Miedema Auctioneering

What Miedema Auctioneering does

Miedema Auctioneering & Appraisals, Inc. is a privately held, family-operated auction company founded in 1984 and headquartered in Byron Center, Michigan, with 101-250 employees across five physical locations throughout the state. The company conducts live, online-only, live webcast, virtual, and hybrid auctions for agricultural equipment, construction and industrial equipment, real estate, consignment goods, and charitable fundraising. Its core product is a regionally focused auction marketplace for buyers and sellers of used equipment and land, with seller-side services including lot preparation, marketing, title processing, and post-sale removal coordination, and buyer-side services including registration, bidding, payment, tax handling, and asset removal.

The business operates a multi-platform technology stack that combines a proprietary online bidding platform (live.miedemaauctioneering.com) with third-party distribution across Proxibid, Equipment Facts, and Bidspotter, supplemented by calendar integrations (Google, iCal, Outlook) for auction event subscriptions. It is part of the broader Miedema Companies family, which provides complementary services through sister brands including Repocast (Wayland Auction Center facility), LASTBIDrealestate, Miedema Appraisals, MiedemaCharity, Online-AuctionSoftware.com, Rangerbid, Orbitbid, SSLfirearms.com, and 1800asset.com.

The revenue model is purely transactional. Miedema charges a buyer's premium on every sale — 0% to 6% depending on bidder channel (onsite vs. online) and payment method (cash/check/wire vs. credit card) — and earns additional fees for title processing on titled vehicles ($125 broker fee plus $15 state title transfer). Marketing is conducted through the company website, an active multi-platform social media presence, email notifications, and listings syndicated through the third-party auction platforms. The customer base consists primarily of individual and family-owned SMB farms, small contractors, real estate sellers, charitable organizations, and consignment sellers across West Michigan and beyond.

Name

Miedema Auctioneering

Legal name

Miedema Auctioneering & Appraisals, Inc.

Website

https://miedemaauctioneering.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Miedema Auctioneering is a privately held, family-owned Michigan auction company founded in 1984 that conducts live, online, and hybrid auctions for agricultural, construction, and industrial equipment, real estate, and charitable fundraising, serving SMB sellers and bidders across the Midwest.

Ownership category

akta.pro rank

Product category

Equipment & Real Estate Auction Services

NAICS

Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Industrial Real Estate Auctions (BPAJAEAC), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Equipment auction services
• Live online auctions
• Real estate auctions
• Agricultural equipment sales
• Construction equipment auctions

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer's Premium: The company charges a buyer's premium on all auction transactions. For onsite bidders, the premium is 0% when paid by cash, check, or wire transfer, or 3% if paid by credit card. For online bidders, the premium is 3% for cash/check/wire or 6% for credit card payments.
2. Title Processing Services: The company charges $125.00 broker title processing fee plus Michigan state sales tax for all titled vehicles, along with $15.00 for State of Michigan title transfer.
3. Auction Services: Revenue generated from conducting auctions for sellers of equipment, real estate, and other assets. Sellers consign items to be sold at auction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Miedema Auctioneering & Appraisals, Inc. conducts live, online-only, webcast, virtual, and hybrid auctions of agricultural, construction, industrial, and consignment equipment, as well as real estate. Founded in 1984 in West Michigan, the company operates across five physical locations and a proprietary online bidding platform, supported by sister-company auction platforms (Rangerbid, Orbitbid, Repocast, 1800lastbid, MiedemaCharity, SSLfirearms, 1800asset) and third-party aggregators (Proxibid, Equipment Facts, Bidspotter). Revenue is generated primarily through buyer's premiums and seller commissions on completed transactions.

Product overview

Miedema Auctioneering & Appraisals, Inc. is a live equipment and real estate auction company that has conducted thousands of live and online auctions since 1984. The company operates a platform-plus-subsidiary architecture consisting of the core Miedema Auctioneering brand (offering live, online-only, live webcast, virtual, and real estate auction services) supported by a family of related companies including 1800lastbid.com, LASTBIDrealestate, Rangerbid.com, Orbitbid.com, Repocast, MiedemaCharity, Online-AuctionSoftware.com, Miedema Appraisals, SSLfirearms.com, and 1800asset.com. The company also runs recurring auction series such as the Ag & Iron Hybrid Series Auctions and manages the Wayland Auction Center (Repocast) facility. Key auction formats include Live Auctions, Online Only Auctions, Live and Online Webcast Auctions, Virtual Live Auctions, and Live Real Estate Auctions.

