Lobster
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lobster firmographics
Firmographics- Name
- Lobster
- Legal name
- Zinnia Telecomunicaciones SLU
- Website
- https://lobster.es
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lobster industry classification
Industry- Product category
- Wireless Telecommunications Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where Lobster is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Lobster business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Mobile Pay-As-You-Go Plans (Recurring): Customers purchase 28-day mobile plan bundles (voice, SMS, data) on a rolling basis. Plans auto-renew if automated payment is set; otherwise customers manually top up. This is the primary revenue stream. Tiers include 200 GB, 500 GB, and 750 GB with unlimited calls/texts to Spain, the UK, and other countries, priced at €12.99 and above per 28-day cycle.
- Fibre Broadband Plans (Recurring): Monthly fibre broadband plans commercialized through XFERA MÓVILES' network, offered at 600 Mb and 1 Gb speeds. Customers pay monthly in advance by debit/credit card. Includes free installation, router/ONT on loan, and a mobile line discount of €5 when bundled.
- Plan Credit / Top-Up (Prepaid): A credit wallet allows customers to pay for services not included in their plan (e.g., international calls, premium rate services). Top-ups range from €5 to €20 per transaction. Credit is blocked when no active plan exists.
- Data Bolt-Ons: Additional data add-on bundles available to customers with an active plan, activated via one-time payment and expiring with the current plan period.
- Referral Program: Existing customers earn €20 per new SIM registered via their referral link, paid quarterly to their registered card. The referred friend receives a €5 discount on their first plan payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Mobile Small: 200 GB, unlimited calls & texts in Spain, UK and other countries |
| Subscription | Pay-as-you-go | Mobile Medium: 500 GB, unlimited calls & texts in Spain, UK and other countries |
| Subscription | Pay-as-you-go | Mobile Large: 750 GB, unlimited calls & texts in Spain, UK and other countries |
| Subscription | Pay-as-you-go | Just Spain: 200 GB, unlimited calls in Spain |
| Subscription | Monthly | Fibre 600 Mb: Ultra-fast home internet |
| Subscription | Monthly | Fibre 1 Gb: Ultra-fast home internet |
| Hybrid | Monthly | Mobile + Fibre Bundle: Combined discount |
| Usage-based | Pay-as-you-go | Top-up / Credit Wallet |
| Other | Multi-year contract | Referral Reward |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Lobster product offering
Product offeringCore offering
Lobster is a Spain-based mobile virtual network operator (MVNO) and fibre broadband reseller (operated by Zinnia Telecomunicaciones SLU) that sells pay-as-you-go mobile plans and monthly fibre broadband plans delivered entirely in English. Its core mobile offering consists of 28-day recurring plans with 200–750 GB of data and unlimited calls/texts to Spain, the UK and other countries, complemented by 600 Mb and 1 Gb fibre plans, a Mobile+Fibre bundle that yields a permanent €5 mobile discount, plus ancillary services such as international calling, SIM activation, SIM Parking, data bolt-ons, and a customer referral programme.
Product overview
Lobster is a telecommunications service provider operating in Spain that offers a portfolio of pay-as-you-go mobile plans and ultra-fast fibre broadband services, all provided in English. The mobile offerings include four plan tiers (Mobile 200 GB, 500 GB, 750 GB, and Just Spain 200 GB) featuring unlimited calls and texts to Spain, the UK, and other countries, with data allowances ranging from 200 GB to 750 GB per 28-day billing cycle. The fibre portfolio consists of two speed tiers (600 Mb and 1 Gb) with free installation and included Wi-Fi router. Customers can bundle mobile with fibre to receive a €5 permanent discount on their mobile plan. Additional services include international calling, a self-service customer portal, SIM activation, a referral program, data bolt-ons for additional data, and SIM parking for temporary service suspension. Lobster's defining differentiator is its all-in-English service experience, including customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile 200 GB (Small) Pay-as-you-go mobile plan providing 200 GB of data and unlimited calls and texts in Spain, the UK and other countries, priced at €12.99 per 28-day cycle. Aimed at individual consumers in Spain, including British and international expats.
- Mobile 500 GB (Medium) Pay-as-you-go mobile plan providing 500 GB of data with unlimited calls and texts in Spain, the UK and other countries on a 28-day billing cycle. Designed for individual consumers with higher data usage.
- Mobile 750 GB (Large) Pay-as-you-go mobile plan providing 750 GB of data with unlimited calls and texts in Spain, the UK and other countries on a 28-day billing cycle. Targeted at heavy data users and expats who frequently roam.
- Just Spain 200 GB Lower-cost pay-as-you-go mobile plan providing 200 GB of data with unlimited calls within Spain only. Aimed at price-sensitive Spain-resident consumers who do not need international calls.
- Fibre 600 Mb Ultra-fast home fibre broadband plan with speeds up to 600 Mb, including free installation and a Wi-Fi router on loan. Sold as a monthly subscription for residential consumers.
- Fibre 1 Gb Ultra-fast home fibre broadband plan with speeds up to 1 Gb, including free installation and a Wi-Fi router on loan. Sold as a monthly subscription for residential consumers requiring higher bandwidth.
- Mobile + Fibre Bundle Combined mobile and fibre service package that gives customers a permanent €5 discount on their mobile plan when they also take a Lobster fibre plan. Targeted at residential customers seeking combined home internet and mobile service.
