Name

Pole Star Digital

Legal name

Pole Star Digital Ltd.

Website

https://polestar.digital

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services including SEO, PPC, Social Media Management, Web Analytics, and Training & Consultancy. Delivered as consultative partnerships rather than siloed agency services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pole Star Digital is a UK-based digital marketing consultancy delivering integrated SEO, PPC/paid media, social media marketing, web analytics, and training services to businesses. Operating as a consultative partner rather than a traditional agency, the firm works as an extension of client teams, designing channel-agnostic, data-driven campaigns that target business outcomes. Services are delivered across major platforms including Google Ads, Bing Ads, Facebook/Instagram Ads, and Google Analytics for clients ranging from SMEs to Fortune 500 companies.

Product overview

Pole Star Digital is a digital marketing consultancy (not a SaaS product) offering an integrated suite of services. Their core offerings span five interconnected disciplines: SEO Services (Local, Technical, Mobile, International SEO, Keyword Research, Penalty Audits), PPC/Paid Media Services (campaign setup, management, landing page optimization), Social Media Services (strategy, activation, community management, influencer engagement), Web Analytics Services (tracking setup, dashboards, reporting automation), and Training & Consultancy. These services are delivered through major advertising platforms including Google Ads, Bing Ads, Facebook/Instagram Ads, and Google Analytics. The consultancy works with clients ranging from SMEs to Fortune 500 companies across the UK, Europe, and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services including Local SEO, Technical SEO, Mobile SEO, Keyword Research & Analysis, International SEO, and Penalty Audits & Cleanup, designed for businesses seeking improved organic search visibility and conversions.
• PPC / Paid Media Services Pay-per-click and paid search marketing services including Paid Media Audits, Campaign Setup, Campaign Management, and Landing Page Development & Optimization across platforms such as Google Ads and Bing Ads.
• Social Media Services Social media marketing services including Campaign Strategy, Account Setup, Campaign Activation, Customer Engagement & Community Management, Social Media Training, and Influencer Engagement across Facebook, Instagram, and other platforms.
• Web Analytics Services Data analytics and tracking services including Google Analytics Setup, Tag Management Deployment, Conversion Tracking Setup and Audits, Dashboard Creation, Reporting Automation, and Campaign Reporting & Analysis.
• Training & Consultancy Services Bespoke digital marketing training and consultancy including Paid Social Media Training, Facebook Ads Training, and Digital Marketing Consultancy delivered to conferences, agencies, charities, and brands.

Quantifiable outcome

• 3007.96% average ROAS for clients since 2015
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LearnInboundcoreGTM or Marketing Partner · 16 June 2020Strategic partnership with LearnInbound to deliver Facebook Ads Training courses. Ned Poulter delivers 2 half-day training sessions covering tracking pixels, campaign strategy, audience research, ad formats, and campaign optimization. Course priced at €299 for 2 half-day sessions.
• Offset EarthcoreStrategic or Co-development Partner · 1 August 2019Partnership with Offset Earth to make Pole Star Digital a carbon neutral company. Offset Earth provides carbon offsetting solutions covering business travel, home emissions, personal travel, holidays, food, and hobbies. Supports environmental projects including Amazon protection, solar power, wind farms, reforestation, and clean water initiatives.
• Mission DirectminorOthers · 31 March 2019Charitable partnership supporting school building projects in the Dominican Republic. Pole Star Digital donated £3,000 to complete a school classroom and kitchen project that qualified for government assistance, providing meals to students.
• HostelworldminorStrategic or Co-development PartnerCo-branding partnership secured for client Tens (sunglasses brand) to expand brand exposure and reach target audience through joint activation campaign.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Koozai: UK digital marketing agency offering SEO, PPC, social media, and analytics. Comparable in service mix and UK-focused mid-market positioning.
• Brainlabs: Global digital media agency with strong paid media, SEO, and analytics offerings. Comparable to Pole Star Digital in service mix and focus on data-driven paid social/PPC outcomes for enterprise clients.
• Croud: UK-headquartered digital marketing agency offering paid media, SEO, content, and analytics. Comparable in consultancy-style positioning and channel-agnostic delivery for mid-market to enterprise.
• Hallam Internet: UK digital marketing consultancy offering SEO, paid media, and content. Comparable in consultancy (rather than agency) positioning and multi-channel services for SMEs to enterprise.
• Rise at Seven: UK digital agency focused on SEO, digital PR, and paid social with strong award pedigree. Comparable in targeting enterprise clients and competing for the same global/European awards.
• Re:signal: UK digital marketing agency specializing in SEO, paid media, and content for enterprise e-commerce and DTC brands. Comparable in consultancy-driven delivery model and similar mid-market to enterprise client base.
• BuiltVisible: UK SEO and digital marketing consultancy serving enterprise clients. Comparable in consultancy positioning, data-driven SEO focus, and similar enterprise client profile.
• Journey Further: UK digital marketing agency specializing in SEO, paid media, and analytics for enterprise. Comparable in multi-channel paid/owned media delivery and enterprise target segment.
• Tug: Global digital performance marketing agency with strong paid media and analytics capabilities. Comparable in data-driven performance approach and channel-agnostic philosophy.
• The Kite Factory: UK independent digital media agency focused on paid media, programmatic, and SEO. Comparable in independent mid-size positioning and multi-channel data-driven delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PoleStarDigital
• Facebookfacebook.com/PoleStarDigital
• LinkedInlinkedin.com/company/pole-star-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pole Star Digital