Differentiator

Problem solved

Functional benefit

Products and services

• Live On-Site Auctions On-site live auction events held at physical locations where bidders attend in person to bid on farm equipment, construction machinery, industrial assets, and other consignments. Targets sellers liquidating assets and buyers seeking to inspect items before bidding.
• Online Only Auctions Auctions conducted exclusively online through the proprietary bidding platform without a physical auctioneer presence, enabling remote bidder participation across geographies.
• Live and Online Webcast Auctions Hybrid auction format that combines in-person attendance at a physical auction site with simultaneous live online bidding, allowing remote participation while preserving the live auctioneer experience.
• Live Real Estate Auctions In-person real estate auction events for the sale of farms, agricultural land, orchards, and other properties, conducted through the LASTBIDrealestate sister platform.
• Ag & Iron Hybrid Series Auctions Recurring seasonal auction series featuring agricultural and iron equipment drawn from multiple locations, distributed via the Repocast/Wayland Auction Center and worldwide platforms.
• Charity Auction Services Auction services conducted for nonprofit and charitable organizations for fundraising events, operated through the MiedemaCharity bidding platform.
• Title Processing Services Broker title processing and Michigan state title transfer service for buyers of titled vehicles purchased at auction, including handling of temporary tags, plates, registration, and lien fees.
• Equipment Appraisal Services Professional appraisal services for equipment and assets, provided through the Miedema Appraisals sister-company platform to assist sellers with pre-auction valuation.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered core.

• Rangerbid.comcoreChannel Partner/ Reseller/ DistributorSister company within Miedema Companies family that conducts online farm and ag equipment auctions. Auctions are cross-listed and promoted through Rangerbid.
• Orbitbid.comcoreChannel Partner/ Reseller/ DistributorSister company within Miedema Companies family that conducts online auctions. Auctions for items like excavating equipment are listed through Orbitbid.
• Repocast, Inc.coreChannel Partner/ Reseller/ DistributorSister company within Miedema Companies family providing the Wayland Auction Center facility for hybrid and live auction events.
• LASTBIDrealestate, Inc.coreChannel Partner/ Reseller/ DistributorSister company within Miedema Companies family focused on real estate auctions, handles property listings and sales.
• Miedema Asset Management GroupcoreChannel Partner/ Reseller/ DistributorParent company within Miedema Companies family providing overall asset management services and corporate oversight.
• 1800lastbid.comcoreChannel Partner/ Reseller/ DistributorSister company within Miedema Companies family providing online auction services and contact center support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Equipment Facts: Online heavy equipment and transportation auction platform that serves as a third-party distribution channel for Miedema's equipment. Functions as a paired partner/competitor depending on whose inventory a buyer ultimately bids through.
• Proxibid: Online auction marketplace that aggregates listings from thousands of auctioneers across asset categories — including Miedema's own listings. Functions as both a distribution partner for Miedema and an aggregator that could disintermediate auctioneers; included as a paired channel/competitor.
• BidSpotter: Online auction marketplace focused on industrial, transportation, and construction equipment, plus print and collectibles. It is one of Miedema's third-party distribution partners while also hosting competitor auctioneer listings — a hybrid partner/competitor relationship in the equipment auction ecosystem.

Direct peers

• BigIron Auctions: Online and live auction platform specializing in farm equipment, construction equipment, and land real estate auctions across the Midwest U.S. Closely aligned target customer (farmers, contractors) and business model (auctioneer + third-party platform distribution), making it a direct competitor for consignors and bidders in Miedema's West Michigan territory.
• AuctionTime (Steffes Group): Online and live auction platform operating across the Midwest for farm equipment, construction equipment, vehicles, and real estate. Comparable in service mix (live + online, multi-vertical), geographic proximity to Miedema, and similar SMB seller/buyer profile.
• Purple Wave Auction: Online-only auction platform focused on agricultural equipment, construction equipment, and trucks. Similar no-reserve online auction format and target customer base of farmers and contractors; competition is direct in the online bidding experience used by Miedema's online bidders.

Broad incumbents

• IronPlanet: Online heavy equipment auction marketplace (now part of Ritchie Bros./IAA) operating globally with inspection-based listings. Overlaps with Miedema's construction and industrial equipment auction offerings from a digital-first position, posing competition for online bidders.
• Ritchie Bros. Auctioneers: The largest global equipment auctioneer, offering live, online, and on-site auctions for construction, agricultural, transportation, and mining equipment. Directly comparable in product category (heavy equipment auctions) but operates at vastly larger scale across geographies, serving as the dominant incumbent Miedema competes against regionally.

Emerging players

• Tractor House: Online marketplace for new and used farm equipment, with auction listings and dealer support. Shares the agricultural equipment vertical and connects Miedema's consignors and bidders with broader national supply/demand — both competes for attention and complements Miedema as a discovery channel.

Regional players

• Heritage Auctions: Large U.S. auction house with strong presence in collectibles, firearms, and specialty assets — overlapping with Miedema's firearms auction platform (SSL/SLL Firearms) and broader equipment auctions at smaller scale. Comparable auction-house business model but different end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MiedemaAuctions
• Facebookfacebook.com/auctioneering
• LinkedInlinkedin.com/company/miedema-auctioneering-inc.
• Instagraminstagram.com/miedemagroup
• TikToktiktok.com/@miedemagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miedema Auctioneering