- International Calls International calling service providing published per-minute rates for calls made abroad from Spain or while roaming, billed through the customer's prepaid Lobster credit wallet. Available to individual consumer customers.
Quantifiable outcome
- Save €5 permanently on mobile plan when bundled with fibre
- +2 more outcomes
Companies that use Lobster
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Lobster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lobster partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and support.
- XFERA MÓVILES, S.A.UcoreXFERA MÓVILES, S.A.U is the underlying telecommunications operator whose network infrastructure Lobster commercializes for its fibre broadband services. Lobster's fibre plans are sold as the internet access services of XFERA MÓVILES, with Lobster acting as the retailer/marketer. The fibre is provided on XFERA's network.
- GibtelecomcoreGibtelecom serves as the roaming network provider, enabling Lobster's mobile customers to access voice, SMS, and data services while abroad. International data transfers are conducted with Gibtelecom under GDPR-compliant safeguards. Gibtelecom is based in Gibraltar and the United Kingdom.
- WorldpaysupportWorldpay is the banking/payment institution responsible for managing the collection of Lobster's contracted services. It handles credit and debit card processing for plan payments, top-ups, and billing.
- Zinnia Ltd.supportZinnia Ltd. is a group company within the Zinnia group that provides customer service operations for Lobster. It is part of the same corporate group as Zinnia Telecomunicaciones SLU (the Spanish trading entity).
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lobster competitors and assessment
Company assessmentDirect peers
- Pepephone: Spanish low-cost MVNO (now part of the MásMóvil/Yoigo group) offering simple, contract-free mobile plans to Spanish consumers. Comparable operating geography and MVNO structure, though Lobster's expat focus is a clearer niche play.
- Lyca Mobile: Global MVNO targeting migrant and expat populations with international calling and roaming bundles. Comparable business model and customer segment to Lobster, operating across multiple European geographies.
- DIGI mobil: Spanish low-cost mobile operator (part of RCS & RDS) offering aggressive value plans with fibre bundles. Comparable in terms of MVNO-style lean economics, pay-as-you-go positioning, and Spain-focused fibre bundling strategy.
- Lebara Mobile: European MVNO focused on migrant and international communities, offering low-cost international calling and multi-country mobile plans. Most directly comparable to Lobster as an ethnic/niche MVNO serving expats with cross-border usage needs.
Broad incumbents
- MásMóvil / Yoigo: Fourth-largest Spanish operator group, owner of XFERA MÓVILES — Lobster's fibre network partner. Comparable as the wholesale counterparty and as a converged mobile+fibre competitor; Lobster effectively sits on top of this group's infrastructure.
- Orange Spain: Major Spanish MNO with owned network and converged mobile/fibre offers. Comparable as the most direct competitive incumbent in the Spanish retail telco market Lobster competes in for both mobile and fibre customers.
- Vodafone Spain: Spanish MNO and converged operator competing for the same household mobile+fibre wallet as Lobster. Comparable converged mobile+fibre bundle structure, though at incumbent scale and without the expat-English positioning.
- O2 Spain: Spanish MNO (Telefónica group) competing in the value-mobile segment with simple, contract-light offers. Comparable as a low-friction, English-friendly Spanish mobile alternative for non-niche customers.
- Movistar (Telefónica España): Incumbent Spanish MNO with full network ownership, broad consumer plans, and significant retail presence. Comparable in that it is the primary alternative Lobster customers switch away from, but at vastly larger scale and with Spanish-language-only operations.
Regional players
- Giffgaff (UK): UK-based digital-first MVNO using O2's network, known for English-language, community-driven, flexible plans. Comparable MVNO service philosophy and English-first digital experience, though operating in the UK rather than Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lobster social profiles
Digital presenceLobster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lobster leadership team
Management profileNumber of profiles
Profiles1 record
Lobster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lobster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lobster
What does Lobster do?
Lobster is a Spain-based mobile virtual network operator (MVNO) and fibre broadband reseller (operated by Zinnia Telecomunicaciones SLU) that sells pay-as-you-go mobile plans and monthly fibre broadband plans delivered entirely in English. Its core mobile offering consists of 28-day recurring plans with 200–750 GB of data and unlimited calls/texts to Spain, the UK and other countries, complemented by 600 Mb and 1 Gb fibre plans, a Mobile+Fibre bundle that yields a permanent €5 mobile discount, plus ancillary services such as international calling, SIM activation, SIM Parking, data bolt-ons, and a customer referral programme.
Is Lobster a public or private company?
Lobster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lobster founded?
Lobster was founded in 2018. It employs 11 to 50 people.
Where is Lobster based?
Lobster is headquartered in Madrid, Spain, in the Europe region.
How does Lobster make money?
Five revenue lines are on record. Mobile Pay-As-You-Go Plans (Recurring) is the primary driver. The others are fibre Broadband Plans (Recurring), plan Credit / Top-Up (Prepaid), data Bolt-Ons and referral Program.
Who are Lobster's main competitors?
Direct peers on record are Pepephone, Lyca Mobile, DIGI mobil and Lebara Mobile. Broad incumbents are MásMóvil / Yoigo, Orange Spain, Vodafone Spain, O2 Spain and Movistar (Telefónica España). Giffgaff (UK) is listed as a regional player.
Does Lobster have an API?
No public API is recorded for Lobster.
What industry is Lobster in?
Lobster's product category is Wireless Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 517121 and its SIC code is 4812.