDK, and no mobile or SaaS product offering. In 2025 the agency was named European Paid Media Agency of the Year and operates as a Google Partner alongside trade show partnerships with Glee and SCA.

Name

The Evergreen Agency

Legal name

The Evergreen Agency Ltd

Website

https://theevergreenagency.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Evergreen Agency is a UK-based digital marketing agency founded in 2013 that exclusively serves home, garden and lifestyle brands with paid media, creative production, email marketing and digital strategy services across SMB to enterprise clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Paid media services
• Digital marketing agency
• Creative production services
• Email marketing services
• Digital strategy consulting

Headquarters

HQ city

Stratton Audley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing retainer arrangements providing paid search, paid social, creative services, digital strategy and data analytics to home and garden brands. Services delivered through ongoing agency-client relationships.
2. Digital Products: Sale of digital tools, diagnostics and systems including the Growth Planning System. Also includes downloadable guides, resources, and educational materials. Products delivered digitally via email, downloadable links or web-based access.
3. Event Tickets: Sale of tickets to online or in-person events, workshops and training sessions.
4. Email Marketing Services: Email marketing strategy and execution services following the addition of dedicated Head of Email capability. Integrated with the agency's full-funnel growth strategy offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

The Evergreen Agency is a B2B growth marketing agency that provides paid media management, creative production, digital strategy, and email marketing services exclusively to home, garden, and lifestyle brands. Services cover paid search, paid social, video and motion graphics, brand films, graphics and print, data analytics, and full-funnel strategy development, delivered through ongoing retainer engagements and complemented by digital products such as the Growth Planning System.

Product overview

The Evergreen Agency is a growth marketing agency specializing exclusively in home, garden, and lifestyle brands. The agency operates as a unified service offering built around three core pillars: Paid Media Services (paid search, paid social, video advertising), Creative Services (video production, brand films, photography, graphics and print), and Digital Strategy. The portfolio is supported by content products including the Grow with Evergreen Podcast, Home & Garden Sessions, and Evergreen Uncut behind-the-scenes series, along with digital products like the Growth Planning System. The agency recently expanded to include Email Marketing as a core service line. All services are unified under a 'growth marketing' framework designed to drive long-term commercial success across the entire customer journey for home and garden brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Services
• Creative Services
• Digital Strategy
• Email Marketing Service
• Growth Planning System
• Downloadable Guides and Resources
• Home & Garden Club
• Home & Garden Sector Paid Media Report

Quantifiable outcome

• 17.5% year-on-year revenue increase for Radiators4U
• +6 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle Partner status achieved and displayed on website. Agency is certified to run Google Ads campaigns across Search, Display, YouTube and Shopping. Relationship enables access to Google resources, training, and partner benefits for serving clients with Google advertising.
• GleecoreGTM or Marketing PartnerGlee is a major UK garden and outdoor living trade show. The agency exhibited at Glee, delivered a talk on growing future-ready garden centres, and built relationships with garden centre owners and retail brands at the event.
• SCA (Spring Fair / Industry Association)minorGTM or Marketing PartnerPartnership badge displayed on website indicating membership or collaboration with SCA (possibly related to Spring Fair trade exhibition).

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Impression Digital: UK-based digital performance marketing agency with strong paid media and SEO capabilities serving mid-market clients. Comparable in scale, geography and service mix (paid search, paid social, content) and competes for similar mid-market retainers in the UK.
• Koozai: UK digital marketing agency offering SEO, paid media, content and social services to mid-market clients. Comparable in size, geography and full-service digital marketing delivery for SME/mid-market accounts.
• Croud: UK-headquartered global digital marketing agency offering paid media, content, SEO and programmatic across multiple verticals. Comparable in service scope and use of an integrated paid/creative model, though Croud operates globally and across categories rather than a single vertical.
• The SEO Works: Sheffield-based UK digital agency delivering SEO, PPC, paid social and content to mid-market clients. Comparable in geography, mid-market B2B e-commerce focus and integrated paid/organic delivery.
• Hallam: Nottingham-based multi-award-winning UK digital marketing agency providing paid media, SEO, content and strategy. Similar size band and award-winning positioning; competes for similar mid-market UK retainers including e-commerce clients.
• Pole Star Digital: UK digital marketing agency specialising in SEO and paid media for e-commerce and DTC brands. Comparable in mid-market e-commerce focus, paid media delivery and use of data-led attribution approaches.
• Glass Digital: UK digital marketing agency delivering SEO, PPC, content and digital PR services to B2B and consumer brands. Comparable in service mix, agency size band and UK mid-market client focus.

Emerging players

• Distinctly: Specialist digital PR and content marketing agency with expertise in home, lifestyle and consumer brands. Partial overlap on the digital PR and content side of Evergreen's offering, with comparable vertical familiarity.
• Tryzens: UK digital commerce agency focused on e-commerce platform implementations and digital marketing for retail brands. Comparable in e-commerce client focus (Shopify, etc.) and a partial overlap on paid media for online retailers.
• Tillison Consulting: UK digital marketing agency offering paid media, SEO and content services to small and mid-market businesses. Comparable in service offering and target market but typically smaller client engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theevergreenagency
• YouTubeyoutube.com/@theevergreenagency
• LinkedInuk.linkedin.com/company/theevergreenagency
• Instagraminstagram.com/theevergreenagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Evergreen Agency