VenueNext
VenueNext provides cloud-based point-of-sale, mobile ordering, and mobile wallet solutions for sports venues, theme parks, and entertainment facilities. The platform serves 200+ venues across every major U.S. professional sports league, NCAA programs, and theme parks, operating as a subsidiary of Shift4 Payments.
- Company typePrivate
- Founded2014
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What VenueNext does
VenueNext is a cloud-based mobile commerce and point-of-sale platform purpose-built for live entertainment venues. Founded in 2014 by the San Francisco 49ers during the development of Levi's Stadium, the company delivers three integrated product lines: Point of Sale (a configurable, high-throughput system tolerant of poor network conditions supporting quick service, bar/lounge, catering/suites, self-service kiosk, and handheld POS form factors), Mobile Ordering (express pickup, in-seat and in-suite delivery, and a Mobile QuickPay feature that turns cash-only vendors into mobile-pay locations without new hardware), and Mobile Wallet (loyalty rewards, virtual currency, tiered VIP benefits, and peer-to-peer transfers). The platform exposes its capabilities via web, native SDK, brand app, and API, enabling flexible deployment across venue ecosystems.
The company serves a concentrated but logo-diversified base spanning every major U.S. professional sports league (NFL, NBA, MLB, NHL, MLS), major NCAA programs (University of Florida, Ohio State, Alabama, Notre Dame), theme parks (Six Flags, Disney), and select airports and corporate campuses, totaling 200+ venue deployments. Revenue is generated through quote-based enterprise platform subscriptions (annual billing) plus transaction-based fees on mobile ordering, payment processing, and marketplace monetization. Distribution combines direct enterprise field sales with an extensive partner channel covering Ticketmaster, SeatGeek, Levy Restaurants, Sidearm Sports, FreedomPay, and Shift4 Payments, among others.
VenueNext's legal entity (VenueNext, Inc.) is domiciled in Pennsylvania with a European representative in place for GDPR compliance. In 2021 the company was acquired by Shift4 Payments, under whose ownership it continues to operate as the venue commerce arm of Shift4's integrated payments platform. Leadership includes CEO Anthony Perez, CPO Frank Conway, CTO Edan Rosenberg, and Chairman Jed York (CEO of the San Francisco 49ers), with board representation from Intel Capital and Causeway Media Partners.
VenueNext firmographics
Firmographics- Name
- VenueNext
- Legal name
- VenueNext, Inc.
- Website
- https://venuenext.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- VenueNext provides cloud-based point-of-sale, mobile ordering, and mobile wallet solutions for sports venues, theme parks, and entertainment facilities. The platform serves 200+ venues across every major U.S. professional sports league, NCAA programs, and theme parks, operating as a subsidiary of Shift4 Payments.
- Ownership category
- akta.pro rank
VenueNext industry classification
Industry- Product category
- Venue Commerce Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO)
- akta.pro secondary industries
- Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)
Keywords
Where VenueNext is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VenueNext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Point of Sale and Commerce Platform: VenueNext provides point-of-sale, mobile commerce, and loyalty solutions to venues, generating revenue through platform licensing and transaction processing fees. The platform serves every major professional sports league, colleges, and other business verticals.
- Mobile Ordering and Delivery: Revenue generated from mobile ordering capabilities including express pickup, in-seat delivery, and suite delivery services for food, beverages, merchandise, and experiences.
- Mobile Wallet and Loyalty: Virtual currency and loyalty program management services, including tiered VIP benefits, discounts, and rewards programs that drive mobile adoption and customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing for venues |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
VenueNext product offering
Product offeringCore offering
VenueNext provides a cloud-based unified commerce platform purpose-built for live-event venues, comprising three core products: Point of Sale (high-throughput, network-tolerant POS for concessions, bars, suites, and kiosks), Mobile Ordering (order-ahead, QuickPay, in-seat and in-suite delivery accessible via web, SDK, brand app, or API), and Mobile Wallet (loyalty, rewards, virtual currency, and VIP entitlements). The platform is sold to enterprise venue operators including professional sports teams, colleges, theme parks, concert amphitheaters, corporate campuses, and airports to enable contactless payments and fan engagement.
Product overview
VenueNext is a unified commerce platform for venues offering three core integrated products: Point of Sale (a configurable POS system for high-demand environments), Mobile Ordering (order-ahead, QuickPay, and delivery solutions), and Mobile Wallet (loyalty, rewards, and virtual currency). These products work together to enable contactless payments, mobile commerce, and fan engagement across sports stadiums, concert venues, theme parks, and other entertainment venues. The platform supports multiple deployment options including web, native SDK, brand app, and API integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Point of Sale A flexible point-of-sale system optimized for high-demand throughput and tolerant of poor network conditions. Supports quick service, bar/lounge, and catering/suites modes; accepts contactless cards and mobile payments (Apple Pay, Google Pay); and supports self-service kiosk and handheld POS form factors. Sold to enterprise venue operators across sports, entertainment, theme parks, and corporate campuses.
- Mobile Ordering Mobile order-ahead solution enabling express pickup, Mobile QuickPay for cash-only vendors, and in-seat or in-suite delivery of food, beverages, merchandise, and experiences. Accessible via web, native SDK, brand app, or API; designed to minimize lines and crowds and to enable contactless commerce at concessions and retail shops. Sold to enterprise venue operators.
- Mobile Wallet Digital wallet enabling fans to redeem benefits, rewards, discounts, and virtual currency at venues. Includes tiered VIP entitlements, cash-back and attendance loyalty rewards, and virtual currency usable across food, beverages, merchandise, and experiences. Sold to enterprise venue operators and integrated with ticketing partners (Ticketmaster, AXS, SeatGeek) for entitlement redemption.
Quantifiable outcome
- Minimizes concession lines and crowds through mobile ordering with designated pickup areas
- +2 more outcomes
Companies that use VenueNext
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
VenueNext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
VenueNext partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and secondary.
- Sacramento Republic FCcoreVenueNext partnered with Sacramento Republic FC to provide mobile experience solutions for the soccer team's return to play.
- Minnesota TimberwolvescoreVenueNext debuted new mobile experience for fans' return, integrating ordering, payments, and fan engagement.
- TicketmastercoreVenueNext and Ticketmaster expanded technology partnership allowing fans to manage contactless payment, mobile ordering, and in-venue experiences from their smartphones. Integration enables seamless connection between ticketing and commerce platforms.
- Freedom PaycorePartnership to transform payment experience. Freedom Pay provides payment technology integration for VenueNext's commerce platform.
- LivelisecondaryVenueNext and Liveli partnered to build apps for APAC (Asia-Pacific) facilities, expanding international presence.
- Six FlagscoreSix Flags announced new mobile food ordering powered by VenueNext across their theme park locations.
- Levy RestaurantscoreEnterprise partnership with Levy Restaurants, a major food service provider for sports venues and entertainment venues. VenueNext integrates with Levy's food and beverage operations at venues like Amway Center.
- SeatGeekcoreEnterprise partnership with SeatGeek, a major ticketing platform. Integration allows seamless ticketing and commerce experience for fans.
- Sidearm SportscoreEnterprise partnership with Sidearm Sports, a sports digital media and technology company. Collaboration enables mobile commerce solutions for college sports venues.
- FanReachsecondaryIntegration partner providing mobile ordering capabilities as part of the VenueNext ecosystem.
- FanThreeSixtysecondaryIntegration partner for fan engagement and mobile commerce solutions.
- YinzcamsecondaryIntegration partner specializing in mobile applications for sports and entertainment venues.
- Land Air LabssecondaryResale partner providing mobile ordering and commerce solutions for North American travel industries including airports.
- Shared AccesssecondaryResale partner for mobile ordering solutions at airports and transit venues.
- Shift4 PaymentscoreShift4 Payments provides integrated payment processing for VenueNext's point-of-sale solutions. Shift4 acquired VenueNext in 2021.
- Freedom PaycorePayment technology integration partner for VenueNext's point-of-sale platform.
- ELOsecondaryHardware integration partner for point-of-sale terminals and displays.
- SpreedlysecondaryPayment orchestration integration partner for VenueNext's commerce platform.
- Loop InsightssecondaryLoop Insights partnered with VenueNext to deliver seamless, integrated mobile commerce solutions for professional and college sports venues throughout North America.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VenueNext competitors and assessment
Company assessmentBroad incumbents
- SpotOn: SpotOn is a payments, POS, and marketing software company that expanded into venue commerce through its acquisition of Appetize. It serves similar end customers as VenueNext but with a much broader SMB and enterprise commerce portfolio.
- Toast: Toast is a large restaurant POS and commerce platform with growing penetration in stadiums, arenas, and entertainment venues. While primarily restaurant-focused, its scale, integrated payments, and online ordering capabilities overlap with VenueNext's product surface.
- Square for Restaurants (Block): Square for Restaurants offers POS, mobile ordering, and integrated payments for food and beverage operations, including concessionaire deployments at venues. While broader than venue-specific, it competes for concession and food service deals at smaller venues that VenueNext also targets.
Emerging players
- Yinzcam: Yinzcam builds official mobile apps for professional sports teams and venues, integrating ticketing, content, and commerce. It is both a VenueNext integration partner and a partial competitor on the mobile fan engagement and in-app commerce surface.
Direct peers
- Tevalis: Tevalis is a POS and mobile ordering platform purpose-built for stadia, arenas, and hospitality venues. It competes with VenueNext in the sports and entertainment POS market, particularly in the UK and European markets.
- Appetize (now part of SpotOn): Appetize was a direct venue POS and mobile ordering competitor serving sports stadiums, concert venues, theme parks, and corporate campuses before being acquired by SpotOn. Both Appetize and VenueNext target the same enterprise venue operator customer with comparable POS, mobile ordering, and payment workflows.
- Bypass Mobile (now part of Fiserv): Bypass Mobile provided point-of-sale and mobile commerce solutions for sports, entertainment, and hospitality venues and was acquired by Fiserv. It competed head-to-head with VenueNext for stadium and arena contracts, particularly in college and professional sports.
- Givex: Givex provides gift card, loyalty, stored value, and POS solutions for restaurants, retail, and entertainment venues including sports and entertainment operators. It overlaps with VenueNext's mobile wallet, loyalty, and POS offerings in the venue space.
- Venuelynx: Venuelynx is a venue technology company providing POS, mobile ordering, and fan engagement solutions for sports and entertainment venues. It is a direct competitor to VenueNext in the North American professional and college sports market.
Others
- Centerplate (Sodexo Live!): Centerplate / Sodexo Live! is a major food service and hospitality provider for sports stadiums, arenas, and convention centers. It is a VenueNext integration and channel partner (alongside Levy Restaurants) and an adjacent ecosystem participant in the venue commerce stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VenueNext social profiles
Digital presenceVenueNext compliance and trust
Trust signalCompliance2 records
VenueNext financial estimates
Financial estimateRevenue estimate
Valuation estimate
VenueNext leadership team
Management profileNumber of profiles
Profiles10 records
VenueNext funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VenueNext M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VenueNext
What does VenueNext do?
VenueNext provides a cloud-based unified commerce platform purpose-built for live-event venues, comprising three core products: Point of Sale (high-throughput, network-tolerant POS for concessions, bars, suites, and kiosks), Mobile Ordering (order-ahead, QuickPay, in-seat and in-suite delivery accessible via web, SDK, brand app, or API), and Mobile Wallet (loyalty, rewards, virtual currency, and VIP entitlements). The platform is sold to enterprise venue operators including professional sports teams, colleges, theme parks, concert amphitheaters, corporate campuses, and airports to enable contactless payments and fan engagement.
Is VenueNext a public or private company?
VenueNext is a private company. It is classified as corporate owned and is currently acquired.
When was VenueNext founded?
VenueNext was founded in 2014. It employs 51 to 100 people.
Where is VenueNext based?
VenueNext is headquartered in Palo Alto, United States, in the North America region.
How does VenueNext make money?
Three revenue lines are on record. Point of Sale and Commerce Platform is the primary driver. The others are mobile Ordering and Delivery and mobile Wallet and Loyalty.
Who are VenueNext's main competitors?
Broad incumbents on record are SpotOn, Toast and Square for Restaurants (Block). Yinzcam is listed as an emerging player. Direct peers are Tevalis, Appetize (now part of SpotOn), Bypass Mobile (now part of Fiserv), Givex and Venuelynx. Centerplate (Sodexo Live!) is listed as an others.
Does VenueNext have an API?
Yes. Mobile ordering available via web, native SDK, brand app, or API. The platform supports integration through multiple channels including native SDK, web, brand app, and API access.
What industry is VenueNext in?
VenueNext's product category is Venue Commerce Software. Its primary akta.pro industry code is MPAKAEAO, Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services), with a secondary code of MPAGALAN, Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating). Its NAICS code is 71131 and its SIC code is 7900.