At Event
At Event is an Israeli mobile platform company founded in 2013 that develops technology to drive sales at sports events. Operating from Tel Aviv with a team of fewer than ten employees, it is led by founder-CEO Yaniv Shmuel.
- Company typePrivate
- Founded2013
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What At Event does
At Event is a privately held Israeli company founded in 2013 that develops a mobile platform aimed at driving sales at sports events. The company is headquartered in Tel Aviv and is led by founder and CEO Yaniv Shmuel, operating with a reported team of 1-10 employees. Its offering is positioned around sports-event commerce — suggesting some combination of fan engagement, in-venue transactions, or sponsor activation — though the input data does not detail specific product features, underlying technology architecture, or revenue mechanics.
The company's product surface, technology stack, pricing model, and customer segments cannot be verified from the available inputs: the products_and_services field is empty, the technology section contains no core_technology or proprietary_features entries, and the company website (atevent.co.il) returned only a loading/verification page with no substantive content. No funding rounds, partnerships, customer logos, regulatory actions, M&A activity, or product launches are documented in the data. The leadership section lists only the founder-CEO with no additional management team members.
Given the thin data profile — a single founder-CEO, fewer than ten employees, no disclosed funding or revenue, and no corroborating operational signals such as headcount growth, disclosed customers, or recent press — At Event appears to operate as either an early-stage or possibly dormant venture. The absence of observable expansion, partnership, or product milestones over more than a decade since founding materially limits confidence in any growth, monetization, or competitive position conclusions.
At Event firmographics
Firmographics- Name
- At Event
- Website
- https://atevent.co.il
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- At Event is an Israeli mobile platform company founded in 2013 that develops technology to drive sales at sports events. Operating from Tel Aviv with a team of fewer than ten employees, it is led by founder-CEO Yaniv Shmuel.
- Ownership category
- akta.pro rank
At Event industry classification
Industry- Product category
- Sports Event Engagement Software
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Event Promotion & Ticketing (MPAGAMAH)
- akta.pro secondary industries
- Event Marketing & Audience Development Services (MPAGAJAD), Sports Events & Match Tickets (THAJAFAE)
Keywords
Where At Event is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
At Event business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
At Event product offering
Product offeringCore offering
At Event develops a mobile platform that drives sales at sports events. The product is aimed at sports organizations, venues, and event stakeholders who want to monetize fan interaction and purchases during live sporting events through a dedicated mobile channel.
Differentiator
Problem solved
Functional benefit
Products and services
- At Event Mobile Platform Mobile platform designed to drive sales at sports events, intended for sports organizations, teams, leagues, and venues seeking to monetize fan engagement and purchases during live events.
Companies that use At Event
Customer profileIdeal customer profiles1 record
At Event technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
At Event partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
At Event competitors and assessment
Company assessmentOthers
- SponsorUnited: Sports and entertainment sponsorship intelligence and partnership platform. Comparable as an adjacent enabler for the sponsor-revenue side of sports event commerce that At Event's platform seeks to monetize.
Direct peers
- Satisfi Labs: AI-powered conversational platform for sports, entertainment, and hospitality venues, focused on driving in-venue commerce and fan engagement via mobile. Comparable in targeting the same venue mobile-commerce wedge At Event pursues.
- Audienceview: Ticketing, commerce, and CRM platform for live events, sports, and entertainment organizations. Comparable as a B2B venue commerce platform targeting the same mobile sales at live events use case.
- SeatGeek: Mobile-first ticketing and event commerce platform serving sports teams and venues. Directly comparable to At Event as both target in-venue mobile sales at live sports events.
- VenueNext: Mobile in-venue commerce and ordering platform for sports and entertainment venues, enabling food, beverage, and merchandise purchases via mobile. Directly comparable as a mobile sports event sales platform.
- Vendini: SaaS ticketing, marketing, and event commerce platform for venues, teams, and live event operators. Comparable as a direct competitor providing mobile event sales and ticketing infrastructure to sports and entertainment venues.
Broad incumbents
- Genius Sports: Sports data, technology, and media company serving leagues, teams, and sportsbooks with official data and fan engagement products. Comparable as a broader incumbent operating in sports event technology and commerce.
- Ticketmaster: Dominant live event ticketing and venue technology provider serving professional sports leagues and arenas globally. Comparable as the established incumbent in mobile sports event commerce and ticketing.
- Catapult Sports: Sports performance and monitoring technology company serving professional teams and leagues. Comparable as a sports-focused technology vendor, though primarily on the athlete-performance side rather than fan commerce.
Emerging players
- Zoomph: Sports sponsorship analytics and social media activation platform serving teams, leagues, and brands. Comparable in addressing sponsor-driven revenue opportunities at sports events through digital channels.
Market position
Strengths3 records
Weaknesses4 records
Key risks4 records
Key highlights3 records
Customer concentration
At Event social profiles
Digital presenceAt Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
At Event leadership team
Management profileNumber of profiles
Profiles1 record
At Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
At Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about At Event
What does At Event do?
At Event develops a mobile platform that drives sales at sports events. The product is aimed at sports organizations, venues, and event stakeholders who want to monetize fan interaction and purchases during live sporting events through a dedicated mobile channel.
When was At Event founded?
At Event was founded in 2013. It employs 1 to 10 people.
Where is At Event based?
At Event is headquartered in Tel Aviv, Israel, in the Middle East region.
Who are At Event's main competitors?
SponsorUnited is listed as an others. Direct peers are Satisfi Labs, Audienceview, SeatGeek, VenueNext and Vendini. Broad incumbents are Genius Sports, Ticketmaster and Catapult Sports. Zoomph is listed as an emerging player.
Does At Event have an API?
No public API is recorded for At Event.
What industry is At Event in?
At Event's product category is Sports Event Engagement Software. Its primary akta.pro industry code is MPAGAMAH, Sports Event Promotion & Ticketing, with a secondary code of MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 71121 and its SIC code is 7900.