What Pepephone does

Pepephone is a Spanish mobile virtual network operator (MVNO) and broadband provider, founded in 2007 and headquartered in Pozuelo de Alarcón (Madrid). It operates as a consumer brand under the MasOrange group (the 2022 merger of Orange España and MásMóvil), utilizing the parent company's network infrastructure for 5G mobile, symmetric fiber up to 1Gbps, eSIM provisioning, and MultiSIM device sharing including Apple Watch. The company sells directly to individual consumers and freelancers in Spain through a digital-first self-serve model (website, mobile app, 24/7 phone, WhatsApp) supplemented by Neksus retail stores.

The product portfolio comprises three core lines — Fibra, Móvil, and converged Fibra+Móvil bundles — with modular add-ons including PepeTV (IPTV and streaming aggregation with Netflix, Prime Video, HBO Max, Skyshowtime, Rakuten TV), Pepeescudo (spam-call protection), MultiSIM, eSIM, Acumulagigas (data rollover), fixed-line replacement ("Teléfono fijo a lo Pepe"), and Pepeenergy (green electricity cross-sell). The company also sells smartphones via an online device store fulfilled by Interbox Technologies.

Commercially, Pepephone monetizes through monthly recurring subscriptions priced €15-€45, with no contractual permanence, no price increases since founding, and bundled streaming content billed through a single invoice. Differentiation rests on radical price transparency, automatic data upgrades for existing customers, B Corp certification at the parent-group level, and a distinctive customer-engagement brand voice. The headcount of 11-50 employees reflects the lean, automated operating model of a sub-brand within a large telecom group rather than a standalone scale operator.

Name

Pepephone

Legal name

PEPEMOBILE S.L.

Website

https://pepephone.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pepephone is a Spanish MVNO and broadband provider owned by MasOrange, serving Spanish consumers with no-commitment mobile, fiber, TV, and energy services under a transparency-first brand, differentiated by no price increases since 2007 and bundled streaming content.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Agents for Wireless Telecommunications Services (517122)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Mobile telecommunications
• Fiber broadband services
• Mobile virtual network operator
• Streaming tv bundles
• Consumer telecom plans

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Mobile and Fiber Subscriptions: Recurring monthly subscription revenue from mobile SIM plans and fiber broadband plans, billed monthly with no permanence/contract commitment. Plans are available as standalone mobile, standalone fiber, or converged fiber+mobile bundles. Each plan includes unlimited calls and accumulable data.
2. Streaming Content Bundles: Pepephone bundles premium streaming subscriptions (Netflix, Amazon Prime Video, HBO Max, Skyshowtime) into fiber/mobile plans for an additional monthly fee, acting as an aggregator and billing intermediary. The streaming fees are included in the plan price and passed through to content providers.
3. MultiSIM Add-on: An additional SIM card (MultiSIM) linked to the primary line, priced at €3/month per SIM, enabling data and voice sharing across two devices on the same number.
4. Device Sales (Installment and One-time): Pepephone sells smartphones and devices through its online store, both as one-time payments (via card) and as installment plans ( pago aplazado), with monthly installments included in the telecom bill. Device sales are fulfilled via Interbox Technologies, S.L.
5. Pepeenergy (Energy): Pepephone offers 100% green energy (Pepeenergy) to its existing telecom customers as a cross-sell product, diversifying revenue into the household energy market.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pepephone is a Spanish mobile virtual network operator (MVNO) and broadband provider that sells no-commitment mobile, symmetric fiber, and converged fiber+mobile subscriptions directly to consumers under the MasOrange group. It bundles premium streaming services (Netflix, Prime Video, HBO Max, Skyshowtime) via its PepeTV aggregation platform, sells smartphones through an online store, cross-sells 100% green electricity under the Pepeenergy brand, and layers on value-added capabilities such as Acumulagigas data rollover, eSIM activation, MultiSIM device sharing (including Apple Watch) and Pepeescudo spam-call screening.

Product overview

Pepephone is a Spanish mobile virtual network operator (MVNO) owned by MasOrange, offering a unified telecommunications platform with modular add-on services. The core offering consists of three main product lines: Fibra (fiber internet), Móvil (mobile services), and combined Fibra + Móvil packages. These are bundled with optional streaming service integrations including Netflix, Amazon Prime, HBO Max, and Skyshowtime through the PepeTV platform. Additional services include Pepeescudo (spam protection), MultiSIM/eSIM (multi-device connectivity), Pepeenergy (green electricity), and Videoclub by Rakuten TV. The company differentiates through transparent pricing, data rollover features (Acumulagigas), and a principles-based approach emphasizing no hidden fees and customer-first policies.

Differentiator

Problem solved

Functional benefit

Brands

• PepeTV: Television streaming service offering linear TV channels, on-demand content, and integration with streaming platforms like Netflix, Prime Video, and HBO Max.
• Pepeenergy
• Pepeescudo

Products and services

• Fibra + Móvil (converged plans) Combined fiber broadband and mobile voice/data subscriptions sold as a single monthly plan to Spanish consumers, with optional additional lines and no contract commitment.
• Fibra (standalone fiber broadband) Symmetric fiber broadband service (300Mb, 600Mb, 1Gb) sold on a monthly subscription with no permanence for Spanish households.
• Móvil (mobile plans) Monthly mobile voice, SMS and data plans with 5G access, unlimited calls and Acumulagigas data rollover, sold to individual consumers in Spain.
• PepeTV IPTV and streaming aggregation service combining linear channels, on-demand content and third-party SVOD subscriptions, accessible via app, web and set-top box on up to 5 devices.
• Pepeenergy (green energy) 100% green electricity subscription available as a cross-sell to existing Pepephone telecom customers.
• MultiSIM add-on Standalone €3/month add-on SIM linked to a primary mobile line, enabling simultaneous voice and data on a second device (smartphone, tablet, or Apple Watch).
• Dispositivos (online smartphone store) Smartphone sales channel offering outright purchase or installment billing on the customer's Pepephone invoice, delivered across Spain.

Quantifiable outcome

• Data allocation doubled on premium plans (e.g., EUR 20/month plan from 150GB to 300GB) at no extra cost, June 2026
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• NetflixcoreTechnology or IntegrationPepephone integrates Netflix subscriptions into its fiber and mobile plans as a bundled add-on. The Netflix fee is included in the plan price, billed through Pepephone, and activated via a dedicated onboarding process. Existing Netflix users can associate their existing accounts.
• Amazon Prime VideocoreTechnology or IntegrationAmazon Prime Video is bundled into select Pepephone fiber and mobile plans. Customers activate Prime through Pepephone's onboarding process and the fee is included in their monthly telecom bill.
• HBO Max (Warner Bros. Discovery)coreTechnology or IntegrationHBO Max (operated by Warner Bros. Discovery) is available as a bundled add-on in select Pepephone plans. Activation is managed via email and SMS onboarding, with billing through Pepephone's monthly invoice.
• Rakuten TVcoreTechnology or IntegrationRakuten TV provides the Videoclub by Rakuten TV service, a transactional video-on-demand platform (purchase/rental of movies) integrated into the PepeTV streaming service. Billing for rentals and purchases is included in the Pepephone monthly invoice.
• MasOrangeflagshipStrategic or Co-development PartnerPepephone is a brand owned and operated by MasOrange (the result of the merger between Másmóvil and Orange Spain). MasOrange provides the underlying network infrastructure, brand scale, and group-level sustainability initiatives (B Corp, net-zero carbon). Pepephone operates with brand autonomy while benefiting from group resources.
• Neksus (Retail stores)minorChannel Partner/ Reseller/ DistributorNeksus is a network of physical retail stores across Spain that serve as Pepephone's brick-and-mortar point of sale and customer service location. Neksus stores carry complaint forms and serve as a walk-in support channel for Pepephone customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yoigo: MásMóvil's flagship consumer brand (now within MasOrange alongside Pepephone), offering mobile, fiber, and convergent bundles with similar pricing transparency. Operates as a sister brand within the same parent group.
• Lowi: Low-cost digital MVNO brand operated by Orange Spain (within the broader MasOrange universe), targeting price-sensitive Spanish consumers with no-contract mobile and fiber plans. Closely comparable to Pepephone in target customer, distribution model, and product scope.
• Digi Mobil: Spanish MVNO with a strong price-led proposition in mobile and fixed broadband. Targets the same cost-conscious segment as Pepephone and has built comparable scale through aggressive pricing and digital sales.
• Simyo: Orange Spain's digital-only MVNO brand offering modular, no-frills mobile plans. Highly comparable to Pepephone on simplicity, transparency, and digital-first onboarding, with overlapping target customers.
• O2 (Telefónica España): Telefónica's challenger brand in Spain offering no-commitment mobile and fiber bundles. Same GTM as Pepephone — transparent pricing and digital-first onboarding — making it the most direct head-to-head competitor for value-conscious Spanish consumers.
• Jazztel: Spanish broadband and mobile provider under Orange/MásMóvil umbrella, serving overlapping consumer and small-business segments. Competes directly with Pepephone's fiber and converged offerings.
• Lyca Mobile (Spain): International MVNO operating in Spain with prepaid mobile plans and international calling focus. Overlaps with Pepephone on MVNO economics and digital-first, no-commitment customer proposition.
• Lebara (Spain): European MVNO with Spain operations focused on international calling and migrant segments. Competes in the Spanish prepaid/no-contract mobile market with a similar MVNO operating model.

Broad incumbents

• Vodafone España: Major Spanish mobile and fixed operator serving consumer and enterprise segments. Overlaps with Pepephone in mobile, fiber, and TV but operates as a broad incumbent with much wider portfolio and distribution.
• Movistar (Telefónica España): Spain's incumbent telecom operator and Telefónica's flagship brand, offering the full range of mobile, fiber, TV, and enterprise services. Competes with Pepephone across all product categories but with much broader scope and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pepephone
• Facebookfacebook.com/pepephone
• Instagraminstagram.com/pepephone
• LinkedInlinkedin.com/company/pepephone

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepephone