What BUSPRO does

BUSPRO (legal entity Buspro BV) is a Dutch importer, producer, and distributor of culinary brands headquartered in Vianen, Netherlands, with secondary offices in De Meern. Founded in 2004 by Bob de Jager and Robbert de Jager, the company operates as a multi-brand portfolio group covering wines, champagne, spirits, delicatessen, bar and kitchen accessories, and premium corporate gifts. Owned sub-brands include BAR Collection (aperitif wines), iTRE Delicatessen, Oak & Steel (luxury bar/kitchen accessories launched 2025), Campos de Luz (wine label launched 2024), Qeuze (gift packages), and PROOST. (culinary wholesaler for Central Netherlands). The company also operates as the Dutch B2B distribution partner for Moët Hennessy (LVMH Wines & Spirits, 26 houses) and runs the Warsteinershop e-commerce platform for Warsteiner Netherlands.

BUSPRO serves three primary customer segments: B2B corporate clients seeking promotional gifts and event products (logos include Deloitte, Ralph Lauren, Samsung, Moncler, Shell, YER), B2C private consumers purchasing wines and gift packages, and Horeca (hospitality) supplied through the PROOST. wholesale operation. Revenue is generated through one-time product sales across owned and distributed brands, customization services (Personaliseren) for corporate-logo products, e-commerce storefronts, and fulfilment/logistics services including AGP bonded warehousing for excise-duty deferral. Distribution spans the Netherlands and the broader EU via partner logistics. Pricing is not publicly disclosed; customers request quotes directly.

The company is privately held by its co-founders, has no disclosed external equity investment, no funding rounds, no acquisitions, and no AI/ML or proprietary technology platform disclosed. Headcount is reported at 1-10 employees, indicating a lean operating model that leverages brand partnerships (notably LVMH/Moët Hennessy) and owned e-commerce infrastructure rather than scale-driven distribution.

Name

BUSPRO

Legal name

Buspro BV

Website

https://buspro.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

BUSPRO is a Dutch importer, producer, and distributor of culinary brands — wines, champagne, spirits, delicatessen, and corporate gifts — serving B2B, B2C, and hospitality customers in the Netherlands and across the EU via owned sub-brands and Moët Hennessy (LVMH) partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

De Meern

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Wine, Champagne, Spirits): Importing and selling wines, bubbles, delicatessen and non-food products. The company acts as importer and producer of culinary brands with their own specialties.
2. Promotional Gifts and Fulfilment: Providing premium business gifts such as wine crates and cocktail packages, including logistics and fulfilment services.
3. Personalized Products: Developing culinary products with custom logos, from charcuterie boards to personalized cava.
4. E-commerce Fulfilment: Operating dedicated webstores for partners (Warsteinershop) including shop development and fulfilment with storage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BUSPRO is a Dutch importer and producer of culinary brands, selling wines, champagne, spirits, delicatessen, bar/kitchen accessories, and premium corporate gifts under its own sub-brands and through B2B distribution partnerships (notably Moët Hennessy). It provides end-to-end support in sales, development, and execution, including personalization with custom logos, e-commerce webshop development for partners (e.g., Warsteinershop), AGP fiscal wine warehousing, and EU-wide logistics and fulfilment.

Product overview

BUSPRO is a Dutch culinary brands importer and producer operating as a multi-brand portfolio company with diverse business units. The core offering encompasses wines, champagnes, spirits, delicatessen, accessories, and premium corporate gifts. The portfolio includes proprietary sub-brands (BAR Collection wines, iTRE Delicatessen, Oak & Steel bar accessories, Campos de Luz wines, Qeuze gifting, PROOST. culinary wholesale) and distribution partnerships (Moët Hennessy B2B). Services include product personalization/customization with logos, e-commerce platform development (Warsteinershop), and logistics including AGP excise goods storage. The company was founded in 2004 and serves both private consumers and B2B/horeca markets across the Netherlands and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• BAR Collection: Distinguished aperitif wines of high quality for relaxed and social moments with friends
• iTRE Delicatessen
• Oak & Steel
• Moët Hennessy
• Campos de Luz
• Qeuze
• PROOST.
• Warsteinershop

Products and services

• BAR Collection Proprietary BUSPRO brand of high-quality aperitif wines designed for relaxed and social moments, targeted at consumers who value identity and lifestyle.
• iTRE Delicatessen Italian-inspired proprietary delicatessen brand (iTRE = 'the three', standing for Pure, Perfect, Flavorful) offering premium products such as caviar, olive oil, smoked salmon, and artisan chocolate.
• Oak & Steel Proprietary BUSPRO brand of luxury bar and kitchen accessories designed for home cocktail-making and cooking enthusiasts.
• Moët Hennessy Distribution (B2B) B2B distribution of the full Moët Hennessy (LVMH) portfolio of 26 wine and spirits houses to the Dutch business market.
• Campos de Luz Proprietary BUSPRO wine brand emphasizing quality, taste, value, and the people behind the product, with label designs inspired by regional murals.
• Qeuze BUSPRO's online gift specialist offering curated wine packages, champagne, aperitif packages, and cocktail packages for both individual consumers and B2B customers.
• PROOST. Culinary Wholesale Culinary wholesaler for Central Netherlands supplying wines, bubbels, cocktails, spirits, delicatessen, and culinary gifts to hospitality (horeca), B2B, and retail sectors, with services including wine menu development, custom-branded product development, and wine/spirits training.
• Personaliseren (Custom Logo Products) Service developing culinary products with corporate logos, ranging from personalized cutting boards to customized cava, targeted at corporate gifting clients.
• Warsteinershop E-commerce Platform Complete e-commerce webshop developed and operated by BUSPRO for Warsteiner Netherlands, selling beer accessories and merchandise, including shop development, fulfilment, and storage services.
• AGP Wine Storage (Qeuze) Excise goods storage in AGP (Approved Fiscal Warehouse) facilities allowing wines to be stored directly from wine estates with excise duties deferred until sale, with constant room temperature.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Moët Hennessy (LVMH)coreChannel Partner/ Reseller/ DistributorBuspro is the proud B2B partner for all products of Moët Hennessy, the Wines & Spirits division of LVMH group. Moët Hennessy was founded in 1971 and has grown to 26 houses, each with its own character. Buspro distributes their full portfolio of wines and spirits to business customers.
• WarsteinercoreChannel Partner/ Reseller/ DistributorBuspro developed and operates a complete webshop for Warsteiner Netherlands for the sale of Warsteiner accessories. They manage the shop development and fulfilment including storage. Warsteiner is a German brewery known for their precise brewing process.
• QeuzecoreStrategic or Co-development PartnerQeuze is the culinary department store of the Netherlands. Buspro provides storage facilities through AGP warehouses where wines can be stored directly from wine houses, allowing excise tax to be deferred until sale. Qeuze operates both B2C through Qeuze.com and B2B/horeca wholesale.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Emerging players

• Cadeau.nl: Dutch online gift retailer with corporate gifting services. Comparable to Buspro's Qeuze and personalization services for B2B/B2C gifting.

Broad incumbents

• Constellation Brands: Large international wine and spirits company with broad portfolio. Comparable as an industry participant in wine distribution and brand building.
• Treasury Wine Estates: Global wine producer and distributor with premium portfolio. Comparable as a wine industry player with brand and distribution assets Buspro interacts with.
• Bols: Established Dutch spirits brand and producer with global distribution. Broader incumbent in the same spirits category that Buspro distributes.
• Pernod Ricard: Global wine and spirits giant with extensive portfolio. Indirectly comparable as a major wine/spirits industry player operating in the same supply chain.

Regional players

• Gall & Gall: Leading Dutch retail chain for wines and spirits, owned by Ahold Delhaize. Comparable as a major Dutch wine/spirits channel player and potential customer/channel partner.

Direct peers

• De Kuyper: Dutch distillery and spirits producer/distributor with established brand portfolio. Comparable as a Dutch-based spirits company with B2B distribution.
• Baarsma Wines: Dutch wine importer and wholesaler offering a broad portfolio across the Netherlands. Comparable to Buspro's wine distribution business and B2B sales channels.
• GrandCru Wijnen: Dutch wine specialist offering curated wines to consumers and businesses. Similar mid-market positioning and Dutch focus to Buspro.
• Vink Wijnen: Dutch wine importer and distributor serving the B2B market with a broad portfolio of wines. Highly comparable to Buspro's wine import and wholesale operations in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/busproNL
• LinkedInnl.linkedin.com/company/buspro-bv
• Instagraminstagram.com/BUSPRONL
• Xx.com/busproNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUSPRO